Entrepreneurs and advertisers Social Media Ethics

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One out of hundreds of benefits we get from the internet is that we now have limitless access to information that we need either about history or real-time news and happenings.  However, despite that no one could 100% police what we share, we are still held responsible on whatever we post and share hence we should always be mindful of our social media ethics.

 

As an avid user of internet I have included here few of the things that i see important to practice everytime; sort of simple code of ethics in using the web that should be practiced not only by individuals but also companies who uses social media. Let’s start with the simplest one which is Respect. As we go through the internet we should always put in mind that we are entering a virtual community that is diverse who has different norms, beliefs and nationality. We should be mindful of what we post and comment as this could be taken against us later on. Yes the internet is free- zone, limitless and gave us the privilege to share our thoughts which we should not abuse.  One example of this is using photos other internet users; these photos are somewhat copyrighted unless otherwise stated free or allowed for public use.  We could not just grab them and use them as as company logo nor banner of any sorts.

 

Second principle I practice is integrity; integrity coincides with credibility. This is a key in building relationships to the virtual communities, we should always need to make sure that we post what is true just so we won’t mislead our page’s followers/supporters.  If you are a company who uses social media to promote your products and services, then you should practice integrity with transparency. You have to be transparent on the the true value/ condition of what you offer by presenting the information completely and accurately. By doing so, would would help prevent possible issues to arise either grave or small.  Lastly, since I’m making this article short I am cutting the principles down to three. I deem independence as the third important principle to practice when managing a page.  As mentioned at the early part of this article, we are privileged to use the internet with freedom but shouldn’t be abused. We should first question ourselves few simple things before postings such as;

 

– Is this important?

-How should I post it?

-When and where should I post it?

-What will be the impact of this post?

 

We need learn as to when we need to post our thoughts and when not.

 

Entrepreneurs and advertisers need to apply these set of guidelines in their daily business operations in order to smoothly manage their social media pages. We should always be reminded that we are accountable and responsible on whatever we post publicly as this could be the reflection of your company that could be passed from one person to another in just one click.

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

Guide to social media branding for small business

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Social media is no longer what it was a year ago; Facebook, Twitter and LinkedIn were the top of our minds when we say social media. Then came Instagram, Google+, Pinterest and many other to keep your business socialize.

Strategic guide-social-media Social media marketing for Small business

With more social media to cater to different target clients and posting different things, you have to choose your social media carefully. On this blog you will find how to choose the right social media platform for your small business Which social media platform fits your business.

How to make these top social media work for your business

Facebook

Facts:

Facebook was founded in year 2004, today there are more than 802 million users daily, and approximately 82% of daily active users are outside Canada and US.

Small and large businesses are fighting their place on Facebook to get the target clients they need, with all the features’ that Facebook presents to businesses it is essential that you should also explore the opportunities you have on this social site.

Create a fan page that will serve as your customer service, where you can interact and answer inquiries from your clients. The best part of advertising on Facebook is that you can choose your budget rate to gain the visibility you need.

Facebook is ideally for B2C companies, Businesses offering deals, non profit sharing, photo sharing of your products and services.

 

Twitter

Facts: Founded in 2007 with approximately 255 million active users and 500 million tweets per day. 77% active users are from Outside US.

Twitter and Facebook is great rival, but with their collaboration feature of post sharing twitter is one of the most in demand social media site to have for businesses. Twitter is a great place where you can share events, short messages about your business, interact with relevant businesses and share your contents to drive traffic to your website or blog.

Ideally for : Sharing content, events, webinars, products and links. Suited for any type of businesses.

LinkedIn

Facts: Founded in 2003 with 300 million users over 200 countries territories and 67% of Linkedin users are located out United States. 300 million users are students or newly college graduates, Linkedin is the fastest growing network demographically.

LinkedIn are best for B2B businesses, employee recruitment and seeking for professionals.

LinkedIn is a site where you Business can add their skills, and complete description of themselves as a business owner and their network can add recommendation which is a great way to prove to your potential client you are reliable and trust worthy.

You can also grow your network through LinkedIn by joining communities or add contents.

Pinterest

Facts: Founded in 2003, today there are 70 million users and 80% of them are women.

Pinterest is ideally for businesses which h target clients are female, this network requires as well a woman to handle as men does not have the right patience to go over and over and start building boards and followers where most of the shared items are images of either products, ideas of DIY, recipes, fashion tips, make up tips and more.

Ideally for business to consumer reaching females from 25 above, Pinterest is highly visual on topics such as mentioned above.

Google +

Google + is founded in 2011,today Google+ is one of the most active social media on the internet where there are more than 540 million users most of them have a business or part of a business related community. Google+ is essential for your small business where you can collaborate your blog, website and Google profile.

Content marketing works well with Google+ as well, posting your content on Google+ will more likely increase your website traffic than other social media sites.

