Guide to social media branding for small business

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Social media is no longer what it was a year ago; Facebook, Twitter and LinkedIn were the top of our minds when we say social media. Then came Instagram, Google+, Pinterest and many other to keep your business socialize.

Strategic guide-social-media Social media marketing for Small business

With more social media to cater to different target clients and posting different things, you have to choose your social media carefully. On this blog you will find how to choose the right social media platform for your small business Which social media platform fits your business.

How to make these top social media work for your business

Facebook

Facts:

Facebook was founded in year 2004, today there are more than 802 million users daily, and approximately 82% of daily active users are outside Canada and US.

Small and large businesses are fighting their place on Facebook to get the target clients they need, with all the features’ that Facebook presents to businesses it is essential that you should also explore the opportunities you have on this social site.

Create a fan page that will serve as your customer service, where you can interact and answer inquiries from your clients. The best part of advertising on Facebook is that you can choose your budget rate to gain the visibility you need.

Facebook is ideally for B2C companies, Businesses offering deals, non profit sharing, photo sharing of your products and services.

 

Twitter

Facts: Founded in 2007 with approximately 255 million active users and 500 million tweets per day. 77% active users are from Outside US.

Twitter and Facebook is great rival, but with their collaboration feature of post sharing twitter is one of the most in demand social media site to have for businesses. Twitter is a great place where you can share events, short messages about your business, interact with relevant businesses and share your contents to drive traffic to your website or blog.

Ideally for : Sharing content, events, webinars, products and links. Suited for any type of businesses.

LinkedIn

Facts: Founded in 2003 with 300 million users over 200 countries territories and 67% of Linkedin users are located out United States. 300 million users are students or newly college graduates, Linkedin is the fastest growing network demographically.

LinkedIn are best for B2B businesses, employee recruitment and seeking for professionals.

LinkedIn is a site where you Business can add their skills, and complete description of themselves as a business owner and their network can add recommendation which is a great way to prove to your potential client you are reliable and trust worthy.

You can also grow your network through LinkedIn by joining communities or add contents.

Pinterest

Facts: Founded in 2003, today there are 70 million users and 80% of them are women.

Pinterest is ideally for businesses which h target clients are female, this network requires as well a woman to handle as men does not have the right patience to go over and over and start building boards and followers where most of the shared items are images of either products, ideas of DIY, recipes, fashion tips, make up tips and more.

Ideally for business to consumer reaching females from 25 above, Pinterest is highly visual on topics such as mentioned above.

Google +

Google + is founded in 2011,today Google+ is one of the most active social media on the internet where there are more than 540 million users most of them have a business or part of a business related community. Google+ is essential for your small business where you can collaborate your blog, website and Google profile.

Content marketing works well with Google+ as well, posting your content on Google+ will more likely increase your website traffic than other social media sites.

 

Construct your social media strategy based on your audience and the social media sites, here on this blog; How to build relationship with your customers. You will learn on how you can build relationship with your clients and new potential clients using social media.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 344-7874
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Social media marketing – Prioritize it

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Most small business excuse is not having enough time to handle their social media marketing, running a small business takes more than 100 hours a week and just taking everything from products, services, employees and clients. When do you ever get a pause time to engage on your social media? There are only 2 options to handle your social media marketing, wither do it yourself or hire someone else.

Outsourcing your social media marketing

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It is not a bad idea to outsource SM Marketing at all, in fact this can even bring you more success in social media. But choosing a 3rd party to do your Social media campaign, if not hired the professional marketing service can harm your business online. So how do you manage your social media without losing your sleep?

Prioritize it

Social media is a commitment that should be a daily routine for you, social media is important so you need to prioritize it. You can either set a time of the day morning and evening to simply just be social.

Take notes

Is there are particular article that you read and want to share to your social network? Make a personal note why it is worth sharing and then you can schedule your posts through social media management tools such as Hootsuite. Curating contents means finding relevant topic on the internet that will catch your networks attention. We recommend using evernote to capture your notes and websites for later publishing.

Scheduling

You do not have the time to check or update your status many times a day, so what is important is that you let your clients or network think you are on constantly on social media by scheduling your posts and updates in advance. Again Hootsuite software allows you to have all your social media account into one platform, where you can also engage and comment from.

 

Multiple social media

Do not stick to just one social media platform, there are lots of social media sites out there which are worth having, such as Facebook, twitter, Google plus, Linkedin and pinterest. Pinterest is a must, with the growing amount of Small Businesses posting and updating their products and service on Pinterest, you cannot afford not having a Pinterest account.

