Improve your website with responsive website design

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

If you are a business of any type, you cannot ignore that people will be looking for you online not only online but through different devices such as mobile, tablet and desktop. Therefore it is very important that you have a responsive website, which will cater every user interested in doing business with you.

Website And Logo Creation

 

Why bother?

Although it is a tiny part of having a business, getting a responsive design will cater your target audience no matter what device they are using and the numbers of website traffic will increase, not just that but the number of sales will also increase. Here are 3 reasons why you should have Responsive Website Design:

  • Mobile traffic is increasing incredibly fast
  • People check their email, products, social media etc through mobile device
  • People use high end and fast systems

Adapt the new technology

It sounds like common sense, business owners are tensed with the new trends online, but keeping yourself up to date with every detail to market your product and services is just the key to success. The market is constantly changing and lots of people are learning about responsive websites, the more they realize it could mean a big difference for their business. Responsive website makes your current website flexible for viewing from any device, giving the customer the same content but varying the look dependent on where it is viewed.

Why your business need a responsive website design

If you ignore the previous warnings and your business is not taking advantage of responsive website design right now, you should be planning in the near future; you will be in danger in going out of business in the coming year.

If the term responsive website design is new to you, don’t worry. Responsive website is simply a website that adjusts gracefully to fit desktop, mobile devices and tablet browser. How many times have we tried to view a website from a mobile without being able to view the content, image and products properly because this one Company did not mind to have a responsive website design, and how long do we really stay and use effort to maximize or zoom in to see the content of the website, I will say never, people do not have that kind of patience. From there you already lost a sale and that could happen million times a day. You are losing customers because your website is not optimized for their devices.

What does it cost for small businesses to have responsive website design?

If you already have a website may cost you as little as several hundred dollars to perhaps thousand dollars depending on the modification and editing that needs to be done. But if you haven’t redesigned your website for several years chances are you need to get through a whole complete redesigning process and the question is how much it will cost you, the answer again it depends. You need to discuss this with your website designer/developer and see what budget and design you both can agree upon.

 

Socratic SBC | Small Business Consulting, offers Graphic Design package which includes responsive website design, website content and graphic. You can contact us here

 

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

www.socraticsbc.com

Our Goal

SocraticSBC’s staff provides quality business building solutions to individuals who are trying to start a new business or are just updating an existing one. We provide you and your business with a great selection of online services that will help you streamline your startup time, budget, and take your business to the next level. You may not have the time or expertise to perform all of the one off task that are needed to get your business up and running. SocraticSBC is here to help you. We have a number of affordable services that are designed to help you start or grow your business, depending on your specific needs.

 

 

How to design the perfect website for your Small Business

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Every business large or small needs to be online, having a decent online presence is one of the most essential factor of branding successfully. For the modern era, having your business visible online is the most potent marketing. One of the most important factors in the success of a website is deciding on the goals and objectives behind your website.

Your website goals

250x250_banner

The most important purpose of a business website is deciding your goals, making a website without knowing your goals is like shooting in the dark. You cannot just start making a website without knowing what you are willing to achieve through it and who your target clients are. The purpose of your website is to attract your potential customers, if your website looks like any other website out there with no special effort on design and development it will not be noticed. It is therefore necessary that you put extra effort on your website, as your website serves as your brand identity as well as your 24 hours sales person. The professional your website look the better, at the same time your website design should be simple and straight to the point.

Well defined page structure

Your website should be uncomplicated and simple which will give your visitors pleasant experience when visiting your website. The pages should load quickly otherwise the visitors might end up leaving your website due to slow response. Also it is important that your website is Search Engine Optimized, this can be done with a Graphic Design Package which include SEO package as well. There are some companies like Socratic SBC who offers free mobile version along with the Graphic Design Package. Mobile website is one of the most important parts of your website as well, to let your mobile visitors to properly view your website.

Your website is your key to global success, if it is not designed by professional graphic designers and developers you can create your own website at your own risk. However it is recommended that you outsource such tasks as it can consume a lot of your time. Graphic Designers can help you achieve your website goals in no time. All you need to do is provided the needed images, logo and text.

You can email Socratic SBC to get a great deal on Graphic Design Package with SEO Package and FREE mobile version website.

