Website design mistakes Small Business make

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Today website acts as 24 hour sales person for companies. However your website is your marketing and branding element.  One mistake can turn away potential client.  While it is important to keep your reputation online, 1 to 3 clients giving negative feedback about your website can decrease your sales. One way to keep your website from flaws is to keep it up to date and A to B testing from time to time.

Here are some few common mistakes most Small business make:

Overlooking your target market and audience

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When you are rushing to get our website done, you can easily overlook your target market and audience. You have to consider your target audience when designing your website, for instance if your target audience are women from 21 to 35, perhaps choose a website design with colorful schemes such as www.cosmopolitan.com , light colors and more on visual graphics which will attract women.

If you are targeting men from 21 to 45, you might want to have more masculine design and darker yet sophisticated colors such as www.menshealth.com .  Design is an important factor for our website as this will create first impression of your business, and as an old saying goes “First impression lasts”.

Overboard with the colors and design

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Too flashy design isn’t good for your marketing strategy, overdesigning your website will end scaring your clients away. Do not go overboard with the design, the simpler the better. You can create a magnificent website design without going overboard with flashy graphics. Easy navigation and simple product images and proper informative product/service descriptions are all there is to attract or make your potential customer stay longer on your website.

You do not have a clear CALL-TO-ACTION button

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How many times have you come across a website, where you are navigating around on where to find the contact page, call button or inquire here button. What is the purpose of your website? This is the right time to ask yourself that question again. Make sure that you are answering your customers questions, by adding contact us here button or email us here button, which gives the customers sense of urgency to contact you for the special offer or interesting service/products you have on your website.

Your content is out dated

 

This is why website design is better left with the pros, an enticing and effective website design contains the right and up to date information about your products, service and overall company. If your website lack of fresh contents, your target audience may assume that you are no longer in business or you are not competitive enough to deal with fresh information.

 

Your website is NOT social

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Did you know that 75% internet searched comes from mobile users? What does this mean? It simply means that you should also focus on your target audience using mobile devices.  Is your website mobile friendly? How frustrating is it to view a website from a smart phone that does not fit into your smart phone screen? How irritating is it to navigate with non –mobile friendly website?

Another big discouragement from potential customers is that this particular business does not have Social media profiles. Again first impression matter, especially when it comes to Small business. Letting your potential clients connect with you on social media is a great way to build trusting relationship. It is a great way to let your clients know you are social and humble enough to let them connect with you on another level.

 

Conclusion

Website design are better left off to professionals, While DIY website designs can be tempting and can accommodate your tight budget, You have to think of your business reputation in the long run. Your website is your online sales person and is the first contact you have with your potential customers and a chance to interact with your customers through your brand. Are you really willing to risk that?

 

So let us help you build your FUTURE today! Grab our offer for Graphic design package + FREE mobile website!

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com

SEO – What type of Websites DOES Google loves

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SEO has been a battle through online marketing for years, on how to properly place ones website on the Google search engine or other major Search engines. Since Google has been unhappy with automated Link building techniques, it has reversed or changed its way to recognize a good website/content and link building. Let us get to know what a good website is according to Google.

Penguin is on the look and Panda is using it s kung fu power to kick out bad contents and bad link building techniques.

Google are constantly updating their Algorithm to make sure readers get reliable contents and relevant websites. The introduction of Penguin has made SEO experts change the way they build link and Panda has penalized over optimized and adsensed sites, has proved that SEO is a less practiced techniques to gain online visibility.

Google now have high demands and standards

Google is basically tired of OLD friend SEO and now wants businesses to come up with unique way to promote their businesses, mostly through high quality contents and PR. Panda and Penguin are not the bad guys, they simply ensure that you consumers/readers get the best contents/news and posts online. Google have a special love for Content marketing, which is a total break up moment for traditional SEO and online media. Google loves brands, after all brands are what Google eat and a source of revenue. So this means when owning a blog, you must own up to your niche and come up with great, reliable and fresh contents for your blog posts. Secondly rich contents and proper use of URL are heavily favored by Google.

The death of SEO

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Google has always been a smart operator, if it wants to put one brand or content on a pedestal then be it. These scenarios does not mean the death of SEO, Your Business success lies in collaboration of relationship between content marketing and SEO, it will only reach its potential if it is all designed to be symbiotic. This means you need more just content marketing tools and management to gain the online visibility you want for your business. You need to combine all marketing techniques all together, from content marketing, social media marketing, media marketing and SEO to truly get yourself on the first page of google and maintaining that position is a challenge itself.