Group or team effort

 

If you have a company where you have employees, let your employees be involved on the company’s Social media accounts. You can make sure that there are always someone from your company which are online and ready to take care of your clients inquiries. Schedule their time when they need to be on companys Social media, this is also a great way to take some of the Social media marketing load off your shoulder. You can advice that one person to take care of Products update, the other can take care of clients inquiries etc. Be organize and this will be your key to social media success.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

 

Effectiveness on Social media marketing

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Just like every other marketing plan and campaign, social media has also its own unwritten rules. Everyone is demanded to follow these rules to be part of the game, however there are newbie to social media marketing and might have missed out on the basics of Social media marketing.

For effective social media campaign

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When starting Social media marketing, you assume there are some to dos and not to dos that are unwritten rules and only marketers are aware of. Just like in life there is no shortcuts, if you want great results you must follow rules step by step to achieve the online visibility you want for your Small business.

Here are some few rules that you might find helpful:

 

  1. 1.       There is no elevator to success

Social media marketing is all about investing time, efforts and energy and most importantly creativity. It is a commitment that cannot be avoided nor ignored.

  1. 2.       Be an expert in your filed and contribute

If you cannot contribute something valuable to your community, no one will be interested in following you or worst trusting our business.

  1. 3.       Engage and have a meaningful conversation

If you do not give meaningful feedback to your network do not say anything at all, remember first impression lasts.

  1. 4.       Avoid too  much self promotions

Constant self promotion isn’t interesting it is annoying; you are a needy business man.

  1. 5.       Keep it unique

Be true, be yourself and draw your crowd by our interesting knowledge.

What is trending today, might no longer be of interest tomorrow

 

If you are measuring your social media efforts through conversion, it is pointless. Measure your efforts and make the adjustments whenever needed. Engagement through social media should not only lead to sales but enrichment. Patience is a virtue, and you will need to wait to get into a business to business relationship with your crowd before you head on with your sales pitch.

Use trending topics to engage with your social network. Look for the most popular topic or discussions and add insight to that.

If you cannot describe it by word, use an image

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As the saying goes “ a picture is worth a thousand words”, it is not enough to just tell  use the features you have on social media, add photos to your status updates. Do not ignore fans and followers who tries to make a connection with you with their comments or likes. Always follow up with your followers and make them feel special. Tag your friends on relevant and interesting images.

Conclusion

Social media marketing can and may lead to sales success if this is done with the right manner, if you are not enjoying yourself then you are on the wrong track. Social interactions should be fun and interesting.

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

How important is Social Media for your business?

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Business owners does recognize the opportunity social media brings into their revenue, they have all seen other Businesses succeed on social media marketing.  But the social media strategy and techniques are not the same for each business. Therefore it is first and foremost important to determine your target audience interest and which platforms are most effective to reach out to them.

 

Efforts on social media is important

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Now that you have heard success stories from other business regarding their social media marketing, you have now signed up to all social media platforms out there. But what really makes a business successfully earn the visibility online is that the effort that they put into it.

Some Business owners takes a lot of effort on engaging with their customers on social media, some expose their personal life to their loyal customers and others simply use social media as form of customer service.

There is no best time to post or be online; the fact is that you need to reach out to your customers 24 hours a day. But how can you possibly do that? That is why there is social media management software that you can either purchase or have for free.

 

 

What to share on social media?

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Marketing with social media if done wisely, can give you a positive result or even increase in revenue. However how can you keep your audience interested in your posts?

Create a blog with topics around your niche, try to keep the content relevant and share other tips from business similar to yours. Self promotions are great but too much can be over whelming for your audience.  Therefore it is advised that you give your posts some variety, interest and humor. The most important part of marketing is to entice our audience to visit your website.

If you are running sales, promotions and events, that should also include in your blog and then promote it on social media.

 

Social media marketing plan

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Before you start marketing your products and services on social media, you need to create a flexible plan for your social media marketing. Determine who your target audiences are on different social media platforms. Whereof facebook has a great tool for you to use, when looking for your target clients. Geographically, gender and age, facebook ads are great way to reach out to your audience.

Here are some few tips on what to include on your social media marketing plan:

  • Get your website ready for social media, meaning add social media buttons to your website
  • Take out your calendar and list down all the holidays/season, which you can use for promotions such as 4th of July sale or promo, summer sale etc.
  • Plan your day,  spend at least 30 minutes on each social media platform everyday to engage with your customers
  • Share relevant contents from your own blog or news from other websites.
  • Offer discounts and freebies for example LIKE OUR PAGE AND GET A CHANCE TO WIN XXX
  • Study both positive and negative comments/feedbacks
  • Use customized banners or images to promote on social media, do not settle with Google images.

 

Your website is the main attraction

 

Our website should be the main focus, social media marketing should bring you more traffic to your website or else it will be a useless effort.

It is therefore important that your website design is customized and looks professional, with the right image and relevant topics.

