Effectiveness on Social media marketing

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Just like every other marketing plan and campaign, social media has also its own unwritten rules. Everyone is demanded to follow these rules to be part of the game, however there are newbie to social media marketing and might have missed out on the basics of Social media marketing.

For effective social media campaign

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When starting Social media marketing, you assume there are some to dos and not to dos that are unwritten rules and only marketers are aware of. Just like in life there is no shortcuts, if you want great results you must follow rules step by step to achieve the online visibility you want for your Small business.

Here are some few rules that you might find helpful:

 

  1. 1.       There is no elevator to success

Social media marketing is all about investing time, efforts and energy and most importantly creativity. It is a commitment that cannot be avoided nor ignored.

  1. 2.       Be an expert in your filed and contribute

If you cannot contribute something valuable to your community, no one will be interested in following you or worst trusting our business.

  1. 3.       Engage and have a meaningful conversation

If you do not give meaningful feedback to your network do not say anything at all, remember first impression lasts.

  1. 4.       Avoid too  much self promotions

Constant self promotion isn’t interesting it is annoying; you are a needy business man.

  1. 5.       Keep it unique

Be true, be yourself and draw your crowd by our interesting knowledge.

What is trending today, might no longer be of interest tomorrow

 

If you are measuring your social media efforts through conversion, it is pointless. Measure your efforts and make the adjustments whenever needed. Engagement through social media should not only lead to sales but enrichment. Patience is a virtue, and you will need to wait to get into a business to business relationship with your crowd before you head on with your sales pitch.

Use trending topics to engage with your social network. Look for the most popular topic or discussions and add insight to that.

If you cannot describe it by word, use an image

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As the saying goes “ a picture is worth a thousand words”, it is not enough to just tell  use the features you have on social media, add photos to your status updates. Do not ignore fans and followers who tries to make a connection with you with their comments or likes. Always follow up with your followers and make them feel special. Tag your friends on relevant and interesting images.

Conclusion

Social media marketing can and may lead to sales success if this is done with the right manner, if you are not enjoying yourself then you are on the wrong track. Social interactions should be fun and interesting.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

How important is Social Media for your business?

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Business owners does recognize the opportunity social media brings into their revenue, they have all seen other Businesses succeed on social media marketing.  But the social media strategy and techniques are not the same for each business. Therefore it is first and foremost important to determine your target audience interest and which platforms are most effective to reach out to them.

 

Efforts on social media is important

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Now that you have heard success stories from other business regarding their social media marketing, you have now signed up to all social media platforms out there. But what really makes a business successfully earn the visibility online is that the effort that they put into it.

Some Business owners takes a lot of effort on engaging with their customers on social media, some expose their personal life to their loyal customers and others simply use social media as form of customer service.

There is no best time to post or be online; the fact is that you need to reach out to your customers 24 hours a day. But how can you possibly do that? That is why there is social media management software that you can either purchase or have for free.

 

 

What to share on social media?

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Marketing with social media if done wisely, can give you a positive result or even increase in revenue. However how can you keep your audience interested in your posts?

Create a blog with topics around your niche, try to keep the content relevant and share other tips from business similar to yours. Self promotions are great but too much can be over whelming for your audience.  Therefore it is advised that you give your posts some variety, interest and humor. The most important part of marketing is to entice our audience to visit your website.

If you are running sales, promotions and events, that should also include in your blog and then promote it on social media.

 

Social media marketing plan

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Before you start marketing your products and services on social media, you need to create a flexible plan for your social media marketing. Determine who your target audiences are on different social media platforms. Whereof facebook has a great tool for you to use, when looking for your target clients. Geographically, gender and age, facebook ads are great way to reach out to your audience.

Here are some few tips on what to include on your social media marketing plan:

  • Get your website ready for social media, meaning add social media buttons to your website
  • Take out your calendar and list down all the holidays/season, which you can use for promotions such as 4th of July sale or promo, summer sale etc.
  • Plan your day,  spend at least 30 minutes on each social media platform everyday to engage with your customers
  • Share relevant contents from your own blog or news from other websites.
  • Offer discounts and freebies for example LIKE OUR PAGE AND GET A CHANCE TO WIN XXX
  • Study both positive and negative comments/feedbacks
  • Use customized banners or images to promote on social media, do not settle with Google images.

 

Your website is the main attraction

 

Our website should be the main focus, social media marketing should bring you more traffic to your website or else it will be a useless effort.

It is therefore important that your website design is customized and looks professional, with the right image and relevant topics.

