Search Engine Optimization – How to rank higher on search engine pages

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local seo socratic sbc

 

SEO or Search Engine Optimization refers to optimizing ones website to rank highly on search engines, for users to easily find a certain business. Local SEO is for optimizing local business for local searches. For example if you focus on South Beach Miami means that whenever a user search for particular business in South Beach Miami, your business’ website will be on the top page of search engines pages.

 

Content marketing and Search engine optimization

Content marketing on the other hand, is one of the most essential part of Search Engine Optimization or SEO, it is essential to create valuable content that will lead back to your website and business niche, content that is designed and attract users ultimately generate leads and sales.

Blogging is important

Keeping a blog is very important for business to be found and for users to engage. Most businesses have a strong online presence on a regular or even daily basis. Search engines identify unique and valuable contents and blog is the weapon to get seen online and even be a trend on social media. Keeping a blog and regularly update the contents will optimize your website for search engines.

Create a quality video and image

Content is not just words, instead content should be about everything that is written and posted or even displayed about a business or website. Image and videos are also an important part of content but most businesses tend to forget about this or at least prioritize it. However with the new technology, video and image tends to attract more readers and a larger audience along with a great title tag, Meta tags and description. Remember great keywords and local focus, both can improve search engine rankings.

Local business needs to cultivate online reviews

If you want to focus on attracting local clients, you need to focus on cultivating online (local) reviews. You can either hire SEO companies to handle your submission on local listings sites such as Yelp, Google Local, Yahoo Local and many more. You can add your business to these sites and ask your current clients to add a review on your business listing. The reviews you garner, the higher your business will rank when users search for your products and services in your area.

Social media is a must

When a business have a blog with great and valuable contents, the greatest way to promote your content is through social media sites, if your business is not on social media or active on social media sites, you are already losing 70 % of your potential customers to your competitors. Social media is a great tool to connect and engage with your potential clients or social media can be the key to building a brand and enhancing your local SEO effort.

According to Forbes magazine published in January 2015 written by Jason Demens, the biggest problem with local SEO efforts is inconsistency. This article is not referring to inconsistency of posting schedule or branding, rather the inconsistency of your business down on terms of local SEO is inconsistency of your NAP, Name, Address, Phone. Search engines such as Google are very detailed and accurate with it comes to the business’ NAP to categorize business, in which helps the Search Engines find its similar products, services or business name is searched. When there is inconsistency in Business NAP, the ranking can dramatically decrease. 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

How to update your competitive analysis

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Building_Your_Business_with_Market_Research_and_Cometitive_Analysis

Learn ways to update your competitive analysis, to know your business position with your competitors. In this way you can possibly have handful of good ideas you can use to either combat challenge or improve your business status. The thought of doing this is sure exciting that we might lose track if we cannot come up with a thoroughly studied plan. Written below are some good ways you can make use of if you need to update your competitive analysis.

Lesson # 1: Be the market! To know what you might probably need.

This is the most typical way on how you can assess competitive analysis. You surely would want to avail and be served with what is best for you. This is under strategic marketing wherein you ask yourself what are the things you need for the moment and what are the things you need for long term processes. Of course such way is depending on the niche you are in.

Lesson # 2: Research on trends and know how will this be applicable to your business

In today’s modern world studying the trends are not as difficult as it was before. There are various mediums you can be updated with trends such as movies, fashion and events. For instance there is a very popular movie about to be shown worldwide; some businesses make use of this as theme for their marketing campaign. Furthermore, trends could give big marketing impact such that some food chains have freebies of things with prints of the movie as theme. Make sure though that these new trends are applicable to your business, there should be a smart way to execute this so as it will be relevant to your business and to your prospective customers as well.

Lesson # 3: What to put in your marketing plan for competitive purposes?

Every good idea that pops in your mind should be documented; this is to primarily avoid such from being forgotten. What are the things you should include in your marketing plan?

