Social media has been aggressively used b business owners to promote their brand, it is valuable and free. Further if you are not using social media you are risking your own potential clients/customers, to those smart business owners who are using social media.
Social media is cost effective marketing tool
The current most popular social media platforms are Twitter, Facebook, LinkedIn Google+ and Pinterest. This is today called relationship marketing, where you use social media marketing to build a trusting and long term relationship with your potential clients. Social media is definitely FREE and cost effective, however needs dedication and commitment, this means you need to engage and interact with your potential and current clients as much as you can. That would not be a problem for small business owners who have smart phones where they have the possibility to interact with their customers anywhere and at any time.
Reach globally with social media
The World is your global market place, and then why not reach out to them? Most of small business owners with online store or business try to reach out to their potential clients from all over the world. Therefore Twitter, Facebook and Google+ has a magnificent feature to support your needs in accordance to your target market.
Target your group, age and location through social media
Social media enables you to join a group, community and network with the same interest and goals, on LinkedIn and Facebook you can join groups varies from Book writers, artists to Marketers. If you choose group based on your niche, you will be putting yourself in front of people you want to reach out as potential customers, this can increase your sales and call it Return on Investment, although you have not invested a dime on social media.
Use social media to establish your expertise
People like to do business with people they know, like and trust. By sharing your knowledge online with your social media group, you can easily establish yourself as an expert in your field. You can do so by inviting your group to your blog, webinars and more.
Use social media to cross- promotion
In the world of social media, people would like to consider competitors in the off-line world are teaming up to provide products and services to their combined clients. This cross- promotion is often called Joint-venture, and clients are very responsive to this action, especially when introduced to second expert from a first expert. You and your cross-promotion partner can each get access to other person’s lists of clients, and creatively support each other’s business.
Use social media to announce updates, deals and promos
Use your Twitter, Facebook and other social media accounts to announce to your followers what you are offering or what you are interested or on trend at the current moment.
There are even online applications that allow you to update your status across several social media accounts at one time.
Once you have become active on social media, you will find many more reasons to promote your brand. You just need to be creative with your social media marketing plan, you need to define your goals and you need to establish policies if you have employees handling social media and how you can always improve your customer service.