Therefore we offer great deal on Graphic Design Package for small businesses like yours, with free MOBILE website to get your mobile users engaged on your website as well. We understand that the tight budget is on the play here, that is why we only offer the most competitive rates. If you should need a website creation package and logo creation we are the right team to do the project for you.

You can contact us at;

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

 

Why Content and social media marketing go hand in hand

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The virtual age for business taking give importance to true social media engagement by using credible contents. This step enables target audiences to be hooked with your post and make them feel your post is relevant to their lives. For instance, those who are fond of buying shoes and most likely they have a favorite store to do shopping for it. The place where they feel comfortable and well suits their needs. But despite buying the shoes there is something about the brand or its place why they frequently go there. Just as though, readers have websites bookmarked because they want to be updated in such blog site. This is why through the years, content marketing and strategies evolve and it became a social influencer. Let us get to know more details why content marketing go hand in hand with social media marketing.

 

Secures Online Presence

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Successful contents brought the crowd in to its base as they see such posts as worthy to read about. Online companies focus on its presence to either catch up with long term businesses or outperform them. Big social media accounts are your contents other spot to be seen by target clients. People nowadays want something that is fresh, with real kick and informative.

  • Providing strong media presence through content marketing enables your online business a talk about most especially if your readers are dying to know more about its offers.

 

Social Media Matters!

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Although most users are actively involve with socializing over social media accounts and not totally in to an important matter still it’s a crucial tool for online success. .For that alone old and new techniques are being used by social media influencers to help pull out large number of audience.

  • Write down in your marketing plan to who, where, when and how you can publicize your contents. This means to say that you need to undergo target client research from which you’d be sure as a marketer that you give your thoughts to the right persons.
  • Now decide where you should post the created content. Research on top visited blog or content sites and orient yourself on how things go with each site.
  • There is always a perfect timing to post and share your contents to improve online presence. Of course timings vary upon the place so go back to target client research and post on time when your target clients can view it.

 

Include Brand Awareness

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Lastly, remember that your blacks must be related to your offers – both products and services. Content marketing is valuable once it is done according to research-focused approach. You aim to educate your readers and at the same time linger their interest. Visual representations can add colors, value and excitement towards your readers.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Reasons why Businessmen Became Social Media Believers

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Using strategies for your business correctly involves much more than just creating online profiles. Remember that every business has their own missions and visions even an objective to pursue that is why social media marketing must follow a consistent updating. Businesses open for changes are businesses that are worth fighting for since that an owner can assure that the firm could combat possible crisis in the future. So why does businessmen these days became social media believers?

 

Social Media Sites are the best Medium to Gain Attention

get social

One of the core reason why there is social media marketing is because it offers limitless strategies. These strategies are not solely for advertising but to gain attention and respect towards prospective clients.

  • Avoid too much promotional postings thus, it must be valued and be useful to your general audiences. Providing informative posts to your audience will drive quick view for them and will certainly build large audience if the post is worth sharing.

 

Frequent Updates but Free of Charge

Social media update

Unlike the traditional mediums for advertising such as television, news publication and radio announcements – social networking sites are free of charge. Updating frequently can start off a strong online profile.

  • Come up with topics that you will be able to maintain which means you can post it in a sequential manner so that your audience will have something to look forward to.
  • Remember that the worst thing in social media posting is that when you are able to build audiences then suddenly stops posting tendency is that the social audiences would have to quickly disperse. So it has to be consistent or else they’ll find other brands to follow and engage with.

 

Convenience Rounding this Strategy

social tool

Social media marketing enables your online company to use plugging that can automatically post on your different social media accounts. This can be done through scheduling such posts on time you would like it to appear on the accounts.

  • Write down in your marketing plan the lists of posts and topics to be discussed on a specific date or period. This will further ensure that you can achieve sequential form of posts and that to avoid repetitions at the same time.
  • On each platform test different kinds of contents and approaches, since that there are trending topics on some platforms such as Facebook and Twitter.

 

Remember that social media marketing are built strategies for your company’s online presence. Therefore, it has to be planned ahead of time to avoid missed out information. Never let consumers slip away great offers and ideas that you can share up to because social networking sites are the fastest way to receive responses. You have to commit availability for inquiries and fast responses are again appreciated by prospects.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

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Common Marketing Challenge for small business owners on Social Media

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The need to find that career that can promise of a brighter future requires tons of effort just like in getting in to a business. They said entering into a firm like a small business should come with passion and persistence. However, no matter how determine one is still there is no assurance that things will turn perfectly right. So here is some common marketing strategy challenge for small business owners on social media. Let us find out how these modern tools can make or break your small business’ status.

