Business growth – The Impact of communication

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Customer satisfaction is essential to maintaining the revenue and growth of a business, when a company has a poor customer communication methods, the company can be missing out on consumer feedback. The better the business owner and employees the importance of customer communication the more likely the company will able to assist the customers and repair the negative customer communication policies or practices.

Proactive customer communication

There are several stages to customer communication; those stages include initial purchase, retention and marketing existing clients. To get proactive communication in place that follows up after initial purchase to ensure customer satisfaction and to maintain contact with clients. Poor customer service after a purchase cannot lead to repeat purchase or recommendation.

Retention

Customer retention means that when customers call your company prompt and courteous service must be in place. Poor customer service and communication system where customers does allow to speak with a person will get frustrated and buy their products elsewhere.

Source of your revenue

Your customers are your source of revenue, if you do not ask your customers for opinion you cannot make your products better or get improvements or upgrades so you can you can increase sales. Poor communication does not allow the customers to input feedback.

Brand message of your company

In the mind of your customers, you get only to be one thing! That one matters the most in your company, that one thing is not found on your website, your online presence nor your employees, but your way on handling your customers questions and feedback. Your customers can help you with your business branding by spreading the good experience they have had with your company from products to customer service.

Rewarding your customers

Offering free goods, discounts and buying opportunities to regular customers shows that you value them and welcomes them. Giving out discounts on their next purchase is also a great way to make your customers come for more products. You can reward your customers in the most creative ways you can think of to make it more exciting for your customers.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

Marketing Tips that will lead your Customers to your Firm: Become a Business Advisor?

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It seems so easy for us to discuss about tactics, marketing concepts for both local and online consumers and some technical tasks. But if you were in a small business owner’s shoes you’d know that the best element for a successful business with satisfied customers is the love for the craft.  There are so many claimed marketing tips but it rarely gives importance to actually loving what you are doing. So it’s time now to write down to your marketing plan some of the most practical  tips that will lead your customers to your business.

 

Become a Credible Leader

leadership

Make sure to exert extra effort to encourage your employees in giving a more personalized approach making your customers patronize your business services. To whatever business type you want to pursue customer service must be prioritized because it is a huge determining factor to increase repeat customers.

  • Become a business advisor and not just a boss by encouraging your employees to never miss out the effort of simple greetings. Addressing your customers some simple yet noticeable greetings like asking them “how’s your day” could lift their moods.
  • In terms of online businesses, make sure that your website is filled with friendly approaches such as starting out a post with a greeting. Furthermore, simple to navigate websites are appreciated by online prospects too.

 

Find time to Reward your Customers

rewards

This perhaps is the most common yet practical tips that should be included in your marketing plan. There are hundreds to thousands of ways you can give back to your customers which they would love to go for.

  • Posting to which you offer free item after every 10 purchased transaction. Or a 10% discount for the next item after you have bought items with minimum amount paid.
  • Another advice for business and marketing plans is that holidays should be meant special to your business and to your clients. Special holidays like Christmas and New Year wherein you offer good discounts and throw freebies.

 

Sharing Personal Stories and Business Success

business

Being personal to your customers is something that is usual these days. People would want to be extra sure that who they want to deal with are trustworthy and credible. This is why you have to create an “About Us” tab on your website so you can extend your reach to your customers wherever they are.

  • Common social media marketing tip is to include creating a Facebook account wherein you constantly update your followers of your hard work and milestones. This can further make your business relatable to your present customers and even to prospective clients.

 

One does not have to an expert business advisor to let these all happen for their business. Just as long as you have a marketing plan with a big portion for customer care then you are sure to go.

 

 
Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

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Social is for building customer relationships

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Looking at major facts online when it comes to social media marketing, experts says 70% American up to age 60 years old uses social media to connect to local businesses. So therefore marketers tend to go to the trap of thinking that they will find customers through social media marketing. This can be true half of the time, but if you are a real smart business owner, you will simply use social media to build relationship with your customers.

Why use social media to build customers trust?

As given above factor from experts, yes it is true a remarkable 70% Americans use social media, from teens to senior citizens are active on social media. This is a great advantage for the small businesses to take notice of, and try to get their potential or target audience to notice their small business, products and services.

But, social media is full of other small businesses like yours and to stand out from the crowd you really have to build the right kind of foundation for your business branding. How can you do this?

  1. Lure your customers to add you to their social media accounts, talk about your business to their friends and family. Build the true and reliable trust from your customers.
  2. Use social media to connect with your customers the easiest and fastest way. Your social media accounts could serve as your free customer support tool.
  3. Always posts interesting and relevant posts that is useful for your target audience.

 

Measure your social media presence

Measure your social media presence to get an idea of where you can improve your campaign, things included for measuring social media presence are:

  • Tracking URLs
  • Customer database
  • Identify customer behavior
  • Mentions
  • Follow backs

Drive sales with collaboration of social media marketing and content marketing

 

Content creates leadership in your niche, content is where your target audience look for answers and valuable information. Your content is the key and your social media is your car, without the key, you will be able to drive the right amount traffic to your website. For many years content and social have worked closely together and has brought more awareness to people about their interest business, services, products etc.

 

Positioning your online brand

Establish offline and online presence is as important for your small business, old traditional way of advertising small business through local newspaper, radio and business cards will also help you to get more customers. But whether you like it or not, your online presence is the juice of your business, without online presence with the technology growth today, you might as well say goodbye to your small business.

 

Conclusion

If you are planning your marketing strategies focused on social media, you must be prepared to dedicate time and effort to consistently show up on social media sites. Consistently posting status will not get you where you want to be, you need to build relationship and trust, getting to know your clients personally and business related will make your business grow before you even know it.

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com