SEO or Search Engine Optimization refers to optimizing ones website to rank highly on search engines, for users to easily find a certain business. Local SEO is for optimizing local business for local searches. For example if you focus on South Beach Miami means that whenever a user search for particular business in South Beach Miami, your business’ website will be on the top page of search engines pages.
Content marketing and Search engine optimization
Content marketing on the other hand, is one of the most essential part of Search Engine Optimization or SEO, it is essential to create valuable content that will lead back to your website and business niche, content that is designed and attract users ultimately generate leads and sales.
Blogging is important
Keeping a blog is very important for business to be found and for users to engage. Most businesses have a strong online presence on a regular or even daily basis. Search engines identify unique and valuable contents and blog is the weapon to get seen online and even be a trend on social media. Keeping a blog and regularly update the contents will optimize your website for search engines.
Create a quality video and image
Content is not just words, instead content should be about everything that is written and posted or even displayed about a business or website. Image and videos are also an important part of content but most businesses tend to forget about this or at least prioritize it. However with the new technology, video and image tends to attract more readers and a larger audience along with a great title tag, Meta tags and description. Remember great keywords and local focus, both can improve search engine rankings.
Local business needs to cultivate online reviews
If you want to focus on attracting local clients, you need to focus on cultivating online (local) reviews. You can either hire SEO companies to handle your submission on local listings sites such as Yelp, Google Local, Yahoo Local and many more. You can add your business to these sites and ask your current clients to add a review on your business listing. The reviews you garner, the higher your business will rank when users search for your products and services in your area.
Social media is a must
When a business have a blog with great and valuable contents, the greatest way to promote your content is through social media sites, if your business is not on social media or active on social media sites, you are already losing 70 % of your potential customers to your competitors. Social media is a great tool to connect and engage with your potential clients or social media can be the key to building a brand and enhancing your local SEO effort.
According to Forbes magazine published in January 2015 written by Jason Demens, the biggest problem with local SEO efforts is inconsistency. This article is not referring to inconsistency of posting schedule or branding, rather the inconsistency of your business down on terms of local SEO is inconsistency of your NAP, Name, Address, Phone. Search engines such as Google are very detailed and accurate with it comes to the business’ NAP to categorize business, in which helps the Search Engines find its similar products, services or business name is searched. When there is inconsistency in Business NAP, the ranking can dramatically decrease.
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