One of the biggest misconceptions of social media marketing is that you think it is only for big businesses. If every small business do not have social media accounts and interact on social media, their business will end up in the trash bin. Small businesses today are great in sharing their knowledge as well as products online. So are you ready to update your small business social media marketing today?
Dedication – Does your business passion venture so far ahead of time?
Launching a small business is tough enough, and to think you need to market this business as well. Dedication to your goals is very important factor to which you should consider marketing plan package, to help you with your business marketing.
Once you have established your goals, it is important you measure every aspect of your marketing plan. There are some great analytic tools online which are free, take good use them to know where you stand in your keywords, websites and audience.
Know your audience and market – Does your idea fit in the marketplace at the moment?
It is easy to forget that targeting clients/prospects can be difficult without the proper engagement with current clients. Know more about your clients needs and ask for their opinion, where you can be better in serving their needs.
One of the easiest way to track your audience and business is to monitor online conversation about your business or services per say. You can either start your own discussion or take control of those discussions.
Optimize your content and share – a great and effective Page rank strategy for every small business
Yes! Your clients want to read about your services, about your products and mostly your knowledge around your niche. Not only your clients are interested reading your blog but bloggers alike are very interested in sharing new contents to their social accounts. Optimize your content with proper and relevant search terms, keywords and back links.
Which social media is best for small business?
Competitive analysis will tell which social media you should use, because your competitors are using them as well. Create social accounts; be on twitter, facebook, Google+, LinkedIn and YouTube, because that’s where everybody is.
Consider the audience you want to reach and where you can find them. Social media today sent out a statistical data which shows that facebook is still the most popular social media platform, sharing photos and contents, followed by twitter and Pinterest.
Each platform is different, and that’s the beauty of social media marketing. Take a look at facebook, Social Media today says that you will find teenagers spend more time on Facebook than twitter, while twitter is best for short messages such as Qand A and content sharing.
Linkedin is best for Business to Business interactions, where you have the opportunity to record your skills and educational background. Create a group on linkedin and invite people to join the group and discuss business details there. You will be surprised how much you can learn from other business owners.
Pinterest, Instagram and Youtube, gives you more visual marketing strategies, where you can share images of your products.
Use social media marketing effectively
Now you know your target audience, it is time to plan your posts, you can begin to connect and interact with your network.
Bu t be warned – lots of small business tend to get the social media wrong. Do not treat social media platforms as a way of advertising your business, and do not broadcast to people in your network to follow you because you follow back. Try as much as possible to interact by retweeting/reposting interesting contents, answer direct messages, comments and always greet with respect.
Start slowly on twitter and facebook, do not over like and promote the first few days, follow the social media marketing plan that you have. Get a social media tool such as hootsuite to schedule your posts, and do not forget to mention people on your posts, you may want to share others blog content and let them know by adding name tag e.g @rwhunni. Shorten the link to the blog post, and try to use hashtags as well, if you should be posting this post you can hashtag #socialmediamarketing.
Start a conversation on pages such as Google+, Facebook, linkedin, and twitter. Listen to what your followers have to say and try to answer their questions honestly. There is nothing more irritating than answering to robots.
Create advocate – be helpful, be informative and most of all be friendly.
Share relevant content – as mentioned above paragraph make sure to share others contents, look for your followers blog, make sure you comment there as well, and share the interesting newest post.
Do not post too much – Let your social media strategies be slow but effective. You do not need to be always on social media, give your posts some rest. And importantly find out the best time to posts, recognize when your network are mostly on social media, what time of the day.
There is no magic to social media success, you need to work it out, keep it running through sharing contents, sharing links and interacting. You must learn to approach social media marketing challenge with open mind, acceptance of constant change. Find out what other businesses are doing and differentiate your business from theirs, the thing is to stand out from the crowd.
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689