  • Ways to promote your products and services using social media sites.
  • What are the things you should do to get an edge against online competitors – SEO tools to use?
  • Where to find your prospective clients. Depending on your offers whether you would sell it locally or globally. Be specific with locations to target not only your clients but as well as competitors.

 

The above mentioned are just the common competitive analysis you should live by as an aspiring business owners. Remember the rule of the thumb, do not just settle on the basics but go beyond it by constantly updating.

Common Marketing Challenge for small business owners on Social Media

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The need to find that career that can promise of a brighter future requires tons of effort just like in getting in to a business. They said entering into a firm like a small business should come with passion and persistence. However, no matter how determine one is still there is no assurance that things will turn perfectly right. So here is some common marketing strategy challenge for small business owners on social media. Let us find out how these modern tools can make or break your small business’ status.

How to Increase loyalty through social media How-to-Improve-Customer-Loyalty-Through-Great-Support-On-Social-Media-FB

There are basic to complex ways we can increase customer loyalty through using social media sites as your strategic marketing tool. The popular ones include Facebook,Twitter, Blogspots and Pinterest are the target medium used by online marketers who want to be extra sure. These websites are considered part of today’s normal social interaction for people worldwide. Having one of these accounts would make someone feel that they are socially aware of everything. Updating products and services to your social media account would not only benefit you as an owner but as well as those who might need your offers.

Communicate on a personal basis

As mentioned, posting and statuses should be done with persistence. The key point here is to address a message to your current and prospective clients without sounding like too much convincing notion. To be able to share your insights in a personal manner is a gift! You know well how effective it is if there is interaction or exchanging of thoughts from your audience.  An owner can easily assess this through comments, likes and retweets.

How to collaborate your blog/website with social media to increase traffic to your website Screen-Shot-2013-08-28-at-6.59.41-PM-300x243

This task requires expert service like those who are expert in technical jobs like SEO. Aside from putting in link words and phrases in your content so as it will be directed to your main site you can as well adjust your blog site setting making it shareable to your other social media sites. This is part of common social media marketing.

The correct social media engagement

Joining online forums and signing up for business listings will further help increase social media engagement. Your business name and visions will be seen by other business within your industry. If you the most efficient social media marketing then rest assure to gain trust faster than you ever think of.

 

To overcome these challenges on social media networks a good and reliable marketing strategy is a must. Every good marketing strategy will be more appreciated if you set deals with trusted service provider company.

 

Easy Steps for Small Business Marketing Plan

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Have you ever struggle to get that best marketing ideas for your small business? Does it seem hard to compete in the online and offline competition? Marketing becomes broader as time lapses and that goes out to all built businesses and about to establish ones. Writing down your marketing plan is a vital key towards that chance of keeping up in this face business taking. Here is where you need to list down objectives, tools to use, marketing campaign, branding ideas, competitive analysis and even problem solving. All marketers have to get the best help guard with regards to completing marketing plan. One can simply research on for ideas, but strategies may vary and it often depends on your chosen niche. Here are some easy steps for small business marketing plan.

First level of connection matter

If you are going to do online business exposure this marketing plan is crucial in increasing leads. How is this possible? First up you will be able to introduce your products and services to people close to your heart. This includes family, friends, colleagues and even acquaintances. This is your first level connection or the ones you have to prioritize first. It is achievable through these easy to follow steps:

  1. For online marketing tips: create official social network accounts from Facebook, Twitter, Linkedin and Pinterest.
  2. Add your friends, relatives and common friends to such accounts.
  3. Post updates and do tagging if possible.

Social Media Facts – Why it’s important for your small business Social-media-small-business

After successfully creating accounts from popular social media accounts, you need to understand the importance of doing so. Firstly, social networks ever increase and there is no way that number of active users from these could lower down. It simply means that if your small business is active then there are more chances of interacting to your potential clients. Although this is a common strategic marketing but social networks will live for as long as we could imagine. When you have established good online reputation then your online marketing plan is considered effective.

