What does social media marketing look like in year 2014?

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

With the Christmas marketing campaign is close to its end, the next thing you need to prepare is your Marketing Plan for 2014. It is a good thing to reflect on your marketing campaign in the 201, to be able to recognize the successful campaign and the ones that need improvement.

Make a budget for Content Marketing

dominate2014_banner

In this case, content marketing will always be trending, quality content is the star in social media marketing, without a good piece of content you will have nothing to share on your social media sites. To improve your visibility online you need invest in content marketing and combine it with social media marketing.

Image sharing will increase

In the year 2013 Pinterest and Instagram plays the major role of photo sharing online, which we will see more of in the year 2014, again with the mobile devices, tablets and even cameras that has social media sharing features. Smart social brands recognize this, and clearly share images of their products, even better a before and after photos of their customers if they have a beauty/health/salon online shop.

Video Sharing will increase

Let’s take a look at the Vine, YouTube and Flickr, the video sharing statistics has increased as the smart phones are continuously upgrading their quality video apps. Even Small Businesses create their short promotional video, which can increase online visibility.

Top 7 Video Sharing sites (except YouTube):

  1. Vimeo
  2. Daily Motion
  3. Vevo
  4. Flickr
  5. Metacafe
  6. Break
  7. Veoh

Social media marketing

social trends 2014

Social media sites will evolve to be a customer service app, where you can interact and answer inquiries from your clients/customers and businesses alike. Twitter has promised 2 features on its site, Customer Service and Live events. Twitter is real time big component for Small to Large businesses, people who cannot find a company on twitter is seen to be untrustworthy.

Facebook on the other hand tries to make huge changes on its platform to attract or make more money out of its captive audience.

Youtube Major companies still see Youtube is the place to be, introducing new products will be done on Youtube more and more this year 2014. Which makes it more popular with a combination of Google+ sharing.

Social Sharing will be the billboard of events, meeting will be done through Google hangouts and other platform that allows multiple user to be in one place.

 

 

Conclusion

social-media-1

Big brands will think differently this year upcoming year, about the way they collect data, and how they better can use all forms of data. Even with all the free resources online, still lots of companies will experience failure regarding marketing campaign, make huge and catastrophic mistakes. But as long as lesson is learned these misshapes won’t be a thing to worry about. Keep learning throughout your marketing campaign and you will soon master what your target audience desires and interests.

 

 

 

Social business hit the target today

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Businesses are running their promotions during this year like never before, the internet is filled with lots of promos and discounts. Product sharing has been popular online most especially on social media sites, this is the best time for small business to get their piece of sales pie. Social media has become a powerful tool for increasing brand awareness and sales. Christmas is the best time to increase your revenue and it is the best to push you campaign while the internet or consumers are hungry for more discounted products.

Prepare your Social profiles

You might think that business are going slow during Christmas season, because employees are taking their Holiday vacations or preparing their own Holiday events. Therefore it is important to let your social media work while you have employees taking their Holiday freedom. Prepare your profiles with Christmas backgrounds, coverphoto and profile pictures. To let your target audience know that you are also marketing for Christmas season.

  1. Use Social media scheduler – hootsuite are great for scheduling your promotions and product sales. Post atleast few times a day with different sales pitch and photos on Facebook, several posts on Twitter or connect your Facebook to your Twitter account.
  2. Engage with your audience – this is the best time to ask questions to your target audience, for your own benefit, you will learn about their interested, their daily needs and the products that they need the most in special occasions such as Christmas
  3. Create special offer – Do not forget the special features that each social media platforms offer, such as Facebook, you can create contests, promo codes etc. take advantage of these free features.

How you celebrate offline

London-xmas-shopping

If you also own a local store, show your customers, that you are really into Christmas season, by decorating your store and giving away small gifts for the walk-in consumers. Do not forget to share your store photos and location on social media, create a Foursquare account if you do not have that already, the best way to create contests from Foursquare is to ask the shoppers to check in whenever they are in the store and then you can offer them discount card when they do so.

Share your Holiday preparations with your followers, take photos of the store before and after you have decorated, or before and after photo of products on sale etc. Whatever you can think of creatively, do not forget to share every business venture you take to your social accounts.