 

Construct your social media strategy based on your audience and the social media sites, here on this blog; How to build relationship with your customers. You will learn on how you can build relationship with your clients and new potential clients using social media.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Mobile Social media marketing tips

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It is no secret that mobile is the next frontier of online marketing,  80% of world population uses mobile devices to search for products and services. Research says over the next few years a bulk of internet usage with shift from desktop to mobile and any business who are not ready with mobile marketing will be left behind.

It is a challenge for most to come up with Mobile social media marketing strategies that will keep your business mobile user friendly. It is very frustrating for potential customers trying to interact with companies that are not mobile ready.

So here are some few tips on how you can make your clients satisfied and happy.

Start with your website

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Your website your 24 hour sales person, it’s there and its open it works 24 hours, 7 days a week. Your website is your business personality makes sure that your website is up to date and viewable from any kind of devices and browser. It makes potential clients happy to be able to view a company website perfectly from a mobile device; research says mobile optimized websites get more conversation rate and sales.

This also means that your blog must be mobile ready as well; your company blog is the key part of social media. Blog allows you to interact with your clients and you also get a chance to address issues and concerns so that you can improve your marketing and customer service.

You need to hire website designer to move your website into responsive website, this will ensure you that no matter where your readers or visitors come from they will get the best browsing experience. Make sure to run a lot of tests using free online tools to check you are optimized it correctly.

Social media marketing on the go

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Social media has become increasingly mobile pursuit, wherever people are they have their mobile ready to share their life events and all. This is the reason why business owners should adapt this actions, social media should be a part of your daily and hourly routine to answer questions and address concerns in timely manner.

Here are some ways you can improve the way you can manage your social media.

  1. Share the social media responsibilities: IF you have more than one employee in your company share the responsibilities by having each person handle one social media account, this way there is always someone to answer inquiries, post updates and share relevant info.
  2. Address concerns immediately on social media: When your employees have their part on your social media marketing you can always assure that you address to clients concerns immediately and you will have more satisfied clients.
  3. Use social programs: Monitor all your social media feeds together, it is too time consuming to check your social media account one by one. You can use Hootsuite or social search monitoring tool such as Mention.
  4. Mobile flexibility: Take advantage of mobiles flexibility, a site like instagram and Google+ allows you to document your events, take photo of your day and your new products and connect with people while on the go.
  5. Pay attention to Location: The biggest advantage of mobile social media marketing is that you have the opportunity to look for potential clients by location; you can start using Foursquare and have your business listed there.

Location services for your business

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If you have a physical store it is best that you add your business location to local listing sites such as Foursquare, Google listing, Yelp and many more. Location based ads are one of the best ways to catch your potential clients attention and let them find your store online. Here are other ways you can use location services through mobile devices.

  1. Twitter locations services, help you target clients in your area
  2. Facebook and Pinterest also allows you to add location on your posts or status updates.
  3. Use localation based tools such as Localmind, BrightLocal and other Local listing SEO services.

 

Do you have any tips for mobile social media marketing? Please do not hesitate to share with us, comment ahead and share your knowledge. You may also want to share your content with us, we welcome guests bloggers as well.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Track your social media marketing

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We all love social media, its features and options to let us promote our brand and business in a fun and exciting way. The real challenge is to measure your success on Social media and how you can improve your social media marketing campaign. As much as you are having fun connecting with different people and trying to gain their trust to choose your products and services over your competitor, you still need to focus on your sole goal for your marketing campaign. One way to measure success on social media is metrics and ROI. Here are some few other things on how you can measure your success on your social media marketing campaign.

Social media is more than just strategy

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Social media marketing is more than just a marketing strategy to promote your business and brand; it is more of interactions, engagement and information sharing. Do not forget this is the main goal of social media marketing; a good marketing will create integrated tools to support your overall business goals.

In order to have a successful and effective plan for your social media marketing, there should be more than just one person to handle your social media campaign.

How to track your success on social media

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Some people call it metrics and others may call it measuring marketing efforts, whatever you call it, it is an important part of any type of marketing campaign. How do you start measuring your social media marketing?

  1. Goals – first of all you must understand your goal when running social media marketing, and how are these social media channels helping you grow your business.
  2. Increase visibility – Are you using your social media to gain more exposure? You can measure your exposure through mentions, hangouts discussion, tags etc. You want to make sure that you get positive feedbacks and impressions.
  3. Increase sales – Measure your sales through your social media marketing campaign.

Tools to track your social media marketing success

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There is lots of software to use when tracking your social media; most of these tools are expensive. If you want to track your success on social media manually here is the guide:

  1. Have a Google Ananlytics, log in to your google analytics every month and view your page views, Social vs. organic, your top content of the month, your top pages of the month, which social media channel has brought you most traffic for the month.
  2. Social site number – track down your social media sites, which of the social media has grown or lost fans, which posts or campaign has gain more attention than the other. Write down all these things so you later on can manage and rearrange your plan.
  3. Blog – track blog subscribers and email newsletter sign ups, this number are important and because this is where people are interested in have a deeper connection with you. This number is your big chance of converting into sales.

