Stop wasting time start getting results on your content marketing

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Search engines are constantly collecting data from every website, to be better served their searchers. To be successful in content marketing efforts, your business blog site must do these things: Attract visitors, covert visitors into leads and leads into sales.

Traffic is attracting visitors to your blog

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Each search engine has its secret recipe which is called algorithm; algorithm turn useful information into search results. There are more into content to be placed on the top of search engine. Here are the basic things you need when you have content marketing campaign.

  1. 1.       Determine your goal

First step on every marketing campaign is to determine your goal; you can create a content marketing plan where you need to choose the right topic for your blog contents.

  1. 2.       Establish content metrics

You can easily measure your ROI for your inbound marketing doing your content analysis manually, or you can use Google Analytics or similar program. This metric will tell you how many readers consumed your content. Metrics will also tell you the number of shares and discussion about your or on your content.

  1. 3.       Create your content

Reevaluate your previous blog posts/contents before your start a new content marketing campaign, this is to determine which topic are more of interest to your readers. This is the part where you need to unleash your creative side, develop a list of content marketing campaign, work on blog titles, keywords and meta tags.

 

Rules for content marketing

Design is one of the most important things in viewing a blog, poor website design can kill your unique and fresh and interesting content. Appearance is always the first impression for human being and website design is not at all different. To get more visitors and more traffic to your website or blog, you need to consider your design as well. A great design is about taking the users through an engaging and wonderful reading experience.

Design your website

Let your website be the first impression for your visitors, create or update your current website blog to make it more appealing to your visitors. Do not forget that first impression last. While you are busy planning your content marketing campaign, let professional graphic designer update or redesign your blog, making it ready for your interesting and unique contents.

Here at Socratic SBC , we are in the business of helping your business save time, so you can focus on what you do best. One of our most demand service is Website creation and maintenance as well as Logo creation. If you are interested in making your website unique, we are a team to do it for you for the most affordable rate online. All you have to do is contact us today check below for our contact details:

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

 

Content creation – How to generate blog ideas

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One of the biggest challenges when doing content marketing is to find or come up with ideas for your next topic to cover. When it comes to topics you should regularly brainstorm for new contents to create and the best way to do so is to find the trendiest topic online. Here are few ideas where to look for relevant contents.

 

Social media news feed

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People are constantly sharing new articles or relevant articles on their social media status; here you can find the newest blogs, news and articles. Similarly you can also find new articles on twitter, facebook news feed, and LinkedIn and Google pages. You might also want to take a closer look on Twitters mentions and trend features to find which topic are most trending for the week. As for Google+ or pages you can look articles under discussions or trending topics under discussions.

Major Blog sites

 

There are constantly new articles and new topics from major blog sites such as Search Engine Land, Quora, Yahoo Business, Marketing Land and exploreB2B. You can also search your competitor’s website or blog to find out what they are writing about. This website is worth it when it comes to content creation Bottlenose.

From your customer’s inquiries

One of the best ways to cover up topics which will surely be of interest to your audiences, is to take one of your customers question and turn them into a detailed articles about the issue.

 

TweetChats

Tweetchats are regularly scheduled events, where people from all over the world get together to have a conversation on one of the major social media platform Twitter.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Our Goal
SocraticSBC’s staff provides quality business building solutions to individuals who are trying to start a new business or are just updating an existing one. We provide you and your business with a great selection of online services that will help you streamline your startup time, budget, and take your business to the next level. You may not have the time or expertise to perform all of the one off task that are needed to get your business up and running. SocraticSBC is here to help you. We have a number of affordable services that are designed to help you start or grow your business, depending on your specific needs. You can see a few of our services on the right

Use Content Marketing to Attract Customers

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Days for library researching became inconvenient for most of us these days and yes internet surfing became the best option for always on the go people. We cannot tell who among the internet users might need your small business offers but because of so many features being introduced daily the more convenient it is to find what we need.  If you have a business and would want to establish good reputation over online customers then make use of content marketing. Believe it or not, with credible but interesting contents it will help your business attract customers. How?

 

Understanding What Content Marketing is

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Content marketing is actually a media engagement that aims to be written in a way that potential customers would appreciate it. This comes when a reader found your article or posts to be shareable and filled with interesting points. If you provide information that a reader needs will give him an impression to look more with what your business offers by following all your posts on a regular basis.

 

Platforms where you can implement Content Marketing

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There are various ways where you can do content marketing and this must be written in your business plan for documentation. Your platform for marketing must always aim to target your clients. Remember that some ways may be effective for your business and some are not so broad studies are still very important.

