How to boost your business visibility with social media

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Do you know how you can guarantee your business more conversions? It does not have to be a magic to make your online business be visible to your target audience. Spend some time developing your marketing strategy and measure your success with goal oriented marketing campaigns. Here are some few ways to build your online presence today!

Understanding social media and its benefits Facebook-Twitter-LinkedIn-Pinterest-Google-Plus-526x2481

With every marketing plan, you need to identify your market and your target audience. Leverage yourself as an expert in your niche on social media, connect with your target audience and know your market correctly. Creating social media marketing comes with these basic essential elements.

  1. Target Audience – each industry is different which means that there are some platforms that best suited for you and for another. Recognize the right social media platform for you and your target audience

 

  • Facebook – there are 845+ million users on social media, but not all of them are your target audience. Facebook is best for personal level contacts. On the other hand facebook offer business pages which is your secret weapon to house all your business information, brand or company in one place.
  • Who uses facebook? Mostly users are from age 21-24 closely followed by people at age of 18 to 21 and the 31 to 40 years old.
  • What you can share on Facebook pages? You can share albums/photos of your products/services, blogposts, and you can use Facebook creating Questions and answers/polls.
  • Twitter – in 2012 stats there are 1450 million users found on twitter, which in average tweets per day is 340 million. Twitter is best used for short messages and for monitoring discussion about your brand, or your competitor’s brand. Some marketers find it easier to search for your target audience on twitter.
  • Twitter secret weapon – BIG brands uses twitter as customer services where they can easily answer their customers queries while even on the go. The best part of posting status on twitter is you can use name tag to inform the twitter user that you have shared something relevant for them or shared their content etc.
  • What to share on twitter – links to blog posts that is relevant for your target audience, use hashtag to find people or to promote your own products, interactions through name tag and mentions.
  • LinkedIn – LinkedIn is used to brag about your professional accomplishments to others, to share contents directly to your LinkedIn networks. LinkedIn are also used for creating groups with the same business niche as your own, and to discuss ideas on how to promote your business and how you can gain more clients etc. LinkedIn is mostly used for Business to Business transactions and interactions.
  • Google+ – there are 100 million users on Google+, Google+ has grown its popularity since the Google has launched the nature into its Search engine algorithm, Panda, penguin and the newest Hummingbird. Google is best used for team collaboration with its G-drive feature, and for customer service with its Hangout features, Google+ has been the main social media platform for small business alike.

Creating social media strategy social media strategy

With social media you need to be specific with your target audience and the best social platform to use for each category of audience. As mentioned above you already have some ideas on where you can locate your target audience. Here are some few more tips on what you should do in social media to attract potential customers.

  • Be specific geographically – with social media you can create a more specific search for you target audience by age, location and interest.
  • Community – You can create a community relevant to your niche, which you can grow over time
  • Content strategy – the larger the network the more chances your contents will be shared by you followers. You may also want to share relevant content to your social media, which other writers will appreciate whereof they need to share your contents to their network too.
  • Relationship – you can engage and build relationship with your target audience by asking their opinion or asking questions on your social media sites.
  • Develop a plan – you need to develop a plan for your social media marketing, which you need to update weekly. Set goals on how many sales or followers you want on your social media and how you can turn your followers into clients.

Natural link build more online credibility than paid links Build-Natural-Links-Through-Existing-Marketing-Strategies-Part-1

Social media will help you build natural links to your website, dedicate few hours per day on social media to interact, search, analyze and update your status and posts. Which will make you more visible in due time, do not look for easy and faster way to get likes on Facebook or followers on twitter, this will kill your online presence, as natural link building is more quality over quantity.

 

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395   
Fax: (202) 318-0689    
admin@socraticsbc.com

http://www.socraticsbc.com

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The impact of Social media with humming bird

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Another new search algorithm from Google, The Hummingbird, what does this mean for marketers? Humming bird is responsible to answer complex queries and more search knowledge for users in terms of search. Google announced that this new member of their large SEO algorithm is a preparation for mobile searches.

How does hummingbird help social media marketers today?

Google Hummingbird What You Need To Know

As mentioned Google are preparing for a future of phone users, where your recent and most used searches will be used to give you wider and more precised answers. How can you keep up with your small business with this new algorithm?

