Website design mistakes Small Business make

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Today website acts as 24 hour sales person for companies. However your website is your marketing and branding element.  One mistake can turn away potential client.  While it is important to keep your reputation online, 1 to 3 clients giving negative feedback about your website can decrease your sales. One way to keep your website from flaws is to keep it up to date and A to B testing from time to time.

Here are some few common mistakes most Small business make:

Overlooking your target market and audience

bad website

When you are rushing to get our website done, you can easily overlook your target market and audience. You have to consider your target audience when designing your website, for instance if your target audience are women from 21 to 35, perhaps choose a website design with colorful schemes such as www.cosmopolitan.com , light colors and more on visual graphics which will attract women.

If you are targeting men from 21 to 45, you might want to have more masculine design and darker yet sophisticated colors such as www.menshealth.com .  Design is an important factor for our website as this will create first impression of your business, and as an old saying goes “First impression lasts”.

Overboard with the colors and design

web-design-mistake

Too flashy design isn’t good for your marketing strategy, overdesigning your website will end scaring your clients away. Do not go overboard with the design, the simpler the better. You can create a magnificent website design without going overboard with flashy graphics. Easy navigation and simple product images and proper informative product/service descriptions are all there is to attract or make your potential customer stay longer on your website.

You do not have a clear CALL-TO-ACTION button

bad web design

How many times have you come across a website, where you are navigating around on where to find the contact page, call button or inquire here button. What is the purpose of your website? This is the right time to ask yourself that question again. Make sure that you are answering your customers questions, by adding contact us here button or email us here button, which gives the customers sense of urgency to contact you for the special offer or interesting service/products you have on your website.

Your content is out dated

 

This is why website design is better left with the pros, an enticing and effective website design contains the right and up to date information about your products, service and overall company. If your website lack of fresh contents, your target audience may assume that you are no longer in business or you are not competitive enough to deal with fresh information.

 

Your website is NOT social

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Did you know that 75% internet searched comes from mobile users? What does this mean? It simply means that you should also focus on your target audience using mobile devices.  Is your website mobile friendly? How frustrating is it to view a website from a smart phone that does not fit into your smart phone screen? How irritating is it to navigate with non –mobile friendly website?

Another big discouragement from potential customers is that this particular business does not have Social media profiles. Again first impression matter, especially when it comes to Small business. Letting your potential clients connect with you on social media is a great way to build trusting relationship. It is a great way to let your clients know you are social and humble enough to let them connect with you on another level.

 

Conclusion

Website design are better left off to professionals, While DIY website designs can be tempting and can accommodate your tight budget, You have to think of your business reputation in the long run. Your website is your online sales person and is the first contact you have with your potential customers and a chance to interact with your customers through your brand. Are you really willing to risk that?

 

So let us help you build your FUTURE today! Grab our offer for Graphic design package + FREE mobile website!

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com

Create a small business website that is reader friendly

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Small Business Branding means having a marketing campaign that can at least run for 12 months, seeking the needed market to aid your small business, the most common marketing strategy today is having a website and a blog and lots of social media accounts across the internet world.

 

So how do you create your website to attract targeted audience?

Creating a website is a tough task, even for larger corporations. You need to create a website that suits your audience, and that is easy to remember. Nevertheless you need to decide on countless things, such as color combination, HTML, tags, descriptions etc. Small businesses do not have the time to waste; they need to have a website as soon as their business started running, or even the grand opening of the business.

To be successful when building your business brand, you need to implement these simple steps given below.

Aim and target

Like in traditional media you need to focus on your target audience, and like in traditional media you need to market your business through, advertisement on local newspapers, business card, radio and TV.

You need to give your target audience a clear message of what you can offer, that can make their easier. And you need to get your message to your target audience consistently; some people need to see an ad too many times to finally understand that they need the product or service.

Even when you have your audience gathered together, if you cannot communicate with them and build up relationship with them, slowly your small business will have clear view of failure in the long.

 

Avoid bad website NOW! Go with Professional Web Designer

If you think that hiring a professional costs a fortune, wait till you hire an amateur, how devastating the expenses are for a poor website design.