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

www.socraticsbc.com

View our portfolio here:

Website & Logo Portfolio

Website design – First impression lasts

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

View our Website and Logo portfolio 

 

Your website design is crucial for getting your visitors to stay on your website, if you have a professional website design you can turn visitors into customers. Creating positive impression for the first time is the key to any situation, the difference with real life is you might get another chance but that won’t happen in the business world. You only 1/10 seconds to catch your visitor’s attention.

download

Factors to consider when designing your website

Although this is not as easy as it sounds, there are many factors to consider when designing your website. Yet, creating the big first positive impression online is something you should take seriously, since your website or online store may be the first experience of a potential customer. As the internet grows more people are looking for products and services online, customers can quickly compare things like products, services, customer services and prices. This means only that you need to get the edge over your competition you must pay close attention to your website.

Do not go for cheap and default template

If any website looks cheap and cluttered it all reflects on your business, as your website is often the first contact you have with your potential customer. Make sure you have a plan for regular website maintenance. This means that you will find problems or errors on your website quickly before your visitors find them.

First positive impression about your business is not just about your website design, they are also about the performance on your website. To make a positive experience for your potential customers go with clean, professional looking design that entices the visitors to continue to research on your products and services.

Website sections that draw the customer’s attention are:

Company Logo – The consumer spends about 6 seconds focused on this area before moving on

Navigation menu – almost as popular as company logo, visitors spend 6, 5 seconds viewing the menu

Search box – Some visitors look over the first page and see your products and search for them through search box make sure to have your search box visible on the top page

Main image – Users eyes are fixated for an average of 5 seconds

Written content – visitors spend only around 5 seconds on text written on the website, more focused on the highlighted words.

Bottom of a website – Where visitors focus on about 5 seconds, mainly to view your contact details and social media icons.

Conclusion

Poor interface will get automatic rejection from the visitors, great designs gets people to trust you and to stick around. Poor design creates mistrust and make people leave the web page immediately.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com
www.socraticsbc.com

 

Our Goal
SocraticSBC’s staff provides quality business building solutions to individuals who are trying to start a new business or are just updating an existing one. We provide you and your business with a great selection of online services that will help you streamline your startup time, budget, and take your business to the next level. You may not have the time or expertise to perform all of the one off task that are needed to get your business up and running. SocraticSBC is here to help you. We have a number of affordable services that are designed to help you start or grow your business, depending on your specific needs.

 

125x125_banner

How to avoid SEO mistakes on your Website

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

With the Google updates coming out, it is no wonder why there are many marketers and small business owners get their SEO wrong. It seems that it becomes more of a game of luck instead of a clear goal to be on the top of Search engines. Here are some ways to avoid common SEO mistakes, which we have noticed everyday on evaluating different websites.

2 different types of websites

website_field_options

There are 2 different types of websites, the one with WWW and the other without? Now you ask what the difference is. The problem with many hosting site, is when a website is developed and uploaded they do not take account the fact that some people prefer a www into their prefix to their site or not. A great portion of website actually works by typing the www or not. This can mean a lot for your SEO, some web developers do not take this as a mistake, but it actually is. If you website has been uploaded without the WWW, it means that you will have duplicate website like this: www.example.com and example.com. it is then very important that your website will be uploaded as www.example.com and not example.com

What you need to do:

Add a quick redirect script to your http.access file to redirect the www and non-www, this will mean that all your visitors, backlinks and search engines to the correct version of your website. Do not forget to update your Google webmaster tool account to set your preferred version of your website.

Reciprocal links are bad and should not be used

SEO-MISTAKES

This is a fairly old tactic, which means nothing to the new Google algorithm. Reciprocal links engaging in links exchange, which is not highly favored by Google. This will not help your SEO rankings, and this is one of the most common and biggest mistakes of most marketers today.

If you should link out to another website in reciprocal nature, you should always make sure that you make it a nofollow link , This will tell the Search engines not to follow the link and you have no responsibilities of people wanting to follow exchanged link.

Old fashioned Black hat SEO

images

Old fashion black hat is also not favored by Google anymore or any other major Search engine sites. Black hat SEO is, using 3rd party software like automatic link software to generate links, social likes, blog comments and other SEO bits into your website. The type of SEO found in Black Hat is very poor quality SEO trying to trick Google into thinking that the links or back links are natural. The problem here is that Google is smart enough to know that and will rank your website down or even worse penalize it, ban it and de-index it. These penalizations are time consuming and often very costly to resolve.

Conclusion

With technology advancing so quickly and internet is upgrading to load heavy websites, but do not forget your own website which is probably in your browsing history and cache so it loads quicker for you but how about your visitors browsing experience? While it may unnoticeable delay for some people, your website might be suffering in rankings due to being split second slower than your competitors. So check your website from Google PageSpeed if it scores on average, and see what improvements you can make for your website.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Build your website and let your customers come to it

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

The idea of Business branding is to build a great website and people will come to it, it has never failed to work. People love businesses with a great website; marketing will not be successful without a website to start out with.

