Marketing Strategies: Making your Facebook Page Appealing to Potential Customers

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Are you a business owner struggling to increase your firm’s popularity and you have thought that perhaps social media sites could help a lot then this blog is for you. There is no easiest way to get business advantage than to be in popular social media sites such as Facebook. It is no longer a shock to us that most of the world’s population have a Facebook account others have multiple accounts and even engage into page creation. For business owners having an official Facebook page could help them increase business popularity or else constantly gain customers. However, millions of others have tried their luck on this which is it can be frustrating to reach fans effectively. There can be limitless interests to share about but  we cannot tell how would actually react to these. So here are marketing strategies to make you Facebook page appealing to potential customers.

 

Picture sharing – conveys message that is interesting for many

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Business pages are now having great insight sharing just by pictures conveying message. These pictures draw fans in most especially if it is relatable and within today’s trending. It is an analysis plan wherein you get to consider plentiful of feeds to consistently get their attention. Graphic representations with little humor are top photo sharing concepts nowadays. If someone has clicked on the like button and shared it with friends then it will drive page visitors. They will search for other pictures that are as interesting as the ones you have shared.

 

Good branding through Timeline updates

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If you are an active Facebook user you know then what people crave for in terms of idea sharing. Your marketing plan here would have to be in allowing images as parts of words which people would not want to hear or read. It will be easier for others to look into your shared images as is it voices out business branding without too much wordings.

 

Problems and Issues solving as strategic Marketing

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Other great marketing strategies using Facebook is when you get involved with current issues. You can either give advices or give an opinion into some topics currently on hot issues. This strategic marketing will open good conversations and people sharing ideas with which a good chance for your Facebook page to be noticed. Setting up positive attitude will create an impact to your fans making you more reliable for them.

 

 

 

 

Conclusion

First of all decide the reasons why you created a Facebook page, just like any marketing methods, it is important to understand the reasons why you are marketing at all. Like Facebook marketing, what are your goals and develop a strategy around those goals. Your target audience will appreciate updated facebook page with quality posts and content sharing. The best way to get your audience to interact on your facebook is to make your facebook shareable and turning the fan activity into advertising.

 

Get a chance to start your business with a reliable marketing and business plan, Socratic SBC | Small Business Consulting now offers 30% discount on all packages, grab the offer today and start your business well in 2014

 

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

What does social media marketing look like in year 2014?

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With the Christmas marketing campaign is close to its end, the next thing you need to prepare is your Marketing Plan for 2014. It is a good thing to reflect on your marketing campaign in the 201, to be able to recognize the successful campaign and the ones that need improvement.

Make a budget for Content Marketing

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In this case, content marketing will always be trending, quality content is the star in social media marketing, without a good piece of content you will have nothing to share on your social media sites. To improve your visibility online you need invest in content marketing and combine it with social media marketing.

Image sharing will increase

In the year 2013 Pinterest and Instagram plays the major role of photo sharing online, which we will see more of in the year 2014, again with the mobile devices, tablets and even cameras that has social media sharing features. Smart social brands recognize this, and clearly share images of their products, even better a before and after photos of their customers if they have a beauty/health/salon online shop.

Video Sharing will increase

Let’s take a look at the Vine, YouTube and Flickr, the video sharing statistics has increased as the smart phones are continuously upgrading their quality video apps. Even Small Businesses create their short promotional video, which can increase online visibility.

Top 7 Video Sharing sites (except YouTube):

  1. Vimeo
  2. Daily Motion
  3. Vevo
  4. Flickr
  5. Metacafe
  6. Break
  7. Veoh

Social media marketing

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Social media sites will evolve to be a customer service app, where you can interact and answer inquiries from your clients/customers and businesses alike. Twitter has promised 2 features on its site, Customer Service and Live events. Twitter is real time big component for Small to Large businesses, people who cannot find a company on twitter is seen to be untrustworthy.

Facebook on the other hand tries to make huge changes on its platform to attract or make more money out of its captive audience.

Youtube Major companies still see Youtube is the place to be, introducing new products will be done on Youtube more and more this year 2014. Which makes it more popular with a combination of Google+ sharing.

Social Sharing will be the billboard of events, meeting will be done through Google hangouts and other platform that allows multiple user to be in one place.

 

 

Conclusion

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Big brands will think differently this year upcoming year, about the way they collect data, and how they better can use all forms of data. Even with all the free resources online, still lots of companies will experience failure regarding marketing campaign, make huge and catastrophic mistakes. But as long as lesson is learned these misshapes won’t be a thing to worry about. Keep learning throughout your marketing campaign and you will soon master what your target audience desires and interests.

 

 

 

B2b Marketing – What is the most effective marketing

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It has been known for years and counting that the very heart of business success is marketing. Oftentimes, the concepts being included and how you stand to do it with efficiency is a core reason for successful marketing. Marketing ideas increase as time lapses, from advertising down to public relations just to promote sales. And now it has ever evolved by adding business to business marketing or B2B marketing. Although still its objective is to offer the company’s products and services but it further develops a different way to interact. Let us unveil what is the most effective marketing.

