Improving Small Business Consulting – Become a Social Media Influencer

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We all know for a fact that the fast pace of social media was able to influenced many individuals worldwide. Becoming one would get you into every buzz circulating business branding. This is the core reason why you have to step out of the box and think big to become a social media influencer.  When you are able to set a good record online, it will be easier for you to implement small business consulting for other businesses.

 

How you can become an influencer?

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The prime step to answer this question is that think widely of the factors that a person should possess in order to see how influential he can be around a social sphere. Of course dealing with virtual industry is very hard so you need to develop content relevance. Such relevance will throw an impression to your reader that you professionally know what you are talking about. Another is how you can reach out to your target client and being able to consult their needs.

 

The Various Quality Services you can Offer

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For a small business consulting company to be credible, word of mouth isn’t just enough but quality services is a top must.

  • Consulting and legal services wherein the influencer aims to set your business with legitimacy. This will give your company a long and strong foundation as it followed the law of commerce and never did violations.
  • Consumers these days would want to be extra sure that who they turn the products and services to is the right company. Legal documents on the other hand are process for both online and offline concern.
  • Other consulting and legal services cover your business branding with protection for trademark use.  This means to say that everything you have registered on for branding will be a sole right of your company.

 

 

What are the common Samples for Social Influences with Legal Structure

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It is when you recognize the benefits of online brand awareness and how it could possibly lift your company’s status. The consulting and legal services implied that can amplify a marketing campaign.

  • If what you have shared are considered shareable and relatable to your audience. This further increases loyal followers and engage on a regular basis about what is in stored within your niche.
  • Active response to your posts with queries asking about more insight in your business means.
  • Testimonials of how credible your offers are and thus build a good reputation online.

 

Small business consulting is often misleading by business starters as they seem to feel that this would just owe them a lot. But if you have perfected the ways around becoming a social media influencer you will see the limitless benefits it can give to a business.

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Christmas marketing ideas for small business

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The next big event is almost at the door, the Christmas. There are lots of businesses who has already started their seasonal marketing campaign. If you have not planned your marketing campaign for Christmas yet, this is the great time to start doing so. Here are 10 basic Christmas Marketing tips for small business:

Advertise online and offline and get ahead of the game

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Offline advertising might still be available, but due to lots of advertisements in the month of December some already reserve their space for December magazine/newspaper issue. For offline advertisements there are still lots of tactics you can do to get your business noticed, like Radio, TV advertisements or even local newspaper and banners as well as Christmas theme business cards.

Online Christmas advertisements can already be done as early as November, but do not forget the Black Friday sale, if you really into shopping yourself, you look for the Black Friday sales from your favorite companies.

Other online advertisements can be done through:

  1. Editing your website to have Christmas template
  2. Social media headers/cover photo
  3. Christmas sale promotions through social media, blogs and email
  4. CRM system – your Customer Relationship Management, can do more for you this season, categorize your clients based on gender age or whatever appropriate for your marketing tactics. You cannot sell to all this time. You must focus on certain crowd to purchase your products, for example mainly your products are for men, this time focus on selling your products to women. Why? Because it will be a gift for their husbands. You get the point!
  5. Loyalty award – do not forget Christmas is about giving, so take this opportunity to give back or reward your loyal clients through coupons, discount cards or 50% off on certain items.

Great marketing ideas for Christmas

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The festive countdown has already begun believe it or not. With the Christmas purchases, it is important to prepare your marketing strategies as soon as you can. According to Google users have already started being festive with using search words “Gifts for Christmas”, this is even better idea for your when you want to start your Christmas marketing campaign. Here are some great marketing ideas for Christmas:

  1. Do not forget the Black Friday – When the Black Friday has started that is when you start selling your Christmas products/services and discounts.
  2. Time to personalized your products – this is a great time to be creative, personalized your products to relevance of the Holiday season. Re-organizing your products like “Gifts for Dads”, “Secret Santa Gift” for loyal customers, “Personalized package deals as gifts, use words to attract gift buyers and it will also at the same time benefit your SEO.
  3. Festive Images – Once you have categorized or re-organized your products, you can add images of your products with festive Christmas themes and colors. These small changes are effective for your sales.
  4. Print out cards with Company Logo – You can get your greetings card personalized by adding your Logo, you can send this out through email or post to your loyal customers, along with a Christmas magazines of the products you offer that might be a gift for their loved ones.
  5. Special services – Christmas is time for giving and sharing, make sure that your customers get special services and take home something that is valuable from you that they will remember even when the Christmas season is over.

