Content marketing – tips to make your content successful

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Content marketing is centered on owned media, versus earned media such as PR or media advertising. While others consider control and cost efficiency during a typical planning process, it is extremely difficult to nail down a specific budget, but it doesn’t mean that you cannot identify a starting budget. Any Small Business entrepreneur is at least aware of content marketing or when company need to use the combination of social media, websites, blogs and other essential assets.

The initial plan is necessary but ongoing plan is critical

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Your initial should include a healthy set of ideas, topic and theme; it takes a bit of time to plan all the details of an editorial calendar for an entire year. Take the time during planning to build out your framework and at least a few months editorial calendar. Realize that you need to readjust, add and reconsider themes during the year. Your editorial plan should include the shifts in business goals or changes in the market may require you to change or add ideas to your theme to accommodate these changes.

Ideas for content marketing

You will run out of ideas, but to be frustrated about that. Your ideas should be a passion and should occur in consistent basis, sometimes scheduled sometimes not. When you build your plan be sure to capture and build ideas for some people it is pen and pad for others it is software tool.

Individual pieces of content

You’re going to be disappointed many times, deadlines are missed, sometimes quality will be poor or it can be subject matter or number of shares on your content. These are common struggles with content marketing however you can outsource your blog content or website content to make sure that your needs are delivered on time and with remarkable content subject. When outsourcing your content keep these goals in mind for your content writer.

  1. Create remarkable content
  2. People will share it
  3. Some portion of your readers will sign up for whatever you are selling

Stay at the course

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If you are the leader of content marketing and encouraging others to stay at course will be your greatest challenge for the next 6 to 12 months. It is essential that you a great initial plan prepare yourself for 5 great marketing truths.

If you are feeling lost with your content marketing plan and you do not have the internal source and time to create your contents, you can track us down you can get the right source for content marketing and website content with us. Or you can download our eBook http://www.socraticsbc.com/lp/6c616e64696e67321/

Contact us Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

www.socraticsbc.com

Stop wasting time start getting results on your content marketing

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Search engines are constantly collecting data from every website, to be better served their searchers. To be successful in content marketing efforts, your business blog site must do these things: Attract visitors, covert visitors into leads and leads into sales.

Traffic is attracting visitors to your blog

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Each search engine has its secret recipe which is called algorithm; algorithm turn useful information into search results. There are more into content to be placed on the top of search engine. Here are the basic things you need when you have content marketing campaign.

  1. 1.       Determine your goal

First step on every marketing campaign is to determine your goal; you can create a content marketing plan where you need to choose the right topic for your blog contents.

  1. 2.       Establish content metrics

You can easily measure your ROI for your inbound marketing doing your content analysis manually, or you can use Google Analytics or similar program. This metric will tell you how many readers consumed your content. Metrics will also tell you the number of shares and discussion about your or on your content.

  1. 3.       Create your content

Reevaluate your previous blog posts/contents before your start a new content marketing campaign, this is to determine which topic are more of interest to your readers. This is the part where you need to unleash your creative side, develop a list of content marketing campaign, work on blog titles, keywords and meta tags.

 

Rules for content marketing

Design is one of the most important things in viewing a blog, poor website design can kill your unique and fresh and interesting content. Appearance is always the first impression for human being and website design is not at all different. To get more visitors and more traffic to your website or blog, you need to consider your design as well. A great design is about taking the users through an engaging and wonderful reading experience.

Design your website

Let your website be the first impression for your visitors, create or update your current website blog to make it more appealing to your visitors. Do not forget that first impression last. While you are busy planning your content marketing campaign, let professional graphic designer update or redesign your blog, making it ready for your interesting and unique contents.

Here at Socratic SBC , we are in the business of helping your business save time, so you can focus on what you do best. One of our most demand service is Website creation and maintenance as well as Logo creation. If you are interested in making your website unique, we are a team to do it for you for the most affordable rate online. All you have to do is contact us today check below for our contact details:

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

 

Website content – How to create effective keywords to get a proper place in Google

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To get the most out of your website, creating list of relevant keywords are essential. There is nothing better to use than Google External keywords tool for your SEO. Place your keywords on the right places and you will create high ranking results for website. Here are few tips on how you can create effective keywords.

Apply proper keyword research:

 

One of the best SEO tool for starters is Google External Keyword tool, which is considered the best tool for marketers. You have to be wise when using keywords for your article or website content, always choose the low competition keywords.

The reason you should choose low competition keywords, is that the high competition keywords have already generated traffic back to their blog or website. Which means if you choose these high competition keywords, chances are you will get buried down by the others who have already placed their website or blog with those keyword and you will hardly get any traffic.

Long tail keywords

 

The beauty of long tail keyword is that you can get a good place on Google, which will generate enough traffic for a very long time. But you need to think twice as using these long tail keywords as readers or searchers usually just type 2 to 3 words when they search for something online. To get noticed or get the right amount of traffic to your website, you should also consider the repeated short keywords to use.

Learn to use Google keyword tool and do not use the keywords that are not worth or irrelevant to your website.

Other Google tools that is useful

 

Google provides lots of tools to best market your website or company,  you might want to learn more about these tools:

  • Google trends – These tools provides you the latest trend of words used online,
  • Google Insight – This tool is similar to Google trend, just with some extra useful features, which is the visual representation of regional interests.

Both of these tools will give you a clear idea of trending topic and words.

 

Conclusion

Before building your website content, you should give time to proper research on words and description to use for your website content. What are the common tools and other useful software that Business owners or marketers use. You try to search more about Google adwords, Cost per click and other useful advertising method so you can create the rank your corporate website needs. Overall you might want to outsource your marketing and content creation need to get outmost results.

 

 

 

 

Use Content Marketing to Attract Customers

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Days for library researching became inconvenient for most of us these days and yes internet surfing became the best option for always on the go people. We cannot tell who among the internet users might need your small business offers but because of so many features being introduced daily the more convenient it is to find what we need.  If you have a business and would want to establish good reputation over online customers then make use of content marketing. Believe it or not, with credible but interesting contents it will help your business attract customers. How?

 

Understanding What Content Marketing is

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Content marketing is actually a media engagement that aims to be written in a way that potential customers would appreciate it. This comes when a reader found your article or posts to be shareable and filled with interesting points. If you provide information that a reader needs will give him an impression to look more with what your business offers by following all your posts on a regular basis.

 

Platforms where you can implement Content Marketing

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There are various ways where you can do content marketing and this must be written in your business plan for documentation. Your platform for marketing must always aim to target your clients. Remember that some ways may be effective for your business and some are not so broad studies are still very important.

  • Blogging – Perhaps this is the most used content marketing strategy these days and most read about by internet browsers. The content here is usually fresh and brief and that what is written here comes in a light tone so most readers can digest it.
  • eBooks – You can offer this for free and it can as well be sold.  Many readers and aspiring online businessmen find it very useful for their own venture. You can attract not only customers for your own business but also buyers for your ebook.
  • Article Posting – This differs with blogging such that contents written here are in-depth but can be exposed in so many media outlets. So the more outlet you can distribute your articles all the more your business can be seen.

 

Generating Leads and so many other Possibilities!

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Having the above mentioned platforms will open you with limitless opportunities. This will help grow your business by bringing leads through your post.  It may take some time to fully understand content marketing if you are a beginner and writing your posts can somewhat need handful amount of knowledge not only for your firm but similar topics that can build it.

The very reason why we do online researching is because we want to find solutions to our problems and seek answers to our questions in the most convenient way.  If you successfully added this to your marketing plan, it will be easier for you to lift your business far beyond the standards.

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

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