Improve your website with responsive website design

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If you are a business of any type, you cannot ignore that people will be looking for you online not only online but through different devices such as mobile, tablet and desktop. Therefore it is very important that you have a responsive website, which will cater every user interested in doing business with you.

Website And Logo Creation

 

Why bother?

Although it is a tiny part of having a business, getting a responsive design will cater your target audience no matter what device they are using and the numbers of website traffic will increase, not just that but the number of sales will also increase. Here are 3 reasons why you should have Responsive Website Design:

  • Mobile traffic is increasing incredibly fast
  • People check their email, products, social media etc through mobile device
  • People use high end and fast systems

Adapt the new technology

It sounds like common sense, business owners are tensed with the new trends online, but keeping yourself up to date with every detail to market your product and services is just the key to success. The market is constantly changing and lots of people are learning about responsive websites, the more they realize it could mean a big difference for their business. Responsive website makes your current website flexible for viewing from any device, giving the customer the same content but varying the look dependent on where it is viewed.

Why your business need a responsive website design

If you ignore the previous warnings and your business is not taking advantage of responsive website design right now, you should be planning in the near future; you will be in danger in going out of business in the coming year.

If the term responsive website design is new to you, don’t worry. Responsive website is simply a website that adjusts gracefully to fit desktop, mobile devices and tablet browser. How many times have we tried to view a website from a mobile without being able to view the content, image and products properly because this one Company did not mind to have a responsive website design, and how long do we really stay and use effort to maximize or zoom in to see the content of the website, I will say never, people do not have that kind of patience. From there you already lost a sale and that could happen million times a day. You are losing customers because your website is not optimized for their devices.

What does it cost for small businesses to have responsive website design?

If you already have a website may cost you as little as several hundred dollars to perhaps thousand dollars depending on the modification and editing that needs to be done. But if you haven’t redesigned your website for several years chances are you need to get through a whole complete redesigning process and the question is how much it will cost you, the answer again it depends. You need to discuss this with your website designer/developer and see what budget and design you both can agree upon.

 

Socratic SBC | Small Business Consulting, offers Graphic Design package which includes responsive website design, website content and graphic. You can contact us here

 

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

www.socraticsbc.com

Our Goal

SocraticSBC’s staff provides quality business building solutions to individuals who are trying to start a new business or are just updating an existing one. We provide you and your business with a great selection of online services that will help you streamline your startup time, budget, and take your business to the next level. You may not have the time or expertise to perform all of the one off task that are needed to get your business up and running. SocraticSBC is here to help you. We have a number of affordable services that are designed to help you start or grow your business, depending on your specific needs.

 

 

How to avoid SEO mistakes on your Website

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With the Google updates coming out, it is no wonder why there are many marketers and small business owners get their SEO wrong. It seems that it becomes more of a game of luck instead of a clear goal to be on the top of Search engines. Here are some ways to avoid common SEO mistakes, which we have noticed everyday on evaluating different websites.

2 different types of websites

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There are 2 different types of websites, the one with WWW and the other without? Now you ask what the difference is. The problem with many hosting site, is when a website is developed and uploaded they do not take account the fact that some people prefer a www into their prefix to their site or not. A great portion of website actually works by typing the www or not. This can mean a lot for your SEO, some web developers do not take this as a mistake, but it actually is. If you website has been uploaded without the WWW, it means that you will have duplicate website like this: www.example.com and example.com. it is then very important that your website will be uploaded as www.example.com and not example.com

What you need to do:

Add a quick redirect script to your http.access file to redirect the www and non-www, this will mean that all your visitors, backlinks and search engines to the correct version of your website. Do not forget to update your Google webmaster tool account to set your preferred version of your website.

Reciprocal links are bad and should not be used

SEO-MISTAKES

This is a fairly old tactic, which means nothing to the new Google algorithm. Reciprocal links engaging in links exchange, which is not highly favored by Google. This will not help your SEO rankings, and this is one of the most common and biggest mistakes of most marketers today.

If you should link out to another website in reciprocal nature, you should always make sure that you make it a nofollow link , This will tell the Search engines not to follow the link and you have no responsibilities of people wanting to follow exchanged link.

Old fashioned Black hat SEO

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Old fashion black hat is also not favored by Google anymore or any other major Search engine sites. Black hat SEO is, using 3rd party software like automatic link software to generate links, social likes, blog comments and other SEO bits into your website. The type of SEO found in Black Hat is very poor quality SEO trying to trick Google into thinking that the links or back links are natural. The problem here is that Google is smart enough to know that and will rank your website down or even worse penalize it, ban it and de-index it. These penalizations are time consuming and often very costly to resolve.

Conclusion

With technology advancing so quickly and internet is upgrading to load heavy websites, but do not forget your own website which is probably in your browsing history and cache so it loads quicker for you but how about your visitors browsing experience? While it may unnoticeable delay for some people, your website might be suffering in rankings due to being split second slower than your competitors. So check your website from Google PageSpeed if it scores on average, and see what improvements you can make for your website.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com