Therefore we offer great deal on Graphic Design Package for small businesses like yours, with free MOBILE website to get your mobile users engaged on your website as well. We understand that the tight budget is on the play here, that is why we only offer the most competitive rates. If you should need a website creation package and logo creation we are the right team to do the project for you.

You can contact us at;

Socratic SBC | Small Business Consulting

 

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815

Office: (410) 929-6395

Fax: (202) 318-0689

rwhunni@socraticsbc.com

 

 

Creating your marketing plan

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Not only that you need to understand your market’s demands as well as the competitors and everything else must be documented. Targeting your competitive strategy wouldn’t be easy but with enough gathered resources to conduct studies then you are sure to go. There are so many considerations when it comes to creating your marketing plan and it is often with accordance to your enterprises. In some point expert would go after market investigation like conducting surveys, assessing the market, relating to large numbers of customers for demands and further rational tools.

 

Where to start with all these marketing strategy ideas from here and there?

 

 

Marketing plan is a prerequisite for your business success and which therefore needs to study both online and offline market. Through market analysis, you get to see a clearer picture about the advantages and disadvantages of a certain idea in your marketing strategy. Opportunities are equal to all however one could get advantage when such opportunities became bigger or stronger.

  • ·         Firstly, you have to do business positioning by setting your sales goals and income daily, monthly or annually –whichever is convenient for you.
  • ·         Create a competitive analysis where in you set market dynamics in order to stand out against businesses within your niche.
  • ·         Planning for your marketing strategy – Now, this can be tricky as there are over hundreds to think about! This is the reason why most business enthusiast call upon the help of business plan consulting services.

 

What is the best marketing? The secret is there is NONE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

As mentioned getting into a business expects you to have opportunities waiting but the truth is how you can able to generate leads making these opportunities grow. Best marketing plan for your business is when you see yourself as a client and would want to be served with only the best.

 

Quality content vs. quantity – when is “too much” and “enough”

 

It was never important to offer more than seeing to it that you have the greatest offers. Just like in creating your marketing plan, your main objective is not to simply promote and tell the world you have more than enough products and services but to assure them that it is the best!

 

Just like in content creation for advertising purposes, no one said that if you come up with lengthy wordings it meant success! Delivering the best suited messages even with brief words used is quality over quantity.

 

 Social, social, get social – I Am introvert how do I get social with my BRAND?

 

 

Building your business branding and marketing strategy is not as simple as it may sound. When in terms of modern marketing campaign getting social influenced for your business can help you achieve efficient marketing campaign. Business communication through social networks as your medium can create virtual identity which will attract more opportunities. Composing posts, shares and blogs without sounding like you are selling is a great way to start a conversation with the public. And soon enough you will be surprised how simple it is to open up with the public.

 

 

Do you need help in creating your marketing plan?

Consult

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395 4109296395
Fax: (202) 318-0689 2023180689
admin@socraticsbc.com

http://www.socraticsbc.com

 

Strategic Marketing – reward Free e-book for your loyal customers

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For any business taker we sure would want to include strategic marketing as an ideal concept to generate leads. It is not just marketing but simply allowing other old and new ideas that may boom your chosen niche. Mostly, the best way to execute strategic marketing is to sending out freebies subject for purchasing conditions to loyal clients. Others would give out freebies as first base attraction. If you are about to open a service provider company then perhaps a free e-book for loyal customers will be great. Listed below are some important points you should know about this one of the most popular modern-day marketing strategies.

Free eBook is also part of strategic marketing plan, Why?

We should see to it that when giving out freebies it must be appreciated by your customers. How will you assure this?

  • Make sure that it will be helpful for them.
  • It offers convenience for them.
  • Freebies should be valuable but not necessarily expensive.
  • Can be something relevant at present (so they can relate to it).

Since that you are into offering services to your clients, then e-book will help a lot for them as it will give them complete information. If not, an e-book will help feed them good overview on why should they take or not a particular service.

 

If you say free e-book they will be interested to know more about your offers and what is installed for them. A well-written e-book would make your marketing strategies easier to accomplish.

 

E-book considered as a Digital marketing

Getting digital influence these days are one of the hardest tasks of an active online marketer. Including free e-book to your marketing plan gives an advantage to your prospective audience. They will look up to your company as a digital influencer because of how enticing and at the same time sincere you write about various services you have.

 

 

You owe your customers big time because those who stayed and believed in your offers are the ones who make your career lived long. And with free e-book marketing strategy, rest assured that you know how to take care of your clients.

 

 

 

 

 

 

 

 

 

 

Here is a great way to show you how you can run a LOYALTY PROGRAM

 

 

 

 

 

 

 

 

 

We are excited to launch our e-book for our customers, loyal readers and off course followers on our social media accounts. 

Comment on this post if you want to be informed when the E-book from SBC is out. 

