How to improve our brand awareness through email marketing

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Any successful business has a great team of marketers behind them; they invest in such to get their business on top notch on the world of internet. It is the tough marketing efforts that make business successful brand awareness. The boost of brand awareness ultimately improves sales and profit level.  However lost of successful business still battling with email marketing, how they can initially catch their readers attention as a matter of fact according to campaignmonitor.com effective email marketing has returned $42 dollars to every dollar spent. So in the long run with the correct calculation that is a uge amount on your revenue in the long term.

 

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How essential is email marketing?

Regardless the type of business you run email marketing is essential part of your brand awareness. Consumer would like to connect with you privately through email; consumers would like to have your personal advice regarding your products. Some buyers do not feel comfortable discussing such matter through social media so email marketing is the ultimate solution. According to studies people are checking their email more than twice during the day for product and services updates.

Understanding email marketing

Sending out promotional email can sometimes end up in Spam or junk folder, therefore it is essential to understand the links to use and the introduction as well as the subject line to use when sending out emails.

  1. Regular emails – If you send out emails regularly like for example daily emails to your existing and potential consumers will most likely they will mark your emails as spam. To reduce the risk of ending up in a junk or spam folder. You need to send out to them regularly BUT on a limited basis, let say monthly or twice a month.
  2. Links to use – Consumer wants to know what you are selling, not only that but they want to know more relevant topics from you. For this reason your email you should send out to your current and potential clients should include links to direct them to your product page or website.
  3. Offering discounts – There is no use of sending mass email to your all your potential clients, if the content is spammy or more likely too promotional. Instead through your newsletter, you can offer 25% DISCOUNT or buy and get 1 free promo
  4. The use of image in an email – Some businesses use embed image or large graphics through email, this can be very heavy to load when the receiver get the email and might just end up deleting the email before it finishes loading its image. So be careful in choosing your image.
  5. The right time to send emails – There isn’t really a right time to do that, with the different time zones your potential consumers might have, all you can do is hope that they will have the time to read and respond to your email. You can take a look at your social media reports and find categorize the number of visitors and your contacts as well you can send an automated email to 1 category for a certain of time and the second email would be for the second category etc.

Conclusion

Email marketing is one of the toughest marketing techniques out there, there are studies shown on how to attract your customers through email marketing and with a proper study and research you will in time learn to handle your email marketing strategies.

 

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Marketing Plan – What to do next after setting up your legal business

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So you have done all the legal duties for your small business, what are the next steps to take for your business grow and known offline and online? One knows well that it does not end there in fact getting into any business type requires persistence. This further means that you have to go beyond what are the basics. Here are some good lists on what to do next after setting up your legal business through plotting it down in your marketing plan.

Legal establishment, localize your business. By means of local listings as part of your marketing plan

This step is usually done over online practices such that your prospects will find it easier to locate your company. Local listing websites require sign up before posting your ad there. It has to be specific where your company is and the company website you have. This ensures your business to be seen by your targeted audience.

Strategic marketing, where does it start?

We could have thought of simply creating a marketing plan because we have good ideas in stored. But then we sometimes get stranded on the first phase or how to start this all up. Establishing of business legally is a concept itself and whatever you have set for the legal matters including branding then it should be your basis. All other things follow like themes, the probable sales and marketing strategies as it relevantly connect to your business type and offers.

On what is social media marketing

Why such gives importance in today’s business taking? Social networking sites play an important role to reach out to everyone. By using these sites with thousands of new subscribers each day it would be easier for you to grasp an edge in the industry.

On what is content marketing

How will this contribute to the goals in your marketing plan? Marketing as it always means to produce offers that are relatable to your market for the hope of getting return on investment. Content marketing enables to catch readers’ interest making them believe in such product. The more good contents to post all the more readers will be directed to your main site.

On what is b2b marketing

Business to Business marketing or B2B marketing is newly introduced in the world of ecommerce. This is to particularly get advancements on what your prospective clients expect from your products and services. Relating to other built businesses within your niche help you decide on further marketing strategies.

What is b2c marketing

On the other hand, Business to Community or B2C differs from B2B marketing as it has particular approach to marketing. This may or may not effective to a certain business type.

Learning what is email marketing

This concept although predictable by its name email marketing has opened doors of opportunity for online marketers who have tried their luck on this. The idea is to send out valuable email message to people and organization. Oftentimes the entire content is overpowered by the subject line so it is important to get the first phase on this or else everything will be gone to waste.

Just as the above mentioned, it justifies that creating marketing plan extends even to the extremes. Although the key terms being mentioned are just an overview, still a successful business is products of persistence which means you have to update time to time.

