Stop wasting time start getting results on your content marketing

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Search engines are constantly collecting data from every website, to be better served their searchers. To be successful in content marketing efforts, your business blog site must do these things: Attract visitors, covert visitors into leads and leads into sales.

Traffic is attracting visitors to your blog

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Each search engine has its secret recipe which is called algorithm; algorithm turn useful information into search results. There are more into content to be placed on the top of search engine. Here are the basic things you need when you have content marketing campaign.

  1. 1.       Determine your goal

First step on every marketing campaign is to determine your goal; you can create a content marketing plan where you need to choose the right topic for your blog contents.

  1. 2.       Establish content metrics

You can easily measure your ROI for your inbound marketing doing your content analysis manually, or you can use Google Analytics or similar program. This metric will tell you how many readers consumed your content. Metrics will also tell you the number of shares and discussion about your or on your content.

  1. 3.       Create your content

Reevaluate your previous blog posts/contents before your start a new content marketing campaign, this is to determine which topic are more of interest to your readers. This is the part where you need to unleash your creative side, develop a list of content marketing campaign, work on blog titles, keywords and meta tags.

 

Rules for content marketing

Design is one of the most important things in viewing a blog, poor website design can kill your unique and fresh and interesting content. Appearance is always the first impression for human being and website design is not at all different. To get more visitors and more traffic to your website or blog, you need to consider your design as well. A great design is about taking the users through an engaging and wonderful reading experience.

Design your website

Let your website be the first impression for your visitors, create or update your current website blog to make it more appealing to your visitors. Do not forget that first impression last. While you are busy planning your content marketing campaign, let professional graphic designer update or redesign your blog, making it ready for your interesting and unique contents.

Here at Socratic SBC , we are in the business of helping your business save time, so you can focus on what you do best. One of our most demand service is Website creation and maintenance as well as Logo creation. If you are interested in making your website unique, we are a team to do it for you for the most affordable rate online. All you have to do is contact us today check below for our contact details:

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

 

Website creation – include business blog page from your business website

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Business enthusiasts consider this as an important part of success for a company because this has been first thing that clients look to now. And with the ever increasing company websites more and more graphic designers and service provider agencies whether of big or small scale see this as an opportunity. The more we approach to those very modern and advance industries the stronger expectations. Apart from creating an official company in the virtual world it is also important to consider website maintenance.

Business website and logo are done –  now move on the business blog blogging

Valuable skills are important these days! This means to say that having knowledge on graphical representation is not the point but being an expert is! One cannot be fully satisfied with what they read about at times visual impact is what matters to them. How the company website appeals will make them feel that this business is legit and can be trusted on. After those plans for professional logo and website creation now is the time to focus on business blog. What are the business topics you want to impart to your audience to make them stay and believe in your company?

Business blogs should be all about sharing tips ideas and advice not about promoting your brand social-media-guy-680x300

With many social media websites now we can conclude that our world is interactive more than ever. We liked the idea of reading a content or post that is interesting and updated. Sharing information, ideas and tips are blog topics that are shareable. With so many shares it will be easier for your website to be noticed. When readers would try to dig in by finding out where is the origin of these tips then you will drive audience in your website. Remember that you also earn when there are more visits to your page making them stay for as long as possible.

 

Always keep your contents copyright either have your logo as a header of every blog post how-to-create-blog-header

For the need to post in contents and blogs for our website we might fail on one thing and that is the copyright policy. Copying and pasting contents you did not right is a violation and you will be charged once found out. So be cautious enough by double checking your contents from tampering. Not only is that copyright applicable to content sharing but as well as to graphics like logo creation and website themes.

 

Be inviting, make your business blog posts shareable and open your comment box for interested readers

Interactive that is! Comment box will open communication with your clients, other business and even competitors. Satisfied readers will comment something good about your blog posts also bad feedback happens to. Either way it caught the interest of your readers and your blog will become popular in no time!

Marketing campaign – how to organize your marketing campaign

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Marketing campaign here and there and everywhere! Yes, it becomes a global asset for many aspiring online businessmen. Why so? This is because it advances the business opportunity unlike before where it seems harder because internet accessibility has not been introduced yet. The mere fact that you can do almost everything over internet usage then your business means became reachable even to the farthest point of the earth. This article will guide you on how to organize your marketing campaign.