A good website has these simple features for the benefit of your audience:

  • Up to date features such as social media icon, where they can add you to their social media network. Clear contact form or contact information with email, address, phone number and possibly address to your office.
  • Portfolio – personal information of you and your business, a clear description on how you started your small business and your goals.
  • Avoid clutter, Splash page and most of all popup windows – these types really irritate the visitors when there are too many affiliate advertisements, splash page or anything alike, get yourself a separate page for your advertisement.
  • Page color combination – colors and contrasts are really important for the readers eyes, your designer might think it’s cool, but some color combination is really irritating for the eyes here are some samples

 

Conclusion

It is important that you also review your competitor’s website, and do a consistent health check on your website. Like a car your business page needs website maintenance every now and then. Do website statistics reports, where you can you can have a clear of view your website page rank and performance

 

 

Why is it important to trademark your business through business name and logo

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Guest post by:
Leon A. Carr II
COO / Director of Security & Investigations
Opsec International,LLC
carrla@opsecintl.com | www.opsecintl.com
Office: 704-930-6778
Cell:    704-281-6583
Fax:    704-573-9628

 

If you want to become successful in your chosen career then it takes a lot of hard work and in fact even when choosing for a business name and logo requires thorough study too. In most cases a business success is an effect from a good business name and logo.

While picking the right name and logo can make your business popular easier, you might bump into some wrong prospects too. So it is important to plan this well and if this is not your thing then perhaps expert advice can help. There are two major options when choosing a business name it is whether you go for a descriptive name or you go for a creative name. Whatever you choose it is still best to know why it is important to trademark your business through business name and logo.

 

How to choose a name for your business 

 

It is not easy to name a business most especially if you are the owner because it excites you more than anyone. The name should convey close to perfection message that would generate the interest of the many. Trademark issues are considered to be an important ingredient towards success. One has to firstly need to develop the right marketing strategies for this task. If it seems hard for you to accomplish then work with experts such as a branding consultant.

 

Why is it important to have a business name?

As mentioned this is important since that this is a long term effect in your business identity. Choosing a lengthy and difficult to remember name should be avoided. Remember that you want a name that will fit the mood of your target audience. When you do this right then your business will be noted easier and new clients would want to try it because they have overheard it from someone.

How can you create business logo that will fit your business?

After you have successfully chosen the best business name for your firm the next thing to do is get a professional business logo. Just like creating a business name, your logo must be remarkable or easy to remember. The best possible way to do this is to have a logo that perfectly describes your business purpose. These purposes include the services and product you are offering.

 

How can you attract more customers through your logo

Everything boils down to the fact that you have to choose a logo that informs people about your business. This logo is capable enough to generate people’s interest making them want to find out more to your business. And again, picking the right combination of designs and colors that relevantly represent your firm is what makes a logo perfect.

 

 

 

How can you register your business name and logo legally

 

For your business name always check first the availability of the chosen name. Although registering your name has not yet been established by law the main advantage here is to be able to get the rights for that name. It is an important trademark aspect you should not fail to remember. Just as though, your logo has to be checked before officially taking it as part of your business branding. Established businesses and competitors might have some features similar to your logo, so be cautious about it.

 

 

 

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

 

 

The Important Things to consider when choosing Graphic Design package

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Roderick Hunnicut

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
ffice: (410) 929-6395
Fax: (202) 318-0689

 

 

 

 

 Creating a website and marketing impact for sales that is both professional and effective can be a tough challenge. Any online marketer that starts with zero experiences in professional web designs are going to accept difficult time carrying out this task.

 

 

 

Most people considered this aspect of the business start up methods to be the most intimidating and time consuming. Ultimately, it will leave a beginner in getting an option hiring a company offering graphic design package. Hiring a professional graphic designer is what can answer this concern

How can Graphic Design Package benefit for you as an Owner?

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Learning all there is in business course taking is larger than life and it is a continuous processes. If you do not have an interest about artistry and something alike then it will be harder for you to understand it as to compare with those who are in to loving arts.

Thus, if you do not have knowledge in designing for business branding affiliations then it will be impossible for you in creating professional graphic designs. It may take your time and efforts which could make use of other tasks like sparing it to prepare for legal establishments.  Outsourcing design work is easier now with the help of internet accessibility for company website searching.

