Entrepreneurs and advertisers Social Media Ethics

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One out of hundreds of benefits we get from the internet is that we now have limitless access to information that we need either about history or real-time news and happenings.  However, despite that no one could 100% police what we share, we are still held responsible on whatever we post and share hence we should always be mindful of our social media ethics.

 

As an avid user of internet I have included here few of the things that i see important to practice everytime; sort of simple code of ethics in using the web that should be practiced not only by individuals but also companies who uses social media. Let’s start with the simplest one which is Respect. As we go through the internet we should always put in mind that we are entering a virtual community that is diverse who has different norms, beliefs and nationality. We should be mindful of what we post and comment as this could be taken against us later on. Yes the internet is free- zone, limitless and gave us the privilege to share our thoughts which we should not abuse.  One example of this is using photos other internet users; these photos are somewhat copyrighted unless otherwise stated free or allowed for public use.  We could not just grab them and use them as as company logo nor banner of any sorts.

 

Second principle I practice is integrity; integrity coincides with credibility. This is a key in building relationships to the virtual communities, we should always need to make sure that we post what is true just so we won’t mislead our page’s followers/supporters.  If you are a company who uses social media to promote your products and services, then you should practice integrity with transparency. You have to be transparent on the the true value/ condition of what you offer by presenting the information completely and accurately. By doing so, would would help prevent possible issues to arise either grave or small.  Lastly, since I’m making this article short I am cutting the principles down to three. I deem independence as the third important principle to practice when managing a page.  As mentioned at the early part of this article, we are privileged to use the internet with freedom but shouldn’t be abused. We should first question ourselves few simple things before postings such as;

 

– Is this important?

-How should I post it?

-When and where should I post it?

-What will be the impact of this post?

 

We need learn as to when we need to post our thoughts and when not.

 

Entrepreneurs and advertisers need to apply these set of guidelines in their daily business operations in order to smoothly manage their social media pages. We should always be reminded that we are accountable and responsible on whatever we post publicly as this could be the reflection of your company that could be passed from one person to another in just one click.

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

Social media marketing – tools to manage your social media

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Social media networking has grown dramatically over time; keeping up your social media interactions to give your customer the best service experience can be tough. With all the social media accounts that you have, it will take a whole day to log in to all and manage every inquiry and questions. So how can you manage your social media best? Here are some tools that would help you get your free time back and let social media management tools take care of the rest.

 

SBC

Favorite Social media management tools that fits every type of business

You have probably heard a lot about hootsuite and how it is considered by many business owners to manage their social media postings and scheduling. H

Social media marketing – tools to manage your social media

ootsuite is most popular in terms of its comprehensive features. Although Hootsuite is considered by many businesses it does not mean this is the best management tool to use out there. However this tool can be useful for some type of Businesses, it integrates with huge amount of social networks and therefore lots of business owners like to use it and even pay to get a pro account which could be expensive.

Other social media management tools for Small businesses

Smart businesses know that social media is a powerful tool to boost your brand and visibility. Therefore businesses do not mind investing in tools to make their social media managing easier day by day. Although we want to invest on social media marketing tools, we also want to have every comprehensive features available. Here are list of other social media management tools that could be useful.

  1. Social Mention – In a single stream Social mention will give you most relevant and recent results, metrics and  top keywords. This tool should be on your list, as this can also be a really useful tool to use on your Content marketing campaign as well.
  2. ShoutLet – ShoutLet is an enterprise level social media marketing software, this will help you understand your market growth and will ensure your customers needs and fans are being attended.
  3. Social Sprout – Here is one of the most popular social media tool, that allows you to manage your posts, monitor, engage and analyze multiple social media accounts from one location. You can add your social accounts, Google Plus, Twitter, Facebook, Linkedin and the supporting pages you have from these sites. You can go pro to get the most of this tool for only $99 a month.

Conclusion

Before you want to go and search for the right tool for your social media marketing, you need to determine your goals and what you want to accomplish using these tools. You might want to improve your workflow, all in one view of all your social media account or depth analysis of your social media marketing program. Each of these tools have their own specified features and therefore it is first and foremost important to determine your main purpose to use these tools. Off course you also want to look at how much you would like to pay for these services. Read reviews carefully, using social media management tools is a commitment and an investment in terms of your time and effort. So pick the right one that is most ideal for you and your small business.

Social is for building customer relationships

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Looking at major facts online when it comes to social media marketing, experts says 70% American up to age 60 years old uses social media to connect to local businesses. So therefore marketers tend to go to the trap of thinking that they will find customers through social media marketing. This can be true half of the time, but if you are a real smart business owner, you will simply use social media to build relationship with your customers.

Why use social media to build customers trust?

As given above factor from experts, yes it is true a remarkable 70% Americans use social media, from teens to senior citizens are active on social media. This is a great advantage for the small businesses to take notice of, and try to get their potential or target audience to notice their small business, products and services.

But, social media is full of other small businesses like yours and to stand out from the crowd you really have to build the right kind of foundation for your business branding. How can you do this?

  1. Lure your customers to add you to their social media accounts, talk about your business to their friends and family. Build the true and reliable trust from your customers.
  2. Use social media to connect with your customers the easiest and fastest way. Your social media accounts could serve as your free customer support tool.
  3. Always posts interesting and relevant posts that is useful for your target audience.

 

Measure your social media presence

Measure your social media presence to get an idea of where you can improve your campaign, things included for measuring social media presence are:

  • Tracking URLs
  • Customer database
  • Identify customer behavior
  • Mentions
  • Follow backs

Drive sales with collaboration of social media marketing and content marketing

 

Content creates leadership in your niche, content is where your target audience look for answers and valuable information. Your content is the key and your social media is your car, without the key, you will be able to drive the right amount traffic to your website. For many years content and social have worked closely together and has brought more awareness to people about their interest business, services, products etc.

 

Positioning your online brand

Establish offline and online presence is as important for your small business, old traditional way of advertising small business through local newspaper, radio and business cards will also help you to get more customers. But whether you like it or not, your online presence is the juice of your business, without online presence with the technology growth today, you might as well say goodbye to your small business.

 

Conclusion

If you are planning your marketing strategies focused on social media, you must be prepared to dedicate time and effort to consistently show up on social media sites. Consistently posting status will not get you where you want to be, you need to build relationship and trust, getting to know your clients personally and business related will make your business grow before you even know it.

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com