  • Blogging – Perhaps this is the most used content marketing strategy these days and most read about by internet browsers. The content here is usually fresh and brief and that what is written here comes in a light tone so most readers can digest it.
  • eBooks – You can offer this for free and it can as well be sold.  Many readers and aspiring online businessmen find it very useful for their own venture. You can attract not only customers for your own business but also buyers for your ebook.
  • Article Posting – This differs with blogging such that contents written here are in-depth but can be exposed in so many media outlets. So the more outlet you can distribute your articles all the more your business can be seen.

 

Generating Leads and so many other Possibilities!

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Having the above mentioned platforms will open you with limitless opportunities. This will help grow your business by bringing leads through your post.  It may take some time to fully understand content marketing if you are a beginner and writing your posts can somewhat need handful amount of knowledge not only for your firm but similar topics that can build it.

The very reason why we do online researching is because we want to find solutions to our problems and seek answers to our questions in the most convenient way.  If you successfully added this to your marketing plan, it will be easier for you to lift your business far beyond the standards.

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

GET YOUR FREE EBOOK HERE

 

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Content creation is part of company website maintenance

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Article after an article brings us to the fact that the primary purpose of content creation is to improve search engine results. By adding contents you could easily drive traffic to your website. Nowadays content adding has been enhanced and Google would only acknowledge contents that are readable. For this, it has to be meaningful and full of sense. Favorably it encourages those who are in to this SEO tool to be very particular and mindful on what to put in the contents. This is no ordinary content creation for sharing but nowadays it has been a known part of company website maintenance.

 Create a marketing plan designated for content creation Marketing_Plan

Given that today’s bloggers and readers would want something fresh and interesting. All the other things you need for your content creation is to assure that you have stroked the right keywords. What are these for?

  • Keyword density must be studied in a regular basis. These are top words or phrases that are key in by most surfers. This means to say that these are the topics they are interested to know about. So your marketing plan here should include checking in the keywords on top results.
  • Furthermore, when doing the said research it has to be relevant to your niche.

Spice up your content sharing through Social media marketing 3_Social_Media_Steps

Increasing marketing metrics will never leave the idea of re-sharing using social media tools. Enticing titles and relatable topics in content creation increase leads when posted over social networks. This opens opportunity since that there are larger medium to which you might find countless prospective clients. Although this is a common tool for marketing at least with good and consistent updates you will be sure that website maintenance is done right. Sharing contents from a webpage to your social media accounts with realistic but catch caption to put in. This will encourage people to read all throughout the contents.

Avoid all the hassles: Business consulting package for resolution 1321503964859-1438643723sss

It is surely exciting to do-it-yourself, but if plans may seem to fail then it is time for business consulting package. Socratic Investments, LLC call upon this need to guide entrepreneurs with website maintenance tasks. It is always promising but with expert contributions then you are sure to get the most out of everything.

 

 

The impact of Social media with humming bird

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Another new search algorithm from Google, The Hummingbird, what does this mean for marketers? Humming bird is responsible to answer complex queries and more search knowledge for users in terms of search. Google announced that this new member of their large SEO algorithm is a preparation for mobile searches.

How does hummingbird help social media marketers today?

Google Hummingbird What You Need To Know

As mentioned Google are preparing for a future of phone users, where your recent and most used searches will be used to give you wider and more precised answers. How can you keep up with your small business with this new algorithm?

  1. Mobile web search

Improve your mobile web search, keywords and your mobile website. Google’s main focus this year and the upcoming years are for mobile users to completely search through internet like they do on their desktops. This means small to large businesses should prepare their website to be responsive and optimize their page. This also means that you need to have a redirection to a mobile version which will make it easier for your mobile visitors to view your business website.

  1. Google + and page major changes for you

Update your Google Profile, which also means you need to update your Google+ and page, to get a better search results for your visitors. The Google Authorship would be the most common appearance for marketers and small business owners. One click to be directed to your Google page will give you the best traffic to your website.

  1. Create and publish through Google+

Even though that Google did not mention the Google+ and Humming bird connection , it is through common sense that you need to follow the simple unify all of Google’s social platform and the new algorithm.

How can you improve your Business presence with the new algorithm

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As social media marketer, your daily tasks and routine is to improve your presence on social media with consistent updates and posts. Whereof with the new algorithm, more effort on being social is needed; here are some few tips below:

  • Active Google+ and page – be active daily and try to interact through sharing and comments on the newest posts in your circle.
  • Be a part of communities – be active on communities that are related to your niche and follow the people who are member of these communities
  • Share share and share – share multimedia, photos, videos and audio. You should share at least 3 relevant posts per day
  • Hang out with people – use the feature hang outs, or join some relevant discussions through hangout
  • Do not ignore Hummingbird – In the Google conference, Google mentioned that Hummingbird should give precise and fast results. Conversational results are mainly the reason for creating the Hummingbird, and this is for all mobile users and Hummingbird bird is focused on the meaning behind the words, it is paying more attention to the way a user uses words to search and give back a more precise search results.

