Be organized with your content marketing

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When you are planning your content marketing strategy, it is essential that you become organized with your marketing plan. Whether you have your content in house or outsourcing it, you need to create an organized plan including Keywords research, Meta tags and description and you need to include, how to’s, press release, comparison guide and other content marketing techniques to remain in the competitive ranking.

Content marketing deadlines and content marketing calendar

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Having a calendar that documents content is a great way to ensure timely content creation; this strategy is always overlooked by marketers. Content marketing is about deadline, because there are peak times where certain contents and topics should be published. Small Business owners say that content marketing’s biggest challenge is content creation is taking too much time. Putting together a calendar and setting on goals and deadlines could be the end of your content creation stress.

Content marketing and native advertising are 2 of the most demand in the marketing and advertising industry. Marketers agree that content to be really effective is to connect with consumer’s interest and this will drive business’s objectives such as brand awareness, favorability and visibility.

How to stay ahead of the curve

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You can create your own content by writing your contents yourself or assigning blog topics to one of your most trusted employee. There is also another option of hiring a ghost writer or if you are on a really tight budget you can you just keep your content in-house. Spend a few minutes a day to gather all your resources and find the newest and trendiest topic online. You can also use RSS feeds to gather content ideas or look at social media trending topics. This way you are always ahead of the curve, when you create in advance it allows you to miss a day or 2 if there is something else in your business that needs full attention.

Planning always gets you ahead of your schedule; making time to create daily content does not mean you just write about anything and everything. You need to focus on your niche and target audience, it only takes up 30 to 40 minutes a day to create a content if you have your content marketing plan organized.

Create value for your content

Quality over quantity also applies for content marketing, creating amazing contents for your website visitors to find valuable they will immediately appreciate your company but trust it as well and word of mouth marketing is the greatest marketing of all marketing campaign out there.

 

Stop wasting time start getting results on your content marketing

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Search engines are constantly collecting data from every website, to be better served their searchers. To be successful in content marketing efforts, your business blog site must do these things: Attract visitors, covert visitors into leads and leads into sales.

Traffic is attracting visitors to your blog

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Each search engine has its secret recipe which is called algorithm; algorithm turn useful information into search results. There are more into content to be placed on the top of search engine. Here are the basic things you need when you have content marketing campaign.

  1. 1.       Determine your goal

First step on every marketing campaign is to determine your goal; you can create a content marketing plan where you need to choose the right topic for your blog contents.

  1. 2.       Establish content metrics

You can easily measure your ROI for your inbound marketing doing your content analysis manually, or you can use Google Analytics or similar program. This metric will tell you how many readers consumed your content. Metrics will also tell you the number of shares and discussion about your or on your content.

  1. 3.       Create your content

Reevaluate your previous blog posts/contents before your start a new content marketing campaign, this is to determine which topic are more of interest to your readers. This is the part where you need to unleash your creative side, develop a list of content marketing campaign, work on blog titles, keywords and meta tags.

 

Rules for content marketing

Design is one of the most important things in viewing a blog, poor website design can kill your unique and fresh and interesting content. Appearance is always the first impression for human being and website design is not at all different. To get more visitors and more traffic to your website or blog, you need to consider your design as well. A great design is about taking the users through an engaging and wonderful reading experience.

Design your website

Let your website be the first impression for your visitors, create or update your current website blog to make it more appealing to your visitors. Do not forget that first impression last. While you are busy planning your content marketing campaign, let professional graphic designer update or redesign your blog, making it ready for your interesting and unique contents.

Here at Socratic SBC , we are in the business of helping your business save time, so you can focus on what you do best. One of our most demand service is Website creation and maintenance as well as Logo creation. If you are interested in making your website unique, we are a team to do it for you for the most affordable rate online. All you have to do is contact us today check below for our contact details:

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

 

Content creation – How to generate blog ideas

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One of the biggest challenges when doing content marketing is to find or come up with ideas for your next topic to cover. When it comes to topics you should regularly brainstorm for new contents to create and the best way to do so is to find the trendiest topic online. Here are few ideas where to look for relevant contents.