It is never a competition

build-your-website-page-by-page1

It is never a completion, but a part of having a small business in an era of internet and technology. When starting a small business having a website is a must. Most business owners make a mistake of just creating any website without a marketing strategy.  A competitive strategy will never bring the success that you aim for, most websites do not compete. Competition for traffic is abnormal and completely out of boundaries. Build a great website for your target audience, potential clients and current clients that will serve as information and service page for them. Focusing on your clients is the main goal of creating a great website for your small business.

Build for long term

header_web

When you do something different you have to build the market, you have to tell people about what you are doing and the best way to do that is to build a website about you and your business. A business website should provide value that people cannot find elsewhere. This means that your website alone should be build with goals to create a long term relationship with your clients.

Website is all about brand building

building_trust_on_your_website

People come to brands not because of mass produced campaign, if you want to build brand online where you use minimal SEO you need to build a BRAND first. Starting with your website as always branding yourself is about taking your website into another level. Building a website must reflect on what your business is about and constantly use the same format, colors, theme, fonts etc. Another brand building which is highly important for your target clients is your Corporate logo without this branding will all be useless. Logo signifies a great amount of your business and what you are serving your customers.

Brand marketing does not work if it is focus on links, number of visitors etc, you have build a brand through your  customers movements, how long they stay on your website and how much interactions and engagement has been given. You nurture your brand from the very beginning.

 

Let us build your website for you

SocraticSBC is 100% committed to creating solutions, and delivering quality content that improves the way you do business. We want to hear from loyal customers like you. Follow me on Twitter at @rwhunni or email me at rwhunni@socraticsbc.com and let me know what you think about our services. Your feedback makes us better.

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Mobile Social media marketing tips

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

It is no secret that mobile is the next frontier of online marketing,  80% of world population uses mobile devices to search for products and services. Research says over the next few years a bulk of internet usage with shift from desktop to mobile and any business who are not ready with mobile marketing will be left behind.

It is a challenge for most to come up with Mobile social media marketing strategies that will keep your business mobile user friendly. It is very frustrating for potential customers trying to interact with companies that are not mobile ready.

So here are some few tips on how you can make your clients satisfied and happy.

Start with your website

monitor-main-img3

Your website your 24 hour sales person, it’s there and its open it works 24 hours, 7 days a week. Your website is your business personality makes sure that your website is up to date and viewable from any kind of devices and browser. It makes potential clients happy to be able to view a company website perfectly from a mobile device; research says mobile optimized websites get more conversation rate and sales.

This also means that your blog must be mobile ready as well; your company blog is the key part of social media. Blog allows you to interact with your clients and you also get a chance to address issues and concerns so that you can improve your marketing and customer service.

You need to hire website designer to move your website into responsive website, this will ensure you that no matter where your readers or visitors come from they will get the best browsing experience. Make sure to run a lot of tests using free online tools to check you are optimized it correctly.

Social media marketing on the go

social-media-writing-600x389

Social media has become increasingly mobile pursuit, wherever people are they have their mobile ready to share their life events and all. This is the reason why business owners should adapt this actions, social media should be a part of your daily and hourly routine to answer questions and address concerns in timely manner.

Here are some ways you can improve the way you can manage your social media.

  1. Share the social media responsibilities: IF you have more than one employee in your company share the responsibilities by having each person handle one social media account, this way there is always someone to answer inquiries, post updates and share relevant info.
  2. Address concerns immediately on social media: When your employees have their part on your social media marketing you can always assure that you address to clients concerns immediately and you will have more satisfied clients.
  3. Use social programs: Monitor all your social media feeds together, it is too time consuming to check your social media account one by one. You can use Hootsuite or social search monitoring tool such as Mention.
  4. Mobile flexibility: Take advantage of mobiles flexibility, a site like instagram and Google+ allows you to document your events, take photo of your day and your new products and connect with people while on the go.
  5. Pay attention to Location: The biggest advantage of mobile social media marketing is that you have the opportunity to look for potential clients by location; you can start using Foursquare and have your business listed there.

Location services for your business

can-foursquare-help-your-business-1024x634

If you have a physical store it is best that you add your business location to local listing sites such as Foursquare, Google listing, Yelp and many more. Location based ads are one of the best ways to catch your potential clients attention and let them find your store online. Here are other ways you can use location services through mobile devices.

  1. Twitter locations services, help you target clients in your area
  2. Facebook and Pinterest also allows you to add location on your posts or status updates.
  3. Use localation based tools such as Localmind, BrightLocal and other Local listing SEO services.

