The best marketing for a brand is word of mouth marketing, once you have established your business online and have gotten a good reputation. You still need to go thoroughly with your posts, tweets and branding strategy. Word of mouth marketing can spread faster than any marketing techniques in social media. Which means that word of mouth marketing can either break or make your business?
What is word of mouth marketing
Word of mouth marketing is using your happy customers to promote your business, the aim in word of mouth marketing is to provide customers with such amazing and life affirming products and services that they can’t help but share with their friends, family and co-workers. Imagine how it will boost your visibility is one client share your brand to their friends and their friends share it to their friends and so the cycle goes on. Word of mouth marketing can be found in:
- Online reviews
- Blog posts
- Brand mentions
- Old school Chatter
Word of mouth marketing statistics
These numbers are pretty solid case for word of mouth marketing and it’s kind of cornerstone of every marketing strategies out there.
- 20 to 50% are results of word of mouth marketing
- 92% of consumers trust recommendations from friends, family and co-workers
- Only 10% of consumers trusts brands without reviews
- 70% of consumers read reviews online
- 80% of consumers are influenced by friends social share about a brand
5 steps to improve your word of mouth marketing
Word of mouth marketing isn’t magic, begin your journey with these simple 5 steps to improve your word of mouth marketing.
- Give people reasons to brag about your service and friendly staff
Word of mouth is about customers promoting your business to their set of social network, which means that you need to give your customers something interesting to share, might it be an informative article that you write on your blog or simply a product that that have changed their lives. With this obviously your products needs to be strong, and it is important that your staff interacting with your customers and clients is on top-notch.
- Be unique
One way to generate word of mouth marketing is to be unique and different from your competitors, you can do this in such a number of ways, and here are some examples:
– One of a kind product
– Happy staff
– Unique company culture
– Creative marketing ideas
People appreciate what is out of ordinary, if you have a bizarre brand identity you need to be proud of it.
- Be an industry expert
It is important for people to trust is you first establish yourself as industry expert through articles, podcasts, webinars and video tutorials. Being an expert requires a lot of effort from you as the business owner.
- Create a good name for yourself and your brand
People appreciate a business that is honest and fair, grow your reputation by being respectful of your customers and treating them right.
- Be active and engage on social media
Your business, brand, products and services may be well known on social media, but what people really appreciate is having the owner of the company to be seen on social media as well. You can develop a community by:
– Encourage dialogue
– Host contents
– Host webinars
– Organize events offline and online
– Loyalty programs
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