There is no denying the fact that social media marketing is here to stay, from social media app advertising, advertising on TV with social media icon and content marketing with sharing ability to social media sites, you can tell that social media marketing has been a successful marketing tactic for most businesses.
SEO and Social media working together in harmony
Earlier this month, the Google has announced their new algorithm the Hummingbird. Which will make it easier for users to search, with precise results, mostly this is a good game for the marketers, for some a huge challenge. How can you prepare your business to the upcoming year?
With the mobile users bring traffic to website has increased dramatically since 2010, you can tell that most small business owners invest in upgrading their website which will invite more mobile users.
- Content is still going to be the KING
Google really explains it all with their zoo of Panda, Penguin and Hummingbird, that content still is the King of all marketing strategies. With these algorithms, Google is forcing marketers to be better writers, to focus on keywords, tags, description and sharing with a total of QUALITY, INFORMATIVE AND RELEVANT CONTENT!
- Be social
The most advised social media account to be updated all the time is the Google+ and page, which means that you need to share more stories, links, images and update your profile on Google+ as this will be the most specific and relevant search term in Google’s new algorithm.
Insights for online marketing 2014
For a clear insight of online marketing for 2014 here are some questions and answers that we gathered online.
- What is the content marketing strategies for 2014
Google says the content marketing will still be on top for all marketing campaign for the 2014, where focus should be on valuable and quality content. The technique is still to grow your community and boost your social media presence through content.
- Will paid advertisement be gone for 2014?
Branding will ever be more important, as to businesses need to stand out from their competition. This means that paid advertisement still goes a long a way when it comes to brand awareness. Paid advertisement means you are visible online. Investing on online paid advertisement is optional, but if you want to maintain your online visibility, this tactic is a must!
- More necessary to have content published, online promotions and paid search
- Make branding important
- Pay for social media advertising along with organic activities
- Multimedia marketing
- Responsive website design
- Smarter metrics
- Creativity, agility and innovation to attract target audience
These are the few things you need to have if you want to have online visibility.
These things all demand careful considerations. Not sure where to start? Well, that’s why we’re here. Socratic Investments has the expertise and knowledge to answer all these questions and help you develop a business structure that meets the needs of your company.
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