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Download our free eBook Multitasking and Prioritizing:

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Tips on Finding Loyal and trustworthy graphic design team

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Are you in a lookout for professionals who can create designs that will meet your expectation as a business owner? Professionals who can effectively render designing tasks that will convey messages to communicate prospects? Simple but not easily copied by others ensures quality trademark use for your business. But for starters it may seem so hard where to find loyal and trustworthy graphic design team. Here are some tips that can be related to before actually hiring one.

 

Post Over Job Listings

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There are massive websites where you can post for finding employees to do a specific job for you. Depending on your needs, you also have to consider where you will ideally hire these individuals. If you aim to follow a strict budget then you can outsource such service from popular job hunting websites.

  • There you can see posted profiles of individuals worldwide including their skills and work experiences. Apart from the services they can render you will get to see their pricings per hour or per day so you’ll be able to set budget allowance before hiring them.
  • Be clear on what your conditions are including their time in and time out. In this way, you will have a clear agreement to them. If possible prepare your contract beforehand in case you will need the services soon.

 

Concrete Goal to discuss

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One of the most essential things that you and your employees need to know is the business goal. It has to be clear that designs will be tied with the company’s goals. Your hired graphic designers must have a concrete reason for working the day to day tasks in completing the project.

  • Getting the details from you as an owner who want to add and combined with the team’s perspective. It is wise enough to consult the company with complete graphic design package offer. This is about producing designs and visual representations for trademark use. Also, designs researched to achieve target audience and know about their expectations from the products and services you are selling.

 

Website and Logo Creation Portfolio

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Since you already have found the loyal and trustworthy graphic design team that will render credible tasks for you, the next thing to be asked for is portfolios. You’ll know then if the team is committed in such task if they can present the project on or before the given timeframe.

  • For website designs see to it that the graphic design package include technical tasks following optimizing the website. Designs can possibly drive traffic to your website when the team has produced quality images that the search engines would acknowledge.
  • Lastly, on logo creation the basic considerations include company’s visions to serve for its prospects. Logo must be remarkable but relevant at the same time so your audiences would appreciate it.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Create an Identity: The Importance of Logo Creation for your Small Business

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It is no longer arguable these days that company logo is as important as giving a name to a baby. This is the sole visible presentation of your small business and it has to be remarkable. The visual indicator there is in your company logo fully represents the public and anyone could interpret it as how they see it. As an owner, you can’t be in many places at one time to voice out your small business’ means so the logo represents in behalf of you. To top it all, it is an identity that is inevitable! Therefore, logo creation must be taken seriously as a core element for small business success.

 

Topics can be dreadful when repetitive but for all we know, Logo is for Brand Identity

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Never underestimate the benefits you can get from considering logo creation, time and money are reasonably important to invest on this.

  • It makes no sense to find the cheapest services for logo creation out there. It may owe you more in the future if you can’t figure out the importance of quality service.
  • Finding a company that truly cares and understand this matter is what you need most. A company that does not only offer graphic design package but more importantly how they can extend to this means.
  • A substandard company logo could reflect the visions and missions of your small business. This will somewhat make your prospective clients doubtful about your professionalism.

 

Company Logo Assures Return on your Investment – never settle for less!

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As you have started your small business you therefore hope for its fast growth. This by far can be determined through the impact of the market.

  • An efficient logo will stand on its own and does not require various interpretations. Even with its limited medium for visual purpose it has to be insightful and reliable. Furthermore, it should fairly serve online marketing and local marketing.

Remember: Your goal is excellence against competitors so never settle for less.

 

Study about the Proper Positioning of your Company Logo

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It is easier said than done but the positioning of your company logo must be coherent with the aspects that compose your company’s offers. It has to be studied not only by your hired team of professionals for graphic designing but as well as you – the owner. This will avoid regrets in the future, since that you can impart some of your ideas the way you want logo creation has to be.

 

Why you should not choose complicated designs?

Harmony – this has to be included in logo creation. If you consider a complicated design it will draw confusion to the market, and likely it will become irrelevant. Repetition of strokes, designs and angles are never boring, hence it will build recognition. That is why every detail must be precisely added.

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

 

Get your free ebook here

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Website creation – include business blog page from your business website

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Business enthusiasts consider this as an important part of success for a company because this has been first thing that clients look to now. And with the ever increasing company websites more and more graphic designers and service provider agencies whether of big or small scale see this as an opportunity. The more we approach to those very modern and advance industries the stronger expectations. Apart from creating an official company in the virtual world it is also important to consider website maintenance.

Business website and logo are done –  now move on the business blog blogging

Valuable skills are important these days! This means to say that having knowledge on graphical representation is not the point but being an expert is! One cannot be fully satisfied with what they read about at times visual impact is what matters to them. How the company website appeals will make them feel that this business is legit and can be trusted on. After those plans for professional logo and website creation now is the time to focus on business blog. What are the business topics you want to impart to your audience to make them stay and believe in your company?

