Social Media Marketing – Creating an effective social media plan

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Creating an effective social media plan that suits your business and serves your clients the best way possible is one of the most common marketing strategy of small businesses these days.

Do you struggle in creating your social media marketing plan, that both fits in your schedule and still provide massive information to your target clients on a daily or consistent basis?

Are you just starting out your socialmedia marketing and you feel overwhelmed with the endless possibilities and strategies, but you just cant figure out where to start?


Well do not worry, you are not alone in this ride, on this post we will share how top advice for creating a highly effective marketing plan that works no matter which social media channel you primarily choose for your business.

Step 1 Determind your vision and goals



You should not approach your social media blindly. Without knowing where you want to go or what you want to accomplish and how you will get there. You need to set your aside time to determine what is your goal, visualize on how you can reach out to your potential clients in the most effective way, by looking at the their interest and the time they spend on social media or how you can you fulfill their needs.

One of the best things you can do before you get started on your social media marketing, is to sit down and really map out exactly what it is you want to accomplish on socialmedia.

Are you looking to generate more leads?

Do you plan to use social media for customer outreach?

Or do you want to increase your brand awareness?


The thing you have to keep in mind is, is the goal measurable in some way?  If you want to generate more leads, what is your daily or Weekly or even monthly goal?

If you plan to use your social media for customer outreach, will you use feedback or rating system to measure your results?

Or if you plan to grow your audience and brand, you might want to measure your results through the amount of new fans, followers or clicks to your website.


Step 2 – Define your audience and the solution to their problem


Defining your audience is a great way to truly understand who you are creating your content for will help determine where you should be promoting, create more engagement and increase conversion.

Some of the questions you want to ask yourself about your target audience are:

* How old are they

* What are their occupation

* What are their income level

* What are their interests or personal business

* What are their struggle points

* What are their objections

* What motives them

The more clear you get with the answers, the more you can fine-tune a marketing plan that perfectly suits your potential clients needs. This helps determine the perfect type of messaging to put in front of your customers, as well as gives you great information about where these people tends to hang out online.


Step 3 – Choose the right social media channel for your business and target audience

One important thing to think about when choosing your social media channel, is where you target audience likes to hang out. If they spend a lot of time on Facebook, it would be a great idea to start there. If your target market is young adults, you might want to choose SnapChat as an effective marketing channel.

You want to factor in both your personal preferences and the preferences of your target audience, to find a winning social media channel. If it is something you enjoy doing you are more likely to stick with it.


Step 4 – Create social media content strategy



Now that you have researched and brainstormed, it is time to map out a social media content strategy. Creating content without purpose is a lost cause for any business. You might get likes and shares, but if you want to get measurable results it is crucial to create content or post with purpose.


Same on Step 3 with which social media channel you choose and want to master? Now choose some leaders in your industry who rock the social media content strategy effectively and start to follow and engage with what they do on their channel.

* How often do they post?

* What kinds of posts do their audience like?

* What kind of image and videos do they like?

Take note of everything that stands out and use them ass inspiration for choosing and creating your own unique content.


Step 5 – Set up work flow to get things done


This is the area where most people fail or struggle simply because we often feel like we need to do what everybody else is doing, where in fact we all have different life styles, schedules, and responsibilities. It is most important to figure out a workflow that suits you and your family, even if it does not fit the mold of everyone around you.

Do you have a job that keeps a good part of your day? Or do you have children at home to keep you busy in a certain time? Do you find your work best where you are uninterrupted long stretches of time?

You need to find or set a time where you can work best on your content, with full focus and attention, you will find it easier to create fresh and creative content daily if you work within your best time. It is easier if you create a plan for the week of which content or topic you want to work about so you already have planned on what you should research about instead of browsing on the internet for house looking for topic

Here is an idea on how you can create a content plan.



For example if you plan to post on Facebook 6 times a day, you know that you need 42 Facebook posts a week. You can separate those posts into different types such as quotes, image, promotions, videos, blog posts, or depending on the niche and then you can create the posts all in one sitting.