Keep the interactions going

HTC-Christmas-Tree-and-Social-Media-Screen-1

Through your social media interactions, the most important part is that you take into a personal level occasions like this, such as contacting old costumers for discount offers or free gifts or even loyalty rewards. You may also want to offer referral discounts, this is also great way to enlarge your network and to get new clients in.

 

 

 

Are you interested in redesigning your Marketing plan and Business plan, to achieve the maximum success for your Small Business? Today is  a great time to make some changes on your Company, because Socratic SBC offers up to 30% discount on all package deal such as Business and Marketing plan package, Website design package and many more. Grab the offer today and get the discounts for this Holidays.

Send us an email for further questions

admin@socraticsbc.com

logoSBC190x190

Small Business seasonal marketing tips

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

For many retailers sales fun starts around Thanksgiving, following with the events Black Friday and Small Business Friday, next comes Cyber Monday, and there comes the Holidays marketing campaign. For some it is a season of fun sales and increasing revenue, some small business struggle competing with their competitors. The most successful businesses during Holidays are the ones who have prepared their marketing plan as early as October and November, but there is still time to get your holiday marketing running now. Here are some few tips to achieve the success your business needs.

Top 3 holiday marketing tips

image2x900

  • Do you have a retail business? Then you need to promote your products and services on Black Friday, if you own a small business grab the opportunity to present your brand during the Small Biz Saturday. It will also a good reason to have a sale on Cyber Monday, special sale is to entice customers to purchase their items early. Advertise your products on social media and most of all on your website.
  • If your 30 to 40% off does not seem to be successful try to invent more interesting sales that will attract your consumers such as : half off, free gift, buy one take one. The trick is to be creative and make it limited time offer to give your consumers sense of urgency.
  • Take advantage of email marketing this season as people are more approachable with promotional emails this season. Do not put all your marketing campaign in one basket, try to mix media marketing, social media marketing and content marketing together along with a creative email promotional marketing campaign.

Do not forget Mobile marketing

Christmas_Background

This is a very important part of your marketing campaign for Holidays, lots of people love to shop using their mobile phones, because they can shop anytime and anywhere they may be. View here ShopGate great mobile marketing infographic especially for the Holidays season.

Video marketing

Video is highly expected part of shopping experience, see big brands invest on TV commercials, as a small business owners like you, you can simply create promotional videos on Animoto or any software alike.

Other ideas to market your business during Holidays

crop380w_iStock_000022328217_ExtraSmall_1__crop380w

  • Social media marketing

If you already have social media presence, contest and promo or even give aways on facebook and twitter is often a popular tactic to engage with your consumers. Create contests with a very few simple rules and simple hashtags and incentive such as prizes or discounts, you can attract into your business.

 

  • Rewards

This is the best time to reward your loyal customers, to make them extra special this Christmas. The reward may bounce back to you as return customers and referrals.

 

  • Special events

Create simple events, such as charity events, or buy and support a certain charity or hosting an open-house and showcase Christmas gift ideas, Christmas recipes and merchandise so consumers can get a glimpse of your seasonal goods. Do not forget to invest on buffet or snack for your event and present a simple show such as local band to play on your event or whatever that you think can fit into your budget.

 

  • Holidays helpful tips

As you are going around looking for marketing ideas and tips online, you could also create content which is relevant for your consumers, such as helpful tips or products for Christmas or Must have items for your loved ones etc. Blog about Christmas topics as the Christmas is a few days away.

 

buy 1 take 1

Survival guide for the Holiday marketing

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Christmas comes once a year, and it is a very special event of exchanging gifts, greeting cards, family photos and holiday vacation. Consumers are opt to stretch their budget for the month of December to make their loved feel special through gifts and special preparation for Christmas eve. All this is a great opportunity for business small to large, to get increase their sale. Here are 10 useful marketing tips that might be useful for your marketing campaign.

Planning your marketing campaign

Santa Claus pushing at a big gift

Action # 2

First you need to decide your target audience for this season, and categorize them:

  1. Gender
  2. Age
  3. Location

Action # 2

Next is prepare the products to set on sale, such as most popular products and less popular products mixed together as a package deal. You can make your less popular products on sale to get the publicity the product needs.

