What does the new Panda means for your marketing?

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What does the new Google Panda means for the marketers? The new Google Panda 4.0 is a major update to the algorithm against date refresh. The new Panda 4.0 is changing how Panda identify sites. So the question is how will that affect you and your business website page rank? What are the ways or new strategies to implement on your marketing campaign?

Panda and SEO industry


With the new Panda 4.0 worries the SEO industry, how it will affect their sites and their clients sites, with panda affecting  7.5% of English search queries and 0.2% of English searches, what are some of the more permanent strategies that SEO can begin to implement.

View from the experts:

The same strategies still is recommended and it still holds true even with the new Panda update, the focus on content which provides value for the searcher and the user friendly sites are still top priority to rank higher on search engines.

You need to look at your site with an objective eye, part of your SEO strategy should include audit. Get rid of duplicate or thin content and review your back link profile and bad links.

Panda update and mix of 2 components

The most interesting about Panda 4.0 is the mix of 2 components:

  1. Content – Panda 4.0 has improved finding thin contents online and reports said many sites has been hit.
  2. Site performance – The site with low performance has panda made a move to lessen and or decrease traffic back to the site.

Creating unique site experience is going to be a challenge for SEO and business owners, Panda are focused on increasing website rank for Website with great unique and high quality website. If you have not updated your website yet, this is the time to do so.


Clutter free web

One of first observation with the new Panda 4.0, is a clustering effect. This means lower ranked site of similar domain IP block. Panda updates reducing the value of quality content.  It takes days for Panda 4.0 to hit of all the data, it may take weeks before the valid analysis to come through.



With the new Google Panda update, it is time for marketers and business owners to be really creative with their marketing strategies to only give quality sites and contents to searchers.  This is a new innovation for most businesses where they can start up new with their marketing strategies that did not work before might come with greater and more unique way to market their products and services.


Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689


Our Goal
SocraticSBC’s staff provides quality business building solutions to individuals who are trying to start a new business or are just updating an existing one. We provide you and your business with a great selection of online services that will help you streamline your startup time, budget, and take your business to the next level. You may not have the time or expertise to perform all of the one off task that are needed to get your business up and running. SocraticSBC is here to help you. We have a number of affordable services that are designed to help you start or grow your business, depending on your specific needs. You can see a few of our services on the right

The Important Things to consider when choosing Graphic Design package

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Roderick Hunnicut

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
ffice: (410) 929-6395
Fax: (202) 318-0689





 Creating a website and marketing impact for sales that is both professional and effective can be a tough challenge. Any online marketer that starts with zero experiences in professional web designs are going to accept difficult time carrying out this task.




Most people considered this aspect of the business start up methods to be the most intimidating and time consuming. Ultimately, it will leave a beginner in getting an option hiring a company offering graphic design package. Hiring a professional graphic designer is what can answer this concern

How can Graphic Design Package benefit for you as an Owner?


Learning all there is in business course taking is larger than life and it is a continuous processes. If you do not have an interest about artistry and something alike then it will be harder for you to understand it as to compare with those who are in to loving arts.

Thus, if you do not have knowledge in designing for business branding affiliations then it will be impossible for you in creating professional graphic designs. It may take your time and efforts which could make use of other tasks like sparing it to prepare for legal establishments.  Outsourcing design work is easier now with the help of internet accessibility for company website searching.


 Study on how you can Create a Budget

As with other major projects one has to first set a budget. There can be various graphic design company websites but they most likely differ on one thing and that is services. Aside from this, graphic design package is one of their major services but have price ranges too. This is why it will be wiser to set up a budget ahead of time so you will allow reaching your goals without losing a dime. Find companies that were able to fit into your ideal pricing. Once you do then look into their graphic designers for your needs. Given that you have met the ideal price range, then from there choose which of them qualifies for your needs. They do not have to be the best but more importantly they have to be reliable

Portfolio matters most!


Companies will claim to be the best and years of experience are another advantage. This is why before considering any offer graphic design package always assess them by looking at their portfolio. These are samples of their previous works from other clients. Your goal here is to see their potentials which you do not have to be an expert about. You know you can get professional graphic designs from them as their samples can speak to their quality. When you have hired a graphic designer or a service provider company before actually starting up your project with them make sure they can convey all your ideas into its best suited designs.





