Why Content and social media marketing go hand in hand

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The virtual age for business taking give importance to true social media engagement by using credible contents. This step enables target audiences to be hooked with your post and make them feel your post is relevant to their lives. For instance, those who are fond of buying shoes and most likely they have a favorite store to do shopping for it. The place where they feel comfortable and well suits their needs. But despite buying the shoes there is something about the brand or its place why they frequently go there. Just as though, readers have websites bookmarked because they want to be updated in such blog site. This is why through the years, content marketing and strategies evolve and it became a social influencer. Let us get to know more details why content marketing go hand in hand with social media marketing.

 

Secures Online Presence

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Successful contents brought the crowd in to its base as they see such posts as worthy to read about. Online companies focus on its presence to either catch up with long term businesses or outperform them. Big social media accounts are your contents other spot to be seen by target clients. People nowadays want something that is fresh, with real kick and informative.

  • Providing strong media presence through content marketing enables your online business a talk about most especially if your readers are dying to know more about its offers.

 

Social Media Matters!

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Although most users are actively involve with socializing over social media accounts and not totally in to an important matter still it’s a crucial tool for online success. .For that alone old and new techniques are being used by social media influencers to help pull out large number of audience.

  • Write down in your marketing plan to who, where, when and how you can publicize your contents. This means to say that you need to undergo target client research from which you’d be sure as a marketer that you give your thoughts to the right persons.
  • Now decide where you should post the created content. Research on top visited blog or content sites and orient yourself on how things go with each site.
  • There is always a perfect timing to post and share your contents to improve online presence. Of course timings vary upon the place so go back to target client research and post on time when your target clients can view it.

 

Include Brand Awareness

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Lastly, remember that your blacks must be related to your offers – both products and services. Content marketing is valuable once it is done according to research-focused approach. You aim to educate your readers and at the same time linger their interest. Visual representations can add colors, value and excitement towards your readers.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Do you want to start your Business today? Quick tips to Follow

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Each passing day, the world becomes even more competitive and that people tend to jump into business taking. Getting into a business makes us feel that soon enough profits would come pouring in large. There are so many forms of business; some are for sole proprietorship while others go for corporation. Embracing entrepreneurship is like going to school, it is both exciting but at the same time difficult. Know the benefits and all sorts of understanding why starting a business today is ideal.

 

A Long Term Job Security

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Passed generations note business taking as a large company wherein you can expect large salary. Another is that having your own business will give you a chance to be the boss of the company. Although risky, businesses nowadays are easy to manage since internet availability was introduced for marketing.

  • Becoming a businessman drives you to become a master of your destiny. Turn to a reliable company that offers small business basic package for guidelines and legal establishment.

 

Holding your Own Time

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Perhaps this is a personal satisfaction and a core reason why some people would want to be involved in business taking the soonest possible. One can hold their time and no superiors would scold you up if you ever enter in an office late. It gives the benefit of choosing when to work, who to work with and when to start working.

  • Consulting and legal services will help you view the upfront tasks in terms of legal establishment. Professional consultants are the ones to turn to if you want a strong business foundation.

 

The Advantage of Flexibility

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As mentioned, you hold your own time and so are the tasks you need to perform and assign to. Therefore you have the power to take and add task for your best convenience. This is not to be taken literally because there are of course tasks that you must work for as an owner and not solely depend to someone.

  • You can check on business progress and updates via online and it can be done even in the comfort of your own home.
  • Business expansion is also possible through creating official company website wherein tabs represent your business’ missions, goals, services, products and contact information.

Double up your Savings

Lastly, unlike working under a company with fixed monthly salary, having a business can double up your savings. A profitable firm would of course open more opportunity to earn. This is so promising as you seem to write your own legacy, plus you will work with heart because this is something you love doing.

  • Before a long term successful business, be sure to settle legal establishment following the policies in the law of commerce.

 

 

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Improving Small Business Consulting – Become a Social Media Influencer

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We all know for a fact that the fast pace of social media was able to influenced many individuals worldwide. Becoming one would get you into every buzz circulating business branding. This is the core reason why you have to step out of the box and think big to become a social media influencer.  When you are able to set a good record online, it will be easier for you to implement small business consulting for other businesses.

 

How you can become an influencer?

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The prime step to answer this question is that think widely of the factors that a person should possess in order to see how influential he can be around a social sphere. Of course dealing with virtual industry is very hard so you need to develop content relevance. Such relevance will throw an impression to your reader that you professionally know what you are talking about. Another is how you can reach out to your target client and being able to consult their needs.