 

Do you have any tips for mobile social media marketing? Please do not hesitate to share with us, comment ahead and share your knowledge. You may also want to share your content with us, we welcome guests bloggers as well.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Stop wasting time start getting results on your content marketing

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Search engines are constantly collecting data from every website, to be better served their searchers. To be successful in content marketing efforts, your business blog site must do these things: Attract visitors, covert visitors into leads and leads into sales.

Traffic is attracting visitors to your blog

sbc

Each search engine has its secret recipe which is called algorithm; algorithm turn useful information into search results. There are more into content to be placed on the top of search engine. Here are the basic things you need when you have content marketing campaign.

  1. 1.       Determine your goal

First step on every marketing campaign is to determine your goal; you can create a content marketing plan where you need to choose the right topic for your blog contents.

  1. 2.       Establish content metrics

You can easily measure your ROI for your inbound marketing doing your content analysis manually, or you can use Google Analytics or similar program. This metric will tell you how many readers consumed your content. Metrics will also tell you the number of shares and discussion about your or on your content.

  1. 3.       Create your content

Reevaluate your previous blog posts/contents before your start a new content marketing campaign, this is to determine which topic are more of interest to your readers. This is the part where you need to unleash your creative side, develop a list of content marketing campaign, work on blog titles, keywords and meta tags.

 

Rules for content marketing

Design is one of the most important things in viewing a blog, poor website design can kill your unique and fresh and interesting content. Appearance is always the first impression for human being and website design is not at all different. To get more visitors and more traffic to your website or blog, you need to consider your design as well. A great design is about taking the users through an engaging and wonderful reading experience.

Design your website

Let your website be the first impression for your visitors, create or update your current website blog to make it more appealing to your visitors. Do not forget that first impression last. While you are busy planning your content marketing campaign, let professional graphic designer update or redesign your blog, making it ready for your interesting and unique contents.

Here at Socratic SBC , we are in the business of helping your business save time, so you can focus on what you do best. One of our most demand service is Website creation and maintenance as well as Logo creation. If you are interested in making your website unique, we are a team to do it for you for the most affordable rate online. All you have to do is contact us today check below for our contact details:

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 344-7874

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

 

What does the new Panda means for your marketing?

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

What does the new Google Panda means for the marketers? The new Google Panda 4.0 is a major update to the algorithm against date refresh. The new Panda 4.0 is changing how Panda identify sites. So the question is how will that affect you and your business website page rank? What are the ways or new strategies to implement on your marketing campaign?

Panda and SEO industry

seo-strategies-panda-update

With the new Panda 4.0 worries the SEO industry, how it will affect their sites and their clients sites, with panda affecting  7.5% of English search queries and 0.2% of English searches, what are some of the more permanent strategies that SEO can begin to implement.

View from the experts:

The same strategies still is recommended and it still holds true even with the new Panda update, the focus on content which provides value for the searcher and the user friendly sites are still top priority to rank higher on search engines.

You need to look at your site with an objective eye, part of your SEO strategy should include audit. Get rid of duplicate or thin content and review your back link profile and bad links.

Panda update and mix of 2 components

The most interesting about Panda 4.0 is the mix of 2 components:

  1. Content – Panda 4.0 has improved finding thin contents online and reports said many sites has been hit.
  2. Site performance – The site with low performance has panda made a move to lessen and or decrease traffic back to the site.

Creating unique site experience is going to be a challenge for SEO and business owners, Panda are focused on increasing website rank for Website with great unique and high quality website. If you have not updated your website yet, this is the time to do so.

 

Clutter free web

One of first observation with the new Panda 4.0, is a clustering effect. This means lower ranked site of similar domain IP block. Panda updates reducing the value of quality content.  It takes days for Panda 4.0 to hit of all the data, it may take weeks before the valid analysis to come through.

 

Conclusion

With the new Google Panda update, it is time for marketers and business owners to be really creative with their marketing strategies to only give quality sites and contents to searchers.  This is a new innovation for most businesses where they can start up new with their marketing strategies that did not work before might come with greater and more unique way to market their products and services.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Our Goal
SocraticSBC’s staff provides quality business building solutions to individuals who are trying to start a new business or are just updating an existing one. We provide you and your business with a great selection of online services that will help you streamline your startup time, budget, and take your business to the next level. You may not have the time or expertise to perform all of the one off task that are needed to get your business up and running. SocraticSBC is here to help you. We have a number of affordable services that are designed to help you start or grow your business, depending on your specific needs. You can see a few of our services on the right

Website content – How to create effective keywords to get a proper place in Google

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

sbc blog

 

To get the most out of your website, creating list of relevant keywords are essential. There is nothing better to use than Google External keywords tool for your SEO. Place your keywords on the right places and you will create high ranking results for website. Here are few tips on how you can create effective keywords.