Conclusion

Social media is a powerful tool to use to attracting people into your business and improving your relationship with your current customers. The secret of social media is ENGAGEMENT, social media is not just another advertising board, If you approach social media this way success will rarely be yours.

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

Social media marketing – Prioritize it

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Most small business excuse is not having enough time to handle their social media marketing, running a small business takes more than 100 hours a week and just taking everything from products, services, employees and clients. When do you ever get a pause time to engage on your social media? There are only 2 options to handle your social media marketing, wither do it yourself or hire someone else.

Outsourcing your social media marketing

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It is not a bad idea to outsource SM Marketing at all, in fact this can even bring you more success in social media. But choosing a 3rd party to do your Social media campaign, if not hired the professional marketing service can harm your business online. So how do you manage your social media without losing your sleep?

Prioritize it

Social media is a commitment that should be a daily routine for you, social media is important so you need to prioritize it. You can either set a time of the day morning and evening to simply just be social.

Take notes

Is there are particular article that you read and want to share to your social network? Make a personal note why it is worth sharing and then you can schedule your posts through social media management tools such as Hootsuite. Curating contents means finding relevant topic on the internet that will catch your networks attention. We recommend using evernote to capture your notes and websites for later publishing.

Scheduling

You do not have the time to check or update your status many times a day, so what is important is that you let your clients or network think you are on constantly on social media by scheduling your posts and updates in advance. Again Hootsuite software allows you to have all your social media account into one platform, where you can also engage and comment from.

 

Multiple social media

Do not stick to just one social media platform, there are lots of social media sites out there which are worth having, such as Facebook, twitter, Google plus, Linkedin and pinterest. Pinterest is a must, with the growing amount of Small Businesses posting and updating their products and service on Pinterest, you cannot afford not having a Pinterest account.

Group or team effort

 

If you have a company where you have employees, let your employees be involved on the company’s Social media accounts. You can make sure that there are always someone from your company which are online and ready to take care of your clients inquiries. Schedule their time when they need to be on companys Social media, this is also a great way to take some of the Social media marketing load off your shoulder. You can advice that one person to take care of Products update, the other can take care of clients inquiries etc. Be organize and this will be your key to social media success.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

 

How important is Social Media for your business?

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Business owners does recognize the opportunity social media brings into their revenue, they have all seen other Businesses succeed on social media marketing.  But the social media strategy and techniques are not the same for each business. Therefore it is first and foremost important to determine your target audience interest and which platforms are most effective to reach out to them.

 

Efforts on social media is important

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Now that you have heard success stories from other business regarding their social media marketing, you have now signed up to all social media platforms out there. But what really makes a business successfully earn the visibility online is that the effort that they put into it.

Some Business owners takes a lot of effort on engaging with their customers on social media, some expose their personal life to their loyal customers and others simply use social media as form of customer service.

There is no best time to post or be online; the fact is that you need to reach out to your customers 24 hours a day. But how can you possibly do that? That is why there is social media management software that you can either purchase or have for free.

 

 

What to share on social media?

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Marketing with social media if done wisely, can give you a positive result or even increase in revenue. However how can you keep your audience interested in your posts?

Create a blog with topics around your niche, try to keep the content relevant and share other tips from business similar to yours. Self promotions are great but too much can be over whelming for your audience.  Therefore it is advised that you give your posts some variety, interest and humor. The most important part of marketing is to entice our audience to visit your website.

If you are running sales, promotions and events, that should also include in your blog and then promote it on social media.

 

Social media marketing plan

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Before you start marketing your products and services on social media, you need to create a flexible plan for your social media marketing. Determine who your target audiences are on different social media platforms. Whereof facebook has a great tool for you to use, when looking for your target clients. Geographically, gender and age, facebook ads are great way to reach out to your audience.

Here are some few tips on what to include on your social media marketing plan:

  • Get your website ready for social media, meaning add social media buttons to your website
  • Take out your calendar and list down all the holidays/season, which you can use for promotions such as 4th of July sale or promo, summer sale etc.
  • Plan your day,  spend at least 30 minutes on each social media platform everyday to engage with your customers
  • Share relevant contents from your own blog or news from other websites.
  • Offer discounts and freebies for example LIKE OUR PAGE AND GET A CHANCE TO WIN XXX
  • Study both positive and negative comments/feedbacks
  • Use customized banners or images to promote on social media, do not settle with Google images.

 

Your website is the main attraction

 

Our website should be the main focus, social media marketing should bring you more traffic to your website or else it will be a useless effort.

It is therefore important that your website design is customized and looks professional, with the right image and relevant topics.

Therefore we offer great deal on Graphic Design Package for small businesses like yours, with free MOBILE website to get your mobile users engaged on your website as well. We understand that the tight budget is on the play here, that is why we only offer the most competitive rates. If you should need a website creation package and logo creation we are the right team to do the project for you.

You can contact us at;

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com