Marketing plan for Small Business start-up

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Promotion seem to be a struggle for every Small business start-up, you are competing with a tons of others including major corporations. There are few things you need to do before you start your big promotion either online or offline. Here are some few tips on how to get you started on your marketing plan.

Know your products and services first

small_business_products_services_marketing

Off course you know your business well and you products and services. But there is more into knowing your product and how you can deliver the best marketing strategy to gain more clients your way. A big part of promotional campaign needs a big preparation. Lots of business owners plan and prepare their field before they even start their campaign.  Know your products by delivering the best images, description and keywords, you cannot jump right ahead on your campaign without preparing the tools to get the job done.

  1. Prepare your text and product image
  2. Test out your images on different browsers or ad campaigns
  3. Gather at least 3 testimonials from your current clients

Narrow down your target client and find your niche

design-market02

Know your brand and know what makes you different and special from the rest, you should have an official website with professional photos, image and design. You also need to narrow down your target clients and find your niche, think of all the options that you could offer them that they do not get from your competitors.

By each marketing campaign you need to define your target clients, for each product you promote your need to find your target clients. When creating content for promotion you also need to define your target audience and stick to your niche.

Make sure to have a consistent branding point

3362696

Consistent branding means that you need to dress up for your brand, not physically but with your website, image, color scheme etc. You need to be consistent to claim the brand that you promote. You will make more impact on your target client if you are consistent with your brand color, fonts and images. Consistent branding also means, updating your website, have professional photos on your site, biography, current events, social media info, mailing list and blog. These are the basic of consistent branding, it makes you look professional and your target clients need to have a place to bring traffic back to you.

Create goals and budget for your marketing

It is very important that you create goals and budget for your marketing campaign, how many clients do you want to reach within a month? How many products do you want to sell in a month? The next thing you might want to look at is how much is your budget for your marketing. Here are some  few questions you need to ask yourself before starting your big promotion:

  1. Number of sales
  2. Number of new clients
  3. Material costs
  4. Budget promo services
  5. Research budget
  6. Website and logo budget
  7. Offline advertising budget
  8. Budget on PR ( Press Release)
  9. Budget on Marketing or SEO outsourcing
  10. Budget on Digital distribution

Conclusion

These are the most important part of starting marketing for your small business, the key is to plan ahead and define your goals. You need more than just campaign for your small business and more than just branding tools, you need to always set goal on every marketing campaign you want to run.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Break the bad cycle of your marketing

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

How can you grow your small business with bad marketing campaign? Every small business need to provide relevant content and engage them into conversation on your blog or social sites. In order to grow your small business you need to review your marketing campaign and your goals to reach.

5 biggest marketing mistakes and how you can break the bad marketing cycle bad-marketing-circle

A large part of marketing relationship is allowing yourself to be vulnerable and let people in.

Mistakes:

 

 

1. Unimaginative, unresourceful and dull

Solution:

Bring your business to life in the service of others. Which means that you need to let other small business owners give you tips advice and information about how you can grow your small business. A good competitive analysis can be help

2.   Isolated and commercial disconnected

Solution:

Get aligned with your business objectives, review your business goals and take it into action.

3.  Hyperbole

Solution:

Get new ideas from the newest software to use for social media marketing for small business, create a vision and a model for innovation.

4.   Inward, it is all about YOU

Solution:

Marketing your small business can be overwhelming, but when you over promote your small business it can also destroy your reputation, create a network and try to promote others as well.

5.   Chaotic and Unplanned

Solution:

Review your marketing and business plan and define a new marketing strategy

 

How you can grow your small business using new content marketing and social media marketing strategy home-page-marketing-image

 

In order to grow your small business, you need to adapt content marketing into their strategy.

  • Engagement – engage your network on your social media posts through advice and promotions.
  • Professional relationship – LinkedIN is a great place for building your professional profile and connecting with other small business
  • Use Keywords and hashtags – you can use hashtags on Twitter, Google+, pinterest, facebook. Create a list of relevant keywords and use them as hashtag e.g. #smallbusinessconsulting
  • Company Board – use Pinterest wonderful business features, create a Company Board save all your product and service images
  • Content – use Press Release to add credibility and reach to your business, PR helps generate leads and awareness.
  • Local Listing – this is a great tactic for small business who has physical address, drive your customers to your store location by adding your business to local listing sites
  • Website – generate a mobile or responsive website, all traffic should go to your website.
  • Email Marketing – email marketing will also drive sales to your business, if this done correctly
  • PPC – invest in PPC to target potential customers effectively

 

Final Advice

Get into marketing mix to help you better market your small business, learn what other marketers do to market a business or higher a marketing company. Identify the needs of your target audience and provide easy and quick solutions to them.

 

Socratic SBC | Small Business Consulting provide a clear and effective marketing and business plan for small business with the most affordable price. Please visit our online store!

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395   
Fax: (202) 318-0689    
admin@socraticsbc.com

http://www.socraticsbc.com

logoSBC190x190