Are you one of the 91% business owners who are missing the opportunity and benefits of strategic marketing? According to Digital Journal, David Scarola, Vice President of The Alternative Board. “The time investment required to write and regularly review strategic plans pays off big in the form of increased sales revenues, higher profits and more opportunities.”
Let us review the different marketing campaign that you should have
Integrated content marketing approach
Costumers move differently across internet, therefore it is important that you have a strategic approach in your content marketing. Marketers share the same goals; other marketers focus more on products, services and business to business interaction. But all businesses have content marketing to deliver their audience the kind of information that is within their niche.
The goal with integrated content marketing with strategic approach is to connect with costumers, through direct contact or indirect contacts. Marketer usually integrates their content marketing with their social media marketing. This is a usual strategic approach that is seen throughout different social media platforms.
Business branding with strategic marketing plan
The goal with business branding is to let prospects know that you exist. So you organize your marketing accordingly to your prospects interests and needs. Strategic marketing starts with a plan to empower you to tap into your desire to build the business of your dreams.
A marketing plan to brand your business online and offline will allow you to build an online marketing that will fit your lifestyle and your persona. Branding your business is easy but building the reputation for your business is a tough job, first you must plan in advance, to attract the people to know your business.
Few simple steps to your strategic marketing plan
- Self Analysis – One important thing to do is ask yourself few question why you want to start a business, and how are you going to run your business, what are your goals in this type of business, how well do you know your business etc. What part of marketing campaign that you can do on your own, and what type of marketing campaign that needs an outsourced help.
- Target Market – You need a marketing outline, list your ideal prospects, by categorizing these prospects into age, gender, family, employed, unemployed, what are they interested in, how can you offer them your services without scaring them away.
- Knowing your business and giving it an identity – every business big or small needs a logo, for the customers to easily identify them in the crowd. Let your logo speak the business you are in, through a short and direct business slogan.
Strategic marketing is important increase the revenue in your business, analyzing your prospects actions through internet and your competitors as well. You can always outsource these types of tasks, but it is also important that you are willing to cooperate with your online marketer, for there are constant changes on online marketing, you need to be aware and you need to stay up to date with your marketing campaign. Reviewing your marketing campaign from time to time, and be involve on your own social media marketing will take you further.
Are you interested in Small business start up package, with complete services as marketing plan creation, website creation, content creation, SEO package and other services that can help your business grow online? You are only a click away, Socratic SBC | Small Business Consulting is just a tap away, and your marketing problems will be solved with a clear view and planning of your business.
Contact us today for a quote
Roderick Hunnicutt – Professional Small Business Consultant
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689