Website design mistakes Small Business make

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Today website acts as 24 hour sales person for companies. However your website is your marketing and branding element.  One mistake can turn away potential client.  While it is important to keep your reputation online, 1 to 3 clients giving negative feedback about your website can decrease your sales. One way to keep your website from flaws is to keep it up to date and A to B testing from time to time.

Here are some few common mistakes most Small business make:

Overlooking your target market and audience

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When you are rushing to get our website done, you can easily overlook your target market and audience. You have to consider your target audience when designing your website, for instance if your target audience are women from 21 to 35, perhaps choose a website design with colorful schemes such as www.cosmopolitan.com , light colors and more on visual graphics which will attract women.

If you are targeting men from 21 to 45, you might want to have more masculine design and darker yet sophisticated colors such as www.menshealth.com .  Design is an important factor for our website as this will create first impression of your business, and as an old saying goes “First impression lasts”.

Overboard with the colors and design

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Too flashy design isn’t good for your marketing strategy, overdesigning your website will end scaring your clients away. Do not go overboard with the design, the simpler the better. You can create a magnificent website design without going overboard with flashy graphics. Easy navigation and simple product images and proper informative product/service descriptions are all there is to attract or make your potential customer stay longer on your website.

You do not have a clear CALL-TO-ACTION button

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How many times have you come across a website, where you are navigating around on where to find the contact page, call button or inquire here button. What is the purpose of your website? This is the right time to ask yourself that question again. Make sure that you are answering your customers questions, by adding contact us here button or email us here button, which gives the customers sense of urgency to contact you for the special offer or interesting service/products you have on your website.

Your content is out dated

 

This is why website design is better left with the pros, an enticing and effective website design contains the right and up to date information about your products, service and overall company. If your website lack of fresh contents, your target audience may assume that you are no longer in business or you are not competitive enough to deal with fresh information.

 

Your website is NOT social

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Did you know that 75% internet searched comes from mobile users? What does this mean? It simply means that you should also focus on your target audience using mobile devices.  Is your website mobile friendly? How frustrating is it to view a website from a smart phone that does not fit into your smart phone screen? How irritating is it to navigate with non –mobile friendly website?

Another big discouragement from potential customers is that this particular business does not have Social media profiles. Again first impression matter, especially when it comes to Small business. Letting your potential clients connect with you on social media is a great way to build trusting relationship. It is a great way to let your clients know you are social and humble enough to let them connect with you on another level.

 

Conclusion

Website design are better left off to professionals, While DIY website designs can be tempting and can accommodate your tight budget, You have to think of your business reputation in the long run. Your website is your online sales person and is the first contact you have with your potential customers and a chance to interact with your customers through your brand. Are you really willing to risk that?

 

So let us help you build your FUTURE today! Grab our offer for Graphic design package + FREE mobile website!

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com

SEO – What type of Websites DOES Google loves

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SEO has been a battle through online marketing for years, on how to properly place ones website on the Google search engine or other major Search engines. Since Google has been unhappy with automated Link building techniques, it has reversed or changed its way to recognize a good website/content and link building. Let us get to know what a good website is according to Google.

Penguin is on the look and Panda is using it s kung fu power to kick out bad contents and bad link building techniques.

Google are constantly updating their Algorithm to make sure readers get reliable contents and relevant websites. The introduction of Penguin has made SEO experts change the way they build link and Panda has penalized over optimized and adsensed sites, has proved that SEO is a less practiced techniques to gain online visibility.

Google now have high demands and standards

Google is basically tired of OLD friend SEO and now wants businesses to come up with unique way to promote their businesses, mostly through high quality contents and PR. Panda and Penguin are not the bad guys, they simply ensure that you consumers/readers get the best contents/news and posts online. Google have a special love for Content marketing, which is a total break up moment for traditional SEO and online media. Google loves brands, after all brands are what Google eat and a source of revenue. So this means when owning a blog, you must own up to your niche and come up with great, reliable and fresh contents for your blog posts. Secondly rich contents and proper use of URL are heavily favored by Google.