 

Social media news feed

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People are constantly sharing new articles or relevant articles on their social media status; here you can find the newest blogs, news and articles. Similarly you can also find new articles on twitter, facebook news feed, and LinkedIn and Google pages. You might also want to take a closer look on Twitters mentions and trend features to find which topic are most trending for the week. As for Google+ or pages you can look articles under discussions or trending topics under discussions.

Major Blog sites

 

There are constantly new articles and new topics from major blog sites such as Search Engine Land, Quora, Yahoo Business, Marketing Land and exploreB2B. You can also search your competitor’s website or blog to find out what they are writing about. This website is worth it when it comes to content creation Bottlenose.

From your customer’s inquiries

One of the best ways to cover up topics which will surely be of interest to your audiences, is to take one of your customers question and turn them into a detailed articles about the issue.

 

TweetChats

Tweetchats are regularly scheduled events, where people from all over the world get together to have a conversation on one of the major social media platform Twitter.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Our Goal
SocraticSBC’s staff provides quality business building solutions to individuals who are trying to start a new business or are just updating an existing one. We provide you and your business with a great selection of online services that will help you streamline your startup time, budget, and take your business to the next level. You may not have the time or expertise to perform all of the one off task that are needed to get your business up and running. SocraticSBC is here to help you. We have a number of affordable services that are designed to help you start or grow your business, depending on your specific needs. You can see a few of our services on the right

Use Content Marketing to Attract Customers

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Days for library researching became inconvenient for most of us these days and yes internet surfing became the best option for always on the go people. We cannot tell who among the internet users might need your small business offers but because of so many features being introduced daily the more convenient it is to find what we need.  If you have a business and would want to establish good reputation over online customers then make use of content marketing. Believe it or not, with credible but interesting contents it will help your business attract customers. How?

 

Understanding What Content Marketing is

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Content marketing is actually a media engagement that aims to be written in a way that potential customers would appreciate it. This comes when a reader found your article or posts to be shareable and filled with interesting points. If you provide information that a reader needs will give him an impression to look more with what your business offers by following all your posts on a regular basis.

 

Platforms where you can implement Content Marketing

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There are various ways where you can do content marketing and this must be written in your business plan for documentation. Your platform for marketing must always aim to target your clients. Remember that some ways may be effective for your business and some are not so broad studies are still very important.

  • Blogging – Perhaps this is the most used content marketing strategy these days and most read about by internet browsers. The content here is usually fresh and brief and that what is written here comes in a light tone so most readers can digest it.
  • eBooks – You can offer this for free and it can as well be sold.  Many readers and aspiring online businessmen find it very useful for their own venture. You can attract not only customers for your own business but also buyers for your ebook.
  • Article Posting – This differs with blogging such that contents written here are in-depth but can be exposed in so many media outlets. So the more outlet you can distribute your articles all the more your business can be seen.

 

Generating Leads and so many other Possibilities!

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Having the above mentioned platforms will open you with limitless opportunities. This will help grow your business by bringing leads through your post.  It may take some time to fully understand content marketing if you are a beginner and writing your posts can somewhat need handful amount of knowledge not only for your firm but similar topics that can build it.

The very reason why we do online researching is because we want to find solutions to our problems and seek answers to our questions in the most convenient way.  If you successfully added this to your marketing plan, it will be easier for you to lift your business far beyond the standards.

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

GET YOUR FREE EBOOK HERE

 

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Marketing Plan – What to do next after setting up your legal business

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So you have done all the legal duties for your small business, what are the next steps to take for your business grow and known offline and online? One knows well that it does not end there in fact getting into any business type requires persistence. This further means that you have to go beyond what are the basics. Here are some good lists on what to do next after setting up your legal business through plotting it down in your marketing plan.

Legal establishment, localize your business. By means of local listings as part of your marketing plan

This step is usually done over online practices such that your prospects will find it easier to locate your company. Local listing websites require sign up before posting your ad there. It has to be specific where your company is and the company website you have. This ensures your business to be seen by your targeted audience.

Strategic marketing, where does it start?

We could have thought of simply creating a marketing plan because we have good ideas in stored. But then we sometimes get stranded on the first phase or how to start this all up. Establishing of business legally is a concept itself and whatever you have set for the legal matters including branding then it should be your basis. All other things follow like themes, the probable sales and marketing strategies as it relevantly connect to your business type and offers.

