Promotion seem to be a struggle for every Small business start-up, you are competing with a tons of others including major corporations. There are few things you need to do before you start your big promotion either online or offline. Here are some few tips on how to get you started on your marketing plan.
Know your products and services first
Off course you know your business well and you products and services. But there is more into knowing your product and how you can deliver the best marketing strategy to gain more clients your way. A big part of promotional campaign needs a big preparation. Lots of business owners plan and prepare their field before they even start their campaign. Know your products by delivering the best images, description and keywords, you cannot jump right ahead on your campaign without preparing the tools to get the job done.
- Prepare your text and product image
- Test out your images on different browsers or ad campaigns
- Gather at least 3 testimonials from your current clients
Narrow down your target client and find your niche
Know your brand and know what makes you different and special from the rest, you should have an official website with professional photos, image and design. You also need to narrow down your target clients and find your niche, think of all the options that you could offer them that they do not get from your competitors.
By each marketing campaign you need to define your target clients, for each product you promote your need to find your target clients. When creating content for promotion you also need to define your target audience and stick to your niche.
Make sure to have a consistent branding point
Consistent branding means that you need to dress up for your brand, not physically but with your website, image, color scheme etc. You need to be consistent to claim the brand that you promote. You will make more impact on your target client if you are consistent with your brand color, fonts and images. Consistent branding also means, updating your website, have professional photos on your site, biography, current events, social media info, mailing list and blog. These are the basic of consistent branding, it makes you look professional and your target clients need to have a place to bring traffic back to you.
Create goals and budget for your marketing
It is very important that you create goals and budget for your marketing campaign, how many clients do you want to reach within a month? How many products do you want to sell in a month? The next thing you might want to look at is how much is your budget for your marketing. Here are some few questions you need to ask yourself before starting your big promotion:
- Number of sales
- Number of new clients
- Material costs
- Budget promo services
- Research budget
- Website and logo budget
- Offline advertising budget
- Budget on PR ( Press Release)
- Budget on Marketing or SEO outsourcing
- Budget on Digital distribution
These are the most important part of starting marketing for your small business, the key is to plan ahead and define your goals. You need more than just campaign for your small business and more than just branding tools, you need to always set goal on every marketing campaign you want to run.
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689