How does your marketing plan doing?

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One of the most common complaints entrepreneurs could throw out in their business is that they blame it on uncompetitive marketing plan. Oftentimes unable to check on the marketing strategy if it works or not is a major contribution why there is failure. It is simple when your business does not generate leads then your marketing plan is not working. Seeking service from professional business consulting would clearly answer how does your marketing plan doing?

Are you out of idea for your marketing strategies? 24495879_s

There could be variety of points that can contribute to a well rounded marketing plan. In the same way ideas for your marketing strategies could give horrible experience for your business too. And when negative impression will be expressed by a customer spreading it to everyone is expected. So how would you avoid running out of ideas?

  • Professional business consultant will give thorough advice on what to consider and what not to consider. Marketing strategies are researched on by an expert marketer so that they could program your marketing campaign that will be effective to your prospects.

Professional business consulting makes the marketing a lot easier despair-consultant

You won’t need the service of professional business consulting if you are doing a great job in taking care of your business for your customers. This is not just about a promise to generate leads but professional business consultant works hand in hand with your career taking. They go over finding solutions to your dilemmas so that all your marketing plan and ideas will be put into order easier and faster to achieve. Here are the common questions your hired experts might want to know about:

  • What do you want your marketing plan to attract? – Targeting specific audience basing on your niche, trends, demographics and factors within your industry.
  • Do you like a remarkable market? If you say something, post something and do something just like your competitors then you will never stand out.

If you think hiring a business consultant to market your business wait until it all goes wrong by hiring amateurs buiness_consulting

Goal setting is easy said than done! That is why if you are looking for a service provider company that could not just marketing plan but go beyond it through professional business consulting then go for experts! Thinking that amateurs will owe you less would only put your business into its danger zone.

 

Business plan package can be overwhelming but once you start consulting a professional consultant your way to success will be as bright as the sun

Offered business package can be overwhelming and might lose your track and focus. But with professional consultant there is an assurance that even when you are overwhelm still you will be lead in a right way.

Business Consulting Package – what every entrepreneurs should know

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Knowing that professional consulting services are an important element for business success the least we can do is to be sure to have understood its concept. There are many service provider companies that one can ask for assistance with this. However it will be wiser if you have come up with enough knowledge on how to choose the right business consulting package before closing any deal. Written below are the ideal information to view what this specific offer be like and the things you must do in order to get only the best.

 

 

The art of Knowing who your Potential Customers will be customer-service

This is a part of a business consulting package that does not actually require expert’s ideas. Basing on your own experience you can identify who could be your customers if you are selling a certain product or offer a specific service. Trends can very well contribute to this especially that people nowadays are in to updating new stuffs. When you already have your own sets of customers let them know your new offers. Social networking sites are the best mediums nowadays to inform your business supporters of your new products. Or simply ask customers whenever they visit your establishment if they are aware of your new products. This is a good sample of strategic marketing wherein there is consistency in your offers and for its gross sales.

 

 

Let your thoughts be heard so share it images2

Let the people working behind your business know every idea you want to include in your consulting services. For one, this could give them a head start for the probable roles they will play if changes will be considered. This is as well an opportunity to perform business plan consulting since you will be able to exchange thoughts with them. They will either view your new plan as a big contribution or might as well suggest not pursuing it because of some reasons.

 

 

22-Social-Media-Facts-and-Statistics-You-Should-Know-in-2014 During your free time make use of this to research of other ways to attract more customers. It is not just about increasing income but to allow to your venture. The more you find concepts that could both benefit your company and your customers all the more you will be engage to do things for the better.  Marketing plan must always be your major point here so that your customers will continually search for something new to your business.

 

 

All of these are just few of the many things you still need to learn when it comes to creating your business plan package. If you cannot afford to spend hour after hour to research on these then simply browse the internet and find a reliable company that can render professional consulting services like this one.

