Why Content and social media marketing go hand in hand

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The virtual age for business taking give importance to true social media engagement by using credible contents. This step enables target audiences to be hooked with your post and make them feel your post is relevant to their lives. For instance, those who are fond of buying shoes and most likely they have a favorite store to do shopping for it. The place where they feel comfortable and well suits their needs. But despite buying the shoes there is something about the brand or its place why they frequently go there. Just as though, readers have websites bookmarked because they want to be updated in such blog site. This is why through the years, content marketing and strategies evolve and it became a social influencer. Let us get to know more details why content marketing go hand in hand with social media marketing.

 

Secures Online Presence

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Successful contents brought the crowd in to its base as they see such posts as worthy to read about. Online companies focus on its presence to either catch up with long term businesses or outperform them. Big social media accounts are your contents other spot to be seen by target clients. People nowadays want something that is fresh, with real kick and informative.

  • Providing strong media presence through content marketing enables your online business a talk about most especially if your readers are dying to know more about its offers.

 

Social Media Matters!

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Although most users are actively involve with socializing over social media accounts and not totally in to an important matter still it’s a crucial tool for online success. .For that alone old and new techniques are being used by social media influencers to help pull out large number of audience.

  • Write down in your marketing plan to who, where, when and how you can publicize your contents. This means to say that you need to undergo target client research from which you’d be sure as a marketer that you give your thoughts to the right persons.
  • Now decide where you should post the created content. Research on top visited blog or content sites and orient yourself on how things go with each site.
  • There is always a perfect timing to post and share your contents to improve online presence. Of course timings vary upon the place so go back to target client research and post on time when your target clients can view it.

 

Include Brand Awareness

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Lastly, remember that your blacks must be related to your offers – both products and services. Content marketing is valuable once it is done according to research-focused approach. You aim to educate your readers and at the same time linger their interest. Visual representations can add colors, value and excitement towards your readers.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

The impact of Social media with humming bird

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Another new search algorithm from Google, The Hummingbird, what does this mean for marketers? Humming bird is responsible to answer complex queries and more search knowledge for users in terms of search. Google announced that this new member of their large SEO algorithm is a preparation for mobile searches.

How does hummingbird help social media marketers today?

Google Hummingbird What You Need To Know

As mentioned Google are preparing for a future of phone users, where your recent and most used searches will be used to give you wider and more precised answers. How can you keep up with your small business with this new algorithm?

  1. Mobile web search

Improve your mobile web search, keywords and your mobile website. Google’s main focus this year and the upcoming years are for mobile users to completely search through internet like they do on their desktops. This means small to large businesses should prepare their website to be responsive and optimize their page. This also means that you need to have a redirection to a mobile version which will make it easier for your mobile visitors to view your business website.

  1. Google + and page major changes for you

Update your Google Profile, which also means you need to update your Google+ and page, to get a better search results for your visitors. The Google Authorship would be the most common appearance for marketers and small business owners. One click to be directed to your Google page will give you the best traffic to your website.

  1. Create and publish through Google+

Even though that Google did not mention the Google+ and Humming bird connection , it is through common sense that you need to follow the simple unify all of Google’s social platform and the new algorithm.

How can you improve your Business presence with the new algorithm

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As social media marketer, your daily tasks and routine is to improve your presence on social media with consistent updates and posts. Whereof with the new algorithm, more effort on being social is needed; here are some few tips below:

  • Active Google+ and page – be active daily and try to interact through sharing and comments on the newest posts in your circle.
  • Be a part of communities – be active on communities that are related to your niche and follow the people who are member of these communities
  • Share share and share – share multimedia, photos, videos and audio. You should share at least 3 relevant posts per day
  • Hang out with people – use the feature hang outs, or join some relevant discussions through hangout
  • Do not ignore Hummingbird – In the Google conference, Google mentioned that Hummingbird should give precise and fast results. Conversational results are mainly the reason for creating the Hummingbird, and this is for all mobile users and Hummingbird bird is focused on the meaning behind the words, it is paying more attention to the way a user uses words to search and give back a more precise search results.

SEO and traffic from Google

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Your question now could be, is SEO dead now? Or will you lose traffic from Google? The answer is NO, the SEO remains the same, create unique contents, use your keywords and URL wisely, Hummingbird just helps people get more of what they search for.

 

 

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Business branding – add value to your communication

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Business branding is important for you and your business; people will only do business with a person who has a trustworthy reputation online. Marketing is based upon, trust and small business owners need to understand that building rapport is crucial to small business success.

Significance of branding yourself online

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The entire process of business branding is creating unique and image for your small business in the customers mind through online visibility, advertisement and product reviews.

When it comes to branding yourself as a leader, you will need to be a person that can give your customers unique and clear solutions to their problems with your services and products. The key to branding your self is to look at your value and the value of your business.

Generally a branding starts with a creative Business name and logo to be identified amongst the crowd, brand yourself accordingly to your business niche, you can do business branding in so many ways:

  1. Buy your business name
  2. Create your unique business logo and slogan
  3. Buy a unique and related business URL/ Domain name
  4. Create online profile and interact with your followers
  5. Branding yourself by sharing your business stories and future plans

Business branding through massive exposure

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Once you have generated your Business name, logo and website, you now have to be out in public and share your ideas and expertise to the world and gain the business visibility you want. Put your brand in various locations such as Internet, through offline advertisements such as TV, Radio and advertisement banners and posters. Online registrations such as local listing sites, social bookmarking sites, social media profiling and interacting.

 

How you can add value to your business branding

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Why does your target market have to know more about you personally and professionally? One is to build trust, second is to add value to your business. How you can add value to your business branding, use these easy steps:

  1. Blog – Share your stories, your expertise and your solutions. Add bloggers and follow other bloggers related to your niche
  2. Social – social media is one of the most known ways to promote oneself and build business credibility. Create social media profiles and optimized your profiles as well, build customer relationship and interact as much as possible. Share others ideas as well as your own to your social media accounts.
  3. Local Listing sites – get your business listed on your local area, be found and give out your business information such as address, phone number and email to get in touch with your for business
  4. Show yourself – build a personal profile of where customers can find the manager of the business and evaluate your professionalism
  5. Repetition – Put your business in many places, generate a clear message to your target audience with image and or quality graphic design, participate in online forums or discussion, do not be greedy and share your expertise, and mention some people around your niche.

 

Wrap up

There are various services that may be useful for your business branding which you will need to get better online visibility, nevertheless it is necessary that you learn all throughout your marketing plan and how you will attract your new customers. You can learn more about marketing plan and campaign on marketing plan for small business blog.

 

Contact us today for small business start up package

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

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