The basic needs for social media marketing

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Social media marketing for small business is one of the most essential marketing strategies, every small business owner should consider. Social media marketing include the following social media sites: Facebook, Twitter, LinkedIn, Google+, instagram and Pinterest and many more. Social media platforms are huge and a great place to start searching for your target audience.

Social media marketing, what are they used for?Advantages of SMO

Whatever type of small business you have, you can benefit from social media marketing. Especially if you have a physical location for your small business, the geographic features on social media sites, can be the area where your customers can find you. You can also use these features to search for local people as your target audience.

You can offer promotions, discounts, sales and deals on social media, with image sharing. You can also use social media to increase your business brand awareness, or for many other small businesses social media serves as a wonderful customer service for them


The basic advantage of using social media for small businesssocial-media-marketing

Social media marketing allows you to interact with customers whether on the go on your mobile device or in your office. This method adds a personal touch on your marketing campaign; people love it when they can connect with the business manager through easy access platforms such as social media sites.

You can also create valuable feedback from your customer through social media sites, which is far better than reviews on sites; the feedback from social media seems to be more effective and trustworthy.

The disadvantage

Social media marketing is only effective if you dedicate yourself to interact with your followers, and deliver the needed maintenance.

How you can make social media work for your small business

As mentioned above, you need to attend to your social media sites few times a day. Although it may seem like a chore, to sign in to all your social media accounts, you can also choose to sign up for social media management tools such as Hootsuite, to deliver the posts to all social media accounts, you also have the ability to view stream feeds, mentions and follows from this platform.

Consider choosing the right time to posts your updates on your social media; you can do that by taking note of when your target audience spends most of their time on social media. You can then schedule your posts on that specific time range.

While you post your updates, consider to alternate the updates, such as relevant blog posts from other small business blogs and your blog posts and news.

Make sure that you mention the twitter account of the author which blog post you shared. Name tag such as for example @rwhunni Title: the basic needs for social media marketing, while you add the name tag you will inform the author or business owner that you just shared their valuable content and will surely be grateful and add you to their network, do not forget to thank them and follow back.


Final words

These are just the basic info about social media marketing. You can learn more about marketing tools for social media marketing here, and small business marketing tips here.







Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689