Website creation – include business blog page from your business website

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Business enthusiasts consider this as an important part of success for a company because this has been first thing that clients look to now. And with the ever increasing company websites more and more graphic designers and service provider agencies whether of big or small scale see this as an opportunity. The more we approach to those very modern and advance industries the stronger expectations. Apart from creating an official company in the virtual world it is also important to consider website maintenance.

Business website and logo are done –  now move on the business blog blogging

Valuable skills are important these days! This means to say that having knowledge on graphical representation is not the point but being an expert is! One cannot be fully satisfied with what they read about at times visual impact is what matters to them. How the company website appeals will make them feel that this business is legit and can be trusted on. After those plans for professional logo and website creation now is the time to focus on business blog. What are the business topics you want to impart to your audience to make them stay and believe in your company?

Business blogs should be all about sharing tips ideas and advice not about promoting your brand social-media-guy-680x300

With many social media websites now we can conclude that our world is interactive more than ever. We liked the idea of reading a content or post that is interesting and updated. Sharing information, ideas and tips are blog topics that are shareable. With so many shares it will be easier for your website to be noticed. When readers would try to dig in by finding out where is the origin of these tips then you will drive audience in your website. Remember that you also earn when there are more visits to your page making them stay for as long as possible.

 

Always keep your contents copyright either have your logo as a header of every blog post how-to-create-blog-header

For the need to post in contents and blogs for our website we might fail on one thing and that is the copyright policy. Copying and pasting contents you did not right is a violation and you will be charged once found out. So be cautious enough by double checking your contents from tampering. Not only is that copyright applicable to content sharing but as well as to graphics like logo creation and website themes.

 

Be inviting, make your business blog posts shareable and open your comment box for interested readers

Interactive that is! Comment box will open communication with your clients, other business and even competitors. Satisfied readers will comment something good about your blog posts also bad feedback happens to. Either way it caught the interest of your readers and your blog will become popular in no time!

Top 10 small business tools every small business must have

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As your small business grows, you will need to have more tools to handle your work efficiently. By all means finding new tools to manage your marketing, file sharing and employee interactions as well as client engagement. There are lots of small business tools online that are free and some are highly affordable that will make your tasks more efficient. Here below are the most common and highly used by small business owners, which is also highly recommended for those who hasn’t started using management tools before.

Tools for clients, employees and projects

 

  • Clients and employees – WAVE is one of the most efficient tools for invoices, payable accounts, payments received and payroll. WAVE is a great solution if you want to keep the entire above mentioned in one place. This software will work just fine for small business owners who are running their business as a sole proprietor.
  • Meeting with clients – Google calendar work just fine which most business owner’s use, but SCHEDULICITY allows your client to visit a site to see which days and time you have for meeting availability.  If you have business that offer one-on-one meeting/coaching, you can easily let your client know to go to the site to book an appointment with you. You and your client will then receive an email confirmation of the chosen date and time of your meeting. You will also get a reminder before the meeting takes place. Very efficient and easy to use, your clients will find it amusing to use such software.
  • Projects, file sharing and calendar – as mentioned above Google Drive will also be excellent to use for tasks such as file sharing, document sharing, reminders and project sharing. This is also a really great tool for employees to share and edit a certain document in real time manner.
  • Time management – If you want to keep track of your online outsourcing team efficiently, TOGGL is one of the most common tools to manage and track your employees working hours and projects. Another useful tool for tracking working progress of your employees is RESCUETIME, where you can monitor every movement from website visited, time efficiency etc.

Content Marketing tools

  • Keyword research  – KEYWORD SPY is very great tool for content marketing, where you can easily monitor your competitors keyword usage online and it also offer an analysis feature that will let you know which keywords works best for your competitors, so you can monitor what they are doing.
  • Networking with other bloggers– INKYBEE keeps you socialize with other bloggers around your niche or interest, this is a great tool for telling other blogger about your blog. INKYBEE makes it easier for you to connect with other bloggers that shares the same interests as you. Growing your blogger network with surely increase traffic to your blog.

Marketing tools and social media marketing tools

Marketing your business can take a lot of time but with the right tools to handle your marketing efficiently will make your marketing campaign a lot easier.

  • Scheduling posts to social media and blog – While you do not have time to log in to all your social media accounts for update and postings, HOOTSUITE  is a great tool to keep all your social media accounts in one place, you can also schedule your social media posts on hootsuite and also see the feeds, interactions and mentions as well. You can also schedule blog posts from HOOTSUITE.
  • Email marketing  – while you want to send out newsletter to all your contacts this cannot be done without MAILCHIMP, this tool also offer premade template for you to use for your email marketing
  • App creation –  when you want to design your own app, APPY PIE is a great tool to use, this will be great for selling products through app and customers can easily download the app for their devices to get the latest news from your business.
  • Market place – MOJO HELPDESK, get ahead of the competition and get the MOJO HELPDESK to stay in touch with your customers and make sure that you are able to resolve issues right away. This tool can be used as a customer service app and cover everything else from SEO, good landing page and solid conversion.

 

Conclusion

These tools mentioned above are just the few of many small business tools that can be found online. When it comes to making small business efficiently invest in learning new tools to use for managing your business. If you have some great tools that are not mentioned on this post please share your experience with us.

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com