Website design mistakes Small Business make

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Today website acts as 24 hour sales person for companies. However your website is your marketing and branding element.  One mistake can turn away potential client.  While it is important to keep your reputation online, 1 to 3 clients giving negative feedback about your website can decrease your sales. One way to keep your website from flaws is to keep it up to date and A to B testing from time to time.

Here are some few common mistakes most Small business make:

Overlooking your target market and audience

bad website

When you are rushing to get our website done, you can easily overlook your target market and audience. You have to consider your target audience when designing your website, for instance if your target audience are women from 21 to 35, perhaps choose a website design with colorful schemes such as www.cosmopolitan.com , light colors and more on visual graphics which will attract women.

If you are targeting men from 21 to 45, you might want to have more masculine design and darker yet sophisticated colors such as www.menshealth.com .  Design is an important factor for our website as this will create first impression of your business, and as an old saying goes “First impression lasts”.

Overboard with the colors and design

web-design-mistake

Too flashy design isn’t good for your marketing strategy, overdesigning your website will end scaring your clients away. Do not go overboard with the design, the simpler the better. You can create a magnificent website design without going overboard with flashy graphics. Easy navigation and simple product images and proper informative product/service descriptions are all there is to attract or make your potential customer stay longer on your website.

You do not have a clear CALL-TO-ACTION button

bad web design

How many times have you come across a website, where you are navigating around on where to find the contact page, call button or inquire here button. What is the purpose of your website? This is the right time to ask yourself that question again. Make sure that you are answering your customers questions, by adding contact us here button or email us here button, which gives the customers sense of urgency to contact you for the special offer or interesting service/products you have on your website.

Your content is out dated

 

This is why website design is better left with the pros, an enticing and effective website design contains the right and up to date information about your products, service and overall company. If your website lack of fresh contents, your target audience may assume that you are no longer in business or you are not competitive enough to deal with fresh information.

 

Your website is NOT social

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Did you know that 75% internet searched comes from mobile users? What does this mean? It simply means that you should also focus on your target audience using mobile devices.  Is your website mobile friendly? How frustrating is it to view a website from a smart phone that does not fit into your smart phone screen? How irritating is it to navigate with non –mobile friendly website?

Another big discouragement from potential customers is that this particular business does not have Social media profiles. Again first impression matter, especially when it comes to Small business. Letting your potential clients connect with you on social media is a great way to build trusting relationship. It is a great way to let your clients know you are social and humble enough to let them connect with you on another level.

 

Conclusion

Website design are better left off to professionals, While DIY website designs can be tempting and can accommodate your tight budget, You have to think of your business reputation in the long run. Your website is your online sales person and is the first contact you have with your potential customers and a chance to interact with your customers through your brand. Are you really willing to risk that?

 

So let us help you build your FUTURE today! Grab our offer for Graphic design package + FREE mobile website!

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com

Get professional business consulting service before you decide to make a website

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Like anything you do in life, getting a website for your business start up can be simple if you know the ways rounding it. If you need to have an internet connection to run this task then do so because it would help you a lot in the days to come. Keep in mind that large percentages of businesses nowadays make use of online marketing to its advantage. However, it is not as easy as it gets especially if it is your first time. That is why it is wise to get professional business consulting service before you decide to make a website. The purpose of this is to deduct big savings from unnecessary methods to do this right. In short, it assures entrepreneurs needing it to get what is just.

 

 

Looking for a Reliable Company that can build the best Business Model for your Website Creation apparels-web-design

 Most business owners take cloud solutions to make it easier for them to accomplish start up business tasks. As of this time looking for a company that can render professional business consulting service specifically for website creation is needed. This exhibits the folks whom you present your business model since that there’s particular type involving business that caters particular customer group as well. And online service providers could guarantee methodical business package for the chosen niche. Of course it can be similar to building a traditional business with a location to focus on except that website creation is a lot broader and requires technical skills.

 

 

It is not just about Business Consultation: Logos to give Identity for your Online Presence is a must too! LDC_Logo-1024x329

A professional business consulting service has come to the point where there is no limit in offering more to this website making goal. In fact even graphical representations are known package that they can give too. Logos contributes in increasing visibility of your business websites without further Search Engine Optimization. For one, logos create a handsome amount of marketing impact because it generates an attractive website. Always remember not to let your service provider company do it all just at least search some good knowledge and understanding. Logos create rich pages and it maximizes online presence your website can get since it gives your business an identity.

 

 

Start a WordPress Web Design Company as your Online Spot for Content Sharing

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Once you are able to have accomplished the aforementioned basic steps which professional business consulting service offers then it is time to move further. WordPress is one of the top leading website that is created to help millions of online businesses share their thoughts and offers through content marketing. Creating one with insightful contents will help potential customers find your website through linking it from an article. Everything else follows and soon enough your website will reach its potentials.

 

Get professional Logo creator for your business branding

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Getting into any business is never an easy decision to make as it requires lots of efforts to be made. The hardest part of establishing a business is when you need to convince the market that your products and services are the best but without sounding impress. Marketing strategies are ever changing time after time which is why any aspiring businessman should take precautions with. For this they need a logo design creator that can efficiently help in the whole branding concepts. Why is this important? Business branding gives a business the sense of legality and it simply attracts potential customers. However there are things that must be considered first before taking any step. Let us know how graphic design package help a savvy businessman in getting professional logo creator for business branding.