The death of SEO

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Google has always been a smart operator, if it wants to put one brand or content on a pedestal then be it. These scenarios does not mean the death of SEO, Your Business success lies in collaboration of relationship between content marketing and SEO, it will only reach its potential if it is all designed to be symbiotic. This means you need more just content marketing tools and management to gain the online visibility you want for your business. You need to combine all marketing techniques all together, from content marketing, social media marketing, media marketing and SEO to truly get yourself on the first page of google and maintaining that position is a challenge itself.

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Download our free eBook Multitasking and Prioritizing:

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Tips on Finding Loyal and trustworthy graphic design team

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Are you in a lookout for professionals who can create designs that will meet your expectation as a business owner? Professionals who can effectively render designing tasks that will convey messages to communicate prospects? Simple but not easily copied by others ensures quality trademark use for your business. But for starters it may seem so hard where to find loyal and trustworthy graphic design team. Here are some tips that can be related to before actually hiring one.

 

Post Over Job Listings

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There are massive websites where you can post for finding employees to do a specific job for you. Depending on your needs, you also have to consider where you will ideally hire these individuals. If you aim to follow a strict budget then you can outsource such service from popular job hunting websites.

  • There you can see posted profiles of individuals worldwide including their skills and work experiences. Apart from the services they can render you will get to see their pricings per hour or per day so you’ll be able to set budget allowance before hiring them.
  • Be clear on what your conditions are including their time in and time out. In this way, you will have a clear agreement to them. If possible prepare your contract beforehand in case you will need the services soon.

 

Concrete Goal to discuss

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One of the most essential things that you and your employees need to know is the business goal. It has to be clear that designs will be tied with the company’s goals. Your hired graphic designers must have a concrete reason for working the day to day tasks in completing the project.

  • Getting the details from you as an owner who want to add and combined with the team’s perspective. It is wise enough to consult the company with complete graphic design package offer. This is about producing designs and visual representations for trademark use. Also, designs researched to achieve target audience and know about their expectations from the products and services you are selling.

 

Website and Logo Creation Portfolio

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Since you already have found the loyal and trustworthy graphic design team that will render credible tasks for you, the next thing to be asked for is portfolios. You’ll know then if the team is committed in such task if they can present the project on or before the given timeframe.

  • For website designs see to it that the graphic design package include technical tasks following optimizing the website. Designs can possibly drive traffic to your website when the team has produced quality images that the search engines would acknowledge.
  • Lastly, on logo creation the basic considerations include company’s visions to serve for its prospects. Logo must be remarkable but relevant at the same time so your audiences would appreciate it.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Create an Identity: The Importance of Logo Creation for your Small Business

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It is no longer arguable these days that company logo is as important as giving a name to a baby. This is the sole visible presentation of your small business and it has to be remarkable. The visual indicator there is in your company logo fully represents the public and anyone could interpret it as how they see it. As an owner, you can’t be in many places at one time to voice out your small business’ means so the logo represents in behalf of you. To top it all, it is an identity that is inevitable! Therefore, logo creation must be taken seriously as a core element for small business success.

 

Topics can be dreadful when repetitive but for all we know, Logo is for Brand Identity

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Never underestimate the benefits you can get from considering logo creation, time and money are reasonably important to invest on this.

  • It makes no sense to find the cheapest services for logo creation out there. It may owe you more in the future if you can’t figure out the importance of quality service.
  • Finding a company that truly cares and understand this matter is what you need most. A company that does not only offer graphic design package but more importantly how they can extend to this means.
  • A substandard company logo could reflect the visions and missions of your small business. This will somewhat make your prospective clients doubtful about your professionalism.

 

Company Logo Assures Return on your Investment – never settle for less!

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As you have started your small business you therefore hope for its fast growth. This by far can be determined through the impact of the market.

  • An efficient logo will stand on its own and does not require various interpretations. Even with its limited medium for visual purpose it has to be insightful and reliable. Furthermore, it should fairly serve online marketing and local marketing.

