Website design mistakes Small Business make

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Today website acts as 24 hour sales person for companies. However your website is your marketing and branding element.  One mistake can turn away potential client.  While it is important to keep your reputation online, 1 to 3 clients giving negative feedback about your website can decrease your sales. One way to keep your website from flaws is to keep it up to date and A to B testing from time to time.

Here are some few common mistakes most Small business make:

Overlooking your target market and audience

bad website

When you are rushing to get our website done, you can easily overlook your target market and audience. You have to consider your target audience when designing your website, for instance if your target audience are women from 21 to 35, perhaps choose a website design with colorful schemes such as www.cosmopolitan.com , light colors and more on visual graphics which will attract women.

If you are targeting men from 21 to 45, you might want to have more masculine design and darker yet sophisticated colors such as www.menshealth.com .  Design is an important factor for our website as this will create first impression of your business, and as an old saying goes “First impression lasts”.

Overboard with the colors and design

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Too flashy design isn’t good for your marketing strategy, overdesigning your website will end scaring your clients away. Do not go overboard with the design, the simpler the better. You can create a magnificent website design without going overboard with flashy graphics. Easy navigation and simple product images and proper informative product/service descriptions are all there is to attract or make your potential customer stay longer on your website.

You do not have a clear CALL-TO-ACTION button

bad web design

How many times have you come across a website, where you are navigating around on where to find the contact page, call button or inquire here button. What is the purpose of your website? This is the right time to ask yourself that question again. Make sure that you are answering your customers questions, by adding contact us here button or email us here button, which gives the customers sense of urgency to contact you for the special offer or interesting service/products you have on your website.

Your content is out dated

 

This is why website design is better left with the pros, an enticing and effective website design contains the right and up to date information about your products, service and overall company. If your website lack of fresh contents, your target audience may assume that you are no longer in business or you are not competitive enough to deal with fresh information.

 

Your website is NOT social

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Did you know that 75% internet searched comes from mobile users? What does this mean? It simply means that you should also focus on your target audience using mobile devices.  Is your website mobile friendly? How frustrating is it to view a website from a smart phone that does not fit into your smart phone screen? How irritating is it to navigate with non –mobile friendly website?

Another big discouragement from potential customers is that this particular business does not have Social media profiles. Again first impression matter, especially when it comes to Small business. Letting your potential clients connect with you on social media is a great way to build trusting relationship. It is a great way to let your clients know you are social and humble enough to let them connect with you on another level.

 

Conclusion

Website design are better left off to professionals, While DIY website designs can be tempting and can accommodate your tight budget, You have to think of your business reputation in the long run. Your website is your online sales person and is the first contact you have with your potential customers and a chance to interact with your customers through your brand. Are you really willing to risk that?

 

So let us help you build your FUTURE today! Grab our offer for Graphic design package + FREE mobile website!

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com

Graphic Design for Small Business to increase sales

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A small business owner, you may not have the enough funds to get a professional website design for your business. Not alone the budget but the time to make your own website for your Small Business success, but we small business owners cannot deny the fact that having a website leads to more sales in the long run.

Choosing the right Graphic designer team

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We have heard the stories of Small Business owners who invested a lot to get a website for their services and products as expensive as buying a car. However has gotten the worst results you can imagine. So how do you know you have the right team to handle or deliver the website you have in mind.

  1. 1.       Plan your website

The website design should really come from you, who owns it and who wants it presented to your consumers. So it is your part to plan or even sketch your website design. What are the things you want on your website, what should your website deliver, how much is your budget, how many pages and how much graphic does your website need? These are the basic questions you need to answer when you are planning to make a website for your Small Business. The clearer your goal regarding your website, the more your Graphic designer team will understand your plan and needs.

  1. 2.       Provide the needed information

Look at your competitor’s website, list down the good and the bad sides of their website. Let your graphic designer team look it over as they have something to compare your design with. Here are the list of information a typical Graphic designer team will need from you:

 

  • Company Information
  • Contact information
  • Personal success stories
  • Logo and color theme
  • Images
  • Fonts you want to use
  • Call to action messages
  • Blog page

 

Why Graphic design is part of the Success in Small business

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If you ask any small business owners who has a website, about the important factor of a successful business, we are 99% sure the answer is “Unique Graphic design and branding”. But most newly started small business, have a finalized mindset “that is out of our budget”. This mind set can often lead to failure in business, because if you are not willing to invest in your business, you will be out of business sooner or later. With the high rate of Internet usage today, who can afford not having their business found online?

A winning Website design to make money

The main goal on having a Professional website design, is to increase sales, so it is not enough to build a rich graphic design website. Your website should also showcase your products, services and consumer needs. Here are some few tips on how to get a winning website.

  1. Artistically engaging
  2. Easy to navigate
  3. Domain name that is easy to remember
  4. Compatible with all mobile devices
  5. Integrated with Social media
  6. Has informative contents
  7. Has contact details
  8. Has call to action buttons
  9. Search engine optimized
  10. Always  up to date

Consider contacting a website designer team to look at your current website if you already have one, let them provide your insight on how you can improve your website.

Hiring us for your website creation:

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Even though you have heard myths of how expensive Website creation or Graphic design package can be, we can prove you this is not true. As a Small Business ourselves, we provide quality and low rates over our Small business packages that is including Graphic design package and website creation package. Because we understand the needs of a small Business to compete with the rest out there, therefore we offer you website design for the most affordable rate + you get a free mobile website to suit your mobile users.

Why we offer such a low rate? It is because our team works from the comfort of their own homes, where we do not need to pay office rent, office electricity and other office expenses. Although with the low rate on graphic design package that we offer, we can also guarantee quality over our projects. We have had several happy clients, therefore we know we have something to be proud of.

So inquire today

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

You don’t see this kind of offer everyday!