 

 

How to Find a Reliable Branding Consultant for your Small Business Start up Plans

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Every business taker whether new to the industry or an expert would search the world for the most reliable employees to work for them. If you are deciding to hire someone who is a branding consultant then you need not to forget important aspects to be followed.  It must be clear that the earlier you pursue on business the more experience you can gain and for the years to come. Marketing strategies relating to the finest and latest innovations are made possible by effective new business consulting.  This will article will give you some brief yet effective details on what to look after in a reliable branding consultant for your small business start up plans.

 

The need to Established Organization Structure through a Company Website 

 

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A way to well facilitate your company website is when a branding consultant include the idea of increasing public relations so as you can reach for more space that may give you additional earning capabilities. One popular option is when you promote through social media advertising especially if you have long had a social networking site with friends and acquaintances as this plays high visibility for your potential customers. Aside from giving information to future clients through your website, you can as well earn if you will ask other products to be advertised on your own website. Organization structure is an effective tool to execute business to business marketing strategies. There can be various revenues that can be as good as alternatives if you make use of your spare time like during weekends or non working hours to be involved with these people.

 

Branding Consultant: On picking for your Company Website Designs 

 

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On the other hand, those who can personally pick  company website designs attest that the site does not solely offer effective publishing but as well as full customer services met visually. Aside from this they want to settle on a company long been running in success with its good reputation. Company website designs can truly contribute to this marketing impact. Any promoting website can get the most out of a free charge services from a hired branding consultant.

 

 

 

Provide alternatives if you cannot offer their demands

Business word cloud for business concept, Competitor analysis

Going about the idea of choosing your design, one thing must be remembered is to what you are the aspects to deal with. Evaluate the market’s needs through competitive analysis and provide alternatives if you cannot offer their demands. Outline your company’s products and services so as it can well feature everything it takes simply through creative designs. What is nice about company website designs offered by a branding consultant is that it can provide you samples you can refer to or else use. There are specific niche that will best describe in a way that it can be more appealing in most search engines.

What does social media marketing look like in year 2014?

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With the Christmas marketing campaign is close to its end, the next thing you need to prepare is your Marketing Plan for 2014. It is a good thing to reflect on your marketing campaign in the 201, to be able to recognize the successful campaign and the ones that need improvement.

Make a budget for Content Marketing

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In this case, content marketing will always be trending, quality content is the star in social media marketing, without a good piece of content you will have nothing to share on your social media sites. To improve your visibility online you need invest in content marketing and combine it with social media marketing.

Image sharing will increase

In the year 2013 Pinterest and Instagram plays the major role of photo sharing online, which we will see more of in the year 2014, again with the mobile devices, tablets and even cameras that has social media sharing features. Smart social brands recognize this, and clearly share images of their products, even better a before and after photos of their customers if they have a beauty/health/salon online shop.

Video Sharing will increase

Let’s take a look at the Vine, YouTube and Flickr, the video sharing statistics has increased as the smart phones are continuously upgrading their quality video apps. Even Small Businesses create their short promotional video, which can increase online visibility.

Top 7 Video Sharing sites (except YouTube):

  1. Vimeo
  2. Daily Motion
  3. Vevo
  4. Flickr
  5. Metacafe
  6. Break
  7. Veoh

Social media marketing

social trends 2014

Social media sites will evolve to be a customer service app, where you can interact and answer inquiries from your clients/customers and businesses alike. Twitter has promised 2 features on its site, Customer Service and Live events. Twitter is real time big component for Small to Large businesses, people who cannot find a company on twitter is seen to be untrustworthy.

Facebook on the other hand tries to make huge changes on its platform to attract or make more money out of its captive audience.

Youtube Major companies still see Youtube is the place to be, introducing new products will be done on Youtube more and more this year 2014. Which makes it more popular with a combination of Google+ sharing.

Social Sharing will be the billboard of events, meeting will be done through Google hangouts and other platform that allows multiple user to be in one place.

 

 

Conclusion

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Big brands will think differently this year upcoming year, about the way they collect data, and how they better can use all forms of data. Even with all the free resources online, still lots of companies will experience failure regarding marketing campaign, make huge and catastrophic mistakes. But as long as lesson is learned these misshapes won’t be a thing to worry about. Keep learning throughout your marketing campaign and you will soon master what your target audience desires and interests.