 

Local listings – Get found locally by getting listed on local search Were-on-the-map1

For beginners, this could sound too complicated. This is why most online business starters go for professional consulting services specifically those who render SEO or Search Engine Optimization. They are the ones who are capable of putting your online small business in its ideal ranking. Local business listings enable your small business to be seen by potential local clients.

  • When doing free ad for your business stating its products and services including complete business address and contact information.

Content Marketing –  reach out to your costumers through sharing ideas, tips and content Powerful-Content-Marketing-Strategy

Lastly, you wouldn’t want to forget content marketing in your marketing plan. This is a way to reach out to your costumers through sharing ideas, tips and content. Why is it called content marketing even if it simply means writing down an article or a blog? Because there should still be executed marketing strategies so you know potential clients will read it out. It starts from choosing the keywords to be added in your contents. This is based on the most research keywords within your niche. Create a title that is complete enough to let readers become aware of what the content is all about.

 

 

Essential Changes that will improve your online marketing system

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We all have hoped of getting into our loved career with a sustainable income. Here is where we make sure that our marketing plan will help to increase stability of our business. Furthermore, as it goes on we cannot assure that the marketing plan will still clicked for your current and prospective customers in the days to come. So here are some essential changes that will improve your online marketing system.

 

Build a well-timed Marketing Campaign – the do’s and don’ts dos and donts

If we mean marketing campaign it has to do with how you can relate to your target market. In this sense it should be timely so as your business wouldn’t be left behind in the competition. Here are what you can do:

 

  • Consider media marketing and if you cannot afford one then social media marketing concepts that free of charge should be taken.
  • Create an official account in each of your social media networking sites. Remember to be consistent with creating your account name and description. This will assure that this is your business’ legit account.
  • Perform strategic marketing through setting promo days and let it be posted ahead of time in each social media sites.

 

What you should not do:

  • When executing competitive analysis, NEVER cite down comparisons from your competitors. This will sound like you are bragging and no consumers would want that.

 

Studying the basic needs to have an efficient content marketing 40987330

 

Having multiple social media accounts will be a lot interesting if you take content marketing. Here is where you need to have an official blog site to where you posts interesting contents that are relevant to your business.

 

Common mistakes there are when doing content marketing: images.jpeg w=461

  1. Sounding pitchy or composing contents that are for advertising cause. Google would never rank up contents like this because it is not right to post something as advertisement without paying for its condition.
  2. Contents without SEO executions – This thing is done by professional marketers and in some other times hire the services from an SEO company. If you do not understand the concept of SEO then it will be harder for your business to be seen by others.
  3. Without peers as first based consumers. Your friends, relatives and acquaintances are your best and cheapest medium to help your marketing plan work well. Through their referrals using again social media sites and shareable blog posts rest assure that your business will continue to improve each passing day.

Increase Business Visibility with these concepts on a SEO Package

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For any business to boom it is crucial that you know exactly how to surpass the modern-day challenges and one that is competition. For this particular, creating a company web site could somewhat offer added expense if you cannot find ways to optimize it for search engines. This includes; its types, contents and features that is to be gone useless without very much knowledge. Any service provider firm can assure good strategies but always go for its reliability basing with experiences. They can effectively make your web site visible and on high advantage should they can present the most suitable SEO package for your small business success.

Consult Business Experts

First find time and energy to ask for consulting services and their ways to target customers anywhere there. Going for local online business ensures easy management and fast progress since that you just specifically know the group of clients to deal with. Many people residing within your targeted area may be prospects looking for the product or service you have. It is best to take control of this market by posting eye catching updates within your company website.

 

The needs and suggestions for this Package

SEO package could also include map listings to where your online consultants would suggest setting up a page for your small business. It will be less difficult for customers to find your small business and get to learn your offers conveniently by way of reading online reviews. Mapping services can make your small business stand out among enterprise competitors. Selling your products and make your firm reachable because present customers could share this with their friends.

