Entrepreneurs and advertisers Social Media Ethics

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One out of hundreds of benefits we get from the internet is that we now have limitless access to information that we need either about history or real-time news and happenings.  However, despite that no one could 100% police what we share, we are still held responsible on whatever we post and share hence we should always be mindful of our social media ethics.

 

As an avid user of internet I have included here few of the things that i see important to practice everytime; sort of simple code of ethics in using the web that should be practiced not only by individuals but also companies who uses social media. Let’s start with the simplest one which is Respect. As we go through the internet we should always put in mind that we are entering a virtual community that is diverse who has different norms, beliefs and nationality. We should be mindful of what we post and comment as this could be taken against us later on. Yes the internet is free- zone, limitless and gave us the privilege to share our thoughts which we should not abuse.  One example of this is using photos other internet users; these photos are somewhat copyrighted unless otherwise stated free or allowed for public use.  We could not just grab them and use them as as company logo nor banner of any sorts.

 

Second principle I practice is integrity; integrity coincides with credibility. This is a key in building relationships to the virtual communities, we should always need to make sure that we post what is true just so we won’t mislead our page’s followers/supporters.  If you are a company who uses social media to promote your products and services, then you should practice integrity with transparency. You have to be transparent on the the true value/ condition of what you offer by presenting the information completely and accurately. By doing so, would would help prevent possible issues to arise either grave or small.  Lastly, since I’m making this article short I am cutting the principles down to three. I deem independence as the third important principle to practice when managing a page.  As mentioned at the early part of this article, we are privileged to use the internet with freedom but shouldn’t be abused. We should first question ourselves few simple things before postings such as;

 

– Is this important?

-How should I post it?

-When and where should I post it?

-What will be the impact of this post?

 

We need learn as to when we need to post our thoughts and when not.

 

Entrepreneurs and advertisers need to apply these set of guidelines in their daily business operations in order to smoothly manage their social media pages. We should always be reminded that we are accountable and responsible on whatever we post publicly as this could be the reflection of your company that could be passed from one person to another in just one click.

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

Improve your social media marketing

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With social media constantly evolving, the number of strategies you can implement on your campaign has also increased. You cannot cope with the number of strategies unless you have a team to post daily contents and updates on social media.

Here are some tips on how to improve your social media marketing

 Twitter

Have you ever wondered what is the main factor of being retweeted and mentions? After a few minutes of researching it turns out it is a very important factor in improving your online visibility, it make sense when you see your social media data. As well know most people use full length of 140 characters when posting on Twitter, to be able to have more retweets 100 characters or less is better, as people who want to retweet your tweet will not need to edit/modify or delete some of the tweet.

Facebook

From the recent studies comes alarming news for the ideal length of status on Facebook for having your facebook status shared across the platform. A 40 to 45 character status with link is likely to get more reshare.

Linkedin

If you have used linkedin for more than 2 years now, you must have noticed that twitter and Linkedin won’t synced anymore, because there is a huge social split back in 2012 so you can no longer sync your tweet on your Linkedin account. However there is another option, whenever you post an update on your Linkedin account you can choose to automatically sync and post it on your twitter instead. You can sync that update by selecting PUBLIC + TWITTER option or SHARE with and you will find a dropdown menu.

Google+

One of the most demand social channel today is Google+, but not everyone knows how to properly format their status updates to get more visibility on Google world. Did you know that you have the option to choose BOLD, UNDERLINED or ITALIC or even create a bullet list which of where you can emphasize the keywords or title of posts? This feature or visual appeal which facebook, twitter or Linkedin cannot match with, in additional you can share photos with link, videos and links from your website simply by dragging them to your share box.

Here are cheat sheet to Google+ formatting

googleplus-cheat-sheet-nonprofit-fundraising

 

Multimedia marketing tips

Youtube

Sometimes YouTube is overlooked for content and info search, actually YouTube is a great channel to get more website traffic. Most people are mostly visual today, and would like to get a real idea of how a product or service works. It is therefore important for every Small Business to have a YouTube channel that clients or consumers can easily subscribe to for more info about a business. The most forgotten feature on YouTube is that YouTube videos can also be shared through social media or embed to your blog.

Pinterest

Pinterest marketing is one of the funniest and most creative way to share your product and service image and you learn how to add pinners to your board which makes it more of interactive social channel.

Slideshare

Slideshare is another way to create product or service presentation or guide and research information, which is shareable to all other social media sites. Here you can create a weekly post of topics that would interest your target audience. Do not forget to connect with other relevant people on SlideShare and grow your network from there.