 

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700
Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Strategic Marketing through social media and content marketing

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Companies these days tend to work with social media and content marketing because of its social platforms that is efficient and can be free of charge.

One can easily put into link directing to the website you would want to promote. Aside from that, it is easy to publish too so your insights can be heard. The challenge however is if you can be able to build a consistent community by retaining audience.

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This is where you need to find a good position online to attract the market at all times. Here are some good points about strategic marketing through social media and content marketing.

Strategic Marketing has many sides some of them are advantages some does not really benefit your website rank

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In the past years strategic marketing is observed and followed by enthusiastic online marketers. This becomes a global need in order to manage the ever rising competition.

The somewhat advantage of this is to be updated by relating to the trends within your industry and niche.

However, this can be disadvantageous in a way that it might either make or break your website ranking. If you do not know how to pull out best suited marketing campaign for your firm then it will become misleading for your website.

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Social media marketing must be done correctly in the right time

As mentioned, there are conditions required to execute strategic marketing just as social media marketing is. Topics to discuss in your social media sites should be chosen wisely too.

• There are topics that seem untimely and might not be relatable to the market. Once this happens you can create social media community wherein people and similar businesses can share some insights too.

• Introducing business topics that are not yet been known for many. This will give doubts to your audience therefore your marketing plan here should start from finding topics that could open new wave for marketers and then share it.

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Content marketing with the sharing sense

Sharing sense does not only include topics relatable for many people but as well considering analysis plan. This means to say that you have to make it readable by producing friendly contents.

There are quite lots of techniques when it comes to the ideal contents to write about. This is why content marketing should take place and shareable buttons like RSS can make this task done conveniently.

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Creating interesting content increases your social network

Social awareness starts from easy to swallow posts. These are contents that seem to be written for all or very interesting. Lingering one’s interest is not hard at all; you simply have to put yourself into this.

Ask, what are the things you would like to know if in case you do not own your business? Start from being an audience and research about the topics that first pop out your mind out of curiosity.

Make sure that this is pretty well relevant to your business topic.

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Keep your content moving around the internet

This one boils all other above mentioned aspects for strategic marketing. Create an official blog spot where you update your blogs and with good keywords, link in the website best to direct your topic for the day.

It should not sound like you are promoting because the moment a reader felt like one they would not stay for more than four seconds.

When you have contents that are moving rest assure to obtain ideal website ranking.

Do you want to get the most affordable marketing plan? Click here

What is real time B2B marketing and how does it affect your business

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If you ever get into business taking just recently you might have found B2B marketing to be a top option when it comes to efficiency. However there are too many things needed to be considered prior to actually make use of B2B marketing advantage. The said advantage is to put your business into globally competitive. As B2B marketing has the ability to get a business type into its leads whether small or large-size enterprise you have. So what is real time B2B marketing and how does it affect your business?

 

Defining B2B Marketing

Curious enough to know what B2B marketing actually means, it is a practice of an individual or owners of a firm. This is to develop good working relationship on firms of same niche. Thus, approaches that will be used for B2B marketing may vary depending on the business needs and requirements.  Also, business types, location and trends should contribute to the tools in achieving this.

 

 

 

The Difference between B2B Marketing and B2C

 

Although without doubt, these two are actually different by approach which business package is all about and the name itself can be identifiable. B2B marketing which stands for Business to Business Marketing while B2C stands for Business to Community. B2B marketing covers larger and more complicate sales cycle.

This is because it can be done for both online and offline servicing while B2C focuses on traditional firms of those businesses requiring location and perhaps close contact with the market. B2B marketing include social media options to which they can post and interact through social networking sites for another way to be heard and to market. It is important to generate more leads as this will offer success and stability for a business. This is the core reason why B2B marketing and B2C are used in different ways.

Managing B2B marketing and which should be done first

There are various companies offering consulting services and one of the said services they have is to smoothly manage B2B marketing. B2B marketing actually focuses on answering the question of What do customers really need and want? This is to provide them ahead of time by relating to other similar business without copying their strategies. It is being discussed in business plan consulting and professional consultants know exactly how to manage this.  This should be done first so as to provide other options you need to take for a business in the days to come.

 

Professional consultant can help you out with the common to complex marketing ideas for your niche. They are important especially on term of beating against online competition more importantly if you do not have enough knowledge for B2B online marketing.

 

 

For all of this professional business consulting

will help you solve marketing start ups without hassles at all.

They are the people to turn to if you need to spare more time with

other important things like for completion of legal requirements.

For more info you can visit our webpage Socratic SBC

 

 

Image source:

http://www.g2msolutions.com.au/blog/?Tag=funnel%20planning

http://websuccessteam.com/WSTblog/2012/07/b2b-companies-leverage-social-media-marketing/

http://www.marketingprofs.com/chirp/2013/10924/the-state-of-b2b-content-marketing-infographic

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