Business blogs should be all about sharing tips ideas and advice not about promoting your brand social-media-guy-680x300

With many social media websites now we can conclude that our world is interactive more than ever. We liked the idea of reading a content or post that is interesting and updated. Sharing information, ideas and tips are blog topics that are shareable. With so many shares it will be easier for your website to be noticed. When readers would try to dig in by finding out where is the origin of these tips then you will drive audience in your website. Remember that you also earn when there are more visits to your page making them stay for as long as possible.

 

Always keep your contents copyright either have your logo as a header of every blog post how-to-create-blog-header

For the need to post in contents and blogs for our website we might fail on one thing and that is the copyright policy. Copying and pasting contents you did not right is a violation and you will be charged once found out. So be cautious enough by double checking your contents from tampering. Not only is that copyright applicable to content sharing but as well as to graphics like logo creation and website themes.

 

Be inviting, make your business blog posts shareable and open your comment box for interested readers

Interactive that is! Comment box will open communication with your clients, other business and even competitors. Satisfied readers will comment something good about your blog posts also bad feedback happens to. Either way it caught the interest of your readers and your blog will become popular in no time!

How Important it is to Know the Different Marketing Strategies to Increase Customers

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There are lots of firms that successfully execute ways to catch customers’ attention through seeking competitive advances. One good example for this is innovative strategies that do one thing in common which pursuit long term business success. The customer must serve as the primary reason for every action about to be taken in such firm. From planning to accounting and everything in between must be considered. When you are a beginner to any business then now is the perfect time to know how important it is to know the different marketing strategies.

 

 

 

Marketing Plan as a way to get advantage from the competition

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Oftentimes, successful businessmen knew from the start that they have an advantage over bigger companies. The way we see this picture then there will be increasing ideas till we meet creativity at it. Marketing strategies have the capability to anticipate clients’ present and future demands. However some business starters find better convenience in considering marketing plan made by experts. They will ask effective plans from experts in the industry so as they can come up with ideal information about common clients to serve for the future.

 

 

Relating to market through Analysis Plan

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A good advice you can take is that most basically large companies often focused on wider market coverage as their target. Therefore, do not go this way instead make your customers feel special through attending to them for both needs and demands. Find out how essential it is to take time in getting to know your potential customers and everything about them. This is a part of your analysis plan wherein you need to think as if you are the customer and what are the things you might want to be offered with.

 

 

Successful marketing strategies idea must encompass keys in answering business queries. The first one is what are the kind of products could meet the needs of your customers. This goes the same thing with the services you have.

Next, as to how you can effectively distribute these products and services efficiently to generate more clients.

Lastly, how you can come up with sales and marketing strategies through sending out promotional messages to maximize your business potentials.

 

 

Contact us today for small biz packages, such Business & Marketing plan, Website creation & Logo Creation.

Roderick Hunnicutt
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

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Website design for small business – what you should include on your website creation

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When starting a small business today, market demand is that your business can be found online. Professional website design is required when you start a business, online presence is essential for your business.

Small business website objective listed below small-business-website3

For small business owner, today is the perfect time to revamp or create your business website. To help meet your objectives these few things are considered to be important.

  1. Be found

Do not overlook the power of search engine, people all over the world use it to find products and services. Nevertheless do not overlook the mobile users as well, so when making a business website make sure that you have a mobile version of your website. Build your online presence through basic SEO, enhanced keywords, description and meta tags.

Other ways to grant online presence is to get your business listed in all major local listing sites, such as Google, Bing, Yahoo Business, Foursquare etc.

  1. Build trust

Build trust through online interaction, survey, reviews and social media presence. Most people tend to search businesses on social media and base their professionalism through your big network.

  1. Inspire people, become an influencer

Content is king and therefore you must build credibility through online contents, with visual content you will give a clear message of your business services. Inspire through giving out tips, ideas and solutions to your target audience.

The perfect website, simplicity is always the most attractive websites of allSmall-Business-Marketing

Now that you have listed your goals before creating a website for your small business, it is easier to go on with the design and layout for your small business website. You need to think 3 colors and forget about the fancy graphics. The simplest the better!

  • Header – Your header should be the main attraction, here is where you place your business name, logo and slogan! A simple and clear message of what your business is all about!
  • Pages – make sure that your business website is clutter free, create pages for your About US, Products, Contact form, Gallery etc.

 

Home page – a clutter page where your visitors can choose which page they want to visit, allow people to view the preview of certain pages or products and also make sure that you inform visitors that you can be reached through your contact form or social media accounts. Give your audience choices, make the first page as interesting as possible.