Last but not the least – Measure and Track your results

Remember Step 1, where you need to create a measurable goals? Well the last part is about measuring and tracking  and optimizing those metrics. If your goal is to get new fans, lets say your goal is 50 fans a week, you can easily use Facebook Data to ensure you are reaching your goal. Same thing with all other Social media platforms, they provide data for your business. For example social media channels such as Pinterest, Twitter and Instagram, make it all simple to see your growth and analytics.


However for things like website clicks,  new leads, and sales conversions you want to make sure  you have a proper tracking in place before you go into full blown promotion mode. For Socratic SBC Website design, those are already included in the package, whether you use custom links or system campaigns, you are able to track your impressions, leads, clicks and sales.

If you are using your own sites you can use link trackers such as BitLy, in order to track your dates.

Most importantly – Engage, Convert and Grow

Remember that creating content and posts in advance is not meant to replace real human interaction. You need to engage with your followers, encourage them through link sharing, question and answer, or encourage them to give out a feed back about your services and products, as well as giving them something to look forward to such as contests or give aways. This way they get to share your content and you also get to be noticed on their set of friends. Your audience will grow in no time if you keep being socially active during the day or set out a time where you really spend time with your audience, this means picking out the best time of the day where most of your followers are online and ready to interact.

Remember there is no plan which is permanent, flexible marketing plan for your social media is very important. Therefore it is very important you notice what are the trends online and which unique way you can use them for your customers.


We would love to hear from you comment below or if you need help creating a social media marketing plan we offer that service for a very affordable rate. Let us know what you think.


Our details :

Socratic SBC / Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase,
MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689

Entrepreneurs and advertisers Social Media Ethics

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One out of hundreds of benefits we get from the internet is that we now have limitless access to information that we need either about history or real-time news and happenings.  However, despite that no one could 100% police what we share, we are still held responsible on whatever we post and share hence we should always be mindful of our social media ethics.


As an avid user of internet I have included here few of the things that i see important to practice everytime; sort of simple code of ethics in using the web that should be practiced not only by individuals but also companies who uses social media. Let’s start with the simplest one which is Respect. As we go through the internet we should always put in mind that we are entering a virtual community that is diverse who has different norms, beliefs and nationality. We should be mindful of what we post and comment as this could be taken against us later on. Yes the internet is free- zone, limitless and gave us the privilege to share our thoughts which we should not abuse.  One example of this is using photos other internet users; these photos are somewhat copyrighted unless otherwise stated free or allowed for public use.  We could not just grab them and use them as as company logo nor banner of any sorts.


Second principle I practice is integrity; integrity coincides with credibility. This is a key in building relationships to the virtual communities, we should always need to make sure that we post what is true just so we won’t mislead our page’s followers/supporters.  If you are a company who uses social media to promote your products and services, then you should practice integrity with transparency. You have to be transparent on the the true value/ condition of what you offer by presenting the information completely and accurately. By doing so, would would help prevent possible issues to arise either grave or small.  Lastly, since I’m making this article short I am cutting the principles down to three. I deem independence as the third important principle to practice when managing a page.  As mentioned at the early part of this article, we are privileged to use the internet with freedom but shouldn’t be abused. We should first question ourselves few simple things before postings such as;


– Is this important?

-How should I post it?

-When and where should I post it?

-What will be the impact of this post?


We need learn as to when we need to post our thoughts and when not.


Entrepreneurs and advertisers need to apply these set of guidelines in their daily business operations in order to smoothly manage their social media pages. We should always be reminded that we are accountable and responsible on whatever we post publicly as this could be the reflection of your company that could be passed from one person to another in just one click.



Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689

How to use social media to promote your campaigns

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Besides the content marketing, social media is one of the most common marketing tool for most businesses may it be large or small. The reasons are clear, 93% of marketers use social media for business, 70% of brands have presence on social media, 70% of marketers used facebook successfully get new leads, 34% have used Twitter to successfully generate leads, Facebook, Twitter and Google+ are the 3 most popular social media sites. So do Social media increase your ROI the answer is YES.


Think Mobile when running a promotion

According to recent data 78% of users browse social media on mobile; therefore it is so essential to pay attention to mobile compatibility. By default Facebook can’t display apps on mobile, however there are some developers or app which can help you with that like for example Anvato, where they can share mobile compatible link of your promotion. Your promotion will look more appealing and professional to your visitors after they click the mobile compatible link.