 

 

How to find a Reliable company that offers Graphic Design Package? my-brand-logo-web-design1

We are now in modern business management and finding a company to back up your business needs are no longer a big concern.  Although, the challenge here is to find one that largely commits to your business and understands every businessman’s aim. Any company can assure you of that but only few could actually keep their words till the end. Online researching is the most convenient way to direct you to hundreds of service provider companies offering professional web designs plus more.

 

 

Ask yourself questions that can get you to the right company customer-service

Measure the capabilities of top candidates you thought would give quality services for you. Next, on those companies assess if how they can able to target your business branding objectives with set timeframes. Answer the following questions when you do assessments: How can they make your business branding a priority? From their graphic design package, are there any lacking concepts you badly needed? Can you see that there will never be a major problem if they have other clients to serve before you? These questions are very important before hiring one because from then you’d know if a company is reliable enough or should you pass and post an ad to let others know you need one. Note that your business does not just need a company that has various business packages but could actually extend their means like for instance being able to offer customized logo.

 

 

What should your objectives about accomplishing best suited business branding 5-principles-of-logo-design

Apart from the aforementioned tips in finding reliable companies offering graphic design package, you have to do personal assessments too. This goes out to the platforms you see your career will go with business branding. Things you need to accomplish that can fully maximize not only for getting a company logo. Serving the market with your best foot forward still needs lots of efforts!

 

 

 

Website design for small business – what you should include on your website creation

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When starting a small business today, market demand is that your business can be found online. Professional website design is required when you start a business, online presence is essential for your business.

Small business website objective listed below small-business-website3

For small business owner, today is the perfect time to revamp or create your business website. To help meet your objectives these few things are considered to be important.

  1. Be found

Do not overlook the power of search engine, people all over the world use it to find products and services. Nevertheless do not overlook the mobile users as well, so when making a business website make sure that you have a mobile version of your website. Build your online presence through basic SEO, enhanced keywords, description and meta tags.

Other ways to grant online presence is to get your business listed in all major local listing sites, such as Google, Bing, Yahoo Business, Foursquare etc.

  1. Build trust

Build trust through online interaction, survey, reviews and social media presence. Most people tend to search businesses on social media and base their professionalism through your big network.

  1. Inspire people, become an influencer

Content is king and therefore you must build credibility through online contents, with visual content you will give a clear message of your business services. Inspire through giving out tips, ideas and solutions to your target audience.

The perfect website, simplicity is always the most attractive websites of allSmall-Business-Marketing

Now that you have listed your goals before creating a website for your small business, it is easier to go on with the design and layout for your small business website. You need to think 3 colors and forget about the fancy graphics. The simplest the better!

  • Header – Your header should be the main attraction, here is where you place your business name, logo and slogan! A simple and clear message of what your business is all about!
  • Pages – make sure that your business website is clutter free, create pages for your About US, Products, Contact form, Gallery etc.

 

Home page – a clutter page where your visitors can choose which page they want to visit, allow people to view the preview of certain pages or products and also make sure that you inform visitors that you can be reached through your contact form or social media accounts. Give your audience choices, make the first page as interesting as possible.

 

Products page – your products page should be the page where you have long descriptions of the products and services that you offer, clickable links to the photo of the products would be great for the visual visitors.

 About us page – the page title clearly states what you should note on this page, simple text about you and your business as well as your purpose.

Your website is your business presentation; make sure this is created with audience awareness, visitor friendly and mobile friendly.

 

 

Conclusion

Small Business website design can be done through professional website designers, you can also create your own website, which is not highly advised if you have no web development background on your own. Graphic Design Package for small business is affordable with Socratic SBC | Small Business Consulting, at the same you get a mobile friendly version for free.

 

 

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

Create a small business website that is reader friendly

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Small Business Branding means having a marketing campaign that can at least run for 12 months, seeking the needed market to aid your small business, the most common marketing strategy today is having a website and a blog and lots of social media accounts across the internet world.

 

So how do you create your website to attract targeted audience?

Creating a website is a tough task, even for larger corporations. You need to create a website that suits your audience, and that is easy to remember. Nevertheless you need to decide on countless things, such as color combination, HTML, tags, descriptions etc. Small businesses do not have the time to waste; they need to have a website as soon as their business started running, or even the grand opening of the business.

To be successful when building your business brand, you need to implement these simple steps given below.

Aim and target

Like in traditional media you need to focus on your target audience, and like in traditional media you need to market your business through, advertisement on local newspapers, business card, radio and TV.

You need to give your target audience a clear message of what you can offer, that can make their easier. And you need to get your message to your target audience consistently; some people need to see an ad too many times to finally understand that they need the product or service.

Even when you have your audience gathered together, if you cannot communicate with them and build up relationship with them, slowly your small business will have clear view of failure in the long.

 

Avoid bad website NOW! Go with Professional Web Designer

If you think that hiring a professional costs a fortune, wait till you hire an amateur, how devastating the expenses are for a poor website design.

A good website has these simple features for the benefit of your audience:

  • Up to date features such as social media icon, where they can add you to their social media network. Clear contact form or contact information with email, address, phone number and possibly address to your office.
  • Portfolio – personal information of you and your business, a clear description on how you started your small business and your goals.
  • Avoid clutter, Splash page and most of all popup windows – these types really irritate the visitors when there are too many affiliate advertisements, splash page or anything alike, get yourself a separate page for your advertisement.
  • Page color combination – colors and contrasts are really important for the readers eyes, your designer might think it’s cool, but some color combination is really irritating for the eyes here are some samples

 

Conclusion

It is important that you also review your competitor’s website, and do a consistent health check on your website. Like a car your business page needs website maintenance every now and then. Do website statistics reports, where you can you can have a clear of view your website page rank and performance