SEO and traffic from Google

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Your question now could be, is SEO dead now? Or will you lose traffic from Google? The answer is NO, the SEO remains the same, create unique contents, use your keywords and URL wisely, Hummingbird just helps people get more of what they search for.

 

 

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Top 10 small business tools every small business must have

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As your small business grows, you will need to have more tools to handle your work efficiently. By all means finding new tools to manage your marketing, file sharing and employee interactions as well as client engagement. There are lots of small business tools online that are free and some are highly affordable that will make your tasks more efficient. Here below are the most common and highly used by small business owners, which is also highly recommended for those who hasn’t started using management tools before.

Tools for clients, employees and projects

 

  • Clients and employees – WAVE is one of the most efficient tools for invoices, payable accounts, payments received and payroll. WAVE is a great solution if you want to keep the entire above mentioned in one place. This software will work just fine for small business owners who are running their business as a sole proprietor.
  • Meeting with clients – Google calendar work just fine which most business owner’s use, but SCHEDULICITY allows your client to visit a site to see which days and time you have for meeting availability.  If you have business that offer one-on-one meeting/coaching, you can easily let your client know to go to the site to book an appointment with you. You and your client will then receive an email confirmation of the chosen date and time of your meeting. You will also get a reminder before the meeting takes place. Very efficient and easy to use, your clients will find it amusing to use such software.
  • Projects, file sharing and calendar – as mentioned above Google Drive will also be excellent to use for tasks such as file sharing, document sharing, reminders and project sharing. This is also a really great tool for employees to share and edit a certain document in real time manner.
  • Time management – If you want to keep track of your online outsourcing team efficiently, TOGGL is one of the most common tools to manage and track your employees working hours and projects. Another useful tool for tracking working progress of your employees is RESCUETIME, where you can monitor every movement from website visited, time efficiency etc.

Content Marketing tools

  • Keyword research  – KEYWORD SPY is very great tool for content marketing, where you can easily monitor your competitors keyword usage online and it also offer an analysis feature that will let you know which keywords works best for your competitors, so you can monitor what they are doing.
  • Networking with other bloggers– INKYBEE keeps you socialize with other bloggers around your niche or interest, this is a great tool for telling other blogger about your blog. INKYBEE makes it easier for you to connect with other bloggers that shares the same interests as you. Growing your blogger network with surely increase traffic to your blog.

Marketing tools and social media marketing tools

Marketing your business can take a lot of time but with the right tools to handle your marketing efficiently will make your marketing campaign a lot easier.

  • Scheduling posts to social media and blog – While you do not have time to log in to all your social media accounts for update and postings, HOOTSUITE  is a great tool to keep all your social media accounts in one place, you can also schedule your social media posts on hootsuite and also see the feeds, interactions and mentions as well. You can also schedule blog posts from HOOTSUITE.
  • Email marketing  – while you want to send out newsletter to all your contacts this cannot be done without MAILCHIMP, this tool also offer premade template for you to use for your email marketing
  • App creation –  when you want to design your own app, APPY PIE is a great tool to use, this will be great for selling products through app and customers can easily download the app for their devices to get the latest news from your business.
  • Market place – MOJO HELPDESK, get ahead of the competition and get the MOJO HELPDESK to stay in touch with your customers and make sure that you are able to resolve issues right away. This tool can be used as a customer service app and cover everything else from SEO, good landing page and solid conversion.

 

Conclusion

These tools mentioned above are just the few of many small business tools that can be found online. When it comes to making small business efficiently invest in learning new tools to use for managing your business. If you have some great tools that are not mentioned on this post please share your experience with us.

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

Influencer plan to help you with your content personalization

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Influencers are defined as bloggers, competitors and organizations that create contents based on interests of target audiences. Initially influencers track keywords, authors in trade industry and online marketers. Small business fail because they oversee the part where they need to influence their target audience, here are some few tips on how you can become an influencer through blogging and other online marketing strategies.

What is influence marketing?

 

Marketers define influence marketing as an overall marketing campaign of your small business and how you influence your target audience online. You want to influence your audience through proper research of content sharing and creation as well as media marketing along with social media marketing. Influencers do possess the key to business success, as they are already gone through most of the challenges online and has mark a status online that is hard to achieve.

