Companies today upstream their activities such as outsourcing marketers, productions and logistics, to reduce the customers cost to emerge the value of competitive advantage. Down streaming business activities might save you a huge amount of money, but if you are way out of your marketing plan and business plan you can say good bye to your revenue in a month or so. So to start out with, you need to conduct a marketing plan, especially in a high season such as Christmas.
Major elements in digital marketing for Christmas
For efficiently designing your digital marketing strategy, without these 5 elements your strategy will not be successful:
You focus on your customer’s loyalty, what makes them come back for more? Good service? Quality products? Digital marketing can focus on customers trust on brands, so make sure that your brand is trustworthy and you can make sure of that by giving them the best experience through great customer service and quality products.
- Customer Centric
Since people today are centered in advanced technology such as mobiles and tablets, and not to mention all the apps that will make every day life easier. The businesses should then focus on reducing the customer and the brand, to truly tap into their interest and present only what is relevant.
- Metrics and measurements
You should also focus on advertisement and customer visit by tracking and analyzing the data to have a clear image of effectiveness in your marketing.
Digital marketing on Christmas season
Christmas is not only a huge opportunity for Companies to increase their sales, but to reinvigorate relationships with customers. Communicating with your customers, will renew the insight on your products, valuable information, develop loyalty and rebuild relationship for increasing repeated sales.
December is a great time to increase last minute sale for the year, this can be done off course through online advertisements, promos and discounts. People and businesses are extremely busy in December, so communication is a little tough. But you can do all the communication you want through your digital marketing campaign, send straight forward and clear messages as well as friendly reminder of shipping dates.
Your digital marketing should include the following:
- Website redesign – use your website for your seasonal offers; this is your personal platform which can allow you to be really creative by rearranging the products and redesigning the photos and creating a seasonal theme.
- Banners – if you are not sure about changing your whole website, you can add banners of your promotions or slideshow on the products which are for Christmas sale.
- PPC – you can still add PPC ads for your Christmas campaigns, which will attract more customers to your website.
The beauty of online marketing is that you have large option of free resources to use for your marketing campaign, image editing and social media features which can be really useful. With the Christmas to be expected the busiest time of the year for both parties, this is a season on contemplating festive sales and a chance to push your sales with bold and direct messages without being judged to be pushy or promotional.
Get the chance to redesign your website from Socratic SBC | Small Business Consulting, and get 30% off during this season. A whole fresh start for the year 2014, Socratic SBC offers FREE mobile website for every purchase of Website or Graphic design Package
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