 

The Various Quality Services you can Offer

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For a small business consulting company to be credible, word of mouth isn’t just enough but quality services is a top must.

  • Consulting and legal services wherein the influencer aims to set your business with legitimacy. This will give your company a long and strong foundation as it followed the law of commerce and never did violations.
  • Consumers these days would want to be extra sure that who they turn the products and services to is the right company. Legal documents on the other hand are process for both online and offline concern.
  • Other consulting and legal services cover your business branding with protection for trademark use.  This means to say that everything you have registered on for branding will be a sole right of your company.

 

 

What are the common Samples for Social Influences with Legal Structure

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It is when you recognize the benefits of online brand awareness and how it could possibly lift your company’s status. The consulting and legal services implied that can amplify a marketing campaign.

  • If what you have shared are considered shareable and relatable to your audience. This further increases loyal followers and engage on a regular basis about what is in stored within your niche.
  • Active response to your posts with queries asking about more insight in your business means.
  • Testimonials of how credible your offers are and thus build a good reputation online.

 

Small business consulting is often misleading by business starters as they seem to feel that this would just owe them a lot. But if you have perfected the ways around becoming a social media influencer you will see the limitless benefits it can give to a business.

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Use Content Marketing to Attract Customers

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Days for library researching became inconvenient for most of us these days and yes internet surfing became the best option for always on the go people. We cannot tell who among the internet users might need your small business offers but because of so many features being introduced daily the more convenient it is to find what we need.  If you have a business and would want to establish good reputation over online customers then make use of content marketing. Believe it or not, with credible but interesting contents it will help your business attract customers. How?

 

Understanding What Content Marketing is

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Content marketing is actually a media engagement that aims to be written in a way that potential customers would appreciate it. This comes when a reader found your article or posts to be shareable and filled with interesting points. If you provide information that a reader needs will give him an impression to look more with what your business offers by following all your posts on a regular basis.

 

Platforms where you can implement Content Marketing

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There are various ways where you can do content marketing and this must be written in your business plan for documentation. Your platform for marketing must always aim to target your clients. Remember that some ways may be effective for your business and some are not so broad studies are still very important.

  • Blogging – Perhaps this is the most used content marketing strategy these days and most read about by internet browsers. The content here is usually fresh and brief and that what is written here comes in a light tone so most readers can digest it.
  • eBooks – You can offer this for free and it can as well be sold.  Many readers and aspiring online businessmen find it very useful for their own venture. You can attract not only customers for your own business but also buyers for your ebook.
  • Article Posting – This differs with blogging such that contents written here are in-depth but can be exposed in so many media outlets. So the more outlet you can distribute your articles all the more your business can be seen.

 

Generating Leads and so many other Possibilities!

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Having the above mentioned platforms will open you with limitless opportunities. This will help grow your business by bringing leads through your post.  It may take some time to fully understand content marketing if you are a beginner and writing your posts can somewhat need handful amount of knowledge not only for your firm but similar topics that can build it.

The very reason why we do online researching is because we want to find solutions to our problems and seek answers to our questions in the most convenient way.  If you successfully added this to your marketing plan, it will be easier for you to lift your business far beyond the standards.

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

GET YOUR FREE EBOOK HERE

 

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What experts have to say about setting your Business Plan for a Profitable Outcome

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Many of those businessmen who would want to start their firm the soonest may seem to have an allergy for business plan. This is normal most especially that the excitement seems to overcome the right track for business taking.  But if you just take time to analyze and do personal research to its advantages, you will see how incredible the power of planning. Bouncing from one step to the next is as well a common mistake when it comes to planning so I found it very convenient to simply refer to what experts have to say.

 

Know you Mission

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The title may seem direct but it’s not, mission should be focused on the market – specifically their response to your business offers. Quality products and services for queries or shipment options are two factors that can determine your mission.

  • Place in your marketing and business plan how you commit to your mission with excellence. Some fail on this since that they tend to drive for the first phase for planning and never did become consistent to their mission.

 

Reserve a Room for Creativity

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Planning matters and so is a room or allowance for creativity. To simplify this concept you can basically offer the standard and soon enough when the market’s respond became overwhelming then you can add creativity to it.

  • For instance, new variations of your products for more options you can offer to the market. You can as well extend your services such as going global and not just relay on local marketing. With this creativity addition, you can pretty make a good impression towards your consumers and they will look after it in the coming days.