How you can Drive more website Traffic with Website Designs

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When it comes to the component of a successful online business to be established marketing strategy could actually include website design. After all it creates first impression that can contribute big to make potential customers to support your firm. Nowadays, internet accessibility was able to optimize with optimum functioning so learning technical skills can be self thought. However, when you want to offer all your in what you do best then perhaps outsourcing website design services will be best. Here are some basic tips that you might like to take a look out before hiring someone to do the job.


• First, you must ask the service provider company if they can provide you unique and relevant templates for your reference. It is important the service provider company is expert in coming up with templates that best suits your chosen small business. This will allow you website content to stand our without being too much irrelevant designs. It is always safe to stick with clean and formal template design which you can decide to add on other details. The same way if you plan to take website creation with general scheme – it must be relevant. In same way your website design must not go beyond the definition of you the kind of business you are in.

• Next is to be aware of the major parts of a customized website and that is the human visitor and search engine spiders. Here is where you find the content that firstly seen by a website visitor or would-be client. This appears first without even scrolling down the page because at times website visitors only get to see this part. If your website design on these parts isn’t convincing enough for them then they will immediately find other similar business offer that they feel like can offer more than yours.

• Also, do not fail to remember that website design is created just like an infrastructure which means it has to be planned. Not only thorough planning can help to complete this task but it can give you more ideas for options. Blueprints are the easiest way to direct your prospects to the pages that they might want to view. Ask your website design creator to make these blueprints easy to find and easy to follow especially by clients who cannot afford to spend more than enough time finding these buttons.

Website Page: Create more Viewer Friendly Website

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For every accomplishment we have set forth prior plans to ensure high quality results for the future. And so just like in small business career taking during modern times, the importance of website page is a smart step forward. It is applicable these days that even small scale venture can greatly benefit from. How is this possible? Well simply through executing strategies that can create more viewer friendly website. This article will help small business starters get just enough ideas they could apply for both offline and online servicing. There are no secrets for success just basic steps and how you must imply these in order.

Firstly you can offer business package for your potential customers that can which meet both your business requirements and their needs. Remember that starters would usually worry about the cost factors on the said packages. So try to assess how you can reach out to them by offering complete and quality services included in the package without them to overpay. And then list down the criteria of good servicing that your company can offer for customers in general. Of course provide a separate tab in your website page for price lists and services. And mind you once you can come up with affordability and services that can cover large customers to try on then many other businesses will be stunned and try on yours too.

In order to obtain viewer friendly website page, it must showcase flexibility and simplicity. Your website content should benefit your readers in a way that it can feed them information they would likely need at present. Blogging is a good aspect to include in your website wherein you exchange thoughts with readers, customers and even business competitors. Blogs are somewhat a voice out of your company’s vision without sounding impressive hence offers beneficial information for many. Online features make ecommerce faster to perform although it can be tricky at first but very effective and lasting. It could owe you some at the beginning but in the long run you will find that profit comes in effortlessly.

Lastly, website page in order to be viewer friendly must contain neat navigation of various role and services your company have. It must not allow website visitor to stay too long in exploring your website. This is a major role of professional web designs that must be considered.

How to Start a Business with Customized Website

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In the majority of business cases the start up phase is the most crucial situation since it could either be a failure or a success. No matter how well you know the firm you are about to build still there is no assurance of getting all things done rightfully. This leads us to thoughts on answering the “how” questions with clear steps to perform. Good thing getting into these processes is made easier by internet accessibility and contents to read. When running your dream business you need to establish a customized website as supporting location to where people can take good glimpse at your offers. Here is the ideal start up plans you might like to include in your checklist.

Most businessmen commit errors when they immediately jump into a business that they think will bloom not likely basing on its impact to the market. One can pretty much illustrate this through creating sales and marketing strategies which you choose something that is saleable. For instance you are planning to open up a bakery then choose wisely which among thousands of bread recipes can particularly serve the marketplace. Moreover some people are wise enough to sell small pieces rather than large slices that the market would not want to buy. Just as though your customized website must present a firm that the audiences are willing to read about.

Professional consulting service is another thing that any business starter must include especially if they expect cash flow lifeline. This is primarily the reason why some of these businessmen pay for initial deposits in case things won’t work for them. The same case can be done in small business build up wherein such firms are expected to offer with limits. When you seek advice from professional consultant then there will be less to no business failure because they already know how to deal with the market.

Now in case you do not have that much money to start a strong business then you can rather take positive cash flow. This is where you can choose good alternatives for the price you can afford. There are as well customized website creations that are free of charge and can be used for beginners. Options are available if the website or business owner will need some upgrades.