Apply proper keyword research:

 

One of the best SEO tool for starters is Google External Keyword tool, which is considered the best tool for marketers. You have to be wise when using keywords for your article or website content, always choose the low competition keywords.

The reason you should choose low competition keywords, is that the high competition keywords have already generated traffic back to their blog or website. Which means if you choose these high competition keywords, chances are you will get buried down by the others who have already placed their website or blog with those keyword and you will hardly get any traffic.

Long tail keywords

 

The beauty of long tail keyword is that you can get a good place on Google, which will generate enough traffic for a very long time. But you need to think twice as using these long tail keywords as readers or searchers usually just type 2 to 3 words when they search for something online. To get noticed or get the right amount of traffic to your website, you should also consider the repeated short keywords to use.

Learn to use Google keyword tool and do not use the keywords that are not worth or irrelevant to your website.

Other Google tools that is useful

 

Google provides lots of tools to best market your website or company,  you might want to learn more about these tools:

  • Google trends – These tools provides you the latest trend of words used online,
  • Google Insight – This tool is similar to Google trend, just with some extra useful features, which is the visual representation of regional interests.

Both of these tools will give you a clear idea of trending topic and words.

 

Conclusion

Before building your website content, you should give time to proper research on words and description to use for your website content. What are the common tools and other useful software that Business owners or marketers use. You try to search more about Google adwords, Cost per click and other useful advertising method so you can create the rank your corporate website needs. Overall you might want to outsource your marketing and content creation need to get outmost results.

 

 

 

 

How important is Social Media for your business?

Facebooktwittergoogle_plusredditpinterestlinkedinby feather

Business owners does recognize the opportunity social media brings into their revenue, they have all seen other Businesses succeed on social media marketing.  But the social media strategy and techniques are not the same for each business. Therefore it is first and foremost important to determine your target audience interest and which platforms are most effective to reach out to them.

 

Efforts on social media is important

Slide1

Now that you have heard success stories from other business regarding their social media marketing, you have now signed up to all social media platforms out there. But what really makes a business successfully earn the visibility online is that the effort that they put into it.

Some Business owners takes a lot of effort on engaging with their customers on social media, some expose their personal life to their loyal customers and others simply use social media as form of customer service.

There is no best time to post or be online; the fact is that you need to reach out to your customers 24 hours a day. But how can you possibly do that? That is why there is social media management software that you can either purchase or have for free.

 

 

What to share on social media?

Slide2

Marketing with social media if done wisely, can give you a positive result or even increase in revenue. However how can you keep your audience interested in your posts?

Create a blog with topics around your niche, try to keep the content relevant and share other tips from business similar to yours. Self promotions are great but too much can be over whelming for your audience.  Therefore it is advised that you give your posts some variety, interest and humor. The most important part of marketing is to entice our audience to visit your website.

If you are running sales, promotions and events, that should also include in your blog and then promote it on social media.

 

Social media marketing plan

Slide3

Before you start marketing your products and services on social media, you need to create a flexible plan for your social media marketing. Determine who your target audiences are on different social media platforms. Whereof facebook has a great tool for you to use, when looking for your target clients. Geographically, gender and age, facebook ads are great way to reach out to your audience.

Here are some few tips on what to include on your social media marketing plan:

  • Get your website ready for social media, meaning add social media buttons to your website
  • Take out your calendar and list down all the holidays/season, which you can use for promotions such as 4th of July sale or promo, summer sale etc.
  • Plan your day,  spend at least 30 minutes on each social media platform everyday to engage with your customers
  • Share relevant contents from your own blog or news from other websites.
  • Offer discounts and freebies for example LIKE OUR PAGE AND GET A CHANCE TO WIN XXX
  • Study both positive and negative comments/feedbacks
  • Use customized banners or images to promote on social media, do not settle with Google images.

 

Your website is the main attraction

 

Our website should be the main focus, social media marketing should bring you more traffic to your website or else it will be a useless effort.

It is therefore important that your website design is customized and looks professional, with the right image and relevant topics.

Therefore we offer great deal on Graphic Design Package for small businesses like yours, with free MOBILE website to get your mobile users engaged on your website as well. We understand that the tight budget is on the play here, that is why we only offer the most competitive rates. If you should need a website creation package and logo creation we are the right team to do the project for you.

You can contact us at;

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com