Action # 3

Another thing to remember is to edit your list of keywords, as to promote the word Christmas, presents, sale, deals, gift ideas, bundle promos, package deals, etc.

Action # 4

Create some images that you would like to post for your holiday marketing campaign. This can easily be done through picmoney app, where you can decorate your current product images and add some interesting and unique banners. Create as much as you need and save to your computer.

Action # 5

You blog content must be about Christmas tips and ideas, and from time to time add some promotional contents on your blog. Edit your website design into something festive. Something simple as Christmas header, Christmas social icons, menu bars etc.

Planning your content marketing

smartholiday_banner

When promoting your Holidays sale through blog you need to focus on what interest your readers, alternate Christmas ideas and tips and promotional content. Your Promotional Content marketing for Holidays can be planned accordingly:

  1. Thanksgiving promos Nov 28
  2. Hanukah sales nov 27 to Dec 5
  3. Advent Dec 1 to 25
  4. 12 days before Christmas promos
  5. On spot Christmas deals dec 25
  6. After Christmas sale

It is up to you to add the market holidays such as Black Friday, Small Business Saturday and Cyber Monday into your Editorial calendar. These could also be days where you can host a dialogue about sales and getting back on track with the holiday spending.

Other important things to remind yourself during holidays

Screen-shot-2012-11-01-at-10.56.03-AM

Make Christmas shopping easy and convenient for your consumers; consolidate your message throughout your social media accounts. Other important things to remember when marketing during Christmas season:

  1. Offer free shipping
  2. Add shipping calendar, to make sure that your consumers items will arrive on time
  3. Sweeten the deal, it is not enough to give your consumers the regular 10% to 30% deal, you have to make them feel that they have saved a huge amount of cash getting your product deals.
  4. Be sure to add add-ons for your products
  5. Create shareable product wish lists
  6. Extra special offers such as free gift wrap, free Christmas cards etc
  7. Think like a customer, create vouchers and discount cards
  8. Give social media the bigger slice, meaning you need to promote on social media as much as you can
  9. Offer loyal customers free gifts or discount cards
  10. Finally send Thank you emails and Christmas greeting cards through email

 

 

Marketing trend for the Holidays

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Marketing campaigns are running wild this Month and it will continue until the Christmas and New Year is over. There is lots of Holiday marketing campaign that is out in public as early as September, to target the early Christmas shopper. Have you started your Christmas marketing campaign yet? If not here are some few Christmas marketing trends that you should not ignore.

Smart Christmas Social media marketing campaign

twitter-christmas

There is no secret in marketing campaign for the holidays have changed over the years, this is due to the technology we are presented and staying current with the trends is often frustrating. To make it all easier for you this article will divide the different marketing campaign that you can attain this Holidays.

  • Hot Social Brand – There are lots of competition on social media, everyone wants to gain the audience they am for as their followers and to do that you need to interact with your followers, invite target customers to follow your brand online. Nevertheless you need to give your target audience what they need and collaborate with their interests. For instance this Holidays, you need to be specific with your target audience by gender and age. You can create packages or gift ideas accordingly to the gender and age.
  • Campaign begins in 3 2 1 – when starting to market on social media with your products, you need to be creative first such as, redesigning your product image that will give it a merrier look and invite Christmas shoppers into your products. Next is begin to create bulk orders or Package deals, next is prepare your products can be in the discounted category. All your products need to be relevant to the Christmas theme as you are about to attract Christmas shoppers. You do not have to worry about your specific products to be sold out, but you need to prepare to be able to ship your products on time. Therefore it is important that you inform the customers about the shipping period and also now that it is time for giving you can add free shipping as a Christmas limited offer.
  • Redesigning your Social accounts – Before you do all of the above you need to redesign your social media cover photo, profile etc, to make sure that your target audience understand you have started your Christmas promos.

