The impact of Social media with humming bird

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Another new search algorithm from Google, The Hummingbird, what does this mean for marketers? Humming bird is responsible to answer complex queries and more search knowledge for users in terms of search. Google announced that this new member of their large SEO algorithm is a preparation for mobile searches.

How does hummingbird help social media marketers today?

Google Hummingbird What You Need To Know

As mentioned Google are preparing for a future of phone users, where your recent and most used searches will be used to give you wider and more precised answers. How can you keep up with your small business with this new algorithm?

  1. Mobile web search

Improve your mobile web search, keywords and your mobile website. Google’s main focus this year and the upcoming years are for mobile users to completely search through internet like they do on their desktops. This means small to large businesses should prepare their website to be responsive and optimize their page. This also means that you need to have a redirection to a mobile version which will make it easier for your mobile visitors to view your business website.

  1. Google + and page major changes for you

Update your Google Profile, which also means you need to update your Google+ and page, to get a better search results for your visitors. The Google Authorship would be the most common appearance for marketers and small business owners. One click to be directed to your Google page will give you the best traffic to your website.

  1. Create and publish through Google+

Even though that Google did not mention the Google+ and Humming bird connection , it is through common sense that you need to follow the simple unify all of Google’s social platform and the new algorithm.

How can you improve your Business presence with the new algorithm

Improve-Your-Online-Presence-With-Facebook-Twitter-Google+

As social media marketer, your daily tasks and routine is to improve your presence on social media with consistent updates and posts. Whereof with the new algorithm, more effort on being social is needed; here are some few tips below:

  • Active Google+ and page – be active daily and try to interact through sharing and comments on the newest posts in your circle.
  • Be a part of communities – be active on communities that are related to your niche and follow the people who are member of these communities
  • Share share and share – share multimedia, photos, videos and audio. You should share at least 3 relevant posts per day
  • Hang out with people – use the feature hang outs, or join some relevant discussions through hangout
  • Do not ignore Hummingbird – In the Google conference, Google mentioned that Hummingbird should give precise and fast results. Conversational results are mainly the reason for creating the Hummingbird, and this is for all mobile users and Hummingbird bird is focused on the meaning behind the words, it is paying more attention to the way a user uses words to search and give back a more precise search results.

SEO and traffic from Google

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Your question now could be, is SEO dead now? Or will you lose traffic from Google? The answer is NO, the SEO remains the same, create unique contents, use your keywords and URL wisely, Hummingbird just helps people get more of what they search for.

 

 

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Marketing and business plan for small business start up

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Before you start a small business, you should develop a business plan first. A well organized business plan can help you go forward, make huge decisions and create a successful long term business. However not all business plans are the same, as not every business venture is ever the same. You can start with a simple business plan that you can present to your bank and/or to investors.

What you need to get started creating your business plan

When starting a small business these basic questions need to be answered

  1. What do you need to get started?

You need to think of the products and services you are going to offer to the market. Conduct a research of competitor and target audience.

  • Product development
  • Packaging
  • Retail quotations
  • Office equipments
  • Location
  • Website
  • Business name
  • Business logo and slogan
  • Financial record
  • Competitive analysis
  • Market research
  • Legal establishment
  • Legal requirements
  • Marketing campaign
  • Budget

 

  1. Research you need to undergo

When you have identified your big idea of a small business, it is time to balance your idea with reality. In order to start a business successfully, explore the market and look for competitors and get some great ideas on how they built their business successfully. Look at the target audience and how you can match up to their demands, list down the area where you want to include in your marketing plan.

  1. Making the plan

Planning is a way to set goals for your business which is attainable, if you intend to seek financial support, a professional Business Plan for Small Business must be created. In general your business plan should outline your business goals.

 

Outline and Business Analysis

To elaborate the above statement, here is a simple example of intermediate plan.

  1. Executive Summary – a short summary of yourself and your professional back ground
  2. Objectives
  3. Mission – your business purpose
  4. Keys to success – Your short promotional plan
  5. Company summary
  6. Product description
  7. Market segmentation
  8. Target market segmentation
  9. Market needs
  10. Competitive analysis
  11. Sales and marketing plan
  12. Business management
  13. Financial plan
  14. Profit and loss strategies
  15. Projected Cash Flow

For more discussion about Business and marketing plan, consulting a business mentor is also advised, to create the proper Business plan presentation that you can present to your bank or investors. A good market analysis is also important, which can open your eyes to opportunities that weren’t so obvious.

Contact a Small Business Consultant today and seek help for your small business start up with proper planning and marketing.

 

 

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com