 

 

 

Break the bad cycle of your marketing

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How can you grow your small business with bad marketing campaign? Every small business need to provide relevant content and engage them into conversation on your blog or social sites. In order to grow your small business you need to review your marketing campaign and your goals to reach.

5 biggest marketing mistakes and how you can break the bad marketing cycle bad-marketing-circle

A large part of marketing relationship is allowing yourself to be vulnerable and let people in.

Mistakes:

 

 

1. Unimaginative, unresourceful and dull

Solution:

Bring your business to life in the service of others. Which means that you need to let other small business owners give you tips advice and information about how you can grow your small business. A good competitive analysis can be help

2.   Isolated and commercial disconnected

Solution:

Get aligned with your business objectives, review your business goals and take it into action.

3.  Hyperbole

Solution:

Get new ideas from the newest software to use for social media marketing for small business, create a vision and a model for innovation.

4.   Inward, it is all about YOU

Solution:

Marketing your small business can be overwhelming, but when you over promote your small business it can also destroy your reputation, create a network and try to promote others as well.

5.   Chaotic and Unplanned

Solution:

Review your marketing and business plan and define a new marketing strategy

 

How you can grow your small business using new content marketing and social media marketing strategy home-page-marketing-image

 

In order to grow your small business, you need to adapt content marketing into their strategy.

  • Engagement – engage your network on your social media posts through advice and promotions.
  • Professional relationship – LinkedIN is a great place for building your professional profile and connecting with other small business
  • Use Keywords and hashtags – you can use hashtags on Twitter, Google+, pinterest, facebook. Create a list of relevant keywords and use them as hashtag e.g. #smallbusinessconsulting
  • Company Board – use Pinterest wonderful business features, create a Company Board save all your product and service images
  • Content – use Press Release to add credibility and reach to your business, PR helps generate leads and awareness.
  • Local Listing – this is a great tactic for small business who has physical address, drive your customers to your store location by adding your business to local listing sites
  • Website – generate a mobile or responsive website, all traffic should go to your website.
  • Email Marketing – email marketing will also drive sales to your business, if this done correctly
  • PPC – invest in PPC to target potential customers effectively

 

Final Advice

Get into marketing mix to help you better market your small business, learn what other marketers do to market a business or higher a marketing company. Identify the needs of your target audience and provide easy and quick solutions to them.

 

Socratic SBC | Small Business Consulting provide a clear and effective marketing and business plan for small business with the most affordable price. Please visit our online store!

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395   
Fax: (202) 318-0689    
admin@socraticsbc.com

http://www.socraticsbc.com

logoSBC190x190

 

 

 

 

 

 

Marketing and business plan for small business start up

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Before you start a small business, you should develop a business plan first. A well organized business plan can help you go forward, make huge decisions and create a successful long term business. However not all business plans are the same, as not every business venture is ever the same. You can start with a simple business plan that you can present to your bank and/or to investors.

What you need to get started creating your business plan

When starting a small business these basic questions need to be answered

  1. What do you need to get started?

You need to think of the products and services you are going to offer to the market. Conduct a research of competitor and target audience.

  • Product development
  • Packaging
  • Retail quotations
  • Office equipments
  • Location
  • Website
  • Business name
  • Business logo and slogan
  • Financial record
  • Competitive analysis
  • Market research
  • Legal establishment
  • Legal requirements
  • Marketing campaign
  • Budget

 

  1. Research you need to undergo

When you have identified your big idea of a small business, it is time to balance your idea with reality. In order to start a business successfully, explore the market and look for competitors and get some great ideas on how they built their business successfully. Look at the target audience and how you can match up to their demands, list down the area where you want to include in your marketing plan.

  1. Making the plan

Planning is a way to set goals for your business which is attainable, if you intend to seek financial support, a professional Business Plan for Small Business must be created. In general your business plan should outline your business goals.

 

Outline and Business Analysis

To elaborate the above statement, here is a simple example of intermediate plan.