Simplicity reigns forever

6a00e552a57e1f8833017d3e48feca970c-800wi

There is no need to overhaul your product image, website and social media accounts with graphic, simple extra Santa hat on your logo will do the trick, background redesign on your website and some Christmas bells on the sidebar are simple yet attractive. If you check out big brands on how they market their products, take note of the things that are really effective and the ones that are discouraging for the customers. Notice all the small details and list them down as you might get some ideas from their marketing tactics.

Take a break

Now that you have launched your Christmas marketing campaign, take a little break and do the usual marketing campaign, you need to alternate your tactics as not to bore or overwhelm your audience. As you come close to Christmas add extra campaign such as 12 days before Christmas sale. Remember to save some products promotions till after Christmas and close to New Year.

Mobile gets all the good products

1357522177047

There is an advantage in shopping through mobile devices, you get to catch the latest promotions and get discount cards too through QR codes etc, this is the newest trend from Large companies to small businesses like yours. Make sure to learn the mobile shopping way to extend your products to your mobile audiences.

Mobile should be integrated with your overall marketing campaign, this means that you need to create images, messages, contents, product views, mobile payment option for your mobile audiences.

 

Conclusion

10off

Christmas is a part of the tradition wherever you are in the world, therefore there are lots of people who are willing to invest in gifts, presents, gift cards and greeting cards. Christmas also means big sales for businesses, but without the proper marketing plan to start with, there will be no sales to your company. Planning your marketing campaign is very important, therefore Socratic SBC offers 10% on marketing and business plan package this Holidays, 50% on short term marketing plan which means marketing plan for Holidays and up to New Year.

If you have not started redesigning your website into Christmas theme yet, Socratic SBC offer Website Design Package with free mobile website with 10% discount up to Dec 31, 2013. Other Graphics, image, logo and product image presentation is also offered. All you need to do is email us at admin@socraticsbc.com or contact us through our social media accounts. You will also find out promos there as we are already marketing our services for the Holidays.

May you have a merry Christmas sale!

Brainstorm for Christmas Promotion ideas

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

What are you doing to promote your business this Christmas? Have you started your Christmas marketing campaign yet? Did you plan that right to have Christmas sale success? Christmas is coming and shoppers are scanning, this is the best time of the year to increase your Business sales. Here are some Christmas marketing tips for your marketing campaign for the holidays.

Brainstorming for Christmas

christmas-promotion

Consumers are scanning offline and online stores to get some ideas on Christmas gifts, so how do you make the consumers see your products as great gift ideas?

  1. 1.       Reposition products

Gather products that can be promoted as package deals, consumers like to order/purchase in bulk and getting more one item for a reasonable price is great deal for both you and your consumer. You can create a new image for your Holiday sales that you can reposition on your website as part of the homepage. So what are you most popular products?

  1. 2.       Offer limited time specials

One way to make consumers act right away is the word LIMITED OFFER, choose about 3 to 5 products that you can carry on with special offers without losing your revenue.

  1. 3.       Offer extra on Christmas

While people are going about their shopping list, consumers love to get some extra specials while shopping, it can be free keychain with your company logo and name or a simple discount card for the next purchase they make. Or you can give out gift cards if your consumer has a hard time deciding which of your products that is best as a gift.

  1. 4.       Keep your clients close to your brand

Small thank you cards  along with your invoice is such a nice way to tell your consumers how much you appreciate their visit and purchase on your online store. You may also offer free gift wrapping, with your logo and business name on the gift wrap. Encourage to spend a certain amount to get a free gift or discount on your high end products. Keep your consumers close by asking for their email, name and phone number for promotional purposes if they decline give them a e-business card so they can email you for deals and promotions instead. Never leave a customer without giving away your Business information or getting their information.

  1. 5.       Return Policies

If you own an online store, offer longer return policies over Christmas, think about the consumers that will be shopping over the period of Christmas.

Captivate shoppers with extra specials

photo-1-3

To achieve maximum impact on Holiday season, you need to have marketing mix, since you have gathered all your needed product promotions for the Christmas Holidays, you can begin to create and share your marketing campaign online and on social media sites.

  1. Create image

Create personalized image of your products with different Christmas theme, to attract consumers, make sure to add your short description of your promo: “Get 10% off on x item with a x amount purchased” or :”Free with a x purchase” image should be relevant to Christmas and your products.