 

Targeting your Audience to increase leads M2_CH3_PT2_Who_is_your_target_audience

There should be the right way and the right timing to execute marketing campaign. Just like establishing a business, you cannot conclude that all business types are for all to avail. That is why you need to target the ideal audience for the business you have. This then you need to set up your marketing campaign. Research on this as to who, where and what your probable audience needs.

 

Knowing your Niche

The easiest way to execute marketing campaign is when you have fully understood your niche. For instance, you want to establish a restaurant business. Know what are the foods you would likely want to offer to your potential client? Is there particular cuisine you would like to serve? What is the theme you that will best suit your culinary services.  If you can able to determine your business niche and the contributing factors for its growth then it will be a lot easier to set your marketing strategies.

 

The use of Email marketing – get contacts from newsletter sign up email-marketing-branding-tool

Another effective marketing campaign being done by active online marketers is the use of email marketing. The idea is too simple that you wouldn’t believe it to be effective marketing strategies. One has to simply search for contacts over the internet from similar business niche. Afterwards, sign up for newsletter wherein you will send out emails from a given period and designated contacts.

 

Competitive analysis – compare competitors strategies

This has to be understood well, it says to compare and not to copy it. You can see from successful competitors what the marketing strategies that are effective. Assessing this by seeing to it how it has created great impact for the targeted market. The aim for competitive analysis is to learn from other’s experience through either their success or failure.

 

Blogging, sharing and responding   rock-your-blog-

There is no easier and more convenient step when it comes to making your business popular. Blogging with interesting contents are the best way to have a responding market. Here is where your prospects can actively voice out their insights and even feedback towards your offer. Publishing blogs with a designated area for social sharing like comment box portion.

 

 

Time frame

Set a time-frame for each of your marketing campaign objective. This is to help you fairly manage your other business responsibilities.

 

Seo tools for small business

Now this factor cannot be learned in a day or two researching. This is primarily the reason why business starters turn to SEO experts when it comes to website ranking tasks. This speeds up your marketing campaign especially if you position your company website ideally in the search engines.

 

It is best to consult a business consultant who can create an analysis plan for you. Aside from saving yourself for all the hassles, they can guide you to be in the best track when fulfilling this task.

The impact of Social media with humming bird

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Another new search algorithm from Google, The Hummingbird, what does this mean for marketers? Humming bird is responsible to answer complex queries and more search knowledge for users in terms of search. Google announced that this new member of their large SEO algorithm is a preparation for mobile searches.

How does hummingbird help social media marketers today?

Google Hummingbird What You Need To Know

As mentioned Google are preparing for a future of phone users, where your recent and most used searches will be used to give you wider and more precised answers. How can you keep up with your small business with this new algorithm?

  1. Mobile web search

Improve your mobile web search, keywords and your mobile website. Google’s main focus this year and the upcoming years are for mobile users to completely search through internet like they do on their desktops. This means small to large businesses should prepare their website to be responsive and optimize their page. This also means that you need to have a redirection to a mobile version which will make it easier for your mobile visitors to view your business website.

  1. Google + and page major changes for you

Update your Google Profile, which also means you need to update your Google+ and page, to get a better search results for your visitors. The Google Authorship would be the most common appearance for marketers and small business owners. One click to be directed to your Google page will give you the best traffic to your website.

  1. Create and publish through Google+

Even though that Google did not mention the Google+ and Humming bird connection , it is through common sense that you need to follow the simple unify all of Google’s social platform and the new algorithm.

How can you improve your Business presence with the new algorithm

Improve-Your-Online-Presence-With-Facebook-Twitter-Google+

As social media marketer, your daily tasks and routine is to improve your presence on social media with consistent updates and posts. Whereof with the new algorithm, more effort on being social is needed; here are some few tips below:

  • Active Google+ and page – be active daily and try to interact through sharing and comments on the newest posts in your circle.
  • Be a part of communities – be active on communities that are related to your niche and follow the people who are member of these communities
  • Share share and share – share multimedia, photos, videos and audio. You should share at least 3 relevant posts per day
  • Hang out with people – use the feature hang outs, or join some relevant discussions through hangout
  • Do not ignore Hummingbird – In the Google conference, Google mentioned that Hummingbird should give precise and fast results. Conversational results are mainly the reason for creating the Hummingbird, and this is for all mobile users and Hummingbird bird is focused on the meaning behind the words, it is paying more attention to the way a user uses words to search and give back a more precise search results.