Conclusion

To truly improve your social media marketing it is important that you are open to changes all the time, as social media is evolving every now and then and your usual marketing strategies might not work in the future. Therefore it is essential to have an open mind and also research for new strategies to use on social media. Social media marketing is about interaction and building relationship and therefore without these goals your social media marketing will not succeed.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

SocraticSBC is 100% committed to creating solutions, and delivering quality content that improves the way you do business. We want to hear from loyal customers like you. Follow me on Twitter at @rwhunni or email me at rwhunni@socraticsbc.com and let me know what you think about our services. Your feedback makes us better.

Social media marketing – Prioritize it

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Most small business excuse is not having enough time to handle their social media marketing, running a small business takes more than 100 hours a week and just taking everything from products, services, employees and clients. When do you ever get a pause time to engage on your social media? There are only 2 options to handle your social media marketing, wither do it yourself or hire someone else.

Outsourcing your social media marketing

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It is not a bad idea to outsource SM Marketing at all, in fact this can even bring you more success in social media. But choosing a 3rd party to do your Social media campaign, if not hired the professional marketing service can harm your business online. So how do you manage your social media without losing your sleep?

Prioritize it

Social media is a commitment that should be a daily routine for you, social media is important so you need to prioritize it. You can either set a time of the day morning and evening to simply just be social.

Take notes

Is there are particular article that you read and want to share to your social network? Make a personal note why it is worth sharing and then you can schedule your posts through social media management tools such as Hootsuite. Curating contents means finding relevant topic on the internet that will catch your networks attention. We recommend using evernote to capture your notes and websites for later publishing.

Scheduling

You do not have the time to check or update your status many times a day, so what is important is that you let your clients or network think you are on constantly on social media by scheduling your posts and updates in advance. Again Hootsuite software allows you to have all your social media account into one platform, where you can also engage and comment from.

 

Multiple social media

Do not stick to just one social media platform, there are lots of social media sites out there which are worth having, such as Facebook, twitter, Google plus, Linkedin and pinterest. Pinterest is a must, with the growing amount of Small Businesses posting and updating their products and service on Pinterest, you cannot afford not having a Pinterest account.

Group or team effort

 

If you have a company where you have employees, let your employees be involved on the company’s Social media accounts. You can make sure that there are always someone from your company which are online and ready to take care of your clients inquiries. Schedule their time when they need to be on companys Social media, this is also a great way to take some of the Social media marketing load off your shoulder. You can advice that one person to take care of Products update, the other can take care of clients inquiries etc. Be organize and this will be your key to social media success.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

 

Effectiveness on Social media marketing

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Just like every other marketing plan and campaign, social media has also its own unwritten rules. Everyone is demanded to follow these rules to be part of the game, however there are newbie to social media marketing and might have missed out on the basics of Social media marketing.

For effective social media campaign

Slide1

When starting Social media marketing, you assume there are some to dos and not to dos that are unwritten rules and only marketers are aware of. Just like in life there is no shortcuts, if you want great results you must follow rules step by step to achieve the online visibility you want for your Small business.

Here are some few rules that you might find helpful:

 

  1. 1.       There is no elevator to success

Social media marketing is all about investing time, efforts and energy and most importantly creativity. It is a commitment that cannot be avoided nor ignored.

  1. 2.       Be an expert in your filed and contribute

If you cannot contribute something valuable to your community, no one will be interested in following you or worst trusting our business.

  1. 3.       Engage and have a meaningful conversation

If you do not give meaningful feedback to your network do not say anything at all, remember first impression lasts.

  1. 4.       Avoid too  much self promotions

Constant self promotion isn’t interesting it is annoying; you are a needy business man.

  1. 5.       Keep it unique

Be true, be yourself and draw your crowd by our interesting knowledge.

What is trending today, might no longer be of interest tomorrow

 

If you are measuring your social media efforts through conversion, it is pointless. Measure your efforts and make the adjustments whenever needed. Engagement through social media should not only lead to sales but enrichment. Patience is a virtue, and you will need to wait to get into a business to business relationship with your crowd before you head on with your sales pitch.

Use trending topics to engage with your social network. Look for the most popular topic or discussions and add insight to that.

If you cannot describe it by word, use an image

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As the saying goes “ a picture is worth a thousand words”, it is not enough to just tell  use the features you have on social media, add photos to your status updates. Do not ignore fans and followers who tries to make a connection with you with their comments or likes. Always follow up with your followers and make them feel special. Tag your friends on relevant and interesting images.