On what is social media marketing

Why such gives importance in today’s business taking? Social networking sites play an important role to reach out to everyone. By using these sites with thousands of new subscribers each day it would be easier for you to grasp an edge in the industry.

On what is content marketing

How will this contribute to the goals in your marketing plan? Marketing as it always means to produce offers that are relatable to your market for the hope of getting return on investment. Content marketing enables to catch readers’ interest making them believe in such product. The more good contents to post all the more readers will be directed to your main site.

On what is b2b marketing

Business to Business marketing or B2B marketing is newly introduced in the world of ecommerce. This is to particularly get advancements on what your prospective clients expect from your products and services. Relating to other built businesses within your niche help you decide on further marketing strategies.

What is b2c marketing

On the other hand, Business to Community or B2C differs from B2B marketing as it has particular approach to marketing. This may or may not effective to a certain business type.

Learning what is email marketing

This concept although predictable by its name email marketing has opened doors of opportunity for online marketers who have tried their luck on this. The idea is to send out valuable email message to people and organization. Oftentimes the entire content is overpowered by the subject line so it is important to get the first phase on this or else everything will be gone to waste.

Just as the above mentioned, it justifies that creating marketing plan extends even to the extremes. Although the key terms being mentioned are just an overview, still a successful business is products of persistence which means you have to update time to time.

 

 

 

Website creation – include business blog page from your business website

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Business enthusiasts consider this as an important part of success for a company because this has been first thing that clients look to now. And with the ever increasing company websites more and more graphic designers and service provider agencies whether of big or small scale see this as an opportunity. The more we approach to those very modern and advance industries the stronger expectations. Apart from creating an official company in the virtual world it is also important to consider website maintenance.

Business website and logo are done –  now move on the business blog blogging

Valuable skills are important these days! This means to say that having knowledge on graphical representation is not the point but being an expert is! One cannot be fully satisfied with what they read about at times visual impact is what matters to them. How the company website appeals will make them feel that this business is legit and can be trusted on. After those plans for professional logo and website creation now is the time to focus on business blog. What are the business topics you want to impart to your audience to make them stay and believe in your company?

Business blogs should be all about sharing tips ideas and advice not about promoting your brand social-media-guy-680x300

With many social media websites now we can conclude that our world is interactive more than ever. We liked the idea of reading a content or post that is interesting and updated. Sharing information, ideas and tips are blog topics that are shareable. With so many shares it will be easier for your website to be noticed. When readers would try to dig in by finding out where is the origin of these tips then you will drive audience in your website. Remember that you also earn when there are more visits to your page making them stay for as long as possible.

 

Always keep your contents copyright either have your logo as a header of every blog post how-to-create-blog-header

For the need to post in contents and blogs for our website we might fail on one thing and that is the copyright policy. Copying and pasting contents you did not right is a violation and you will be charged once found out. So be cautious enough by double checking your contents from tampering. Not only is that copyright applicable to content sharing but as well as to graphics like logo creation and website themes.

 

Be inviting, make your business blog posts shareable and open your comment box for interested readers

Interactive that is! Comment box will open communication with your clients, other business and even competitors. Satisfied readers will comment something good about your blog posts also bad feedback happens to. Either way it caught the interest of your readers and your blog will become popular in no time!

Business plan that did not go according to the plan

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If you put yourself in the center of a hollow bowl for all your life do you think you can be able to learn? In business taking, do you think if you stick on all your information in hand there is continues growth? Definitely NO is the answer. Business growth and development can only be achievable when it is with accordance to your plan. But how can you create efficient plans if you are not open for widening your thoughts and marketing ideas. This is primarily the reason why there is the existence of business plan that did not go according to the plan. It may sound too unrealistic but yes it does happen!

How can you make everything right when it all goes wrong by one business plan that did not go according to the plan business_problems

Starting all over again is neither risky nor wrong. If a plan fails you can do certain actions to improve such plan and sometimes disposing it is wise. Whatever idea you decide on still planning is important. Making everything right requires you to find solutions in the following factors:

  • What is the major reason why you did not take the steps according to the plan?
  • Are you ready to discover new options just to correct or undo your wrong moves?
  • Was there a person, company and event that consistently disrupt you in your course taking? If so, learn to balance personal life with your career taking.

