How to boost your business visibility with social media

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Do you know how you can guarantee your business more conversions? It does not have to be a magic to make your online business be visible to your target audience. Spend some time developing your marketing strategy and measure your success with goal oriented marketing campaigns. Here are some few ways to build your online presence today!

Understanding social media and its benefits Facebook-Twitter-LinkedIn-Pinterest-Google-Plus-526x2481

With every marketing plan, you need to identify your market and your target audience. Leverage yourself as an expert in your niche on social media, connect with your target audience and know your market correctly. Creating social media marketing comes with these basic essential elements.

  1. Target Audience – each industry is different which means that there are some platforms that best suited for you and for another. Recognize the right social media platform for you and your target audience


  • Facebook – there are 845+ million users on social media, but not all of them are your target audience. Facebook is best for personal level contacts. On the other hand facebook offer business pages which is your secret weapon to house all your business information, brand or company in one place.
  • Who uses facebook? Mostly users are from age 21-24 closely followed by people at age of 18 to 21 and the 31 to 40 years old.
  • What you can share on Facebook pages? You can share albums/photos of your products/services, blogposts, and you can use Facebook creating Questions and answers/polls.
  • Twitter – in 2012 stats there are 1450 million users found on twitter, which in average tweets per day is 340 million. Twitter is best used for short messages and for monitoring discussion about your brand, or your competitor’s brand. Some marketers find it easier to search for your target audience on twitter.
  • Twitter secret weapon – BIG brands uses twitter as customer services where they can easily answer their customers queries while even on the go. The best part of posting status on twitter is you can use name tag to inform the twitter user that you have shared something relevant for them or shared their content etc.
  • What to share on twitter – links to blog posts that is relevant for your target audience, use hashtag to find people or to promote your own products, interactions through name tag and mentions.
  • LinkedIn – LinkedIn is used to brag about your professional accomplishments to others, to share contents directly to your LinkedIn networks. LinkedIn are also used for creating groups with the same business niche as your own, and to discuss ideas on how to promote your business and how you can gain more clients etc. LinkedIn is mostly used for Business to Business transactions and interactions.
  • Google+ – there are 100 million users on Google+, Google+ has grown its popularity since the Google has launched the nature into its Search engine algorithm, Panda, penguin and the newest Hummingbird. Google is best used for team collaboration with its G-drive feature, and for customer service with its Hangout features, Google+ has been the main social media platform for small business alike.

Creating social media strategy social media strategy

With social media you need to be specific with your target audience and the best social platform to use for each category of audience. As mentioned above you already have some ideas on where you can locate your target audience. Here are some few more tips on what you should do in social media to attract potential customers.

  • Be specific geographically – with social media you can create a more specific search for you target audience by age, location and interest.
  • Community – You can create a community relevant to your niche, which you can grow over time
  • Content strategy – the larger the network the more chances your contents will be shared by you followers. You may also want to share relevant content to your social media, which other writers will appreciate whereof they need to share your contents to their network too.
  • Relationship – you can engage and build relationship with your target audience by asking their opinion or asking questions on your social media sites.
  • Develop a plan – you need to develop a plan for your social media marketing, which you need to update weekly. Set goals on how many sales or followers you want on your social media and how you can turn your followers into clients.

Natural link build more online credibility than paid links Build-Natural-Links-Through-Existing-Marketing-Strategies-Part-1

Social media will help you build natural links to your website, dedicate few hours per day on social media to interact, search, analyze and update your status and posts. Which will make you more visible in due time, do not look for easy and faster way to get likes on Facebook or followers on twitter, this will kill your online presence, as natural link building is more quality over quantity.





Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395   
Fax: (202) 318-0689



Tricks and tips to maximize your social media marketing (The Basics)

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People want solutions to their business problems, to maximize social presence, content marketing strategy and overall promotion. But problems and solutions are different for every small business. The key is to find your goal and do your best to achieve them. Here are some few things that might help you maximize your social media marketing.

The different forms of social media


  • Blogging

When you think of social media, the first thing that comes into your mind is Facebook, Twitter, LinkedIn etc, but in reality the first form of social media is blogging, social media platforms are just secondary to your social media marketing. Before you even start your marketing campaign on social media, you need to create blog to illustrate your expertise to your target audience. Business is around the concept of blogging or content creation.

  • Social media sites

Social media platforms such as Facebook, Twitter, YouTube, LinkedIn, Google+/pages etc are also form of social media. This is the places where people share their stories, business success and failure and for small business this is a place where they can communicate and interact with their prospects as well as loyal customers.

  • Social media 2.0

Secondary sites to social media sites is social media 2.0 which are Reddit, StumbleUpon and Tumblr, the main thing these social media 2.0 do is enable everyone to share cool contents, bookmark certain blog, keep their blog follow in one place. For small business this is where you can get idea on the newest topics and customers interest etc. It is important that you dominate these sites and you will surely be found on Search engines.

The different form of social media always change and evolve around the newest internet trends, you need to get yourself updated with these changes all the time. As a small business owner and marketer for your products and services, you need to adapt these changes and develop your own marketing style.


Save time while maximizing your online presence


Social media marketing is hugely time consuming, but highly effective marketing strategy. So here are some basic tips on how you can save time while you are maximizing your business presence on social media:

1.       Time saver

Time is Money this is the old saying, but time is not entirely ours to control. What we can do with time is, to use it efficiently so we can be productive as much as possible. Managing a small business and marketing your products and services can be overwhelming; you would wish you had more than 24 hours a day to achieve all your tasks. Fortunately, there time has been kind to us that we have been given efficient marketing tools to save our time so we can do more.

Tools that can help you save time:

  • Hootsuite
  • Buffer
  • Sprout Social

2.       Create valuable content

Blogging is important, social media is about chatter and therefore you need to create informative content that will virally spread on social media sites, such as Facebook and twitter. Optimize your content through video, images, presentation which you can submit to various content submission sites. You may also want to create an e-book a short summary of all your content put together. Make your e-book available on your website with newsletter subscription. You can later on use your subscribers as contact list for email marketing or email product promotions and deals.

3.       Set your schedule and be social


It is easy to fall into trap of sending promotional status, posts, images and content across your platforms, but too much promotion can kill your business. Be yourself and be social is the key to building online credibility and trustworthiness. Set schedule a day where you spend at least 2 hours on your social media sites, blogs and interaction, to address to your potential customers. I will also be helpful for your business that you take a look at your competitor’s behavior online.



Final words

Marketing can take a lot of time and effort, but it is essential to all types of business whether large or small can benefit from preparing goal oriented marketing strategies. The main point to your marketing is to deliver customer satisfaction, branding awareness and most of all contribute wealth to local businesses. Starting a small business can be achieved if you are focused and have goals. Anyone can start a business, you do not need to know it all, you can learn through experience and research and while you face the challenges that you might encounter you will learn new ways to manage your business that fits with your personality and goals. Good luck!





Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689