  1. Executive Summary – a short summary of yourself and your professional back ground
  2. Objectives
  3. Mission – your business purpose
  4. Keys to success – Your short promotional plan
  5. Company summary
  6. Product description
  7. Market segmentation
  8. Target market segmentation
  9. Market needs
  10. Competitive analysis
  11. Sales and marketing plan
  12. Business management
  13. Financial plan
  14. Profit and loss strategies
  15. Projected Cash Flow

For more discussion about Business and marketing plan, consulting a business mentor is also advised, to create the proper Business plan presentation that you can present to your bank or investors. A good market analysis is also important, which can open your eyes to opportunities that weren’t so obvious.

Contact a Small Business Consultant today and seek help for your small business start up with proper planning and marketing.

 

 

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

 

25 tips for starting and running a business

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Starting a small business can be exciting at the same time daunting; knowing all the legal requirements to start a small business can be stressful. Nevertheless there are more to making your business legal, the most challenged part is how to market your business and how to find customers. With these steps below you can gather few notes on what to remember, when you are planning your business.

Different types of business means different types of legal requirements

The first part of starting a small business is to create a plan for your business, such as business name, business logo and most importantly legal papers for your small business. You need an advice of a lawyer, but the best thing to do is seek advice from Professional Business consultant. Some business consultants have a small consulting firm that can take care of your legal establishments through legal package, business plan package and marketing package. Here are some few good things to prepare when consulting a business consultant or lawyer.

  1. Consider your business to Corp, LLC or S Corp
  2. Financial statements/capacity/business loan
  3. Business name
  4. Market Research
  5. Marketing and business plan

Business and Marketing plan for small business start up

How to promote your business using the 4P’s

  • Product – describe how your products/services will meet the demands of your target audience
  • Price – create a competitive analysis, to get the most competitive price for your products and services
  • Place – your location, think if you should have a physical store or online store for your business.
  • Promotion – how can you connect with your target market

Your marketing strategy  should also include your marketing budget, your sales and marketing costs will determine what type of marketing campaign you can run for your small business.

Online marketing can be done, through free marketing campaign such as social media marketing, media campaign, content marketing campaign, email marketing campaign etc.

Offline marketing can be done, through local newspaper ads, radio, local tv advertisements etc.

Next is how you can operate your small business

Operational plan is also a major importance for your small business, these needs to organize and planned well to achieve your goals.

This is also great for your small business description:

Day to day operation

  1. Hours of operation
  2. Suppliers
  3. Credit terms

Facility requirements

These include the location of your business, size, and number of employee, lease agreement, business license, and supplier quotation.

IT requirements

Most small business does include this on their business plan

  1. IT systems
  2. IT support
  3. Consultants
  4. Customer service software
  5. Web developer

Human resources

When your business starts to grow, you will need HR, this can help you manage your employees, training, recruitments, short and long term business plan and marketing plan, retention and pay rolls.

Get a professional business consultant and discuss these few things below

  1. Business layout and chart
  2. Job description
  3. Skills required for the applicants
  4. Training Budget
  5. Taxes and Employment contract

Financial information

As you put down your plans for your small business, you need to look at your financial record. Such as

Cash flow – Monthly cash balance between revenue and expenses

Sales forecast – The amount of money you get from your sales of products and services

Final words

These are just the few things you will need to get your business started. The first thing you need to consider is small business start up package for small business, wherein business and marketing plan is included. The next thing is get your legal package for small business, to make sure that you are running and managing a legal small business and your small business will be unique in terms of business brand, business name and logo and many more.

You can contact a Professional Business Mentor for an affordable price and get quotations for small business package. Contact Roderick Hunnicutt for more info, or visit the website www.socraticsbc.com for more info about small business start up.

 

 

Influencer plan to help you with your content personalization

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Influencers are defined as bloggers, competitors and organizations that create contents based on interests of target audiences. Initially influencers track keywords, authors in trade industry and online marketers. Small business fail because they oversee the part where they need to influence their target audience, here are some few tips on how you can become an influencer through blogging and other online marketing strategies.

What is influence marketing?

 

Marketers define influence marketing as an overall marketing campaign of your small business and how you influence your target audience online. You want to influence your audience through proper research of content sharing and creation as well as media marketing along with social media marketing. Influencers do possess the key to business success, as they are already gone through most of the challenges online and has mark a status online that is hard to achieve.