How to Increase loyalty through social media How-to-Improve-Customer-Loyalty-Through-Great-Support-On-Social-Media-FB

There are basic to complex ways we can increase customer loyalty through using social media sites as your strategic marketing tool. The popular ones include Facebook,Twitter, Blogspots and Pinterest are the target medium used by online marketers who want to be extra sure. These websites are considered part of today’s normal social interaction for people worldwide. Having one of these accounts would make someone feel that they are socially aware of everything. Updating products and services to your social media account would not only benefit you as an owner but as well as those who might need your offers.

Communicate on a personal basis

As mentioned, posting and statuses should be done with persistence. The key point here is to address a message to your current and prospective clients without sounding like too much convincing notion. To be able to share your insights in a personal manner is a gift! You know well how effective it is if there is interaction or exchanging of thoughts from your audience.  An owner can easily assess this through comments, likes and retweets.

How to collaborate your blog/website with social media to increase traffic to your website Screen-Shot-2013-08-28-at-6.59.41-PM-300x243

This task requires expert service like those who are expert in technical jobs like SEO. Aside from putting in link words and phrases in your content so as it will be directed to your main site you can as well adjust your blog site setting making it shareable to your other social media sites. This is part of common social media marketing.

The correct social media engagement

Joining online forums and signing up for business listings will further help increase social media engagement. Your business name and visions will be seen by other business within your industry. If you the most efficient social media marketing then rest assure to gain trust faster than you ever think of.

 

To overcome these challenges on social media networks a good and reliable marketing strategy is a must. Every good marketing strategy will be more appreciated if you set deals with trusted service provider company.

 

Website creation – include business blog page from your business website

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Business enthusiasts consider this as an important part of success for a company because this has been first thing that clients look to now. And with the ever increasing company websites more and more graphic designers and service provider agencies whether of big or small scale see this as an opportunity. The more we approach to those very modern and advance industries the stronger expectations. Apart from creating an official company in the virtual world it is also important to consider website maintenance.

Business website and logo are done –  now move on the business blog blogging

Valuable skills are important these days! This means to say that having knowledge on graphical representation is not the point but being an expert is! One cannot be fully satisfied with what they read about at times visual impact is what matters to them. How the company website appeals will make them feel that this business is legit and can be trusted on. After those plans for professional logo and website creation now is the time to focus on business blog. What are the business topics you want to impart to your audience to make them stay and believe in your company?

Business blogs should be all about sharing tips ideas and advice not about promoting your brand social-media-guy-680x300

With many social media websites now we can conclude that our world is interactive more than ever. We liked the idea of reading a content or post that is interesting and updated. Sharing information, ideas and tips are blog topics that are shareable. With so many shares it will be easier for your website to be noticed. When readers would try to dig in by finding out where is the origin of these tips then you will drive audience in your website. Remember that you also earn when there are more visits to your page making them stay for as long as possible.

 

Always keep your contents copyright either have your logo as a header of every blog post how-to-create-blog-header

For the need to post in contents and blogs for our website we might fail on one thing and that is the copyright policy. Copying and pasting contents you did not right is a violation and you will be charged once found out. So be cautious enough by double checking your contents from tampering. Not only is that copyright applicable to content sharing but as well as to graphics like logo creation and website themes.

 

Be inviting, make your business blog posts shareable and open your comment box for interested readers

Interactive that is! Comment box will open communication with your clients, other business and even competitors. Satisfied readers will comment something good about your blog posts also bad feedback happens to. Either way it caught the interest of your readers and your blog will become popular in no time!

Business plan that did not go according to the plan

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If you put yourself in the center of a hollow bowl for all your life do you think you can be able to learn? In business taking, do you think if you stick on all your information in hand there is continues growth? Definitely NO is the answer. Business growth and development can only be achievable when it is with accordance to your plan. But how can you create efficient plans if you are not open for widening your thoughts and marketing ideas. This is primarily the reason why there is the existence of business plan that did not go according to the plan. It may sound too unrealistic but yes it does happen!

How can you make everything right when it all goes wrong by one business plan that did not go according to the plan business_problems

Starting all over again is neither risky nor wrong. If a plan fails you can do certain actions to improve such plan and sometimes disposing it is wise. Whatever idea you decide on still planning is important. Making everything right requires you to find solutions in the following factors:

  • What is the major reason why you did not take the steps according to the plan?
  • Are you ready to discover new options just to correct or undo your wrong moves?
  • Was there a person, company and event that consistently disrupt you in your course taking? If so, learn to balance personal life with your career taking.

