It pays to promote your brand on social media, read on!

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Social media has been aggressively used b business owners to promote their brand, it is valuable and free. Further if you are not using social media you are risking your own potential clients/customers, to those smart business owners who are using social media.

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Social media is cost effective marketing tool

The current most popular social media platforms are Twitter, Facebook, LinkedIn Google+ and Pinterest. This is today called relationship marketing, where you use social media marketing to build a trusting and long term relationship with your potential clients. Social media is definitely FREE and cost effective, however needs dedication and commitment, this means you need to engage and interact with your potential and current clients as much as you can. That would not be a problem for small business owners who have smart phones where they have the possibility to interact with their customers anywhere and at any time.

Reach globally with social media

The World is your global market place, and then why not reach out to them? Most of small business owners with online store or business try to reach out to their potential clients from all over the world. Therefore Twitter, Facebook and Google+ has a magnificent feature to support your needs in accordance to your target market.

Target your group, age and location through social media

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Social media enables you to join a group, community and network with the same interest and goals, on LinkedIn and Facebook you can join groups varies from Book writers, artists to Marketers. If you choose group based on your niche, you will be putting yourself in front of people you want to reach out as potential customers, this can increase your sales and call it Return on Investment, although you have not invested a dime on social media.

Use social media to establish your expertise

People like to do business with people they know, like and trust. By sharing your knowledge online with your social media group, you can easily establish yourself as an expert in your field. You can do so by inviting your group to your blog, webinars and more.

Use social media to cross- promotion

In the world of social media, people would like to consider competitors in the off-line world are teaming up to provide products and services to their combined clients. This cross- promotion is often called Joint-venture, and clients are very responsive to this action, especially when introduced to second expert from a first expert. You and your cross-promotion partner can each get access to other person’s lists of clients, and creatively support each other’s business.

Use social media to announce updates, deals and promos

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Use your Twitter, Facebook and other social media accounts to announce to your followers what you are offering or what you are interested or on trend at the current moment.

There are even online applications that allow you to update your status across several social media accounts at one time.

Conclusion

Once you have become active on social media, you will find many more reasons to promote your brand. You just need to be creative with your social media marketing plan, you need to define your goals and you need to establish policies if you have employees handling social media and how you can always improve your customer service.

 

Track your social media marketing

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We all love social media, its features and options to let us promote our brand and business in a fun and exciting way. The real challenge is to measure your success on Social media and how you can improve your social media marketing campaign. As much as you are having fun connecting with different people and trying to gain their trust to choose your products and services over your competitor, you still need to focus on your sole goal for your marketing campaign. One way to measure success on social media is metrics and ROI. Here are some few other things on how you can measure your success on your social media marketing campaign.

Social media is more than just strategy

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Social media marketing is more than just a marketing strategy to promote your business and brand; it is more of interactions, engagement and information sharing. Do not forget this is the main goal of social media marketing; a good marketing will create integrated tools to support your overall business goals.

In order to have a successful and effective plan for your social media marketing, there should be more than just one person to handle your social media campaign.

How to track your success on social media

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Some people call it metrics and others may call it measuring marketing efforts, whatever you call it, it is an important part of any type of marketing campaign. How do you start measuring your social media marketing?

  1. Goals – first of all you must understand your goal when running social media marketing, and how are these social media channels helping you grow your business.
  2. Increase visibility – Are you using your social media to gain more exposure? You can measure your exposure through mentions, hangouts discussion, tags etc. You want to make sure that you get positive feedbacks and impressions.
  3. Increase sales – Measure your sales through your social media marketing campaign.

Tools to track your social media marketing success

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There is lots of software to use when tracking your social media; most of these tools are expensive. If you want to track your success on social media manually here is the guide:

  1. Have a Google Ananlytics, log in to your google analytics every month and view your page views, Social vs. organic, your top content of the month, your top pages of the month, which social media channel has brought you most traffic for the month.
  2. Social site number – track down your social media sites, which of the social media has grown or lost fans, which posts or campaign has gain more attention than the other. Write down all these things so you later on can manage and rearrange your plan.
  3. Blog – track blog subscribers and email newsletter sign ups, this number are important and because this is where people are interested in have a deeper connection with you. This number is your big chance of converting into sales.

Conclusion

Social media is a powerful tool to use to attracting people into your business and improving your relationship with your current customers. The secret of social media is ENGAGEMENT, social media is not just another advertising board, If you approach social media this way success will rarely be yours.

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com