To become an influencer you must create a personality and business branding online that will be hard for your target audience to ignore and for your competitors to compete with.

Here are the basic elements you need to create influence marketing

Combine old marketing and new marketing methods together and follow these 4 M to create your influence marketing plan.

  • Make

Build personas and profiles based on your target audience and place your customer at the heart of your influence marketing effort. You will need to research your audience information and their awareness in your products or services like yours and also look at their purchase history. These stages need different tactics and outreach but identifying where your target audience is and who they talk, can build up your potential client list.

  • Manage

Once you have identified your market and target audience, you need to move towards manage stage of your small business. This can take many routes; the actions could be identified through these stages

-Did you cause a positive or negative view of your products?

– did you make the clients move to purchase stage?

– how can you guide the consumer to final purchase stage?

-did the consumers understand your brand message and how can you improve this.

These are just some few samples of how you can manage your influence marketing through question and answer that will affect the consumer’s movements.

  • Monitor

If you ask someone about social media monitoring today, most marketers would probably reply with a software or program to use. When monitoring your influence marketing campaign, you need to go deeper into the results that o certain program gives you.

Negative and Positive sentiment still play an important role, monitoring and categorizing your consumer relationship into small core group of people, it will be easier for you to monitor their actions.

  • Measure

When it comes to influence marketing it is important to have the ability to measure, who is responsible for your ROI.

Here are some few business objectives

–          Who drove the desired action the most

–          How many messages that your certain personas need to move the next stage

–          How close are to you to reach your online visibility goals

–          Do you have new improved product reviews

–          How effective was your targeting

–          What is the sum effect on your brand and your competitors

Again these are just some of the questions that you need to include on your measuring stage

 

The 4 Ms to your content personalization

When you get the hang of the 4 Ms for your influence marketing, you will automatically also bring that your content marketing strategies and you will create a more personalized content to share to your social media marketing. Once you have stabilized the reputation online by being an online influencer around your business niche, traffic will then increase and sales will become continuous.

Influence marketing is today defined as today’s need to change and amplified messages that will affect your audience buying moves. With influence marketing, without actions being taken that goes beyond your old marketing strategies on social shares and blog post that drives the consumers to make the purchase will all be in vain.

 

Planning and setting goal is your way to business growth

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The rise of social media marketing, content marketing and over all internet marketing, where all marketing campaign are being mixed up and integrated with each other, there is no secure way that you can be seen online. Therefore you need to belong into a certain community and at the same time stand from the crowd. So can you really maintain and continuously improve your marketing strategies?

Setting your goal and keep planning to improve your marketing campaign

As time goes by your marketing campaign that started a month ago may no longer be relevant these upcoming months, therefore it is important that you keep track with what is going on, on the internet. Proper research is the key to a successful planning. Planning is not enough; you need to set goals for each of your marketing campaign. Here are some simple steps to follow:

  • Research – It is essential to dedicate yourself to proper research of the current market. Research should include which of your topics that are being discussed the most which topic that are generally popular online, social media and blogs.
  • Online trends – It is also important that you keep an eye on what is trending and popular, as well as where your costumers spend most of their free time. It is very important that you engage yourself in conversations online, like on social media platform or through blog commenting.
  • The right timing – No matter if you share the most valuable post online, if it is posted on the wrong time it will not get noticed. So keep a note of when your audiences are on social media sites, and schedule your posts within that time frame.

 

Product Identity, management and marketing

It is important to review your products and the keywords used for each product, makes sure to identify them one by one, it is also important that you have a clear direct description of what this certain product is and how it can help your audience.

Recheck your SEO methods, are your free organic traffic increasing or decreasing. Review the keywords and products online, search your own products using the keywords that you have used earlier. Take note on how you can market each product better.

You need to think of the permanent results of your SEO, there are more than 1000 sites on the internet that offers the same as you, make sure that you stand out from the crowd. Unlike any other advertising process, SEO gives you permanent results, once you gotten your place on search engines, you have require only a little restoration to maintain your position.