Use the power of Social media

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Great ways to get your Christmas promotions heard is through social media, but first you must enjoy the ride.

  1. Update your Profile give it Merry Merry Christmas theme
  2. Prepare personalized images of Christmas, Santa and gifts, do not forget to attach your Logo to the image
  3. Sharing if fun, once again share some interesting posts about Christmas
  4. Ask Christmas questions like are you prepared for your Christmas eve, Last minute Christmas shopping guilty or not?
  5. And off course get your blog posts merrier too.

Ideas for blog posts for Christmas season:

  • Christmas gift guide for your family
  • How to prepare the best Christmas dinner
  • How to make Christmas extra special

Or anything like above that is relevant to your niche.

 

Conclusion

For instance, Socratic SBC | Small Business Consulting, offers great package for Christmas, such as Business and Marketing plan package, Graphic website design package, Logo creation package, Website design package, if you should also be interested in editing your website them for the Christmas, that can also be served by Socratic SBC.

Let us know what you need and we will see through it before the season ends. Grab your discounts now. Just copy the link of this blog and email (admin@socraticsbc.com) it to us with your business info or tasks needed to be done. We promise to be competitive and give some extra gifts for you too!

Hope that sounds merry 

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Social media marketing- are you prepared for 2014?

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There is no denying the fact that social media marketing is here to stay, from social media app advertising, advertising on TV with social media icon and content marketing with sharing ability to social media sites, you can tell that social media marketing has been a successful marketing tactic for most businesses.

SEO and Social media working together in harmony

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Earlier this month, the Google has announced their new algorithm the Hummingbird. Which will make it easier for users to search, with precise results, mostly this is a good game for the marketers, for some a huge challenge. How can you prepare your business to the upcoming year?

  1. Website upgrade

With the mobile users bring traffic to website has increased dramatically since 2010, you can tell that most small business owners invest in upgrading their website which will invite more mobile users.

  1. Content is still going to be the KING

Google really explains it all with their zoo of Panda, Penguin and Hummingbird, that content still is the King of all marketing strategies. With these algorithms, Google is forcing marketers to be better writers, to focus on keywords, tags, description and sharing with a total of QUALITY, INFORMATIVE AND RELEVANT CONTENT!

  1. Be social

The most advised social media account to be updated all the time is the Google+ and page, which means that you need to share more stories, links, images and update your profile on Google+ as this will be the most specific and relevant search term in Google’s new algorithm.

 

Insights for online marketing 2014

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For a clear insight of online marketing for 2014 here are some questions and answers that we gathered online.

  • What is the content marketing strategies for 2014

Google says the content marketing will still be on top for all marketing campaign for the 2014, where focus should be on valuable and quality content. The technique is still to grow your community and boost your social media presence through content.

  • Will paid advertisement be gone for 2014?

Branding will ever be more important, as to businesses need to stand out from their competition. This means that paid advertisement still goes a long a way when it comes to brand awareness. Paid advertisement means you are visible online. Investing on online paid advertisement is optional, but if you want to maintain your online visibility, this tactic is a must!

 

Conclusion

  1. More necessary to have content published, online promotions and paid search
  2. Make branding important
  3. Pay for social media advertising along with organic activities
  4. Multimedia marketing
  5. Responsive website design
  6. Smarter metrics
  7. Creativity, agility and innovation to attract target audience

These are the few things you need to have if you want to have online visibility.

 

 

These things all demand careful considerations. Not sure where to start? Well, that’s why we’re here. Socratic Investments has the expertise and knowledge to answer all these questions and help you develop a business structure that meets the needs of your company.

Get your quote today

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

admin@socraticsbc.com

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Break the bad cycle of your marketing

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How can you grow your small business with bad marketing campaign? Every small business need to provide relevant content and engage them into conversation on your blog or social sites. In order to grow your small business you need to review your marketing campaign and your goals to reach.

5 biggest marketing mistakes and how you can break the bad marketing cycle bad-marketing-circle

A large part of marketing relationship is allowing yourself to be vulnerable and let people in.

Mistakes:

 

 

1. Unimaginative, unresourceful and dull

Solution:

Bring your business to life in the service of others. Which means that you need to let other small business owners give you tips advice and information about how you can grow your small business. A good competitive analysis can be help

2.   Isolated and commercial disconnected

Solution:

Get aligned with your business objectives, review your business goals and take it into action.