Initial traffic – Use your newsletter

In order for your promotion to go viral, it needs initial traffic. You can send out promotions on your newsletter email to your subscribers, this will also ensure the viral boost       of your campaign. Make sure that your newsletter about your promotion can easily be seen or viewed from a tablet or mobile device as well.

Optimize your social media sites

You can use your social media sites, by optimizing your Facebook and Twitter cover photo announcing that you have a new campaign. If your photo resembles that of your promotion’s header then it will highlight more of your promotion to your followers. Post the mobile compatible link to your newsfeed with engaging copy and promote it within facebook for a larger reach.

Edit your posts so it looks more attractive and encourage interaction use words that will catch your visitors attention like “ Click here if you want to WIN……”you are also allowed to tag other Company if the prize are from another company. This way your post will also appear on their page.

Update about your promotion

Keep your visitors up to date with your promotions on social media, you can update things like how many left before the promo ends, how many people have subscribed till that point, the top X entries etc.

It pays to promote your brand on social media, read on!

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Social media has been aggressively used b business owners to promote their brand, it is valuable and free. Further if you are not using social media you are risking your own potential clients/customers, to those smart business owners who are using social media.


Social media is cost effective marketing tool

The current most popular social media platforms are Twitter, Facebook, LinkedIn Google+ and Pinterest. This is today called relationship marketing, where you use social media marketing to build a trusting and long term relationship with your potential clients. Social media is definitely FREE and cost effective, however needs dedication and commitment, this means you need to engage and interact with your potential and current clients as much as you can. That would not be a problem for small business owners who have smart phones where they have the possibility to interact with their customers anywhere and at any time.

Reach globally with social media

The World is your global market place, and then why not reach out to them? Most of small business owners with online store or business try to reach out to their potential clients from all over the world. Therefore Twitter, Facebook and Google+ has a magnificent feature to support your needs in accordance to your target market.

Target your group, age and location through social media


Social media enables you to join a group, community and network with the same interest and goals, on LinkedIn and Facebook you can join groups varies from Book writers, artists to Marketers. If you choose group based on your niche, you will be putting yourself in front of people you want to reach out as potential customers, this can increase your sales and call it Return on Investment, although you have not invested a dime on social media.

Use social media to establish your expertise

People like to do business with people they know, like and trust. By sharing your knowledge online with your social media group, you can easily establish yourself as an expert in your field. You can do so by inviting your group to your blog, webinars and more.

Use social media to cross- promotion

In the world of social media, people would like to consider competitors in the off-line world are teaming up to provide products and services to their combined clients. This cross- promotion is often called Joint-venture, and clients are very responsive to this action, especially when introduced to second expert from a first expert. You and your cross-promotion partner can each get access to other person’s lists of clients, and creatively support each other’s business.

Use social media to announce updates, deals and promos


Use your Twitter, Facebook and other social media accounts to announce to your followers what you are offering or what you are interested or on trend at the current moment.

There are even online applications that allow you to update your status across several social media accounts at one time.


Once you have become active on social media, you will find many more reasons to promote your brand. You just need to be creative with your social media marketing plan, you need to define your goals and you need to establish policies if you have employees handling social media and how you can always improve your customer service.


How important is Social Media for your business?

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Business owners does recognize the opportunity social media brings into their revenue, they have all seen other Businesses succeed on social media marketing.  But the social media strategy and techniques are not the same for each business. Therefore it is first and foremost important to determine your target audience interest and which platforms are most effective to reach out to them.


Efforts on social media is important


Now that you have heard success stories from other business regarding their social media marketing, you have now signed up to all social media platforms out there. But what really makes a business successfully earn the visibility online is that the effort that they put into it.

Some Business owners takes a lot of effort on engaging with their customers on social media, some expose their personal life to their loyal customers and others simply use social media as form of customer service.

There is no best time to post or be online; the fact is that you need to reach out to your customers 24 hours a day. But how can you possibly do that? That is why there is social media management software that you can either purchase or have for free.