Things to be Remembered for Company Website Designs

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For anyone’s business concerns which usually focus on improvements perhaps having a company website could be an ideal answer. Although this could sound easy but for first timers this can be a very difficult and risky task to consider. However with broad and well understood researches one can then realize how important this can be especially for this modern era.  Supposed that you would wish to read it here in the article then here are some things to be remembered for company website designs.



Your company presence will goes on visually appealing website. Creating company website identification through logos and designs are important for a long term processes. Once you have established a vivid impact to your audience then soon enough it will be easier for the market to locate your business. Company website designs are specially created for driving customers in. As they say first attraction comes from a desirable physical appearance so does it can be applied in online business marketing.



As better stated above, company website designs for a first time online businessman requires a lot of key points. When hiring online employees one must check on the validity of any applicant. Vying employees can fake their job descriptions simply by saying “they know it” “they already have done such tasks”. A smart investor wouldn’t be convinced solely by these statements therefore you must give test skills.



It is quite bothering as well if you do not have any idea on creative designs normally present on online marketing. A good thing to do is to cite down the lists of things you wanted to happen in your future company website. Let your applicants share their insights about theme references that can well suit your chosen niche. Another is to ask the ideas they have on mind for a particular product or service. Company website designs must be carefully plotted and hiring wrong web team of designers could ruin your company’s identity impact.


Lastly company website designs must be with accordance to your market’s needs. When you rightfully serve them then all the more you can expect success.



Consider Company Website for fast Expansion

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In our world today, the internet access has been a full way for free money making possibilities because of the massive deals you can utilize its service. Thousands of people have feed their hungry stomachs way too dramatically with the opportunities they have seek and found with even increasing profits with two or more jobs online. The said internet marketing advantage is definitely one of the most effective medium to give out quality job for many people which they can even consider as a success. Aside from having regular income, you could as well build your dream investment and business through learning about the plentiful virtual marketing options such as when you consider company website for fast expansion. If you’re for a fact looking for improvements in your life then producing money online can be the answer.


·         Signing up for online marketing forums to keep you updated of the status and changes in the virtual market is your first step towards right venture. One can overlook future possibilities when you ask for important techniques that are well applicable in today’s company website possibilities. You need to start learning the earliest possible to expect a much fruitful early retirement. There are massive approaches that will depend on the online marketing field you have chosen, so if you start now then there will be a lot of time to correct any wrongful actions if in case an approach fails then proceed to other waiting to be revealed approaches.


·         Although the company website is in much advancement as to compare with traditional business, still there is no harm when you begin by applying the standards. Just like local business that you might have built long before trying on company website, advertising is the most basic way to promote your services and or products. Since there are marketers in this field long before you came in, then make them as your preference by seeing through their concepts.


·          Traditional advertising includes banner and fliers but when in terms of online businesses you can promote through hiring people that are good in Search Engine Optimization. The services they offer may vary on your preference, but they will focus mainly on making your company website known to the public most especially for your target market.

Company Website Designs for Business Attraction

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Our universe had continually moved towards innovation which then pushed change as indeed constant. Furthermore, some business ideas were not able to take the advantage of virtual possibilities to further enhance the venture’s popularity. The level of business attraction will give out the chance to drive more success. In order to assume of goals to reach then make sure to create a company website designs for business attraction and considered to be an essential aspect. Here are some reasons on why you need this specific business aspect.


  • You have to put yourself in the audience shoes; know exactly what most of them wants to have. Provide them complete website information that will make them say yes. Set company website designs that can make ideal visualization of your thoughts to share or else offer. Always remember that there are thousands more online scams and to determine easier is through the absence of website owner’s information. Never allow this situation to happen because active online users are fully aware of scams and lack of information is a reason alone not to trust your company. Better yet, establish integrity within your business force at all times.


  • Think of a wider picture; remember that once people come to view your website this means that they are interested in your offered products and services. Purchase points are achievable when potential clients have complete idea of the services they supported. Another tip to remember is to make your site plain and simple purposely to draw attention from visitors.



  • Create a catchy content that readers would find time to visit often. Interesting facts that sets apart from other similar business concepts is what most clients are after nowadays especially if they feel fed up with common services and products. Composition of the right wordings contributes a lot to your company website designs most especially if you include blogs, images and video modules.


  • Lastly, never fail to redirect your clients and visitors to your contact box wherein everything they need to know that can conveniently reach your website is present. Contact details must be plot down on a visible area so that they will have less time finding it. The above mentioned aspects are the key points completing company website designs and if you wish to add more of these then thorough researches should be implied.