How to design the perfect website for your Small Business

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Every business large or small needs to be online, having a decent online presence is one of the most essential factor of branding successfully. For the modern era, having your business visible online is the most potent marketing. One of the most important factors in the success of a website is deciding on the goals and objectives behind your website.

Your website goals

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The most important purpose of a business website is deciding your goals, making a website without knowing your goals is like shooting in the dark. You cannot just start making a website without knowing what you are willing to achieve through it and who your target clients are. The purpose of your website is to attract your potential customers, if your website looks like any other website out there with no special effort on design and development it will not be noticed. It is therefore necessary that you put extra effort on your website, as your website serves as your brand identity as well as your 24 hours sales person. The professional your website look the better, at the same time your website design should be simple and straight to the point.

Well defined page structure

Your website should be uncomplicated and simple which will give your visitors pleasant experience when visiting your website. The pages should load quickly otherwise the visitors might end up leaving your website due to slow response. Also it is important that your website is Search Engine Optimized, this can be done with a Graphic Design Package which include SEO package as well. There are some companies like Socratic SBC who offers free mobile version along with the Graphic Design Package. Mobile website is one of the most important parts of your website as well, to let your mobile visitors to properly view your website.

Your website is your key to global success, if it is not designed by professional graphic designers and developers you can create your own website at your own risk. However it is recommended that you outsource such tasks as it can consume a lot of your time. Graphic Designers can help you achieve your website goals in no time. All you need to do is provided the needed images, logo and text.

You can email Socratic SBC to get a great deal on Graphic Design Package with SEO Package and FREE mobile version website.

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

www.socraticsbc.com

View our portfolio here:

Website & Logo Portfolio

Build your website and let your customers come to it

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The idea of Business branding is to build a great website and people will come to it, it has never failed to work. People love businesses with a great website; marketing will not be successful without a website to start out with.

It is never a competition

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It is never a completion, but a part of having a small business in an era of internet and technology. When starting a small business having a website is a must. Most business owners make a mistake of just creating any website without a marketing strategy.  A competitive strategy will never bring the success that you aim for, most websites do not compete. Competition for traffic is abnormal and completely out of boundaries. Build a great website for your target audience, potential clients and current clients that will serve as information and service page for them. Focusing on your clients is the main goal of creating a great website for your small business.

Build for long term

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When you do something different you have to build the market, you have to tell people about what you are doing and the best way to do that is to build a website about you and your business. A business website should provide value that people cannot find elsewhere. This means that your website alone should be build with goals to create a long term relationship with your clients.

Website is all about brand building

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People come to brands not because of mass produced campaign, if you want to build brand online where you use minimal SEO you need to build a BRAND first. Starting with your website as always branding yourself is about taking your website into another level. Building a website must reflect on what your business is about and constantly use the same format, colors, theme, fonts etc. Another brand building which is highly important for your target clients is your Corporate logo without this branding will all be useless. Logo signifies a great amount of your business and what you are serving your customers.

Brand marketing does not work if it is focus on links, number of visitors etc, you have build a brand through your  customers movements, how long they stay on your website and how much interactions and engagement has been given. You nurture your brand from the very beginning.

 

Let us build your website for you

SocraticSBC is 100% committed to creating solutions, and delivering quality content that improves the way you do business. We want to hear from loyal customers like you. Follow me on Twitter at @rwhunni or email me at rwhunni@socraticsbc.com and let me know what you think about our services. Your feedback makes us better.

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Graphic Design – How Important is it?

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Strong visual balance is a gift that maybe few could actually have in their lifetime. Some of us would leave with great awe as to how graphic designers can able to pull out perfect harmony of contrast, theme, emphasis and communication towards their subject. However not all artists can be efficient when it comes to the best visual representation to ones business. Graphic design package is one of the most in demand outsourcing job today and to further understand why here are some reasons below.

 

Business Owners are not Designers

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This is definitely an obvious reason and that hiring graphic designers will make things easier to achieve. Business owners will be given enough time to focus on their personal errands especially if they have hired credible designers.

 

Graphic Designers understand Visual Balance

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As mentioned, there should be visual balance as it will contribute to viewer’s eyes and perception. The best image is the ones that speak for it and that is a prime goal why hiring professional graphic design team will help on your business trademark.

  • Distributing the elements of design and maintain good harmony on it would make a light appeal to viewers. This means to say that just by looking on your visual representations they know then that your company is worthy of trust.

 

On Trademark Use – Be on the safe side!

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Starting up a business whether for local and online base requires permits that should be strictly followed. One of the known requirements is the trademark use. There are so many points that would best fit in good trademark such as:

  • The uniqueness of your company logo. This does not have to be overly designed logo but meant that it has to be yours and yours only. Businesses of the same niche often have similar company logo but all of which are unique because if not then it could lead to violating trademark policies.

 

Low Cost Services when Outsourcing

Graphic design package can be outsourced these days which help a business owner to save good amount of fee for the services.

  • First, you do not have to provide an office for your graphic design team and let them work on a limited timing. This will further save you for general billing such as light, water and other office expenses.
  • Outsourcing benefits you in a way that they could meet your needs the soonest possible.
  • Graphic design have deadline and you do not have to keep your employees long enough and let them be paid even without projects.

 

Graphic design plays vital role in a successful business but it does not have to owe you mounting fees. Double checking the background of a company will ensure how credible and reliable they are for your business’ graphical needs.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Guidelines in choosing the right website package

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If you are overwhelmed with your small business start up challenges along with choosing the right website package for your small business website, you are not alone in this battle. Building professional website design is in fact not easy with all the suggestions and cool graphics presented before your eyes. Not to mention the technical and coding language that you might also face. These guidelines can help you choose the right package for your small business.

Small Business Website Package

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If you need a full pledge online store, basic website package will not do you any good, you must invest in full graphic design package with including extra website package. But here is a guideline for basic website package:

Basic website package:

If you do not have a website yet, a basic website package will just do, this type of package include the following:

  1. Domain name
  2. Hosting service
  3. Website with several pages
  4. Email connected to your domain name
  5. Website content (Basics usually provided by the small business owner)

If you are looking for a website presence or improve your current website you will need more than the basic website package. Advanced or Complete website package should be your main goal. Complete website package include the following:

Taken from the package from Socratic SBC | Small Business Consulting

  1. Business consulting
  2. Legal Establishment
  3. Business Plan
  4. Logo creation
  5. Website creation
  6. Strategic Marketing plan
  7. Company Stationary
  8. Competitive Analysis
  9. Creative Writings
  10.  Implementation plan
  11.  NLP
  12.  Press Release
  13.  User testing
  14.  Fully Customized and editable website template
  15.  Payment page with cart and payment options such as credit card, PayPal etc.

You can view the different website package here:

SBC compare packages

 

 

Professional Website design for Businesses of any size and Budget

Whether you are launching your new small business, you cannot do so without a professional website design to start out with. Professional website design is your small business’ long term marketability and growth. For every small business need a website design which will give them an online credibility to their target audience and a great user experience.

Socratic SBC offers just the right mix of professional and affordable website design which includes your graphical standard, colors and logo.

 

Call today to create your own customized website for your small business and get a free mobile website and Business card.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

admin@socraticsbc.com

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