Today website acts as 24 hour sales person for companies. However your website is your marketing and branding element. One mistake can turn away potential client. While it is important to keep your reputation online, 1 to 3 clients giving negative feedback about your website can decrease your sales. One way to keep your website from flaws is to keep it up to date and A to B testing from time to time.
Here are some few common mistakes most Small business make:
Overlooking your target market and audience
When you are rushing to get our website done, you can easily overlook your target market and audience. You have to consider your target audience when designing your website, for instance if your target audience are women from 21 to 35, perhaps choose a website design with colorful schemes such as www.cosmopolitan.com , light colors and more on visual graphics which will attract women.
If you are targeting men from 21 to 45, you might want to have more masculine design and darker yet sophisticated colors such as www.menshealth.com . Design is an important factor for our website as this will create first impression of your business, and as an old saying goes “First impression lasts”.
Overboard with the colors and design
Too flashy design isn’t good for your marketing strategy, overdesigning your website will end scaring your clients away. Do not go overboard with the design, the simpler the better. You can create a magnificent website design without going overboard with flashy graphics. Easy navigation and simple product images and proper informative product/service descriptions are all there is to attract or make your potential customer stay longer on your website.
You do not have a clear CALL-TO-ACTION button
How many times have you come across a website, where you are navigating around on where to find the contact page, call button or inquire here button. What is the purpose of your website? This is the right time to ask yourself that question again. Make sure that you are answering your customers questions, by adding contact us here button or email us here button, which gives the customers sense of urgency to contact you for the special offer or interesting service/products you have on your website.
Your content is out dated
This is why website design is better left with the pros, an enticing and effective website design contains the right and up to date information about your products, service and overall company. If your website lack of fresh contents, your target audience may assume that you are no longer in business or you are not competitive enough to deal with fresh information.
Your website is NOT social
Did you know that 75% internet searched comes from mobile users? What does this mean? It simply means that you should also focus on your target audience using mobile devices. Is your website mobile friendly? How frustrating is it to view a website from a smart phone that does not fit into your smart phone screen? How irritating is it to navigate with non –mobile friendly website?
Another big discouragement from potential customers is that this particular business does not have Social media profiles. Again first impression matter, especially when it comes to Small business. Letting your potential clients connect with you on social media is a great way to build trusting relationship. It is a great way to let your clients know you are social and humble enough to let them connect with you on another level.
Website design are better left off to professionals, While DIY website designs can be tempting and can accommodate your tight budget, You have to think of your business reputation in the long run. Your website is your online sales person and is the first contact you have with your potential customers and a chance to interact with your customers through your brand. Are you really willing to risk that?
So let us help you build your FUTURE today! Grab our offer for Graphic design package + FREE mobile website!
Socratic SBC | Small Business Consulting
2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689