 

What is a business to business marketing

 

B2B marketing is ideally used to relate and influence with other built businesses within your niche. It can be done in two ways:

  1.  Looking up to a business for their marketing strategies. Whether they have established a good reputation or not in the business world. With these marketing strategies from them you get to assess whether it can be tried on to your business through creating twists making it unique. Or you can put in these marketing strategies as actions to avoid.
  2. Another is if you become the influencer to another business or businesses. This means to say that they do you a favor in sharing your thoughts and posts about your business is all about. Other businesses will see your business as a model. Moreover, when there is healthy and smooth sharing and re-sharing of business potentials than both parties benefit from B2B marketing.

 

Does b2b marketing included in marketing package that you purchase?

 

 

How is it important to include the concept of B2B marketing in your marketing package? This is when you know that the service provider company you have set deals with offers complete start up package. An efficient business plan must have all the coverage in marketing so as for it to be updated. Both old and new ways for building your career in entrepreneurship must be written on your marketing plan. This further assures that you won’t be missing any idea that may or may not contribute to success. Marketing plan package is offered widely these days and researching online won’t hurt a bit.

 

What type of business can use b2b marketing?

 

I must say that there is no specific type of business that has the exclusive rights for using b2b marketing. If you’re a business owner who sees the opportunities there is in public relations then b2b marketing is just right for you. Apart from the advantages like generating leads through business to business workforce you get to learn wider too.

  • Apparently, online businesses often use b2b marketing since that the virtual concepts can help them achieve it with convenience.

 

 

 

Will I be able to reach my consumers needs with b2b marketing?

 

With good amount of effort and tools (like social media marketing and websites) you can used of then rest assure you can attend to their needs even before they finally ask one from you. Whatever is in stored in your stages in business taking must be put on your marketing plan. B2B marketing does not guarantee a sure perfect success when using it. Just as all other marketing strategies it requires constant studying and updating.

 

 

For Business consulting

Contact

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

Why most business website fail

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So you think online marketing is promising? Then think again because you might be included in the lists of business website failures. However, do not let worries conquer your aim to become successful in this kind of venture. Creating a business website does not guarantee profitable returns. Apparently, content marketing these days is the reason why some businesses maintain to increase leads. What is content marketing? This is a modernized marketing tool used over virtual practices for engagement. Most likely tips and advice are shared over social media websites and through blogging to get things done right.

 

How to get started on your content marketing

 

Jumble up ideas can be overwhelming there for find time to study content strategy. You need to organize the topics to write about and how to catch the interest of random online readers. Same topics written in one notion is definitely boring! Content marketing requires techniques to follow in order for it to become efficient.

  • In content creation it is wise to take keyword research. These are words and phrases that are likely researched in search engines. The higher its ranking is the better. Remember when doing keyword research it has to be best fitted to our business website and niche.

 

What you should you include in your content marketing

Contents like blogging is more appreciated if it is socially inclined. It has to be relevant and that it is essential to choose words that are easy to digest.

Tip in writing content or a blog: Big words and mind boggling ideas will only sound too impressive. No one would be interested to read on the entire content if they are off from a bad introduction.

 

* Costumer research – what does your customer need? Ask your clients; ask for a review on your services and products. How can you make it better and where should you focus more

* Competitor research – read learns and listens to your competitors failure and success

 

* Sharing is good – your business is your niche it is your treasure, but this treasure needs to be shared so it can grow.

 

Share your knowledge about your business that can be useful for your clients or potential clients

 

Small Business websites need a blog

 

 

Yes! Social media sites are not the only medium for content marketing! Content strategy is more pleasing and formal if you have a blog site. If you are active in blogging and you were able to analyze and make use of the conditions in content creation then it wouldn’t be hard to gain followers. From one interested reader comes referrals which make it easier for your main business website to be noticed.

 

 

 

 

 

 

 Why a business blog is important to have

 

The main goal why you use content marketing is to deliver your message in a more friendly tone (the image to the right indicates a sexy tone which is one of the most used for getting attention). That is the technique! Contents that are engaging and seem like concern with the reader can be done through striking tips and advice. Quality content is distinguished when you know you have captured the hearts of your readers.

 

 

 

 

 

When do you find the time and how often should you  write your posts?

 

 

To be able to generate leads you have to be consistent about sharing your posts. Writing at least one or two contents in a day is very important to let your followers be updated. Make sure that topics go in sequence and thoughts should not be repetitive.

 

 

 

 

 

 

So what if you do not have the time to blog?

 

 

 

If you are too busy doing what you do with your business, you can always outsource your content creation. Discuss with a writer what your content marketing is, and also get the writer to know your business inside out by providing some service and product info.

 

Also provide an admin access to your blog so your writer can easily access the posts and schedule posts as well. Make sure that your writer meets the content marketing plan that you have.

Outsourcing can be very efficient for you, but off course you still need to have your hands dirty with the contents that are delivered to you. This means that before your content creator publish them to your business blog you need to proof read the content and make the changes if necessary.