 

Experts Include Planning Ahead – Marketing Calendar

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Make a list of events that your followers and loyal consumers are looking after. Add to your business plan some doable offers and list them down in your marketing plan so you wouldn’t miss a thing for follow ups and updates.

  • You can post over your online accounts these upcoming events so that your customers will spare such time to look over it on due time.
  • Marking events can be done on known occasions like Christmas offers or holiday treats.

 

 

Target Expansion – plan for growth

 

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Lastly, when you have reached the point where your small business became a profitable firm then it is time to plan for an expansion. There are many options for this such as franchising, distributors and new branch opening – this depends on your business type.

  • The profitable outcome of your business will become twice or more with target expansion so as early as possible include it in your business plan.

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

 

Get your FREE eBook here

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Local Marketing – Applying Valuable tips for a Successful Business

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Most of us would want to take a business that can ideally increase revenues. A sustainable small business would mean a livable future and so we badly needed a good amount of tips we can use. It may sound repetitive but doing online research can help you with that and reading blogs like this is fairly important. If you happen to decide to implement strategies for your small business within your base location then likely it is about local marketing.

 

There are hundreds of different approaches from which your market can relate such that you can see it through online researching.

 

  • Do local listing – an online marketing Concept

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This has been a prime online marketing concept since the virtual world was introduced. With local listings, you can be able to let your small business be seen even under a cave and if it was just recently opened.

 

The basic mission here is to make sure that necessary information must be written accurately especially under the contact details. Google+ is an ideal medium where you can perform local listing alongside with other businesses within your area.

 

  • Marketing plan 101 – Social Media Implementations

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There are plentiful of local search platform you could possibly use via online researching, be sure again to encode data with accuracy. Duplication is a big no when it comes to local marketing; since that it may not direct you to the right prospects with such mistake.

 

It may be very necessary to consider the following popular social media sites:

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  1. Facebook – This possibly is the largest platform for social media marketing as everyone knows that most internet users these days have account signed up in this website. The widest possibility you can do as a marketer within this website makes it a reason why more and more subscribe to it.
  • Creating small business personal account or direct it with your personal account for convenience by creating a Facebook page for your small business.
  • Key in necessary details like small business’ description including products and services. Contact information like base location of your small business and contact numbers.
  • Updating your small business’ offers like posting photos of your products along with its description and pricing.

 

  1. Twitter and Instagram, although these two are not as broad as Facebook, still many prospects can be found here. Since that there are limited sharing possibilities here, a good way to perform social media marketing here is to post brief information of your firm and then always add up the Facebook page wherein they can view complete details of your offers.

 

 

Joining local chambers for your small business has never been a new strategy for active marketers and owners. When successfully implemented to your business and marketing plans, local marketing will help to achieve business growth and potentials.

 

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
rwhunni@socraticsbc.com

Resolutions when Hiring a Credible Small Business Consulting Company

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There are various reasons why most small business starters turn to services offered by small business consulting company. For one, it may owe them a little for their limited financial resources but backs them up into the right track for business taking. Another reason is that it seems to be a little scary to deal with so many responsibilities for a starter.

 

What we fail to analyze as a small business starter is that we presume they’ll only offer good marketing ideas but never about resolutions. Here are some other things you would be happy to find out for the services offered by small business consulting company.

 

Capable of Creating Low cost but of high Quality Business Ideas

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As mentioned, this is basically what a credible company can offer and extends greater than the usual ideas. Creative small business consultants can think outside the box that can contribute to innovative approaches for venture taking. For instance, giving one idea for your food chain small business and then expands through strategic marketing implemented a step at a time.

 

  • Hiring creative business consultants will help your company establish developed competency.
  • It’s easier to offer new products and services because they can help your business be prepared for future challenges and in facing possible crisis.
  • Professional small business consultant can do much better job in solving clients’ problem.

 

Consulting and Legal Services – moves your small business for potentials

The primary function of consulting and legal service is that it helps individuals and small business takers acquire thinking skills. Not only that they will suggest ideas but allow business owners to have it implemented by themselves. With this step, it will engage good working relationship aiming to become competitive, effective, legitimate and essentially relevant for the market.

 

On suggesting to take over online Measures

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It is common again for a small business consulting company to provide project consultation. Furthermore, training services for business and management in need of innovations are also offered. Online shores are facilitated to the extent of getting benefits from local market and online market. What are the probable services?

  • Online marketing tasks such as creating a corporate website as online based company.
  • Meet local and international clients’ need through reachable queries location.
  • Always open for changes and website maintenance to continually meet expectations.
  • Develop social media marketing for a more social engagement of the company and for faster online reach.
  • Showcasing small business products and services through limitless medium available online.
  • Provide utmost convenience for prospects and current clients.
  • Being open for feedback for improvements and letting others know about your business credibility.