Starting business and marketing plan from scratch How to build a profitable business starting from Scratch

If by chance you can no longer undo the plan made then start from scratch. Creating a new business plan out of the old business plan is pretty tricky but effective. To help you organize this new task, here are the divisions to write about in your business plan.

– Outline your business plan

– Determine your audience

– Provide business information

– Competitive analysis

-Business plan package and offers

What are your goals with your marketing and business plan Marketing-Planning

There is no clearer picture than to set your goals in marketing and business plan. Most likely the old ways are gone because it can no longer grab a prospect to try on what you sell and has to offer. Online marketing is introduced and used widely now because of its accuracy. For instance, promoting your business through social media accounts will help it become popular as time passes.

  • Goals met in online marketing are determined when your current and prospective clients see the potentials in your trading system.

 Consider to share your knowledge to your audience through blog or content marketing inbound-marketing-review6

Get ideas from other blogs posted over internet within your same niche. The most recent and on top search engine results are the ones to look for. You can get knowledge you can impart to your future audience. Content marketing is a wide concept in itself so constant researching of topics to write about is important.

 Incorporate social media and content marketing incorporate

After you have finally understood the whirls and twists there is in content marketing then it is time to share! How else you can share these published posts you have than social media websites. First make you blog site shareable to your social media accounts then write a brief description of what it is all about. Make sure your description is simple but interesting enough for them to decide on clicking and reading all in.

 

Marketing tips from Socratic SBC

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Nowadays when we think about marketing tips it usually comes along with targeting online customers. Facebook,Twitter, Pinterest, Linkedin and blog sites are the common but yet effective medium to execute marketing plans. These social networks have taken it all up when it is about weighing chances of getting business attention. But let us be realistic, many customers will go for convenience these days and online marketing is the best effort to do now. Add to this is the various online service provider companies promising to give only the best. Marketing tips from Socratic SBC have come a long way to not just offer professional consulting services but got beyond on what your business deserves!

On creating marketing plan best suited for your business 3 tips for aligning technology strategy with the business strategy-resized-600

All service provider companies will say it again and again that they have the best offer! But all of these companies differ on one thing and that is _ Commitment! Socratic SBC as a company focusing on reaching your goals basing on understanding what you want and you need for your business.

  • All your great ideas will be executed in the right order with the complete startup business package including marketing plan creation.
  • Marketing plan is subject to your niche and what your prospects would want to have from you.
  • Includes consulting services to not only offer but as well understand why it is a big YES for your clients. Putting on your client’s shoe to get this straight and done right!

Spicing up your business possibilities through social media marketing 2109446620X310

According to surveys roughly around 73% of small businesses worldwide are now using social media marketing. This advances them through making their small scale firm reachable even from the farthest points. Opportunities will come a lot faster than expected from locally built and established businesses. Here are some important reasons why social media marketing is considered by many these days:

  • It drives traffic to your business such that social media sites are capable of sharing and re-sharing your posts for others to see.
  • This increases the chances of generating leads through repeat customers. This is because anyone who was served with satisfaction knows where to find your business the next time they will need your services again.
  • It is a lot easier to refer your business from one client to another through link sharing.

Remember that social media marketing can be repetitive. That is how you see its efficiency that no matter what, it has the word of mouth and it remains to be powerful.

How content creation dramatically changes internet marketing concepts Screen-Shot-2013-08-29-at-1.12.51-AM

Content creation is another vital tip for marketing. And with thousands of other contents being published it will be hard for your content to be picked up. It changes internet marketing these days such that content marketing updates to meet the trends. And with content creation and internet marketing    goes hand in hand then driving traffic for your website is achievable.

Latest content creations marketing tips:

  • Create a catchy but with complete title as an impact broker.
  • Relate on other blogs; make sure you read over the latest posts so you will be writing something that is up to date.
  • See to it that your content is keyword research – this is based on top searched keywords for your niche.