SEO and traffic from Google

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Your question now could be, is SEO dead now? Or will you lose traffic from Google? The answer is NO, the SEO remains the same, create unique contents, use your keywords and URL wisely, Hummingbird just helps people get more of what they search for.

 

 

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Start up tips: Check list for small business to avoid failure

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Marketing comes in different forms, and lots of people marketing only means promoting, product, price and place. These 4Ps are essentials for your marketing tactics yes, but marketing small business is much more than that. The old marketing strategies may no longer be relevant now, because of the most evolving internet world. According to marketers and consumers as well Business should be more than just logo and slogan to attract new clients.

Why does most small business fail, how to avoid it?

  • Business owners do not talk enough about their business, the word of mouth marketing spread faster than any marketing strategies online. Tell the world not just about your small business, but why you started and how your business can benefit your target audience. Give people something to talk about.
  • Unrealistic goals – one of the most common mistakes small business owners make is planning without setting the goal or even setting unrealistic goals.
  • Marketing to everybody – your business must have a target audience and you should stay within that target, you cannot please everyone.
  • Not flexible enough – the world is constantly changing, do not settle for with usual routine, and make your business plan flexible as well as your marketing plan. As a business owner you need to be constantly up to date with your way of managing your business, employees and market niche.

 

Check list for small business start up to avoid failure

  • Domain name – When coming up with idea on starting a small business, you need to think thorough the name of your business, which should be relevant to what your business offers. Making a website for your small business goes the same way, the domain name must be easy to remember.
  • You business Logo – for every small to large business needs a logo to be identified without the need to explain what your business is about, for instance a coffee store cannot have a logo that has flowers on it, people would think it is a flower shop instead of a coffee shop. So rethink and make the necessary research to make an attractive and interesting as well as easy to recognize business logo, along with an interesting or even funny slogan.
  • Business cards – invest in business cards that you and your family can distribute to close friends and relatives. Business cards should include your name, business name, business info, logo and slogan
  • Business plan and marketing plan for small business – before you launch your business you need to create your business plan and marketing and make sure that you take time to review your target audience, market niche, desired objectives, goals and budget

 

Conclusion

There are lots of things to consider when starting a small business, the tips mentioned above are just few of the things you need to consider and always look at your legal requirements, if you have no idea where to begin you can also ask for help through a professional business consultant which can help you create business plan, marketing and give you legal package that will make your business legally registered in your state. Always make sure to have a lawyer who can explain your benefits, risks and securing your financial status if your business fails.

For instance Socratic SBC | Small Business Consulting, offer services from legal package, website design, graphic design, logo creation, marketing plan and business plan for small businesses at the most affordable price. Get your quote today contact a trusted and reliable Professional Business mentor

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

admin@socraticsbc.com

 

http://www.socraticsbc.com

 

Build your content marketing budget and get back links

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Producing a lot of quality contents is possible when you have the right content marketing plan. Lots of marketers won’t advice this for small business because the amount of time consumed creating content may take your focus away from your small business. So how do you budget for great contents?

Why should you even care about content marketing?

Content marketing is the king of all marketing, how else would you present your knowledge to your audience without having a high end blog with quality and informative contents?

Some marketers won’t even advice you to write content daily, because of the quality result may be negative. But hey you can do it, write articles per day about your interest in small business and most of all your business. If after a week it does not drive traffic to your blog then end it. You need to take chances.

Content Marketing in real world

You may want to take a look at this result of a daily content marketing, and how they pushed through 5 articles per day. Amazing results, although some were negative about it, but hey it drove traffic to their blogs right?

When you spend your time on social media sites, have you noticed the blog sharing? So are you sharing blogs as well, from your own blog and from other interesting small business blogs?

Content marketing is the king of all marketing campaign; yes I can keep saying that until you get it!

If you do not have the passion for writing, hire someone who does it for living. Outsource your content creation to someone who knows the content marketing in and out. Such as keyword research, headline creation, press release and someone who knows how to attract readers and share your content elsewhere.

 

Build natural links with success

It is essential that your content marketing work for you increase your content marketing efforts with quality content which at the same time consistent. Create a content marketing calendar with flexible marketing strategies. Increase your audience by sharing your content to social media sites, or invite people to comment on your blog posts, these simple tactics for building links naturally.

 

Conclusion

Do not settle for content creation alone when hiring a writer. Make sure that you can get these following services as well:

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com