 

 Study on how you can Create a Budget

As with other major projects one has to first set a budget. There can be various graphic design company websites but they most likely differ on one thing and that is services. Aside from this, graphic design package is one of their major services but have price ranges too. This is why it will be wiser to set up a budget ahead of time so you will allow reaching your goals without losing a dime. Find companies that were able to fit into your ideal pricing. Once you do then look into their graphic designers for your needs. Given that you have met the ideal price range, then from there choose which of them qualifies for your needs. They do not have to be the best but more importantly they have to be reliable

Portfolio matters most!

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Companies will claim to be the best and years of experience are another advantage. This is why before considering any offer graphic design package always assess them by looking at their portfolio. These are samples of their previous works from other clients. Your goal here is to see their potentials which you do not have to be an expert about. You know you can get professional graphic designs from them as their samples can speak to their quality. When you have hired a graphic designer or a service provider company before actually starting up your project with them make sure they can convey all your ideas into its best suited designs.

 

 

 

 

Establishing your Own WordPress Web Design Company

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If you are out for some new business ideas then perhaps you can consider establishing your official company website. It is quite a challenge to know all of these new online features as part of globalization most especially if you aren’t that expert with it. However, any online business owners must not fail to understand the influence brought about by blogging. Indeed reading blogs are a top hobby that most busy people are in to these days. Furthermore, it is lame not to do broad and serious researches about what are in and what are out because in this way we can fully determine our capacity as an online businessman. Oftentimes reading blogs will give us hints of products and services the company has to offer. Establishing your own wordpress web design company is fairly added to the element for a successful online venture.

 

 

We are living in this modern era and gaining trust isn’t that easy to come by most especially that people are becoming wiser each day. And so, online marketers are in continuous search for current sales and marketing tools that can effectively attract customer’s trust. To get a website that is more appealing and worthy of trust you must assure to offer entirely everything to the market.

 

 

Let us put it this way, think of a wider picture and be realistic that there are thousands more similar businesses built online just as yours. So to getting an edge against competitors is to assure that quality and affordability will be met or what they so-called “best value”. A reliable wordpress web design company would have to get through the challenge of relating to different types of audiences. Outsmarting your clients could mean anticipating their needs and expectation s through advance research. This means to say that before opening up your wordrpess web design company you should already have categorized probable audience class that you could interact with.

 

 

Classes may vary on products, firms and company status. Of course you cannot offer a full package to all your clients because some of them are of tight budget, therefore be realistic as reliability falls on this situation. Genre and age group are another class element to consider and you have to be prepared in facing all of this. And soon enough your wordpress web design company wouldn’t just hit popularity and success but as well as trust worthiness.

WordPress Web Design Company Offers

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At this time were online opportunities are right before are hands to reach then having your own website gives broad advantages. However, it is quite blurry to imagine something when you lack information about this. Many online experts have started with less to nothing knowledge about the ways around this business but not till they consider online researching as part of their daily routine. Establishing your company website needs to be personally identified or you have fully understood the chosen niche. Top online sites include wordpress web Design Company that offers both payable and free packages.

 

 

 

Those who pick wordpress web design company attest that the site do not solely offer effective publishing but as well as full customer services met. Aside from this they want to settle on a web design company long been running in success with its good reputation. Any promoting website can get the most out of a free charge company.

 

 

 

Going about the idea of choosing your design, one thing must be remembered is to what you are the aspects to deal with. Evaluate the market’s needs and provide alternatives if you cannot offer their demands. Outline your company’s products and services so as it can well feature everything it takes simply through creative designs. What is nice about wordpress web Design Company is that it can provide you samples you can refer to or else use. There are specific niche that will best describe in a way that it can be more appealing in most search engines.

 

 

 

Take a good review on your previous projects and relate to it with your current ones this will picture out what to expect more from your company. Weaknesses and strengths are well defined with how you present your official wordpress web design company because this serves as your business branding. Identity is very much important these days, this is a step forward in gaining market’s trust and how you can assume of a strong built online venture.