Conclusion

Social media marketing can and may lead to sales success if this is done with the right manner, if you are not enjoying yourself then you are on the wrong track. Social interactions should be fun and interesting.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Reasons why Businessmen Became Social Media Believers

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Using strategies for your business correctly involves much more than just creating online profiles. Remember that every business has their own missions and visions even an objective to pursue that is why social media marketing must follow a consistent updating. Businesses open for changes are businesses that are worth fighting for since that an owner can assure that the firm could combat possible crisis in the future. So why does businessmen these days became social media believers?

 

Social Media Sites are the best Medium to Gain Attention

get social

One of the core reason why there is social media marketing is because it offers limitless strategies. These strategies are not solely for advertising but to gain attention and respect towards prospective clients.

  • Avoid too much promotional postings thus, it must be valued and be useful to your general audiences. Providing informative posts to your audience will drive quick view for them and will certainly build large audience if the post is worth sharing.

 

Frequent Updates but Free of Charge

Social media update

Unlike the traditional mediums for advertising such as television, news publication and radio announcements – social networking sites are free of charge. Updating frequently can start off a strong online profile.

  • Come up with topics that you will be able to maintain which means you can post it in a sequential manner so that your audience will have something to look forward to.
  • Remember that the worst thing in social media posting is that when you are able to build audiences then suddenly stops posting tendency is that the social audiences would have to quickly disperse. So it has to be consistent or else they’ll find other brands to follow and engage with.

 

Convenience Rounding this Strategy

social tool

Social media marketing enables your online company to use plugging that can automatically post on your different social media accounts. This can be done through scheduling such posts on time you would like it to appear on the accounts.

  • Write down in your marketing plan the lists of posts and topics to be discussed on a specific date or period. This will further ensure that you can achieve sequential form of posts and that to avoid repetitions at the same time.
  • On each platform test different kinds of contents and approaches, since that there are trending topics on some platforms such as Facebook and Twitter.

 

Remember that social media marketing are built strategies for your company’s online presence. Therefore, it has to be planned ahead of time to avoid missed out information. Never let consumers slip away great offers and ideas that you can share up to because social networking sites are the fastest way to receive responses. You have to commit availability for inquiries and fast responses are again appreciated by prospects.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

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Social media marketing- are you prepared for 2014?

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There is no denying the fact that social media marketing is here to stay, from social media app advertising, advertising on TV with social media icon and content marketing with sharing ability to social media sites, you can tell that social media marketing has been a successful marketing tactic for most businesses.

SEO and Social media working together in harmony

Social-Media-Strategy-For-Year-2014

Earlier this month, the Google has announced their new algorithm the Hummingbird. Which will make it easier for users to search, with precise results, mostly this is a good game for the marketers, for some a huge challenge. How can you prepare your business to the upcoming year?

  1. Website upgrade

With the mobile users bring traffic to website has increased dramatically since 2010, you can tell that most small business owners invest in upgrading their website which will invite more mobile users.

  1. Content is still going to be the KING

Google really explains it all with their zoo of Panda, Penguin and Hummingbird, that content still is the King of all marketing strategies. With these algorithms, Google is forcing marketers to be better writers, to focus on keywords, tags, description and sharing with a total of QUALITY, INFORMATIVE AND RELEVANT CONTENT!

  1. Be social

The most advised social media account to be updated all the time is the Google+ and page, which means that you need to share more stories, links, images and update your profile on Google+ as this will be the most specific and relevant search term in Google’s new algorithm.

 

Insights for online marketing 2014

social-media-quote

For a clear insight of online marketing for 2014 here are some questions and answers that we gathered online.

  • What is the content marketing strategies for 2014

Google says the content marketing will still be on top for all marketing campaign for the 2014, where focus should be on valuable and quality content. The technique is still to grow your community and boost your social media presence through content.

  • Will paid advertisement be gone for 2014?

Branding will ever be more important, as to businesses need to stand out from their competition. This means that paid advertisement still goes a long a way when it comes to brand awareness. Paid advertisement means you are visible online. Investing on online paid advertisement is optional, but if you want to maintain your online visibility, this tactic is a must!

 

Conclusion

  1. More necessary to have content published, online promotions and paid search
  2. Make branding important
  3. Pay for social media advertising along with organic activities
  4. Multimedia marketing
  5. Responsive website design
  6. Smarter metrics
  7. Creativity, agility and innovation to attract target audience

These are the few things you need to have if you want to have online visibility.

 

 

These things all demand careful considerations. Not sure where to start? Well, that’s why we’re here. Socratic Investments has the expertise and knowledge to answer all these questions and help you develop a business structure that meets the needs of your company.

Get your quote today

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

admin@socraticsbc.com

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