With the Christmas marketing campaign is close to its end, the next thing you need to prepare is your Marketing Plan for 2014. It is a good thing to reflect on your marketing campaign in the 201, to be able to recognize the successful campaign and the ones that need improvement.
Make a budget for Content Marketing
In this case, content marketing will always be trending, quality content is the star in social media marketing, without a good piece of content you will have nothing to share on your social media sites. To improve your visibility online you need invest in content marketing and combine it with social media marketing.
Image sharing will increase
In the year 2013 Pinterest and Instagram plays the major role of photo sharing online, which we will see more of in the year 2014, again with the mobile devices, tablets and even cameras that has social media sharing features. Smart social brands recognize this, and clearly share images of their products, even better a before and after photos of their customers if they have a beauty/health/salon online shop.
Video Sharing will increase
Let’s take a look at the Vine, YouTube and Flickr, the video sharing statistics has increased as the smart phones are continuously upgrading their quality video apps. Even Small Businesses create their short promotional video, which can increase online visibility.
Top 7 Video Sharing sites (except YouTube):
- Daily Motion
Social media marketing
Social media sites will evolve to be a customer service app, where you can interact and answer inquiries from your clients/customers and businesses alike. Twitter has promised 2 features on its site, Customer Service and Live events. Twitter is real time big component for Small to Large businesses, people who cannot find a company on twitter is seen to be untrustworthy.
Facebook on the other hand tries to make huge changes on its platform to attract or make more money out of its captive audience.
Youtube Major companies still see Youtube is the place to be, introducing new products will be done on Youtube more and more this year 2014. Which makes it more popular with a combination of Google+ sharing.
Social Sharing will be the billboard of events, meeting will be done through Google hangouts and other platform that allows multiple user to be in one place.
Big brands will think differently this year upcoming year, about the way they collect data, and how they better can use all forms of data. Even with all the free resources online, still lots of companies will experience failure regarding marketing campaign, make huge and catastrophic mistakes. But as long as lesson is learned these misshapes won’t be a thing to worry about. Keep learning throughout your marketing campaign and you will soon master what your target audience desires and interests.