 

Small business for starters could be more interesting if innovation and creativity will be given emphasis to. On the other hand, tasks taking will be easier to achieve if you consult only with the credible company.

 

Roderick Hunnicutt

Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395
Fax: (202) 318-0689
admin@socraticsbc.com

Strategic Marketing through social media and content marketing

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Companies these days tend to work with social media and content marketing because of its social platforms that is efficient and can be free of charge. One can easily put into link directing to the website you would want to promote. Aside from that, it is easy to publish too so your insights can be heard. The challenge however is if you can be able to build a consistent community by retaining audience. This is where you need to find a good position online to attract the market at all times. Here are some good points about strategic marketing through social media and content marketing.

 

Strategic Marketing has many sides some of them are advantages some does not really benefit your website rank

In the past years strategic marketing is observed and followed by enthusiastic online marketers. This becomes a global need in order to manage the ever rising competition. The somewhat advantage of this is to be updated by relating to the trends within your industry and niche. However, this can be disadvantageous in a way that it might either make or break your website ranking. If you do not know how to pull out best suited marketing campaign for your firm then it will become misleading for your website.

 

Social media marketing must be done correctly in the right time Strategic Marketing through social media and content marketing

As mentioned, there are conditions required to execute strategic marketing just as social media marketing is. Topics to discuss in your social media sites should be chosen wisely too.

  • There are topics that seem untimely and might not be relatable to the market. Once this happens you can create social media community wherein people and similar businesses can share some insights too.
  • Introducing business topics that are not yet been known for many. This will give doubts to your audience therefore your marketing plan here should start from finding topics that could open new wave for marketers and then share it.

 

Content marketing with the sharing sense brand_story1

Sharing sense does not only include topics relatable for many people but as well considering analysis plan. This means to say that you have to make it readable by producing friendly contents. There are quite lots of techniques when it comes to the ideal contents to write about. This is why content marketing should take place and shareable buttons like RSS can make this task done conveniently.

 

 

Creating interesting content increases your social network

Social awareness starts from easy to swallow posts. These are contents that seem to be written for all or very interesting. Lingering one’s interest is not hard at all; you simply have to put yourself into this. Ask, what are the things you would like to know if in case you do not own your business?  Start from being an audience and research about the topics that first pop out your mind out of curiosity. Make sure that this is pretty well relevant to your business topic.

 

Keep your content moving around the internet images

This one boils all other above mentioned aspects for strategic marketing. Create an official blog spot where you update your blogs and with good keywords, link in the website best to direct your topic for the day. It should not sound like you are promoting because the moment a reader felt like one they would not stay for more than four seconds. When you have contents that are moving rest assure to obtain ideal website ranking.

What does social media marketing look like in year 2014?

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With the Christmas marketing campaign is close to its end, the next thing you need to prepare is your Marketing Plan for 2014. It is a good thing to reflect on your marketing campaign in the 201, to be able to recognize the successful campaign and the ones that need improvement.

Make a budget for Content Marketing

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In this case, content marketing will always be trending, quality content is the star in social media marketing, without a good piece of content you will have nothing to share on your social media sites. To improve your visibility online you need invest in content marketing and combine it with social media marketing.

Image sharing will increase

In the year 2013 Pinterest and Instagram plays the major role of photo sharing online, which we will see more of in the year 2014, again with the mobile devices, tablets and even cameras that has social media sharing features. Smart social brands recognize this, and clearly share images of their products, even better a before and after photos of their customers if they have a beauty/health/salon online shop.

Video Sharing will increase

Let’s take a look at the Vine, YouTube and Flickr, the video sharing statistics has increased as the smart phones are continuously upgrading their quality video apps. Even Small Businesses create their short promotional video, which can increase online visibility.

Top 7 Video Sharing sites (except YouTube):

  1. Vimeo
  2. Daily Motion
  3. Vevo
  4. Flickr
  5. Metacafe
  6. Break
  7. Veoh

Social media marketing

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Social media sites will evolve to be a customer service app, where you can interact and answer inquiries from your clients/customers and businesses alike. Twitter has promised 2 features on its site, Customer Service and Live events. Twitter is real time big component for Small to Large businesses, people who cannot find a company on twitter is seen to be untrustworthy.

Facebook on the other hand tries to make huge changes on its platform to attract or make more money out of its captive audience.