To become an influencer you must create a personality and business branding online that will be hard for your target audience to ignore and for your competitors to compete with.

Here are the basic elements you need to create influence marketing

Combine old marketing and new marketing methods together and follow these 4 M to create your influence marketing plan.

  • Make

Build personas and profiles based on your target audience and place your customer at the heart of your influence marketing effort. You will need to research your audience information and their awareness in your products or services like yours and also look at their purchase history. These stages need different tactics and outreach but identifying where your target audience is and who they talk, can build up your potential client list.

  • Manage

Once you have identified your market and target audience, you need to move towards manage stage of your small business. This can take many routes; the actions could be identified through these stages

-Did you cause a positive or negative view of your products?

– did you make the clients move to purchase stage?

– how can you guide the consumer to final purchase stage?

-did the consumers understand your brand message and how can you improve this.

These are just some few samples of how you can manage your influence marketing through question and answer that will affect the consumer’s movements.

  • Monitor

If you ask someone about social media monitoring today, most marketers would probably reply with a software or program to use. When monitoring your influence marketing campaign, you need to go deeper into the results that o certain program gives you.

Negative and Positive sentiment still play an important role, monitoring and categorizing your consumer relationship into small core group of people, it will be easier for you to monitor their actions.

  • Measure

When it comes to influence marketing it is important to have the ability to measure, who is responsible for your ROI.

Here are some few business objectives

–          Who drove the desired action the most

–          How many messages that your certain personas need to move the next stage

–          How close are to you to reach your online visibility goals

–          Do you have new improved product reviews

–          How effective was your targeting

–          What is the sum effect on your brand and your competitors

Again these are just some of the questions that you need to include on your measuring stage

 

The 4 Ms to your content personalization

When you get the hang of the 4 Ms for your influence marketing, you will automatically also bring that your content marketing strategies and you will create a more personalized content to share to your social media marketing. Once you have stabilized the reputation online by being an online influencer around your business niche, traffic will then increase and sales will become continuous.

Influence marketing is today defined as today’s need to change and amplified messages that will affect your audience buying moves. With influence marketing, without actions being taken that goes beyond your old marketing strategies on social shares and blog post that drives the consumers to make the purchase will all be in vain.

 

Use strategic marketing to increase your revenue

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Are you one of the 91% business owners who are missing the opportunity and benefits of strategic marketing? According to Digital Journal, David Scarola, Vice President of The Alternative Board. “The time investment required to write and regularly review strategic plans pays off big in the form of increased sales revenues, higher profits and more opportunities.”

Read more: http://www.digitaljournal.com/pr/1474092#ixzz2fOorru4f

Let us review the different marketing campaign that you should have

Integrated content marketing approach

Costumers move differently across internet, therefore it is important that you have a strategic approach in your content marketing. Marketers share the same goals; other marketers focus more on products, services and business to business interaction. But all businesses have content marketing to deliver their audience the kind of information that is within their niche.

The goal with integrated content marketing with strategic approach is to connect with costumers, through direct contact or indirect contacts. Marketer usually integrates their content marketing with their social media marketing. This is a usual strategic approach that is seen throughout different social media platforms.

 

Business branding with strategic marketing plan


The goal with business branding is to let prospects know that you exist. So you organize your marketing accordingly to your prospects interests and needs. Strategic marketing starts with a plan to empower you to tap into your desire to build the business of your dreams.

A marketing plan to brand your business online and offline will allow you to build an online marketing that will fit your lifestyle and your persona. Branding your business is easy but building the reputation for your business is a tough job, first you must plan in advance, to attract the people to know your business.

Few simple steps to your strategic marketing plan

 

  • Self Analysis – One important thing to do is ask yourself few question why you want to start a business, and how are you going to run your business, what are your goals in this type of business, how well do you know your business etc. What part of marketing campaign that you can do on your own, and what type of marketing campaign that needs an outsourced help.
  • Target Market – You need a marketing outline, list your ideal prospects, by categorizing these prospects into age, gender, family, employed, unemployed, what are they interested in, how can you offer them your services without scaring them away.
  • Knowing your business and giving it an identity – every business big or small needs a logo, for the customers to easily identify them in the crowd. Let your logo speak the business you are in, through a short and direct business slogan.

 

Conclusion

Strategic marketing is important increase the revenue in your business, analyzing your prospects actions through internet and your competitors as well.  You can always outsource these types of tasks, but it is also important that you are willing to cooperate with your online marketer, for there are constant changes on online marketing, you need to be aware and you need to stay up to date with your marketing campaign. Reviewing your marketing campaign from time to time, and be involve on your own social media marketing will take you further.