  1. Keywords and description

You can always use your current description; just add the word Christmas, Holidays, Sale, Gift Ideas etc

  1. Promos through email

Email marketing on Christmas holidays is very effective as people are acceptable on email promotions, therefore it is important to create an attractive email proposal or email brochure with images of your products, do not forget to include link directly to shopping cart or check out page.

  1. 12 days of Christmas sales

Do not forget this very important 12 days before Christmas shopping, there are consumers who do their last minute shopping hoping for more discounts as the Christmas is arriving. Make sure to leave some of your products until 12 days of Christmas, you offer here the products that are less popular.

  1. Consumer offers

Do not forget to let your consumers make their own package with an x amount total of x amount discount, shoppers love to choose their own package too, which means that they can be able to be more personalized with their gifts.

 

Get our limited offer today! Free mobile website with a purchase of Website and Logo creation package. Go to our website and choose many of our services on 10% sale limited offer only!

 

Get your 10% discount here: Like our page get the offer https://www.facebook.com/pages/Socratic-Investments-LLC/303562336335225?ref=hl

Forward your email offer confirmation to us to get the discount on all package deals.

See our package deals here 

Great idea for Christmas marketing campaign

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

There are some good reasons why you should make Christmas merrier around your brand, believe it or not we are just a few weeks away from Christmas. Businesses are already out with their marketing campaign for Christmas and you should too. Christmas is a great event to get your brand awareness.

Quick ways to make your Christmas merrier for your small business

HolidayShopping_Christmas_Mouse_Squared_jpg_280x280_crop_q95

Christmas is the time of the year where shoppers are the busiest; it is also a time for small businesses to market their products heavily without being too promotional. Christmas is the best time to make huge profit because people are shopping with or without limit; it is a need they have to attain.

Few things you need to do before you start your Christmas marketing campaign:

  1. Send gifts and E-cards to your loyal customers – always treat your loyal customers extra special when occasions like this occur, make them feel special through e-cards, coupons and gifts. Your loyal customers might refer your products to a friend
  2. Be generous – The holiday spirit is about giving to less fortunate people, while you market your business you can be generous at the same time, through donations or create a charitable event and invite a lot of people to join the event
  3. Special services are expected – People are willing to spend when it is Holidays, they have already planned for a year or months before this event comes, therefore you need to have planned your Christmas marketing as early as possible. But anyways in times like this you can create special Christmas packages or services that you can offer your consumers. You may also want to add a little more to your product offers

Advertising for a profitable Christmas season

holiday-marketing-1

Do not lose too much money during Christmas with too many generous offers and sales, you can just pick out the products that are less purchased and make it into package that will allow your products to be visible for your target audience.  Here are some tips and tricks on Holiday marketing campaign.

  1. Promotional offers attract consumers – When you sell products over Holidays make sure to get your consumers name, email and phone number and off course the permission to contact them for promotional ads. Read more about Consumer and User registration examples here.
  2. Know the key dates for Holiday promotions – Black Friday falls on November 23, make sure you have some package promos or service deals on that day, Cyber Monday is November 26, which means that you need to update your website and online store for Cyber Monday where users will certainly look for deals and sales this day.  Last minute marketing and promos could be around December 20 for nationwide shipping only.
  3. Holiday season – Holiday season does end on December 25, more Christmas sales are coming after December 25, If you should have holiday limited offers make sure it is up to Jan 1 or Dec 31 latest. This way you can give your consumers reasons to come back for more products, especially if you offer coupons for the first purchase.

Conclusion

Christmas_email_marketing_campaign_RedStarDigital_shutterstock_162024125

According to a research referrals from Social media sites are more likely to get higher profits for the Holiday marketing sales than other marketing strategies; therefore you need to update your Facebook, Twitter, Pinterest and Google+ with images of your Christmas promos.

 

Are you still out of marketing plan for the Holidays, get our quick marketing plan for the Holidays and get 10% . Contact us today

 

 

 

 

Socratic SBC | Small Business Consulting

 2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

admin@socraticsbc.com