 

Most potential customers consult the web before buying any products to assure that their money will be in good hands. For this alone the SEO package must include professional web designs to make great big impact for website visitors. Designs can actually manipulate about how a customer foresees the product or service the company offers. The more attractive and relevant the web site is the more chance they may consider dealing with your small business. Professional web designs create brand awareness and it’s also a particular strategic marketing to utilize. Representing your small enterprise through creating company website raises its appeal. Traditional marketing strategies are nevertheless good, but considering new and improved ways like search engine optimisation package inclusions nowadays are definitely more effective. We must exploit this modern period where technology helps a whole lot in achieving our targets faster, easier and much more precise.

Taking Small business in Modern Time with the Importance of SEO Package

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For any business to boom it is crucial that you know exactly how to surpass the modern-day challenges and one that is competition. For this particular, creating a company web site could somewhat offer added expense if you cannot find ways to optimize it for search engines. This includes; its types, contents and features that is to be gone useless without very much knowledge. Any service provider firm can assure good strategies but always go for its reliability basing with experiences. They can effectively make your web site visible and on high advantage should they can present the most suitable SEO package for your small business success.

First find time and energy to ask for consulting services and their ways to target customers anywhere there’re. Going for local online business ensures easy management and fast progress since that you just specifically know the group of clients to deal with. Many people residing within your targeted area may be prospects looking for the product or service you have. It is best to take control of this market by posting eye catching updates within your company website. SEO package could also include map listings to where your online consultants would suggest setting up a page for your small business. It will be less difficult for customers to find your small business and get to learn your offers conveniently by way of reading online reviews. Mapping services can make your small business stand out among enterprise competitors. Selling your products and make your firm reachable because present customers could share this with their friends.

Most potential customers consult the web before buying any products to assure that their money will be in good hands. For this alone the SEO package must include professional web designs to make great big impact for website visitors. Designs can actually manipulate about how a customer foresees the product or service the company offers. The more attractive and relevant the web site is the more chance they may consider dealing with your small business. Professional web designs create brand awareness and it’s also a particular strategic marketing to utilize.

Representing your small enterprise through creating company website raises its appeal. Traditional marketing strategies are nevertheless good, but considering new and improved ways like SEARCH ENGINE OPTIMISATION package inclusions nowadays are definitely more effective. We must exploit this modern period where technology helps a whole lot in achieving our targets faster, easier and much more precise.

The Importance of SEO Package for your Small Business Success

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We have it heard it a lot of times but many website owners use SEO package to get their site on top rank for search results. When executed well your website can be seen effortlessly and profits are ever increasing because of more clients to serve. There are different services that you can be fully utilized to benefit for your business success. However, not all offered services must be considered there is a specific business need that only requires necessary services but not all that is offered. The best way is to search for the right company to work with big projects like this in creative and very effective ways. Let us find out the importance of SEO package for your small business success.

Oftentimes SEO package is misunderstood as solely getting back links to a website for better search rank. In some cases this can be true however with today’s advancements more and more service provider companies offer full range of SEO works. There are lots of advantages to these works and the core function is to generate income. Basically website page is a target for SEO package and that any online small business owners would want to gain audiences day after day. The page must be well equipped with contents that will satisfy potential customers need. It must be written not only for promotional aspect but as well to let your firm be heard through the perfect used words.

Your online marketing campaign will only be effective when you have keyword enriched website. These keywords are very important and often the center of SEO package. It is normally included in executing different services for search rank purposes. There is a so called search engine traffic that essentially functions to get your target market in your website page. This is why you need to be precise on choosing the appropriate keywords whenever possible. Think as if you are the person looking for a small business type which is the one you are building for. When you do, assume of what keywords will they key in to direct them to the companies rendering the services or products your company has.