3.  Hyperbole

Solution:

Get new ideas from the newest software to use for social media marketing for small business, create a vision and a model for innovation.

4.   Inward, it is all about YOU

Solution:

Marketing your small business can be overwhelming, but when you over promote your small business it can also destroy your reputation, create a network and try to promote others as well.

5.   Chaotic and Unplanned

Solution:

Review your marketing and business plan and define a new marketing strategy

 

How you can grow your small business using new content marketing and social media marketing strategy home-page-marketing-image

 

In order to grow your small business, you need to adapt content marketing into their strategy.

  • Engagement – engage your network on your social media posts through advice and promotions.
  • Professional relationship – LinkedIN is a great place for building your professional profile and connecting with other small business
  • Use Keywords and hashtags – you can use hashtags on Twitter, Google+, pinterest, facebook. Create a list of relevant keywords and use them as hashtag e.g. #smallbusinessconsulting
  • Company Board – use Pinterest wonderful business features, create a Company Board save all your product and service images
  • Content – use Press Release to add credibility and reach to your business, PR helps generate leads and awareness.
  • Local Listing – this is a great tactic for small business who has physical address, drive your customers to your store location by adding your business to local listing sites
  • Website – generate a mobile or responsive website, all traffic should go to your website.
  • Email Marketing – email marketing will also drive sales to your business, if this done correctly
  • PPC – invest in PPC to target potential customers effectively

 

Final Advice

Get into marketing mix to help you better market your small business, learn what other marketers do to market a business or higher a marketing company. Identify the needs of your target audience and provide easy and quick solutions to them.

 

Socratic SBC | Small Business Consulting provide a clear and effective marketing and business plan for small business with the most affordable price. Please visit our online store!

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395   
Fax: (202) 318-0689    
admin@socraticsbc.com

http://www.socraticsbc.com

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Start up tips: Check list for small business to avoid failure

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Marketing comes in different forms, and lots of people marketing only means promoting, product, price and place. These 4Ps are essentials for your marketing tactics yes, but marketing small business is much more than that. The old marketing strategies may no longer be relevant now, because of the most evolving internet world. According to marketers and consumers as well Business should be more than just logo and slogan to attract new clients.

Why does most small business fail, how to avoid it?

  • Business owners do not talk enough about their business, the word of mouth marketing spread faster than any marketing strategies online. Tell the world not just about your small business, but why you started and how your business can benefit your target audience. Give people something to talk about.
  • Unrealistic goals – one of the most common mistakes small business owners make is planning without setting the goal or even setting unrealistic goals.
  • Marketing to everybody – your business must have a target audience and you should stay within that target, you cannot please everyone.
  • Not flexible enough – the world is constantly changing, do not settle for with usual routine, and make your business plan flexible as well as your marketing plan. As a business owner you need to be constantly up to date with your way of managing your business, employees and market niche.

 

Check list for small business start up to avoid failure

  • Domain name – When coming up with idea on starting a small business, you need to think thorough the name of your business, which should be relevant to what your business offers. Making a website for your small business goes the same way, the domain name must be easy to remember.
  • You business Logo – for every small to large business needs a logo to be identified without the need to explain what your business is about, for instance a coffee store cannot have a logo that has flowers on it, people would think it is a flower shop instead of a coffee shop. So rethink and make the necessary research to make an attractive and interesting as well as easy to recognize business logo, along with an interesting or even funny slogan.
  • Business cards – invest in business cards that you and your family can distribute to close friends and relatives. Business cards should include your name, business name, business info, logo and slogan
  • Business plan and marketing plan for small business – before you launch your business you need to create your business plan and marketing and make sure that you take time to review your target audience, market niche, desired objectives, goals and budget

 

Conclusion

There are lots of things to consider when starting a small business, the tips mentioned above are just few of the things you need to consider and always look at your legal requirements, if you have no idea where to begin you can also ask for help through a professional business consultant which can help you create business plan, marketing and give you legal package that will make your business legally registered in your state. Always make sure to have a lawyer who can explain your benefits, risks and securing your financial status if your business fails.

For instance Socratic SBC | Small Business Consulting, offer services from legal package, website design, graphic design, logo creation, marketing plan and business plan for small businesses at the most affordable price. Get your quote today contact a trusted and reliable Professional Business mentor

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

admin@socraticsbc.com

 

http://www.socraticsbc.com