 

Products page – your products page should be the page where you have long descriptions of the products and services that you offer, clickable links to the photo of the products would be great for the visual visitors.

 About us page – the page title clearly states what you should note on this page, simple text about you and your business as well as your purpose.

Your website is your business presentation; make sure this is created with audience awareness, visitor friendly and mobile friendly.

 

 

Conclusion

Small Business website design can be done through professional website designers, you can also create your own website, which is not highly advised if you have no web development background on your own. Graphic Design Package for small business is affordable with Socratic SBC | Small Business Consulting, at the same you get a mobile friendly version for free.

 

 

 

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

http://www.socraticsbc.com

Create a small business website that is reader friendly

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Small Business Branding means having a marketing campaign that can at least run for 12 months, seeking the needed market to aid your small business, the most common marketing strategy today is having a website and a blog and lots of social media accounts across the internet world.

 

So how do you create your website to attract targeted audience?

Creating a website is a tough task, even for larger corporations. You need to create a website that suits your audience, and that is easy to remember. Nevertheless you need to decide on countless things, such as color combination, HTML, tags, descriptions etc. Small businesses do not have the time to waste; they need to have a website as soon as their business started running, or even the grand opening of the business.

To be successful when building your business brand, you need to implement these simple steps given below.

Aim and target

Like in traditional media you need to focus on your target audience, and like in traditional media you need to market your business through, advertisement on local newspapers, business card, radio and TV.

You need to give your target audience a clear message of what you can offer, that can make their easier. And you need to get your message to your target audience consistently; some people need to see an ad too many times to finally understand that they need the product or service.

Even when you have your audience gathered together, if you cannot communicate with them and build up relationship with them, slowly your small business will have clear view of failure in the long.

 

Avoid bad website NOW! Go with Professional Web Designer

If you think that hiring a professional costs a fortune, wait till you hire an amateur, how devastating the expenses are for a poor website design.

A good website has these simple features for the benefit of your audience:

  • Up to date features such as social media icon, where they can add you to their social media network. Clear contact form or contact information with email, address, phone number and possibly address to your office.
  • Portfolio – personal information of you and your business, a clear description on how you started your small business and your goals.
  • Avoid clutter, Splash page and most of all popup windows – these types really irritate the visitors when there are too many affiliate advertisements, splash page or anything alike, get yourself a separate page for your advertisement.
  • Page color combination – colors and contrasts are really important for the readers eyes, your designer might think it’s cool, but some color combination is really irritating for the eyes here are some samples

 

Conclusion

It is important that you also review your competitor’s website, and do a consistent health check on your website. Like a car your business page needs website maintenance every now and then. Do website statistics reports, where you can you can have a clear of view your website page rank and performance

 

 

The Important Things to consider when choosing Graphic Design package

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Roderick Hunnicut

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
ffice: (410) 929-6395
Fax: (202) 318-0689

 

 

 

 

 Creating a website and marketing impact for sales that is both professional and effective can be a tough challenge. Any online marketer that starts with zero experiences in professional web designs are going to accept difficult time carrying out this task.

 

 

 

Most people considered this aspect of the business start up methods to be the most intimidating and time consuming. Ultimately, it will leave a beginner in getting an option hiring a company offering graphic design package. Hiring a professional graphic designer is what can answer this concern

How can Graphic Design Package benefit for you as an Owner?

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Learning all there is in business course taking is larger than life and it is a continuous processes. If you do not have an interest about artistry and something alike then it will be harder for you to understand it as to compare with those who are in to loving arts.

Thus, if you do not have knowledge in designing for business branding affiliations then it will be impossible for you in creating professional graphic designs. It may take your time and efforts which could make use of other tasks like sparing it to prepare for legal establishments.  Outsourcing design work is easier now with the help of internet accessibility for company website searching.

 

 Study on how you can Create a Budget

As with other major projects one has to first set a budget. There can be various graphic design company websites but they most likely differ on one thing and that is services. Aside from this, graphic design package is one of their major services but have price ranges too. This is why it will be wiser to set up a budget ahead of time so you will allow reaching your goals without losing a dime. Find companies that were able to fit into your ideal pricing. Once you do then look into their graphic designers for your needs. Given that you have met the ideal price range, then from there choose which of them qualifies for your needs. They do not have to be the best but more importantly they have to be reliable

Portfolio matters most!

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Companies will claim to be the best and years of experience are another advantage. This is why before considering any offer graphic design package always assess them by looking at their portfolio. These are samples of their previous works from other clients. Your goal here is to see their potentials which you do not have to be an expert about. You know you can get professional graphic designs from them as their samples can speak to their quality. When you have hired a graphic designer or a service provider company before actually starting up your project with them make sure they can convey all your ideas into its best suited designs.