Content marketing – tips to make your content successful

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Content marketing is centered on owned media, versus earned media such as PR or media advertising. While others consider control and cost efficiency during a typical planning process, it is extremely difficult to nail down a specific budget, but it doesn’t mean that you cannot identify a starting budget. Any Small Business entrepreneur is at least aware of content marketing or when company need to use the combination of social media, websites, blogs and other essential assets.

The initial plan is necessary but ongoing plan is critical

The-Content-Marketing-Model

Your initial should include a healthy set of ideas, topic and theme; it takes a bit of time to plan all the details of an editorial calendar for an entire year. Take the time during planning to build out your framework and at least a few months editorial calendar. Realize that you need to readjust, add and reconsider themes during the year. Your editorial plan should include the shifts in business goals or changes in the market may require you to change or add ideas to your theme to accommodate these changes.

Ideas for content marketing

You will run out of ideas, but to be frustrated about that. Your ideas should be a passion and should occur in consistent basis, sometimes scheduled sometimes not. When you build your plan be sure to capture and build ideas for some people it is pen and pad for others it is software tool.

Individual pieces of content

You’re going to be disappointed many times, deadlines are missed, sometimes quality will be poor or it can be subject matter or number of shares on your content. These are common struggles with content marketing however you can outsource your blog content or website content to make sure that your needs are delivered on time and with remarkable content subject. When outsourcing your content keep these goals in mind for your content writer.

  1. Create remarkable content
  2. People will share it
  3. Some portion of your readers will sign up for whatever you are selling

Stay at the course

2014-07-04-contentlifecycle

If you are the leader of content marketing and encouraging others to stay at course will be your greatest challenge for the next 6 to 12 months. It is essential that you a great initial plan prepare yourself for 5 great marketing truths.

If you are feeling lost with your content marketing plan and you do not have the internal source and time to create your contents, you can track us down you can get the right source for content marketing and website content with us. Or you can download our eBook http://www.socraticsbc.com/lp/6c616e64696e67321/

Contact us Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

www.socraticsbc.com

Use Content Marketing to Attract Customers

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Days for library researching became inconvenient for most of us these days and yes internet surfing became the best option for always on the go people. We cannot tell who among the internet users might need your small business offers but because of so many features being introduced daily the more convenient it is to find what we need.  If you have a business and would want to establish good reputation over online customers then make use of content marketing. Believe it or not, with credible but interesting contents it will help your business attract customers. How?

 

Understanding What Content Marketing is

content

Content marketing is actually a media engagement that aims to be written in a way that potential customers would appreciate it. This comes when a reader found your article or posts to be shareable and filled with interesting points. If you provide information that a reader needs will give him an impression to look more with what your business offers by following all your posts on a regular basis.

 

Platforms where you can implement Content Marketing

2

There are various ways where you can do content marketing and this must be written in your business plan for documentation. Your platform for marketing must always aim to target your clients. Remember that some ways may be effective for your business and some are not so broad studies are still very important.

  • Blogging – Perhaps this is the most used content marketing strategy these days and most read about by internet browsers. The content here is usually fresh and brief and that what is written here comes in a light tone so most readers can digest it.
  • eBooks – You can offer this for free and it can as well be sold.  Many readers and aspiring online businessmen find it very useful for their own venture. You can attract not only customers for your own business but also buyers for your ebook.
  • Article Posting – This differs with blogging such that contents written here are in-depth but can be exposed in so many media outlets. So the more outlet you can distribute your articles all the more your business can be seen.

 

Generating Leads and so many other Possibilities!

content-marketing

Having the above mentioned platforms will open you with limitless opportunities. This will help grow your business by bringing leads through your post.  It may take some time to fully understand content marketing if you are a beginner and writing your posts can somewhat need handful amount of knowledge not only for your firm but similar topics that can build it.

The very reason why we do online researching is because we want to find solutions to our problems and seek answers to our questions in the most convenient way.  If you successfully added this to your marketing plan, it will be easier for you to lift your business far beyond the standards.

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

GET YOUR FREE EBOOK HERE

 

laptop