Remember: Your goal is excellence against competitors so never settle for less.

 

Study about the Proper Positioning of your Company Logo

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It is easier said than done but the positioning of your company logo must be coherent with the aspects that compose your company’s offers. It has to be studied not only by your hired team of professionals for graphic designing but as well as you – the owner. This will avoid regrets in the future, since that you can impart some of your ideas the way you want logo creation has to be.

 

Why you should not choose complicated designs?

Harmony – this has to be included in logo creation. If you consider a complicated design it will draw confusion to the market, and likely it will become irrelevant. Repetition of strokes, designs and angles are never boring, hence it will build recognition. That is why every detail must be precisely added.

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

Get your free ebook here

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Website creation: Tips for small business website design

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Finally! You are about to open your dream small business officially over online accessibility. And it is no big joke to get the right timing since that there are hundreds to thousands other competitors striving just like you. So for every business taking venture the challenge is to stay on the completion. Here are some valuable tips for small business website design that a beginner might eager to know.

What are the different ways in creating customized designs?

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Even without experience, a wise businessman would care to know the important elements there are in small business startup. Website creation is very much considered nowadays since that most people are dependent with what the internet has offered.

  • Finding a company offering Graphic design package – This is a step forward towards having the best suited website for your small business. Graphical representations will give initial impact to your potential clients and as it is included in online marketing. A company website with attractive designs and relevant colors and all other points to follow can best describe your niche.

Getting professional website design means hiring a professional graphic designer. This is the most convenient action that you can offer for your business. For one, there are experts with this task taking and will spare you enough time to focus on other important things. You can as well take part on this by giving ideas on what you want your company website to look like. This includes logo creation, task bars for easy navigation and all other features for an effective website.

Colors, themes, business profiling and much more

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As mentioned, these elements completing website creation is vital. Customized website will make your business more legit and official. Most of the time websites within the same business niche look like all the other competitors. If you belong with the same business type then tendency is that concepts can be copied. This is why turning to professional graphic designer will give your small business an edge. Also, adding your small business for profiling in to business listings will pull you more opportunities.

 

Company website that drives traffic with website maintenance

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Lastly, establishing a company website does not have to do with just “you” liking the idea. It is a step by step task to attain progress and should not stop when the website done. It drives traffic when you imply website maintenance. This is to let your company website be consistently running the competition. There are search engines that will only acknowledge a website basing on its features. And some other times, your company website design is efficient now but not in the future. This is to assure as well that the tabs there are in your website still works.

 

Get professional business consulting service before you decide to make a website

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Like anything you do in life, getting a website for your business start up can be simple if you know the ways rounding it. If you need to have an internet connection to run this task then do so because it would help you a lot in the days to come. Keep in mind that large percentages of businesses nowadays make use of online marketing to its advantage. However, it is not as easy as it gets especially if it is your first time. That is why it is wise to get professional business consulting service before you decide to make a website. The purpose of this is to deduct big savings from unnecessary methods to do this right. In short, it assures entrepreneurs needing it to get what is just.

 

 

Looking for a Reliable Company that can build the best Business Model for your Website Creation apparels-web-design

 Most business owners take cloud solutions to make it easier for them to accomplish start up business tasks. As of this time looking for a company that can render professional business consulting service specifically for website creation is needed. This exhibits the folks whom you present your business model since that there’s particular type involving business that caters particular customer group as well. And online service providers could guarantee methodical business package for the chosen niche. Of course it can be similar to building a traditional business with a location to focus on except that website creation is a lot broader and requires technical skills.

 

 

It is not just about Business Consultation: Logos to give Identity for your Online Presence is a must too! LDC_Logo-1024x329

A professional business consulting service has come to the point where there is no limit in offering more to this website making goal. In fact even graphical representations are known package that they can give too. Logos contributes in increasing visibility of your business websites without further Search Engine Optimization. For one, logos create a handsome amount of marketing impact because it generates an attractive website. Always remember not to let your service provider company do it all just at least search some good knowledge and understanding. Logos create rich pages and it maximizes online presence your website can get since it gives your business an identity.

