When you are planning your content marketing strategy, it is essential that you become organized with your marketing plan. Whether you have your content in house or outsourcing it, you need to create an organized plan including Keywords research, Meta tags and description and you need to include, how to’s, press release, comparison guide and other content marketing techniques to remain in the competitive ranking.
Content marketing deadlines and content marketing calendar
Having a calendar that documents content is a great way to ensure timely content creation; this strategy is always overlooked by marketers. Content marketing is about deadline, because there are peak times where certain contents and topics should be published. Small Business owners say that content marketing’s biggest challenge is content creation is taking too much time. Putting together a calendar and setting on goals and deadlines could be the end of your content creation stress.
Content marketing and native advertising are 2 of the most demand in the marketing and advertising industry. Marketers agree that content to be really effective is to connect with consumer’s interest and this will drive business’s objectives such as brand awareness, favorability and visibility.
How to stay ahead of the curve
You can create your own content by writing your contents yourself or assigning blog topics to one of your most trusted employee. There is also another option of hiring a ghost writer or if you are on a really tight budget you can you just keep your content in-house. Spend a few minutes a day to gather all your resources and find the newest and trendiest topic online. You can also use RSS feeds to gather content ideas or look at social media trending topics. This way you are always ahead of the curve, when you create in advance it allows you to miss a day or 2 if there is something else in your business that needs full attention.
Planning always gets you ahead of your schedule; making time to create daily content does not mean you just write about anything and everything. You need to focus on your niche and target audience, it only takes up 30 to 40 minutes a day to create a content if you have your content marketing plan organized.
Create value for your content
Quality over quantity also applies for content marketing, creating amazing contents for your website visitors to find valuable they will immediately appreciate your company but trust it as well and word of mouth marketing is the greatest marketing of all marketing campaign out there.