What to share on social media?


Marketing with social media if done wisely, can give you a positive result or even increase in revenue. However how can you keep your audience interested in your posts?

Create a blog with topics around your niche, try to keep the content relevant and share other tips from business similar to yours. Self promotions are great but too much can be over whelming for your audience.  Therefore it is advised that you give your posts some variety, interest and humor. The most important part of marketing is to entice our audience to visit your website.

If you are running sales, promotions and events, that should also include in your blog and then promote it on social media.


Social media marketing plan


Before you start marketing your products and services on social media, you need to create a flexible plan for your social media marketing. Determine who your target audiences are on different social media platforms. Whereof facebook has a great tool for you to use, when looking for your target clients. Geographically, gender and age, facebook ads are great way to reach out to your audience.

Here are some few tips on what to include on your social media marketing plan:

  • Get your website ready for social media, meaning add social media buttons to your website
  • Take out your calendar and list down all the holidays/season, which you can use for promotions such as 4th of July sale or promo, summer sale etc.
  • Plan your day,  spend at least 30 minutes on each social media platform everyday to engage with your customers
  • Share relevant contents from your own blog or news from other websites.
  • Offer discounts and freebies for example LIKE OUR PAGE AND GET A CHANCE TO WIN XXX
  • Study both positive and negative comments/feedbacks
  • Use customized banners or images to promote on social media, do not settle with Google images.


Your website is the main attraction


Our website should be the main focus, social media marketing should bring you more traffic to your website or else it will be a useless effort.

It is therefore important that your website design is customized and looks professional, with the right image and relevant topics.

Therefore we offer great deal on Graphic Design Package for small businesses like yours, with free MOBILE website to get your mobile users engaged on your website as well. We understand that the tight budget is on the play here, that is why we only offer the most competitive rates. If you should need a website creation package and logo creation we are the right team to do the project for you.

You can contact us at;

Socratic SBC | Small Business Consulting


2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689



The basic needs for social media marketing

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Social media marketing for small business is one of the most essential marketing strategies, every small business owner should consider. Social media marketing include the following social media sites: Facebook, Twitter, LinkedIn, Google+, instagram and Pinterest and many more. Social media platforms are huge and a great place to start searching for your target audience.

Social media marketing, what are they used for?Advantages of SMO

Whatever type of small business you have, you can benefit from social media marketing. Especially if you have a physical location for your small business, the geographic features on social media sites, can be the area where your customers can find you. You can also use these features to search for local people as your target audience.

You can offer promotions, discounts, sales and deals on social media, with image sharing. You can also use social media to increase your business brand awareness, or for many other small businesses social media serves as a wonderful customer service for them


The basic advantage of using social media for small businesssocial-media-marketing

Social media marketing allows you to interact with customers whether on the go on your mobile device or in your office. This method adds a personal touch on your marketing campaign; people love it when they can connect with the business manager through easy access platforms such as social media sites.

You can also create valuable feedback from your customer through social media sites, which is far better than reviews on sites; the feedback from social media seems to be more effective and trustworthy.

The disadvantage

Social media marketing is only effective if you dedicate yourself to interact with your followers, and deliver the needed maintenance.

How you can make social media work for your small business

As mentioned above, you need to attend to your social media sites few times a day. Although it may seem like a chore, to sign in to all your social media accounts, you can also choose to sign up for social media management tools such as Hootsuite, to deliver the posts to all social media accounts, you also have the ability to view stream feeds, mentions and follows from this platform.

Consider choosing the right time to posts your updates on your social media; you can do that by taking note of when your target audience spends most of their time on social media. You can then schedule your posts on that specific time range.

While you post your updates, consider to alternate the updates, such as relevant blog posts from other small business blogs and your blog posts and news.

Make sure that you mention the twitter account of the author which blog post you shared. Name tag such as for example @rwhunni Title: the basic needs for social media marketing, while you add the name tag you will inform the author or business owner that you just shared their valuable content and will surely be grateful and add you to their network, do not forget to thank them and follow back.


Final words

These are just the basic info about social media marketing. You can learn more about marketing tools for social media marketing here, and small business marketing tips here.







Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689