 

 

 

Business consulting service – how much should you pay for your business services?

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Many of us nowadays believed that there is a great big potential in the online business industry because of the powerful elements capable of producing leads. Marketing strategies have come to the point wherein basics are no longer the priority but to extend your offers to your most targeted people. Just as how smart and efficient the technology could offer all the more strategies online marketers wished to consider. Gone are the days when email marketing was this only option you can get over online transactions. That will never be enough since that it is no longer safer to do email transactions without much information of your dealers’ legitimacy. As a result, there are now service provider companies who are considered to check on validity of a firm. If you are interested in trying on this kind of career or else would want to find one then you must at least know how much should you pay for your business services.

 

Not the cost but the amount of effort to give: Type of Online Marketing make-money-online

It is always important to ensure that you are and will be at the safe side in business taking. Spending dollar after dollar is a serious thing that any business starter encounters and for that they want precautions. Online marketing is a broad concept and getting started requires you to accept the fact that millions of other online businesses are established before you did. And so online marketing has been an essential element in business consulting firm because anyone wishes to outperform competitors. Remember that internet savvy are getting wiser and wiser as time passes so resist sounding too fancy because no one would buy with that. It can further result to bad impression making your potential customers doubt your business’ capabilities – so be tactful at all times.

 

How valuable Content Marketing is to Achieve your business goals strategy-goals

As mentioned, you need to be smart enough to choose the perfect words to patch in you contents. Content marketing as discussed in business consulting plays vital role in today’s marketing impact. It has the power to convince potential investors to try on your products or services just by reading your content on your company website. The first few sentences can make or break the impression of your website visitors so be in their shoes and think of what you wanted to read about and to know about.

 

Become Social aware with Online Marketing Strategy mobile-tablet-phone-people-600x422

Creating accounts from various social media sites is another online marketing strategy. Businesses consulting always include this tip because of the dynamic effect it can do to your business. You extend sources and gain more people to be informed about your business consulting firm and its offers through active updates. Be sure though to consistently check on confirmations because opportunity might slip away.

 

 

Marketing campaign – how to organize your marketing campaign

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Marketing campaign here and there and everywhere! Yes, it becomes a global asset for many aspiring online businessmen. Why so? This is because it advances the business opportunity unlike before where it seems harder because internet accessibility has not been introduced yet. The mere fact that you can do almost everything over internet usage then your business means became reachable even to the farthest point of the earth. This article will guide you on how to organize your marketing campaign.

 

Targeting your Audience to increase leads M2_CH3_PT2_Who_is_your_target_audience

There should be the right way and the right timing to execute marketing campaign. Just like establishing a business, you cannot conclude that all business types are for all to avail. That is why you need to target the ideal audience for the business you have. This then you need to set up your marketing campaign. Research on this as to who, where and what your probable audience needs.

 

Knowing your Niche

The easiest way to execute marketing campaign is when you have fully understood your niche. For instance, you want to establish a restaurant business. Know what are the foods you would likely want to offer to your potential client? Is there particular cuisine you would like to serve? What is the theme you that will best suit your culinary services.  If you can able to determine your business niche and the contributing factors for its growth then it will be a lot easier to set your marketing strategies.

 

The use of Email marketing – get contacts from newsletter sign up email-marketing-branding-tool

Another effective marketing campaign being done by active online marketers is the use of email marketing. The idea is too simple that you wouldn’t believe it to be effective marketing strategies. One has to simply search for contacts over the internet from similar business niche. Afterwards, sign up for newsletter wherein you will send out emails from a given period and designated contacts.

 

Competitive analysis – compare competitors strategies

This has to be understood well, it says to compare and not to copy it. You can see from successful competitors what the marketing strategies that are effective. Assessing this by seeing to it how it has created great impact for the targeted market. The aim for competitive analysis is to learn from other’s experience through either their success or failure.

 

Blogging, sharing and responding   rock-your-blog-

There is no easier and more convenient step when it comes to making your business popular. Blogging with interesting contents are the best way to have a responding market. Here is where your prospects can actively voice out their insights and even feedback towards your offer. Publishing blogs with a designated area for social sharing like comment box portion.

 

 

Time frame

Set a time-frame for each of your marketing campaign objective. This is to help you fairly manage your other business responsibilities.

 

Seo tools for small business

Now this factor cannot be learned in a day or two researching. This is primarily the reason why business starters turn to SEO experts when it comes to website ranking tasks. This speeds up your marketing campaign especially if you position your company website ideally in the search engines.

 

It is best to consult a business consultant who can create an analysis plan for you. Aside from saving yourself for all the hassles, they can guide you to be in the best track when fulfilling this task.