 

Easy Steps for Small Business Marketing Plan

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Have you ever struggle to get that best marketing ideas for your small business? Does it seem hard to compete in the online and offline competition? Marketing becomes broader as time lapses and that goes out to all built businesses and about to establish ones. Writing down your marketing plan is a vital key towards that chance of keeping up in this face business taking. Here is where you need to list down objectives, tools to use, marketing campaign, branding ideas, competitive analysis and even problem solving. All marketers have to get the best help guard with regards to completing marketing plan. One can simply research on for ideas, but strategies may vary and it often depends on your chosen niche. Here are some easy steps for small business marketing plan.

First level of connection matter

If you are going to do online business exposure this marketing plan is crucial in increasing leads. How is this possible? First up you will be able to introduce your products and services to people close to your heart. This includes family, friends, colleagues and even acquaintances. This is your first level connection or the ones you have to prioritize first. It is achievable through these easy to follow steps:

  1. For online marketing tips: create official social network accounts from Facebook, Twitter, Linkedin and Pinterest.
  2. Add your friends, relatives and common friends to such accounts.
  3. Post updates and do tagging if possible.

Social Media Facts – Why it’s important for your small business Social-media-small-business

After successfully creating accounts from popular social media accounts, you need to understand the importance of doing so. Firstly, social networks ever increase and there is no way that number of active users from these could lower down. It simply means that if your small business is active then there are more chances of interacting to your potential clients. Although this is a common strategic marketing but social networks will live for as long as we could imagine. When you have established good online reputation then your online marketing plan is considered effective.

 

Local listings – Get found locally by getting listed on local search Were-on-the-map1

For beginners, this could sound too complicated. This is why most online business starters go for professional consulting services specifically those who render SEO or Search Engine Optimization. They are the ones who are capable of putting your online small business in its ideal ranking. Local business listings enable your small business to be seen by potential local clients.

  • When doing free ad for your business stating its products and services including complete business address and contact information.

Content Marketing –  reach out to your costumers through sharing ideas, tips and content Powerful-Content-Marketing-Strategy

Lastly, you wouldn’t want to forget content marketing in your marketing plan. This is a way to reach out to your costumers through sharing ideas, tips and content. Why is it called content marketing even if it simply means writing down an article or a blog? Because there should still be executed marketing strategies so you know potential clients will read it out. It starts from choosing the keywords to be added in your contents. This is based on the most research keywords within your niche. Create a title that is complete enough to let readers become aware of what the content is all about.

 

 

Business consulting service – how much should you pay for your business services?

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Many of us nowadays believed that there is a great big potential in the online business industry because of the powerful elements capable of producing leads. Marketing strategies have come to the point wherein basics are no longer the priority but to extend your offers to your most targeted people. Just as how smart and efficient the technology could offer all the more strategies online marketers wished to consider. Gone are the days when email marketing was this only option you can get over online transactions. That will never be enough since that it is no longer safer to do email transactions without much information of your dealers’ legitimacy. As a result, there are now service provider companies who are considered to check on validity of a firm. If you are interested in trying on this kind of career or else would want to find one then you must at least know how much should you pay for your business services.

 

Not the cost but the amount of effort to give: Type of Online Marketing make-money-online

It is always important to ensure that you are and will be at the safe side in business taking. Spending dollar after dollar is a serious thing that any business starter encounters and for that they want precautions. Online marketing is a broad concept and getting started requires you to accept the fact that millions of other online businesses are established before you did. And so online marketing has been an essential element in business consulting firm because anyone wishes to outperform competitors. Remember that internet savvy are getting wiser and wiser as time passes so resist sounding too fancy because no one would buy with that. It can further result to bad impression making your potential customers doubt your business’ capabilities – so be tactful at all times.

 

How valuable Content Marketing is to Achieve your business goals strategy-goals

As mentioned, you need to be smart enough to choose the perfect words to patch in you contents. Content marketing as discussed in business consulting plays vital role in today’s marketing impact. It has the power to convince potential investors to try on your products or services just by reading your content on your company website. The first few sentences can make or break the impression of your website visitors so be in their shoes and think of what you wanted to read about and to know about.

 

Become Social aware with Online Marketing Strategy mobile-tablet-phone-people-600x422

Creating accounts from various social media sites is another online marketing strategy. Businesses consulting always include this tip because of the dynamic effect it can do to your business. You extend sources and gain more people to be informed about your business consulting firm and its offers through active updates. Be sure though to consistently check on confirmations because opportunity might slip away.