  1. Mobile web search

Improve your mobile web search, keywords and your mobile website. Google’s main focus this year and the upcoming years are for mobile users to completely search through internet like they do on their desktops. This means small to large businesses should prepare their website to be responsive and optimize their page. This also means that you need to have a redirection to a mobile version which will make it easier for your mobile visitors to view your business website.

  1. Google + and page major changes for you

Update your Google Profile, which also means you need to update your Google+ and page, to get a better search results for your visitors. The Google Authorship would be the most common appearance for marketers and small business owners. One click to be directed to your Google page will give you the best traffic to your website.

  1. Create and publish through Google+

Even though that Google did not mention the Google+ and Humming bird connection , it is through common sense that you need to follow the simple unify all of Google’s social platform and the new algorithm.

How can you improve your Business presence with the new algorithm

Improve-Your-Online-Presence-With-Facebook-Twitter-Google+

As social media marketer, your daily tasks and routine is to improve your presence on social media with consistent updates and posts. Whereof with the new algorithm, more effort on being social is needed; here are some few tips below:

  • Active Google+ and page – be active daily and try to interact through sharing and comments on the newest posts in your circle.
  • Be a part of communities – be active on communities that are related to your niche and follow the people who are member of these communities
  • Share share and share – share multimedia, photos, videos and audio. You should share at least 3 relevant posts per day
  • Hang out with people – use the feature hang outs, or join some relevant discussions through hangout
  • Do not ignore Hummingbird – In the Google conference, Google mentioned that Hummingbird should give precise and fast results. Conversational results are mainly the reason for creating the Hummingbird, and this is for all mobile users and Hummingbird bird is focused on the meaning behind the words, it is paying more attention to the way a user uses words to search and give back a more precise search results.

SEO and traffic from Google

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Your question now could be, is SEO dead now? Or will you lose traffic from Google? The answer is NO, the SEO remains the same, create unique contents, use your keywords and URL wisely, Hummingbird just helps people get more of what they search for.

 

 

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Business branding – add value to your communication

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Business branding is important for you and your business; people will only do business with a person who has a trustworthy reputation online. Marketing is based upon, trust and small business owners need to understand that building rapport is crucial to small business success.

Significance of branding yourself online

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The entire process of business branding is creating unique and image for your small business in the customers mind through online visibility, advertisement and product reviews.

When it comes to branding yourself as a leader, you will need to be a person that can give your customers unique and clear solutions to their problems with your services and products. The key to branding your self is to look at your value and the value of your business.

Generally a branding starts with a creative Business name and logo to be identified amongst the crowd, brand yourself accordingly to your business niche, you can do business branding in so many ways:

  1. Buy your business name
  2. Create your unique business logo and slogan
  3. Buy a unique and related business URL/ Domain name
  4. Create online profile and interact with your followers
  5. Branding yourself by sharing your business stories and future plans

Business branding through massive exposure

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Once you have generated your Business name, logo and website, you now have to be out in public and share your ideas and expertise to the world and gain the business visibility you want. Put your brand in various locations such as Internet, through offline advertisements such as TV, Radio and advertisement banners and posters. Online registrations such as local listing sites, social bookmarking sites, social media profiling and interacting.

 

How you can add value to your business branding

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Why does your target market have to know more about you personally and professionally? One is to build trust, second is to add value to your business. How you can add value to your business branding, use these easy steps:

  1. Blog – Share your stories, your expertise and your solutions. Add bloggers and follow other bloggers related to your niche
  2. Social – social media is one of the most known ways to promote oneself and build business credibility. Create social media profiles and optimized your profiles as well, build customer relationship and interact as much as possible. Share others ideas as well as your own to your social media accounts.
  3. Local Listing sites – get your business listed on your local area, be found and give out your business information such as address, phone number and email to get in touch with your for business
  4. Show yourself – build a personal profile of where customers can find the manager of the business and evaluate your professionalism
  5. Repetition – Put your business in many places, generate a clear message to your target audience with image and or quality graphic design, participate in online forums or discussion, do not be greedy and share your expertise, and mention some people around your niche.

 

Wrap up

There are various services that may be useful for your business branding which you will need to get better online visibility, nevertheless it is necessary that you learn all throughout your marketing plan and how you will attract your new customers. You can learn more about marketing plan and campaign on marketing plan for small business blog.

 

Contact us today for small business start up package

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

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