 

Conclusion

T o be effective in marketing, you need to focus on time and management, and the freedom to control your marketing and the constant planning of your promotion. For great marketing results, you always have to start with planning and continuously reach goals and improvements.

Social media marketing – evaluate your costumers and your market

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One of the biggest misconceptions of social media marketing is that you think it is only for big businesses.  If every small business do not have social media accounts and interact on social media, their business will end up in the trash bin. Small businesses today are great in sharing their knowledge as well as products online. So are you ready to update your small business social media marketing today?

 

Dedication – Does your business passion venture so far ahead of time?

Launching a small business is tough enough, and to think you need to market this business as well.  Dedication to your goals is very important factor to which you should consider marketing plan package, to help you with your business marketing.

Once you have established your goals, it is important you measure every aspect of your marketing plan. There are some great analytic tools online which are free, take good use them to know where you stand in your keywords, websites and audience.

 

Know your audience and market – Does your idea fit in the marketplace at the moment?

It is easy to forget that targeting clients/prospects can be difficult without the proper engagement with current clients.  Know more about your clients needs and ask for their opinion, where you can be better in serving their needs.

One of the easiest way to track your audience and business is to monitor online conversation about your business or services per say. You can either start your own discussion or take control of those discussions.

 

Optimize your content and share – a great and effective Page rank strategy for every small business

 

Yes! Your clients want to read about your services, about your products and mostly your knowledge around your niche. Not only your clients are interested reading your blog but bloggers alike are very interested in sharing new contents to their social accounts. Optimize your content with proper and relevant search terms, keywords and back links.

 

 

 

 

Which social media is best for small business?

Competitive analysis will tell which social media you should use, because your competitors are using them as well. Create social accounts; be on twitter, facebook, Google+, LinkedIn and YouTube, because that’s where everybody is.

Consider the audience you want to reach and where you can find them. Social media today sent out a statistical data which shows that facebook is still the most popular social media platform, sharing photos and contents, followed by twitter and Pinterest.

Each platform is different, and that’s the beauty of social media marketing. Take a look at facebook, Social Media today says that you will find teenagers spend more time on Facebook than twitter, while twitter is best for short messages such as Qand A and content sharing.

Linkedin is best for Business to Business interactions, where you have the opportunity to record your skills and educational background. Create a group on linkedin and invite people to join the group and discuss business details there. You will be surprised how much you can learn from other business owners.

Pinterest, Instagram and Youtube, gives you more visual marketing strategies, where you can share images of your products.

 

Use social media marketing effectively

Now you know your target audience, it is time to plan your posts, you can begin to connect and interact with your network.

Bu t be warned – lots of small business tend to get the social media wrong. Do not treat social media platforms as a way of advertising your business, and do not broadcast to people in your network to follow you because you follow back. Try as much as possible to interact by retweeting/reposting interesting contents, answer direct messages, comments and always greet with respect.

Start slowly on twitter and facebook, do not over like and promote the first few days, follow the social media marketing plan that you have. Get a social media tool such as hootsuite to schedule your posts, and do not forget to mention people on your posts, you may want to share others blog content and let them know by adding name tag e.g @rwhunni. Shorten the link to the blog post, and try to use hashtags as well, if you should be posting this post you can hashtag #socialmediamarketing.

Start a conversation on pages such as Google+, Facebook, linkedin, and twitter. Listen to what your followers have to say and try to answer their questions honestly. There is nothing more irritating than answering to robots.

Create advocate – be helpful, be informative and most of all be friendly.

Share relevant content – as mentioned above paragraph make sure to share others contents, look for your followers blog, make sure you comment there as well, and share the interesting newest post.

Do not post too much – Let your social media strategies be slow but effective. You do not need to be always on social media, give your posts some rest. And importantly find out the best time to posts, recognize when your network are mostly on social media, what time of the day.

 

There is no magic to social media success, you need to work it out, keep it running through sharing contents, sharing links and interacting. You must learn to approach social media marketing challenge with open mind, acceptance of constant change. Find out what other businesses are doing and differentiate your business from theirs, the thing is to stand out from the crowd. 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com