 

 

Start a WordPress Web Design Company as your Online Spot for Content Sharing

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Once you are able to have accomplished the aforementioned basic steps which professional business consulting service offers then it is time to move further. WordPress is one of the top leading website that is created to help millions of online businesses share their thoughts and offers through content marketing. Creating one with insightful contents will help potential customers find your website through linking it from an article. Everything else follows and soon enough your website will reach its potentials.

 

How Important it is to Know the Different Marketing Strategies to Increase Customers

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There are lots of firms that successfully execute ways to catch customers’ attention through seeking competitive advances. One good example for this is innovative strategies that do one thing in common which pursuit long term business success. The customer must serve as the primary reason for every action about to be taken in such firm. From planning to accounting and everything in between must be considered. When you are a beginner to any business then now is the perfect time to know how important it is to know the different marketing strategies.

 

 

 

Marketing Plan as a way to get advantage from the competition

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Oftentimes, successful businessmen knew from the start that they have an advantage over bigger companies. The way we see this picture then there will be increasing ideas till we meet creativity at it. Marketing strategies have the capability to anticipate clients’ present and future demands. However some business starters find better convenience in considering marketing plan made by experts. They will ask effective plans from experts in the industry so as they can come up with ideal information about common clients to serve for the future.

 

 

Relating to market through Analysis Plan

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A good advice you can take is that most basically large companies often focused on wider market coverage as their target. Therefore, do not go this way instead make your customers feel special through attending to them for both needs and demands. Find out how essential it is to take time in getting to know your potential customers and everything about them. This is a part of your analysis plan wherein you need to think as if you are the customer and what are the things you might want to be offered with.

 

 

Successful marketing strategies idea must encompass keys in answering business queries. The first one is what are the kind of products could meet the needs of your customers. This goes the same thing with the services you have.

Next, as to how you can effectively distribute these products and services efficiently to generate more clients.

Lastly, how you can come up with sales and marketing strategies through sending out promotional messages to maximize your business potentials.

 

 

Contact us today for small biz packages, such Business & Marketing plan, Website creation & Logo Creation.

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

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Guidelines in choosing the right website package

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If you are overwhelmed with your small business start up challenges along with choosing the right website package for your small business website, you are not alone in this battle. Building professional website design is in fact not easy with all the suggestions and cool graphics presented before your eyes. Not to mention the technical and coding language that you might also face. These guidelines can help you choose the right package for your small business.

Small Business Website Package

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If you need a full pledge online store, basic website package will not do you any good, you must invest in full graphic design package with including extra website package. But here is a guideline for basic website package:

Basic website package:

If you do not have a website yet, a basic website package will just do, this type of package include the following:

  1. Domain name
  2. Hosting service
  3. Website with several pages
  4. Email connected to your domain name
  5. Website content (Basics usually provided by the small business owner)

If you are looking for a website presence or improve your current website you will need more than the basic website package. Advanced or Complete website package should be your main goal. Complete website package include the following:

Taken from the package from Socratic SBC | Small Business Consulting

  1. Business consulting
  2. Legal Establishment
  3. Business Plan
  4. Logo creation
  5. Website creation
  6. Strategic Marketing plan
  7. Company Stationary
  8. Competitive Analysis
  9. Creative Writings
  10.  Implementation plan
  11.  NLP
  12.  Press Release
  13.  User testing
  14.  Fully Customized and editable website template
  15.  Payment page with cart and payment options such as credit card, PayPal etc.

You can view the different website package here:

SBC compare packages

 

 

Professional Website design for Businesses of any size and Budget

Whether you are launching your new small business, you cannot do so without a professional website design to start out with. Professional website design is your small business’ long term marketability and growth. For every small business need a website design which will give them an online credibility to their target audience and a great user experience.

Socratic SBC offers just the right mix of professional and affordable website design which includes your graphical standard, colors and logo.

 

Call today to create your own customized website for your small business and get a free mobile website and Business card.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

admin@socraticsbc.com

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