Website design mistakes Small Business make

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Today website acts as 24 hour sales person for companies. However your website is your marketing and branding element.  One mistake can turn away potential client.  While it is important to keep your reputation online, 1 to 3 clients giving negative feedback about your website can decrease your sales. One way to keep your website from flaws is to keep it up to date and A to B testing from time to time.

Here are some few common mistakes most Small business make:

Overlooking your target market and audience

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When you are rushing to get our website done, you can easily overlook your target market and audience. You have to consider your target audience when designing your website, for instance if your target audience are women from 21 to 35, perhaps choose a website design with colorful schemes such as www.cosmopolitan.com , light colors and more on visual graphics which will attract women.

If you are targeting men from 21 to 45, you might want to have more masculine design and darker yet sophisticated colors such as www.menshealth.com .  Design is an important factor for our website as this will create first impression of your business, and as an old saying goes “First impression lasts”.

Overboard with the colors and design

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Too flashy design isn’t good for your marketing strategy, overdesigning your website will end scaring your clients away. Do not go overboard with the design, the simpler the better. You can create a magnificent website design without going overboard with flashy graphics. Easy navigation and simple product images and proper informative product/service descriptions are all there is to attract or make your potential customer stay longer on your website.

You do not have a clear CALL-TO-ACTION button

bad web design

How many times have you come across a website, where you are navigating around on where to find the contact page, call button or inquire here button. What is the purpose of your website? This is the right time to ask yourself that question again. Make sure that you are answering your customers questions, by adding contact us here button or email us here button, which gives the customers sense of urgency to contact you for the special offer or interesting service/products you have on your website.

Your content is out dated

 

This is why website design is better left with the pros, an enticing and effective website design contains the right and up to date information about your products, service and overall company. If your website lack of fresh contents, your target audience may assume that you are no longer in business or you are not competitive enough to deal with fresh information.

 

Your website is NOT social

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Did you know that 75% internet searched comes from mobile users? What does this mean? It simply means that you should also focus on your target audience using mobile devices.  Is your website mobile friendly? How frustrating is it to view a website from a smart phone that does not fit into your smart phone screen? How irritating is it to navigate with non –mobile friendly website?

Another big discouragement from potential customers is that this particular business does not have Social media profiles. Again first impression matter, especially when it comes to Small business. Letting your potential clients connect with you on social media is a great way to build trusting relationship. It is a great way to let your clients know you are social and humble enough to let them connect with you on another level.

 

Conclusion

Website design are better left off to professionals, While DIY website designs can be tempting and can accommodate your tight budget, You have to think of your business reputation in the long run. Your website is your online sales person and is the first contact you have with your potential customers and a chance to interact with your customers through your brand. Are you really willing to risk that?

 

So let us help you build your FUTURE today! Grab our offer for Graphic design package + FREE mobile website!

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com

Tips on Finding Loyal and trustworthy graphic design team

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Are you in a lookout for professionals who can create designs that will meet your expectation as a business owner? Professionals who can effectively render designing tasks that will convey messages to communicate prospects? Simple but not easily copied by others ensures quality trademark use for your business. But for starters it may seem so hard where to find loyal and trustworthy graphic design team. Here are some tips that can be related to before actually hiring one.

 

Post Over Job Listings

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There are massive websites where you can post for finding employees to do a specific job for you. Depending on your needs, you also have to consider where you will ideally hire these individuals. If you aim to follow a strict budget then you can outsource such service from popular job hunting websites.

  • There you can see posted profiles of individuals worldwide including their skills and work experiences. Apart from the services they can render you will get to see their pricings per hour or per day so you’ll be able to set budget allowance before hiring them.
  • Be clear on what your conditions are including their time in and time out. In this way, you will have a clear agreement to them. If possible prepare your contract beforehand in case you will need the services soon.

 

Concrete Goal to discuss

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One of the most essential things that you and your employees need to know is the business goal. It has to be clear that designs will be tied with the company’s goals. Your hired graphic designers must have a concrete reason for working the day to day tasks in completing the project.

  • Getting the details from you as an owner who want to add and combined with the team’s perspective. It is wise enough to consult the company with complete graphic design package offer. This is about producing designs and visual representations for trademark use. Also, designs researched to achieve target audience and know about their expectations from the products and services you are selling.

 

Website and Logo Creation Portfolio

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Since you already have found the loyal and trustworthy graphic design team that will render credible tasks for you, the next thing to be asked for is portfolios. You’ll know then if the team is committed in such task if they can present the project on or before the given timeframe.

  • For website designs see to it that the graphic design package include technical tasks following optimizing the website. Designs can possibly drive traffic to your website when the team has produced quality images that the search engines would acknowledge.
  • Lastly, on logo creation the basic considerations include company’s visions to serve for its prospects. Logo must be remarkable but relevant at the same time so your audiences would appreciate it.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Graphic Design – How Important is it?

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Strong visual balance is a gift that maybe few could actually have in their lifetime. Some of us would leave with great awe as to how graphic designers can able to pull out perfect harmony of contrast, theme, emphasis and communication towards their subject. However not all artists can be efficient when it comes to the best visual representation to ones business. Graphic design package is one of the most in demand outsourcing job today and to further understand why here are some reasons below.

 

Business Owners are not Designers

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This is definitely an obvious reason and that hiring graphic designers will make things easier to achieve. Business owners will be given enough time to focus on their personal errands especially if they have hired credible designers.

 

Graphic Designers understand Visual Balance

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As mentioned, there should be visual balance as it will contribute to viewer’s eyes and perception. The best image is the ones that speak for it and that is a prime goal why hiring professional graphic design team will help on your business trademark.

  • Distributing the elements of design and maintain good harmony on it would make a light appeal to viewers. This means to say that just by looking on your visual representations they know then that your company is worthy of trust.

 

On Trademark Use – Be on the safe side!

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Starting up a business whether for local and online base requires permits that should be strictly followed. One of the known requirements is the trademark use. There are so many points that would best fit in good trademark such as:

  • The uniqueness of your company logo. This does not have to be overly designed logo but meant that it has to be yours and yours only. Businesses of the same niche often have similar company logo but all of which are unique because if not then it could lead to violating trademark policies.

 

Low Cost Services when Outsourcing

Graphic design package can be outsourced these days which help a business owner to save good amount of fee for the services.

  • First, you do not have to provide an office for your graphic design team and let them work on a limited timing. This will further save you for general billing such as light, water and other office expenses.
  • Outsourcing benefits you in a way that they could meet your needs the soonest possible.
  • Graphic design have deadline and you do not have to keep your employees long enough and let them be paid even without projects.

 

Graphic design plays vital role in a successful business but it does not have to owe you mounting fees. Double checking the background of a company will ensure how credible and reliable they are for your business’ graphical needs.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com