People want solutions to their business problems, to maximize social presence, content marketing strategy and overall promotion. But problems and solutions are different for every small business. The key is to find your goal and do your best to achieve them. Here are some few things that might help you maximize your social media marketing.
The different forms of social media
When you think of social media, the first thing that comes into your mind is Facebook, Twitter, LinkedIn etc, but in reality the first form of social media is blogging, social media platforms are just secondary to your social media marketing. Before you even start your marketing campaign on social media, you need to create blog to illustrate your expertise to your target audience. Business is around the concept of blogging or content creation.
- Social media sites
Social media platforms such as Facebook, Twitter, YouTube, LinkedIn, Google+/pages etc are also form of social media. This is the places where people share their stories, business success and failure and for small business this is a place where they can communicate and interact with their prospects as well as loyal customers.
- Social media 2.0
Secondary sites to social media sites is social media 2.0 which are Reddit, StumbleUpon and Tumblr, the main thing these social media 2.0 do is enable everyone to share cool contents, bookmark certain blog, keep their blog follow in one place. For small business this is where you can get idea on the newest topics and customers interest etc. It is important that you dominate these sites and you will surely be found on Search engines.
The different form of social media always change and evolve around the newest internet trends, you need to get yourself updated with these changes all the time. As a small business owner and marketer for your products and services, you need to adapt these changes and develop your own marketing style.
Save time while maximizing your online presence
Social media marketing is hugely time consuming, but highly effective marketing strategy. So here are some basic tips on how you can save time while you are maximizing your business presence on social media:
1. Time saver
Time is Money this is the old saying, but time is not entirely ours to control. What we can do with time is, to use it efficiently so we can be productive as much as possible. Managing a small business and marketing your products and services can be overwhelming; you would wish you had more than 24 hours a day to achieve all your tasks. Fortunately, there time has been kind to us that we have been given efficient marketing tools to save our time so we can do more.
Tools that can help you save time:
- Sprout Social
2. Create valuable content
Blogging is important, social media is about chatter and therefore you need to create informative content that will virally spread on social media sites, such as Facebook and twitter. Optimize your content through video, images, presentation which you can submit to various content submission sites. You may also want to create an e-book a short summary of all your content put together. Make your e-book available on your website with newsletter subscription. You can later on use your subscribers as contact list for email marketing or email product promotions and deals.
3. Set your schedule and be social
It is easy to fall into trap of sending promotional status, posts, images and content across your platforms, but too much promotion can kill your business. Be yourself and be social is the key to building online credibility and trustworthiness. Set schedule a day where you spend at least 2 hours on your social media sites, blogs and interaction, to address to your potential customers. I will also be helpful for your business that you take a look at your competitor’s behavior online.
Marketing can take a lot of time and effort, but it is essential to all types of business whether large or small can benefit from preparing goal oriented marketing strategies. The main point to your marketing is to deliver customer satisfaction, branding awareness and most of all contribute wealth to local businesses. Starting a small business can be achieved if you are focused and have goals. Anyone can start a business, you do not need to know it all, you can learn through experience and research and while you face the challenges that you might encounter you will learn new ways to manage your business that fits with your personality and goals. Good luck!
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689