Just like every other marketing plan and campaign, social media has also its own unwritten rules. Everyone is demanded to follow these rules to be part of the game, however there are newbie to social media marketing and might have missed out on the basics of Social media marketing.
For effective social media campaign
When starting Social media marketing, you assume there are some to dos and not to dos that are unwritten rules and only marketers are aware of. Just like in life there is no shortcuts, if you want great results you must follow rules step by step to achieve the online visibility you want for your Small business.
Here are some few rules that you might find helpful:
- 1. There is no elevator to success
Social media marketing is all about investing time, efforts and energy and most importantly creativity. It is a commitment that cannot be avoided nor ignored.
- 2. Be an expert in your filed and contribute
If you cannot contribute something valuable to your community, no one will be interested in following you or worst trusting our business.
- 3. Engage and have a meaningful conversation
If you do not give meaningful feedback to your network do not say anything at all, remember first impression lasts.
- 4. Avoid too much self promotions
Constant self promotion isn’t interesting it is annoying; you are a needy business man.
- 5. Keep it unique
Be true, be yourself and draw your crowd by our interesting knowledge.
What is trending today, might no longer be of interest tomorrow
If you are measuring your social media efforts through conversion, it is pointless. Measure your efforts and make the adjustments whenever needed. Engagement through social media should not only lead to sales but enrichment. Patience is a virtue, and you will need to wait to get into a business to business relationship with your crowd before you head on with your sales pitch.
Use trending topics to engage with your social network. Look for the most popular topic or discussions and add insight to that.
If you cannot describe it by word, use an image
As the saying goes “ a picture is worth a thousand words”, it is not enough to just tell use the features you have on social media, add photos to your status updates. Do not ignore fans and followers who tries to make a connection with you with their comments or likes. Always follow up with your followers and make them feel special. Tag your friends on relevant and interesting images.
Social media marketing can and may lead to sales success if this is done with the right manner, if you are not enjoying yourself then you are on the wrong track. Social interactions should be fun and interesting.
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