Youtube Major companies still see Youtube is the place to be, introducing new products will be done on Youtube more and more this year 2014. Which makes it more popular with a combination of Google+ sharing.

Social Sharing will be the billboard of events, meeting will be done through Google hangouts and other platform that allows multiple user to be in one place.

 

 

Conclusion

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Big brands will think differently this year upcoming year, about the way they collect data, and how they better can use all forms of data. Even with all the free resources online, still lots of companies will experience failure regarding marketing campaign, make huge and catastrophic mistakes. But as long as lesson is learned these misshapes won’t be a thing to worry about. Keep learning throughout your marketing campaign and you will soon master what your target audience desires and interests.

 

 

 

Christmas marketing ideas for small business

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The next big event is almost at the door, the Christmas. There are lots of businesses who has already started their seasonal marketing campaign. If you have not planned your marketing campaign for Christmas yet, this is the great time to start doing so. Here are 10 basic Christmas Marketing tips for small business:

Advertise online and offline and get ahead of the game

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Offline advertising might still be available, but due to lots of advertisements in the month of December some already reserve their space for December magazine/newspaper issue. For offline advertisements there are still lots of tactics you can do to get your business noticed, like Radio, TV advertisements or even local newspaper and banners as well as Christmas theme business cards.

Online Christmas advertisements can already be done as early as November, but do not forget the Black Friday sale, if you really into shopping yourself, you look for the Black Friday sales from your favorite companies.

Other online advertisements can be done through:

  1. Editing your website to have Christmas template
  2. Social media headers/cover photo
  3. Christmas sale promotions through social media, blogs and email
  4. CRM system – your Customer Relationship Management, can do more for you this season, categorize your clients based on gender age or whatever appropriate for your marketing tactics. You cannot sell to all this time. You must focus on certain crowd to purchase your products, for example mainly your products are for men, this time focus on selling your products to women. Why? Because it will be a gift for their husbands. You get the point!
  5. Loyalty award – do not forget Christmas is about giving, so take this opportunity to give back or reward your loyal clients through coupons, discount cards or 50% off on certain items.

Great marketing ideas for Christmas

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The festive countdown has already begun believe it or not. With the Christmas purchases, it is important to prepare your marketing strategies as soon as you can. According to Google users have already started being festive with using search words “Gifts for Christmas”, this is even better idea for your when you want to start your Christmas marketing campaign. Here are some great marketing ideas for Christmas:

  1. Do not forget the Black Friday – When the Black Friday has started that is when you start selling your Christmas products/services and discounts.
  2. Time to personalized your products – this is a great time to be creative, personalized your products to relevance of the Holiday season. Re-organizing your products like “Gifts for Dads”, “Secret Santa Gift” for loyal customers, “Personalized package deals as gifts, use words to attract gift buyers and it will also at the same time benefit your SEO.
  3. Festive Images – Once you have categorized or re-organized your products, you can add images of your products with festive Christmas themes and colors. These small changes are effective for your sales.
  4. Print out cards with Company Logo – You can get your greetings card personalized by adding your Logo, you can send this out through email or post to your loyal customers, along with a Christmas magazines of the products you offer that might be a gift for their loved ones.
  5. Special services – Christmas is time for giving and sharing, make sure that your customers get special services and take home something that is valuable from you that they will remember even when the Christmas season is over.

Use the power of Social media

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Great ways to get your Christmas promotions heard is through social media, but first you must enjoy the ride.

  1. Update your Profile give it Merry Merry Christmas theme
  2. Prepare personalized images of Christmas, Santa and gifts, do not forget to attach your Logo to the image
  3. Sharing if fun, once again share some interesting posts about Christmas
  4. Ask Christmas questions like are you prepared for your Christmas eve, Last minute Christmas shopping guilty or not?
  5. And off course get your blog posts merrier too.

Ideas for blog posts for Christmas season:

  • Christmas gift guide for your family
  • How to prepare the best Christmas dinner
  • How to make Christmas extra special

Or anything like above that is relevant to your niche.

 

Conclusion

For instance, Socratic SBC | Small Business Consulting, offers great package for Christmas, such as Business and Marketing plan package, Graphic website design package, Logo creation package, Website design package, if you should also be interested in editing your website them for the Christmas, that can also be served by Socratic SBC.

Let us know what you need and we will see through it before the season ends. Grab your discounts now. Just copy the link of this blog and email (admin@socraticsbc.com) it to us with your business info or tasks needed to be done. We promise to be competitive and give some extra gifts for you too!

Hope that sounds merry 

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