Starting business and marketing plan from scratch How to build a profitable business starting from Scratch

If by chance you can no longer undo the plan made then start from scratch. Creating a new business plan out of the old business plan is pretty tricky but effective. To help you organize this new task, here are the divisions to write about in your business plan.

– Outline your business plan

– Determine your audience

– Provide business information

– Competitive analysis

-Business plan package and offers

What are your goals with your marketing and business plan Marketing-Planning

There is no clearer picture than to set your goals in marketing and business plan. Most likely the old ways are gone because it can no longer grab a prospect to try on what you sell and has to offer. Online marketing is introduced and used widely now because of its accuracy. For instance, promoting your business through social media accounts will help it become popular as time passes.

  • Goals met in online marketing are determined when your current and prospective clients see the potentials in your trading system.

 Consider to share your knowledge to your audience through blog or content marketing inbound-marketing-review6

Get ideas from other blogs posted over internet within your same niche. The most recent and on top search engine results are the ones to look for. You can get knowledge you can impart to your future audience. Content marketing is a wide concept in itself so constant researching of topics to write about is important.

 Incorporate social media and content marketing incorporate

After you have finally understood the whirls and twists there is in content marketing then it is time to share! How else you can share these published posts you have than social media websites. First make you blog site shareable to your social media accounts then write a brief description of what it is all about. Make sure your description is simple but interesting enough for them to decide on clicking and reading all in.

 

Marketing tips from Socratic SBC

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Nowadays when we think about marketing tips it usually comes along with targeting online customers. Facebook,Twitter, Pinterest, Linkedin and blog sites are the common but yet effective medium to execute marketing plans. These social networks have taken it all up when it is about weighing chances of getting business attention. But let us be realistic, many customers will go for convenience these days and online marketing is the best effort to do now. Add to this is the various online service provider companies promising to give only the best. Marketing tips from Socratic SBC have come a long way to not just offer professional consulting services but got beyond on what your business deserves!

On creating marketing plan best suited for your business 3 tips for aligning technology strategy with the business strategy-resized-600

All service provider companies will say it again and again that they have the best offer! But all of these companies differ on one thing and that is _ Commitment! Socratic SBC as a company focusing on reaching your goals basing on understanding what you want and you need for your business.

  • All your great ideas will be executed in the right order with the complete startup business package including marketing plan creation.
  • Marketing plan is subject to your niche and what your prospects would want to have from you.
  • Includes consulting services to not only offer but as well understand why it is a big YES for your clients. Putting on your client’s shoe to get this straight and done right!

Spicing up your business possibilities through social media marketing 2109446620X310

According to surveys roughly around 73% of small businesses worldwide are now using social media marketing. This advances them through making their small scale firm reachable even from the farthest points. Opportunities will come a lot faster than expected from locally built and established businesses. Here are some important reasons why social media marketing is considered by many these days:

  • It drives traffic to your business such that social media sites are capable of sharing and re-sharing your posts for others to see.
  • This increases the chances of generating leads through repeat customers. This is because anyone who was served with satisfaction knows where to find your business the next time they will need your services again.
  • It is a lot easier to refer your business from one client to another through link sharing.

Remember that social media marketing can be repetitive. That is how you see its efficiency that no matter what, it has the word of mouth and it remains to be powerful.

How content creation dramatically changes internet marketing concepts Screen-Shot-2013-08-29-at-1.12.51-AM

Content creation is another vital tip for marketing. And with thousands of other contents being published it will be hard for your content to be picked up. It changes internet marketing these days such that content marketing updates to meet the trends. And with content creation and internet marketing    goes hand in hand then driving traffic for your website is achievable.

Latest content creations marketing tips:

  • Create a catchy but with complete title as an impact broker.
  • Relate on other blogs; make sure you read over the latest posts so you will be writing something that is up to date.
  • See to it that your content is keyword research – this is based on top searched keywords for your niche.

 

You have a small business now WHAT?

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Are you willing to face the tight challenge in business taking nowadays? Were you have been ready to take on online marketing complexities as a beginner? Are you fully aware how hard it is to stay on top when the fact is everyone is as eager as you are? These questions can be frightening but indeed challenging why? There are so many who do not have online marketing experiences but still go with it because they know there is a wide opportunity that awaits. Social media although can be intimidating for starters still it has platforms that can offer small businesses such as your to expand more than its scale. But with good determination to grab on the horns social media is offering about then your business will surely reap of great advantages in your chosen niche.

