With the Google updates coming out, it is no wonder why there are many marketers and small business owners get their SEO wrong. It seems that it becomes more of a game of luck instead of a clear goal to be on the top of Search engines. Here are some ways to avoid common SEO mistakes, which we have noticed everyday on evaluating different websites.
2 different types of websites
There are 2 different types of websites, the one with WWW and the other without? Now you ask what the difference is. The problem with many hosting site, is when a website is developed and uploaded they do not take account the fact that some people prefer a www into their prefix to their site or not. A great portion of website actually works by typing the www or not. This can mean a lot for your SEO, some web developers do not take this as a mistake, but it actually is. If you website has been uploaded without the WWW, it means that you will have duplicate website like this: www.example.com and example.com. it is then very important that your website will be uploaded as www.example.com and not example.com
What you need to do:
Add a quick redirect script to your http.access file to redirect the www and non-www, this will mean that all your visitors, backlinks and search engines to the correct version of your website. Do not forget to update your Google webmaster tool account to set your preferred version of your website.
Reciprocal links are bad and should not be used
This is a fairly old tactic, which means nothing to the new Google algorithm. Reciprocal links engaging in links exchange, which is not highly favored by Google. This will not help your SEO rankings, and this is one of the most common and biggest mistakes of most marketers today.
If you should link out to another website in reciprocal nature, you should always make sure that you make it a nofollow link , This will tell the Search engines not to follow the link and you have no responsibilities of people wanting to follow exchanged link.
Old fashioned Black hat SEO
Old fashion black hat is also not favored by Google anymore or any other major Search engine sites. Black hat SEO is, using 3rd party software like automatic link software to generate links, social likes, blog comments and other SEO bits into your website. The type of SEO found in Black Hat is very poor quality SEO trying to trick Google into thinking that the links or back links are natural. The problem here is that Google is smart enough to know that and will rank your website down or even worse penalize it, ban it and de-index it. These penalizations are time consuming and often very costly to resolve.
With technology advancing so quickly and internet is upgrading to load heavy websites, but do not forget your own website which is probably in your browsing history and cache so it loads quicker for you but how about your visitors browsing experience? While it may unnoticeable delay for some people, your website might be suffering in rankings due to being split second slower than your competitors. So check your website from Google PageSpeed if it scores on average, and see what improvements you can make for your website.
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