 

 

Are you interested in Small business start up package, with complete services as marketing plan creation, website creation, content creation, SEO package and other services that can help your business grow online? You are only a click away, Socratic SBC | Small Business Consulting is just a tap away, and your marketing problems will be solved with a clear view and planning of your business.

 

Contact us today for a quote

Roderick Hunnicutt – Professional Small Business Consultant

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

admin@socraticsbc.com

Build your content marketing budget and get back links

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Producing a lot of quality contents is possible when you have the right content marketing plan. Lots of marketers won’t advice this for small business because the amount of time consumed creating content may take your focus away from your small business. So how do you budget for great contents?

Why should you even care about content marketing?

Content marketing is the king of all marketing, how else would you present your knowledge to your audience without having a high end blog with quality and informative contents?

Some marketers won’t even advice you to write content daily, because of the quality result may be negative. But hey you can do it, write articles per day about your interest in small business and most of all your business. If after a week it does not drive traffic to your blog then end it. You need to take chances.

Content Marketing in real world

You may want to take a look at this result of a daily content marketing, and how they pushed through 5 articles per day. Amazing results, although some were negative about it, but hey it drove traffic to their blogs right?

When you spend your time on social media sites, have you noticed the blog sharing? So are you sharing blogs as well, from your own blog and from other interesting small business blogs?

Content marketing is the king of all marketing campaign; yes I can keep saying that until you get it!

If you do not have the passion for writing, hire someone who does it for living. Outsource your content creation to someone who knows the content marketing in and out. Such as keyword research, headline creation, press release and someone who knows how to attract readers and share your content elsewhere.

 

Build natural links with success

It is essential that your content marketing work for you increase your content marketing efforts with quality content which at the same time consistent. Create a content marketing calendar with flexible marketing strategies. Increase your audience by sharing your content to social media sites, or invite people to comment on your blog posts, these simple tactics for building links naturally.

 

Conclusion

Do not settle for content creation alone when hiring a writer. Make sure that you can get these following services as well:

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

 

 

 

How to link build with the implementation of Google panda and penguin

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Link building has been off since Google turned on the Google panda and Google penguin, where panda take actions over poor content generations such as spun article, poor press release and so on. Where Google penguin takes note of the links inside the articles and basically and immediately put it in their spam folder. The owner of these links can either start over or delete the accounts. These two steps can somewhat solve the fast changing online marketing and that it for a marketer to find out which suits best.

 

So what good would it be doing link building now?

 

Well there are still some link building strategies that even Matt Cutts advice the internet marketing to still continue doing. Why? Because linking in keywords to direct into your website from a well written content still works to gain website advantage.

 

Here below are some few advices from the experts. This article is based on facts from the most experienced and expert marketers online.

 

 

  • Quality and relevance – quality over quantity



    Do you sometimes feel this way?


Let us get direct to the point spammy links are now dead! This means to say that Google Panda do not recognize low quality works like these which active marketers nowadays are trying to battle over it every day. Links will only count into ranking if there is quality not just quantity! No matter how many links you send out if it is made out of spam still it will be gone to waste. This action avoids amateurs who tend to work too little effort will not be recognized as much as webmasters are. These webmasters who constantly research on link building updates and what Google would want to have so everyone works hard for it. Internet marketing apart from its broad world requires consistency for updating fresh techniques to obtain quality and again not just quantity.

 

If you can relate to the picture above and change the way you are doing your content marketing and relate to this picture below! How awesome would that feel?

 

 

Invest in content marketing – one blog or 2 is good but it should also be updated

It used to be all link building and that generating links are easier before through putting it in even for spun articles which can be hardly read. Gone are the days when this action is very efficient. Today, content marketing is considered by all those who wanted to be efficient in SEO tools execution. For this publishing a blog or two is not an issue but how well the content is written.

How is this possible?

Simply by composing articles that are not just relevant to your offers but with topics that are up to date. This means getting the freshest information there are about your chosen topic that will linger active readers’ interest. And again this is achievable if you research constantly with the latest published contents about your topic.

  • Make use of Google search tools and choose the most recent posts and key in the perfect keywords of topic you want to write about. That is content marketing these days!

 

Get social – expose yourself out there

 

 

 

 

After executing the above mentioned link building executions now comes to the point where you need to voice it all out! Sharing your contents over social media sites popular these days will make your job a lot easier to progress. Not only requiring you to post still there are techniques need to be considered. These techniques include time frame, recent topics, interaction to your audiences through questions and surveys, relating to other businesses and many more.