 

You have a small business now what? smallbiz-590x250

If you are going to consult professionals then expect to be asked by this question. It is promising to finally build your dream small business but little do we know that there are concepts that have been fully understood.

  • Starting it small may sound simple, but it is very essential in social media success for small businesses.
  • Understand that your small business might have limitations such in resources for time and tools. But with spare amount of time to understand why social networks like Facebook, twitter and blog sites can do a lot for your expansion.

 

Don’t spend more than you earn on your marketing and client research Social-media-small-business

It is of course the market whom we need to attract with our small business offers. But remember that you need to firstly build an ideal small business that your potential clients will look after. Online marketing targets client in a way that they have to be attractive enough for them to go visit and try on your services.

  • Find time to assess which of these social platforms can best suit your marketing needs. It is not necessary to get all marketing strategies just to be totally sure.
  • Learn the rules that have to be implemented for online marketers like you. Full small business package is what you might need so you will know what platforms to use.
  • Professional consulting services can help you figure it out how to engage in social media as tools.

How to market your small business the most affordable way 7990

It is understandable that you go with small business because you have limited budget. And again starting it small is not bad just as long as you know how to pick and play with your online marketing platforms.

  • Why consider online marketing? Most businesses now choose online marketing because it is cheap and unlimited. Shareable posts in your social networking sites will help you increase leads in an affordable way.

 

Great Marketing Strategies for Small Business

1.Check on your online marketing competitors as it will likely can be found in social media sites. It will not be hard for you to see on their offers and how they might succeed or fail on some marketing strategies. This is simply because small businesses built over online practice and social media sites are publicly shared.

2. Let your small businesses open for all to be informed. Let your market hear what you have to offer more. Tell them what to do, where to find you and the benefits they can get from you. This can be done through posting or tweeting for the public to view.

 

Easy Steps for Small Business Marketing Plan

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Have you ever struggle to get that best marketing ideas for your small business? Does it seem hard to compete in the online and offline competition? Marketing becomes broader as time lapses and that goes out to all built businesses and about to establish ones. Writing down your marketing plan is a vital key towards that chance of keeping up in this face business taking. Here is where you need to list down objectives, tools to use, marketing campaign, branding ideas, competitive analysis and even problem solving. All marketers have to get the best help guard with regards to completing marketing plan. One can simply research on for ideas, but strategies may vary and it often depends on your chosen niche. Here are some easy steps for small business marketing plan.

First level of connection matter

If you are going to do online business exposure this marketing plan is crucial in increasing leads. How is this possible? First up you will be able to introduce your products and services to people close to your heart. This includes family, friends, colleagues and even acquaintances. This is your first level connection or the ones you have to prioritize first. It is achievable through these easy to follow steps:

  1. For online marketing tips: create official social network accounts from Facebook, Twitter, Linkedin and Pinterest.
  2. Add your friends, relatives and common friends to such accounts.
  3. Post updates and do tagging if possible.

Social Media Facts – Why it’s important for your small business Social-media-small-business

After successfully creating accounts from popular social media accounts, you need to understand the importance of doing so. Firstly, social networks ever increase and there is no way that number of active users from these could lower down. It simply means that if your small business is active then there are more chances of interacting to your potential clients. Although this is a common strategic marketing but social networks will live for as long as we could imagine. When you have established good online reputation then your online marketing plan is considered effective.

 

Local listings – Get found locally by getting listed on local search Were-on-the-map1

For beginners, this could sound too complicated. This is why most online business starters go for professional consulting services specifically those who render SEO or Search Engine Optimization. They are the ones who are capable of putting your online small business in its ideal ranking. Local business listings enable your small business to be seen by potential local clients.

  • When doing free ad for your business stating its products and services including complete business address and contact information.

Content Marketing –  reach out to your costumers through sharing ideas, tips and content Powerful-Content-Marketing-Strategy

Lastly, you wouldn’t want to forget content marketing in your marketing plan. This is a way to reach out to your costumers through sharing ideas, tips and content. Why is it called content marketing even if it simply means writing down an article or a blog? Because there should still be executed marketing strategies so you know potential clients will read it out. It starts from choosing the keywords to be added in your contents. This is based on the most research keywords within your niche. Create a title that is complete enough to let readers become aware of what the content is all about.