Ask your content creator to create a 1 week content plan that can be updated from both sides, the best thing about outsourcing your content is that most content creator do their research such as competitors content strategies, keyword research, meta tags and description. You save a lot of time but this by all means that you need to invest in a great content creator and you need to make sure that the contents are 100% unique.

 

We at Socratic SBC | Small Business Consulting, offer and guarantee you content creation with the best and most professional quality, as we only hire the most experienced writers from all over the world.

 

We can also offer package deal, which will be more efficient for you and your business budget. Let say you need marketing plan and business plan as well as content creation, we can make a package that will cover your needs.

Talk to us about your business desire and lets make a successful plan together and bring to action

 

Marketing ideas to attract repeat costumers

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Business as it is filled with challenges and completion while everyone else are busy increasing new customers they to forget the repeat customers. Expert marketers feel that there will be bigger loss if you will not be able to continually pull in the audience to become repeat customers. See this clear picture repeat customers are the ones who will spend a dollar to your business again and again while one-time customer would only spend a dollar once. This means to say that repeat customers are your top commodity and it will assure your business to keep going for as long as possible. Another thing is that repeat customers will only require you less effort to attract them compared to new customers that needed a lot of convincing powers to make them try on your products and services. So here are all other marketing ideas to attract repeat customers.

 

Tips to Keep Happy and Satisfied Customers

  1. Start from the simplest task and that is to know their names so as you will call them by name every time they will visit your business. Once you do this they will feel important and will soon develop sense of security to your business. While for online business, the names are usually given so the best thing you can do is to respond with their needs the soonest possible. Also if there will be upcoming events like anniversaries and promos take note of these people and inform them.
  2. Always be cautious to when is the last time you have talked to your clients. Build a healthy relationship with them by calling them or sending them out emails to check on how they are doing.
  3. Update your customers like discounts and freebies especially when there is a specific product they loved most in your offers this is part of marketing strategy too. Also if there will be new arrivals that they want to try on because this will make them feel valued. Lastly never forget to offer incentives for your repeat customers mind you even if they are in strict budgeting they will push through orders because of the incentives to receive.

 

What are the Efficient Customer Services?

Other than the discounts and incentives repeat customers would actually be attracted most in the services you will render. Providing them a comfortable and pleasant experience from the very first time they have visited your firm will make a big difference. This is achievable when you show politeness and address their concerns with simple options to provide will make them feel that they have been served way beyond their expectation. No matter how bad your personal life is for the moment set it aside and always brings out that sweet smile and approach towards them. Most often repeat customers will keep coming back not because of the best price tag you have but because of how well you treat them.

 

What does Sex add to your Marketing Techniques?

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Great! I am pretty sure I got your attention just by looking at the title of this blog right? This may be a common practice by online marketers but still some cannot pull over the complete concept this has to be. SEX in itself is an interesting topic for many in fact getting together with your best buddies seems to be more meaningful and exciting when you share thoughts about it. Same goes out in using sex in increasing business potentials as though an entertaining content can contribute to your business popularity. And in some point some are not good enough to leave disappointed readers that a title with a sex word in it had nothing to do with sex. But if you are looking for reasons on what does sex add to your marketing techniques then this article is for you.

 

 

Sex topic sharing is an excellent marketing strategy… Believe it or not!

We cannot deny the fact that marketers use sex topic and photo sharing as a gimmick like a stunt to capture one’s interest and it works big time! Anyone who is busy enough with their day to day routines are a little entertained because of some sort of intriguing topic shared like about sex. It unconsciously gets the attention away from your present task as you will be attracted to the shared post which you want to open ASAP! It is sales and marketing strategies first base to increase leads and drive more potential customers in your business offers. Given that it worked in your first base but problem may still occur when you will not be able to let that curious audience hang on still or for long.

 

 

Sex Sale stands out from the crowd.. the big Digital Marketing world

Online marketing strategy has come to a point where guerilla concepts are top hit and sex sale is up to date effective. However, it can be risky too especially when facing disappointed followers and if you cannot make sex sale a sustainable topic. But with creative inputs and feeding new concepts involving sex as the topic then you can consistently win the crowd. It must be understood that breaking through is an advantage because of its quick marketing impact but business plan must still be included. If you ran out of concepts to share then you are in big trouble. Blending sex and advertising is a good point because it plays one’s mind over and over again.

 

 

Great marketing techniques are good because it draws attention but it will never be the best if the major point was not appreciated. You cannot just have sex sale forever if you are actually in to a formal firm but good marketing is possible for as long as you want if have studied and performed the techniques well.

 

 

What are the best Online Marketing Plans and Strategies for your Business

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When looking for ways to promote our business then perhaps online marketing plans and strategies are top priorities for this. For one, it must always create highly effective tools that will give your business top performance especially on this modern time. This comes with a thorough planning and research which of course a broad concept to discuss. Good thing this article will tackle on a more specific side of business taking and this is through internet accessibility. Let us find out how you can increase visibility with online marketing plans. How much you are willing to spend for the entire venture building? Where you want to locate this small business both online marketing planning and offline factors?

 

What makes an Excellent Blog for your Content Marketing?

 

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